© GSMA2015

Programme Update

Network 2020 Programme ‘Green Button Promise’

Non-confidential© GSM Association2015All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

© GSMA20152

Agenda

Welcome and Introductions – David Pringle, Webinar Moderator Network 2020 and the Green Button Promise:

– Opportunities and challenges for the industry– The importance of mobile All-IP communicationsHenry Calvert, Senior Director, Network 2020, GSMA

DT TitleKobus Smit, GSMA Chair of IP Comms & Head of Voice & Messaging at Deutsche Telekom

Converged Communications:• Redefine the basic telecommunication servicesDr Peng, Deputy Director of Department of Service Technology ofChina Mobile Research Institute.

Question & Answers - David Pringle, Webinar Moderator

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Henry Calvert – Senior Director, Network 2020

The Network 2020 Programme and the ‘Green Button Promise’

Non-confidential© GSM Association2015All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

Network 2020 Programme

© GSMA20154

IP Communications services• Voice• Messaging• Video

BUILDING BLOCKS OF THE NETWORK OF THE FUTURE

Approved areas – Prioritization for 2014

Further areas to explore – Prioritization for 2015

Focus on unlocking revenues growth

opportunities

Customer Relevance

Focus on building more

efficient networks

/reduce capital intensity

Network Economics

Traffic management

(QoS)

Self –Optimisation

Virtualisation

IP Services

Technology

SecurityNetwork

2020

GSMA Network 2020 programme –Building the network of the future

Source : GSMA Strategy

• Definition and charging• Business models• Interconnect over IPX

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Programme leadership is evaluated each financial year.Currently, 12 operators are leading Network 2020

Participating operators

With a further 8 operators participating providing resources to define therequirements and operating guidelines

LEADINGoperators

Source : GSMA Network 2020

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Problem statement: How can telecom operators extendtheir services into advanced communications space?

Voice

SMS/MMS

Source : GSMA Network 2020

Responding to the expectations of digital consumers

Bringing differential value to customers

Leveraging the technological evolution of networks

Increasing theprofitability tocompete

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Enriches the functionality of the interoperable and native communication services: voice, messaging and video (“Green Button”)

Extends the service availability/ connectivity to WiFi* to provide a seamless fixed/mobile service

Defines a single/dual coherent IP Communications stack for the industry/OEMs, integrating VoLTE, Video calls over LTE and RCS standards

‘Green Button Promise’communication services

Basic services, converging natively, enrich the corecalling services.

* And to 3G for Video Call7

In Call RCS Video

Video callsover LTE

RCSMessaging

Incremental functionality (from SMS/MMS)

Extension to WiFi

Incremental Functionality

Voice to video session evolution

Video Chat

Incremental functionalityExtension to WiFi and 3G

VoLTE

Device APIs

RCS VoiceIncremental Functionality

Extension to WiFi

© GSMA20158

Success of IP Communications is dependenton 2 Key Factors

Interoperability Scale Interconnection

Conversational Calling (VoLTE + VoWiFi)Enriched by Rich Communication Services (RCS)Common and native in Network and Device

Unilateral networklaunchesVoLTE first followed by RCSDevice PenetrationOpen Market Devices with native IP Communication Services

National International Roaming

Device and Network APIs

© GSMA20159

Delivering on Interoperability

Interconnection & Roaming

Open Market Device Interoperability

Service levelinteroperability

Operator 1 Operator 2

Source : GSMA Network 2020

Device Portability

Accreditation Framework for Networks and Devices / Clients

© GSMA201510

The overall All-IP ecosystem is building momentum

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GSMA has a role in supporting operators and the ecosystem in delivering interoperable IP services

Service CreationImplementation

and Interoperability

Interconnection Ecosystem

Requirements

Roadmaps

ServiceDescriptions

IssuesRegister

Test Cases

Accreditation /Conformance

Guidelines

Charging Principles

Collaboration

Scale

Time to Market

Reach

Guidelines

Document Discovery @ http://www.gsma.com/network2020

Source : GSMA Network 2020

© GSMA201512

Looking Forward

Interoperability Scale4G

Evolution toward 5G

• Traffic Management (QoS)

• Standardisation of VoWiFi & WebRTC in IP Communications Services

• Network & DeviceAPIsto further opportunities

• Native IP Communication Devices for Open Market

• Accelerate Interconnects; Nationally, Internationally and Roaming

• Heterogeneous Networks

• Network Virtualisation• Mobile Edge Computing• 5G Definition

Call & Message 2.0

Evolving operator communications for the digital age.

