Network Technologies Are Exploding! So How Do I Protect My Investment?
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Transcript of Network Technologies Are Exploding! So How Do I Protect My Investment?
Investment Protection
Saving Money with Brocade Solutions
All or some of the products detailed in this presentation may still be under development and certain specifications, including but not limited to, release dates, prices, and product features, may change. The products may not function as intended and a production version of the products may never be released. Even if a production version is released, it may be materially different from the pre-release version discussed in this presentation.
Nothing in this presentation shall be deemed to create a warranty of any kind, either express or implied, statutory or otherwise, including but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or noninfringement of third-party rights with respect to any products and services referenced herein.
ADX, Brocade, Brocade Assurance, Brocade One, the B-wing symbol, DCX, Fabric OS, ICX, MLX, SAN Health, VCS, and VDX are registered trademarks, and AnyIO, HyperEdge, MyBrocade, NET Health, OpenScript, and The Effortless Network are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of their respective owners.
Legal Disclaimer
About BrocadeFounded in 1995, Brocade is an industry leader, providing reliable, high-performance network solutions.
• future-proofed solutions built for • network convergence• virtualization, and • cloud computing
Headquartered in San Jose, California, Brocade has approximately 4,000 employees and serves a wide range of industries and customers in more than 160 countries.
Brocade offers a complete family of Ethernet, Fibre Channel, and Converged Networking Solutions:
• Unmatched simplicity to overcome today's complexity• Non-stop networking to maximize business uptime• Optimized applications to increase business agility and gain a competitive advantage• Investment protection with smooth transitions to new technologies that leverage existing infrastructure
4/17/2015 3
THE STATE OF THE NETWORK
What are the challenges of running a network in a modern environment?
Campus Trends and ChallengesImplementing and maintaining a network is getting expensive!
Core
Aggr
egati
onAc
cess
Wi-Fi Controller
AccessPoints
Business Pace Up
IT Costs
SLAs Up,
Patience Dow
n
BYOD VDI
CloudVideo
Gartner: 65% of IT spend needed to keep systems
running
Gartner: 78% BYOD only or mix by 2016
Apps Deployment takes too long.
Maintenance takes too long (requires scheduled down-time).
Adds/Moves/Changes should be easier.
Reliability, Availability, Performance
Gartner: VDI is experiencing growth rate of 10X.
Data G
rowth up
By 2014: 91% of all Internet traffic will have video
IT SAYS:• 80%: Today’s technologies INCREASE
workload• 33%: Network won’t cut it
• Network complexity #2 challenge for IT
CAUSE:• Antiquated, complex architecture
• Rigid• High maintenance
4/17/2015
How does your Network Cost you Money?
1. Acquisition and Maintenance Costs‒ Networking Systems are expensive.‒ Maintenance contracts add more expense. (SmartNet anyone?)
2. Product Obsolescence ‒ Product is discontinued by the Manufacturer‒ Forklift-upgrades are required to implement new technology.
3. Complicated Configuration & Maintenance‒ Highly-Credentialed Employees are Expensive‒ Human Error is the number 1 cause of network downtime.
4. Ever Increasing Indispensability of Networked Systems‒ Network downtime can be translated directly into lost dollars as they carry more and more sensitive
information.‒ Adds/Moves/Changes require scheduled network maintenance windows and bring business risks.
5. CapEx vs OpEx‒ Shifting to a Consumption-Based model. ‒ Brocade Network Subscription moves costs from CapEx –to-OpEx.
Campus Trends and Challenges
4/17/2015 6
1. ACQUISITION & MAINTENANCE
How can Brocade ease the burden?
What can Brocade do to help me reduce costs?
Premium features are available on entry-level switches.
20% to 30% typical Brocade price differential reduces capital outlay & maintenance costs.
Systems interoperability make is easy to plan your network with a “pay as you grow” strategy.
Common CLI leverages existing expertise with other manufacturer’s, and reduces training costs.
Strict adherence to industry standards prevents the customer from becoming a single-source hostage (a circumstance that typically stops proper discounting).
Acquisition & Maintenance
4/17/2015 8
Affordability Industry’s Best TCO and operational savings
Legacy Tiered Architecture HyperEdge Architecture
RESULTS
# of Times Script is Run
Time Needed for Update (mins)
Labor Cost for Update ($)
21
315
263
3
45
38
56% Lower 7X Faster
• Traditional Campus vs. HyperEdge Architecture• Fewer touch points• Fewer chances for human error• Deploy applications and perform updates 7x
FASTER
• HyperEdge and ICX vs. Cisco 3750x• 50% lower acquisition• 56% lower overall• We should never lose on price
4/17/2015 9
2. PRODUCT OBSOLESCENCE
How does Brocade make systems last longer?
How can Brocade help me get more out of my systems?
Long Life Span of Products means you don’t have to replace them as often
Standards-based stack ports and technologies like Family Stacking mean you can add higher-end functionalities to entry-level products without replacing everything.
Early integration of up-and-coming technologies like Open-Flow, Open-Stack and SDN mean you can add these functions to your network without replacing everything.
Product Obsolescence
4/17/2015 11
Mixed Stacking with Distributed Services
12
Investment protection‒ Seamlessly add capacity and functionality
‒ Pay as you grow
Cost reduction‒ Get premium features on entry-level switches
‒ Reduce initial capital outlay
Simplified management‒ Manage entry-level and premium switches
to reduce time and cost
Maximum performance‒ Double Brocade ICX® 6450 Switch stacking performance using all
four 10 GbE ports for stacking; leverage Brocade ICX 6610 Switch 40 GbE uplinks
Layer 2Basic
Layer 3
Advanced Layer 3
GRE IPv6
Advanced Layer 3
GRE IPv6
HyperEdge™ Architecture
3. COMPLICATED CONFIGURATION
How does Brocade minimize complexity?
How does Brocade simplify network operations?
Setting the stage for Single-IP Management over a whole network reduces the time associated with repetitive network management tasks and allows network managers to spend their time on more productive activities.
VDX products and VCS Fabric Technology integrate with vCenter which virtually eliminates the need to duplicate configuration efforts from one system to the next and enables extreme time-saving functionalities like AMPP.
VDX products and VCS Fabric Technology enable a level of “self-configuration” that’s never been seen before. While a typical switch/router might need thirty CLI commands to enable a basic configuration, the typical VDX takes only three.
Brocade is a market leader in the development of SDN, OpenStack, NETCONF and other common-management/configuration/orchestration strategies that will simplify network ops.
Complicated Configuration/Maintenance
4/17/2015 14
Common CLI -&- GUI-based ManagementKeep it Simple!
Brocade uses industry-standard CLI that gives Network Administrators instantly familiarity.
Brocade’s BNA graphic user interface provides easy point & click management for Brocade and 3rd party products….. AND there’s a FREE version for systems of 1,000 switch ports or less! 4/17/2015 15
Centralized Monitoring and Troubleshooting
FEATURE
Single Point of Management
Single Dashboard For Entire Fabric
BENEFIT
Manage Fabric as one, single switch
Lower Operational Cost
confconfconfconf
Third Party Orchestration Tools
Virtual IP Management
conf
Centralized Software Upgrade/Downgrade and Pre-provisioning
Simplified Maintenance and Upgrade of Switches
Logical Chassis ManagementManage the whole network as if it were a single device!
4/17/2015 16
Software Defined Networking (SDN)Brocade is a MAJOR player in the development all things SDN.
Brocade is home to 5 of the industry’s top SDN experts.
Brocade just announced the Vyatta Controller, the industry’s first fully-open, full-functionality, Open Daylight based, SDN controller that will work with all SDN compliant devices, not just those of it’s own family.
Brocade already supports OpenFlow version 1.3, while most of the industry is back at version 1.0.
4/17/2015 17
4. CRITICALITY OF THE NETWORK
How does Brocade increase uptime?
What can Brocade do to maximize network performance & uptime?
Brocade solutions integrate redundancy mechanisms through-out the portfolio, including MCT, VRRP, VRRPe, MCT, VLAG, Brocade Trunking, TRILL and VCS.
Strict adherence to industry standards means easy interoperability with other manufacturers and permits “best-of-breed” solutions.
Brocade’s HyperEdge & VCS technologies allow network administrators to seamlessly add capacity and functionality in a way not possible with traditional systems.
VDX products and VCS Fabric Technology make far better use of network connectivity (TRILL, VLAGs, Deterministic Flow) so traffic is routed more efficiently, requiring less aggregate bandwidth for the same network performance.
Criticality of Network Systems
4/17/2015 19
HyperEdge™ Architecture
Limited Flexibility: Optimized for legacy applications
Limited Efficiency: Protocols designed to protect network
High Maintenance : Each switch managed individually
Expensive: Higher capital and operational expense
Classic 3-tier Architecture for Enterprise
Core
Ag
gre
gati
on
Acc
ess
Applying data center expertise to the Enterprise
Agile: Enabling user and application mobility Highly Efficient: Network transparent to
applications Automated: Simplified deployment and
management Cost Effective: Lower acquisition and operation
cost
Brocade HyperEdge Architecture for Enterprise
HyperEdge Domain
Acc
ess
/
Ag
gre
gati
on
Core
4/17/2015 20
5. CAPEX & OPEX
How can Brocade change the cost model?
What kind of network will you need in 2020?
1 Gb
10 Gb
100 Gb
40 GbSDN
Wireless
Cloud
???Campus
Data Center
NFV
4/17/2015 22
A New Acquisition Model for the New IP True On-Demand, Options-Based Agility
GROWTH
FORECAST
EXPERIMENT
OPTIMIZATION
BANDWIDTHMOBILE
FLEXIBLE
AGILE
SCALABLE
SOCIAL MEDIAINTERNET
APPLICATIONS
SECURITY
EVOLUTION
FUTURE
CATALYST
TECHNOLOGYPAAS
STRATEGIC
ONLINE
CONNECTED
POWER CONSUMPTION
TERM COMMITMENTSDN
NFV
SWITCH
PROTOCOL
24X7
SOFTWARE
VIRTUAL
AS-A-SERVICE
SUBSCRIBE
IP
ROUTER
NETWORK FLEXIBLESTANDARDS
OPEN
BIG DATASAAS
ITAAS
AGILITY
OPEX
SCALABILITY
BYOD
FUTURE
CAPEX
BNS
4/17/2015 23
Redefining Acquisition for the New IP
NETWORK SUBSCRIPTIONLEGACY ACQUISITION
Purchase or LeaseConsumption-Based
CostsForecasted
Demand/Depreciation Unlimited Upgradability
In-depth Analysis &Justification
On-Demand Scalability
Planned Obsolescence Evolving Useful Life
High CapEx Investment OpEx Agility
Tactical Commitment Financial Dexterity
Open, Scalable, Upgradable, OpEx
4/17/2015 24
Consumption-Based Acquisition for the New IP
In 2015, half of IT spending will be apportioned to consumption-based offerings-- Information 2020: Uncertainty
Drives Opportunity
Key Drivers for Datacenter Decision Imperatives: #1 - Everything-As-a-Service alters financing models
-- FutureScape: Worldwide Data Center 2015 Predictions
7 out of 10 businesses will finance equipment. Advances in the use of technology will drive innovative financing options.
-- Top 10 Equipment Acquisition Trends for 2015
4/17/2015 25
• Ability to flex down in part or in whole without penalty
Manage Regardless of Economic ConditionsBrocade Network Subscription Simply Works
© 2013 Brocade Communications Systems, Inc.
• Pay-for-use and predictable budgeting• Refresh technology
without additional capital
• Ability to quickly expand capacity without financial constraints or concerns• Rapid provisioning
Down Markets Flat Markets Growth Markets
4/17/2015 26
Trade In Aging Infrastructure for New NetworkCostly Legacy Support May Fund a Sizable Percentage of a New Network
Brocade Network
Subscription
4/17/2015 27
On Premise Networks, As-a-Service AgilityDefine the Future: Flexible, Scalable, Upgradable
Risk free, on-demand scalability
Flex to meet ever-changing requirements
Pay-as-you-go assets with OpEx agility
Hardware and services bundled
Navigate transformation with 60-day terms
Redefine TomorrowDesign Today
4/17/2015 28
Providing Agility to Embrace the New IPTechnical and Financial Dexterity for Industry Leading Solutions
• Aligns cost with revenue
• Pay for what you use• No up front capital • Acquire exactly what
you want, when and where you want…today and tomorrow
• Brocade planned upgradability, expanding utility and functionality
• Extend ports on-demand• Dynamic scaling• Add functionality on the
fly
• Customer-definable acquisition model
• Risk free network assets that flex on-demand
• No term commitments, life cycles or depreciation
Financial Agility Technical Agility Industry Leadership
4/17/2015 29
WHO IS ‘NOT BUYING’ A NETWORK TODAY ?
Service Providers
Corp Datacenters Motion Picture - TV
Current Customer Profiles
Government Healthcare Education
4/17/2015 31
Service Providers & Managed ServicesProvision for Demand – Pay On Demand
• Aligns costs with revenue to facilitate profitability from day one
• Rapid provisioning to accommodate new/expanding opportunities
• Upgradable to latest technology at any time
• Scale capacity and technology when customer demands change
The plan aligns perfectly with our IaaS model; we offer customers unlimited scalability and upgradability. When customers update their networks, Brocade Network Subscription changes with us. It’s a no-risk value-add.
— Luke Norris, Founder and CEO, Peak 4/17/2015 32
Corporate Data Centers
• Wary of commitment due to shifting economic conditions and competitive threats
• Capital adverse and cash conservative
• Transforming IT portfolios ‒ Concern over technical obsolescence
‒ Risk of adopting new or unfamiliar technologies
• Mergers and acquisitions may rapidly changing global footprints and requirements
Designing for the Need of Today and Tomorrow
When IT networking infrastructure is acquired through capital expenditure, the fear of making the wrong choice, and locking the company into that choice for several years, can paralyze decision-making.
— A CapEx to OpEx Shift in Network Infrastructure, CFO Magazine4/17/2015 33
Motion Picture & TelevisionExpanding Functionality & Adapting to Meet Ever-Changing Technology
• Data intense demand for streaming audio/video, post production special effects and real-time content delivery
• Changing compute requirements to support initial story idea, pre to post-production, and distribution
• Project-based budgets
• Relentless demand for cutting-edge technology & effects
The art challenges the technology, and the technology inspires the art. — John Lasseter
4/17/2015 34
Shift “IT-as-an-Asset” to “IT-as-a-Service”“We Must Align Technology Procurement with Budget Directives”• Define refresh cycles on your terms• Balance business goals with financial viability• Attract a diverse population of high-achieving
faculty and students with ever-evolving cutting-edge technology
• Eliminate technology obsolescence and disposal processes
The interconnectedness of cloud computing, open data, social collaboration and mobile devices has changed the way we share information, changed the way we use and view technology, and has forever changed Americans’ expectations. To meet these expectations, the Federal government must fundamentally change our approach to buying and using IT.
— The FY14 President’s IT Budget: Innovate. Deliver. Protect. Steven VanRoekel, U.S. CIO
4/17/2015 35
HealthcareHospitals need ways to procure technology at reduced costs.• Half of US hospitals operate on less than 2% margin • Need to align technology with business objectives, not
term commitments, depreciation or defined life cycles• Technology shouldn’t drive the cost of healthcare higher –
align like a utility service• Don’t defer to capital crunches, look to OpEx options
• Healthcare organizations the flexibility to evolve on-demand as needs and technology change
Hospitals are seeking robust solutions that will allow their IT staff to focus on deploying applications and services rather than spending time on routine network tasks that should be automated. Flexibility will be measured on the ability to add in new network elements on the fly without degrading the performance of the network.
—Frost & Sullivan, Overcoming Technology Barriers to High-Quality Healthcare Delivery
4/17/2015 36
K-12 EducationLeverage e-Rate for Multi-Year Acquisition Plans
• Let Brocade show you how your existing support costs may fund most of your new network
• Overcome budget issues due to lack of capital or delays to secure bond funding
• Reallocate support costs for aging infrastructure into acquisition funds for a new network
• Financial flexibility to acquire the assets you need today with the agility to adjust tomorrow
“Brocade Network Subscription allowed our district to always have a current network, rather than having maintenance costs of an aging infrastructure. BNS provided the financial flexibility we needed for the technology we wanted.”
— Brad Randmark, Director of Technology and Information Services, Cicero School District 99
4/17/2015 37
Research & Higher EducationOn-Demand High-Performance, High-Availability Network
• Keep on top of changing network demands and technology shifts without having to continually justify additional capital budget
• Attract a diverse population of high-achieving faculty and students with cutting-edge technology
• Reallocate support costs for aging infrastructure into acquisition funds for a new network
There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.
— Mark Zuckerberg4/17/2015 38
CUSTOMER SUCCESSES
BNS Customers
BROCADE NETWORK SUBSCRIPTION
Behind the Story….
Open Doors To New OpportunitiesInnovative Acquisition to Motivate IT Action
• 92% are net new Brocade IP customers
• 83% of our Network Subscription customers have come back for additional products and services
• Growing momentum with global systems integrators – multimillion dollar pipeline
• Shifting Tax Laws and a rapidly changing economic environment require new financial strategies
More Than Just a Supplier – Brocade Becomes an Investor in Your Success
4/17/2015 43
SUMMARYWhat do you need to remember?
4/17/2015 45
1. 20% to 30% lower $ than others
2. Brocade Network Subscription
3. Free maintenance (ICX)
4. Long Product Life Span
5. Standards-based stacking
6. Early integration
7. Single-IP Management
8. better use of bandwidth (VCS)
9. vCenter Integration (VDX, AMPP)
10. Self-Configuration
11. Common CLI
12. No Vendor-Lock (Best of Breed)
Summary
Thank YouCome see us at our table
here at WorkSmart!
@Brocade
www.linkedin.com/company/brocade
www.facebook.com/brocade
www.Brocade.com
4/17/2015 47
@ADNETTech
@ADNETTechnologiesLLC
@ADNETTechnologiesLLC
www.thinkADNET.com