Kobus SmitGSMA Chair of IP Comms & Head of Voice & Messaging atDeutscheTelekomAGFebruary 2015

Contents

Part 1 MotivationPart 2 DefinitionPart 3 Implementation

Development of China Mobile’s SMS/MMS Services

Mobile News by CMCC

2005

SMS in Chinese SP SMS&MMSby CMCC

1995 2002

CMCC SMS Delivery Quantity（piece）

2001

40.4B6.075B

2002

681.2B

2009 2010

711B

2011

736.1B

2012

744.5B

2013

734.1B

UX of operators’ Communications Services not been Improved for 10+ years

SMS: text, ≤70 Chinese characters

Call: voice is ok, video?

OTT Re-imagining Messaging/Communications

Voice CallSMS, ≤70 Chinese characters

Pictures

Voice Message

Real-time Video

Group Chat

Official Accounts

QR Code

Social CirclesOnline Self-service

Geo-LOC

SNS

OTT services have become the de facto standard of messaging

Global OTT messaging services => 1B users in < 5 years

WhatsApp (USA), 4+ years MAUs=400MM, Messages / Day = 50B

WeChat (China), 4+ yearsMAUs=355MM (440MM by Jan 2015)

Line (Japan), 2+ yearsMAUs=280MM , Messages / Day = 10B

Kakao Talk (Korea), 3+ years Messages / Day = 5.2B

Source: Publicly disclosed company data for 2013,KPCB.

Contents

Part 1 MotivationPart 2 DefinitionPart 3 Implementation

Converged Communications:New Call, New message, New Contacts

Improvement of call qualityand experience centered inVoLTE

Based on RCS, seamless convergence of different media and message formats, integration with traditional SMS/MMS

New social service and public information service based on phone number

New Call New Message New Contacts

ECIP(Enhance of CallingInformation Presentation)

Enhanced Multi-party Voice & Video Calls(VoLTE & VoWiFi)

Content Share

New call: Enriched Experience for Calls

New Message: Converged Rich Media Messaging Service and Compatible with SMS/MMS

1

2

Enhancement• IP Based More than 140 bytes, lower cost

• Rich Content Emoticon, vCard, Geo-LOC

• Real Multimedia Audio, video of various types

• Real Social Phone number, security, group, blacklist

Inheritance• Interworking with 2/3G

• Cross operator interworking via IM/SMS/MMS

3 Extension• Official Accounts Service

• Msg interaction

• Light Weighted App

• Connect Any Things

• Home equipments

• Machine devices

Official Accounts:Evolution for Vertical Information Service

v

Message Interaction• Text messages

• Picture/voice/video messages

• Mixed graphics and texts

• Geo-LOC, e-card, etc.

RCS XML

Web appHTML

5 CSS JavaScri pt

Web View

Light weighted Web APPInteractive menu

• Simulating sending messages

• Visiting URLs

• Visiting other light weighted APP

New Contacts:from Communication to Information and Service

Cloud address book• Contacts’ backup, restored and synchronized with cloud

• Possibility of analysis of subscribers’ social network

From dialing portal to information and service portal• Every information source can be a contact, such as groups, official accounts,

online self-service, sensors, IOT

• “Online yellow pages” function helps to search for contacts from Internet

Integrated practical functions• Add contacts easily by scanning two-dimension code

• One SIM card can own multiple numbers to contact with different

groups , etc.

1

2

3

RCS Profiles of CMCC and Customized Services

Standardized Functions Non-standardized Functions

New Call

• Basic voice and video call• Multi-party call• Messaging during a call

• ECIP• VoWiFi

New Message

• 1-1 multimedia message• Group chat• 1-M messaging• Message forward• File transfer

• Official accounts• Group management• Cloud storage• File share through cloud• Burn after reading• Sticker shop

NewContacts

• Profile• Blacklist• Network Address Book

• Online self-service• QR code card• prefix number deleting• Social circles• One SIM with multiple numbers

Vision: from Entrance to Capability to Platform

Convergence

Open

Communication

Life

Entertainment

Commerce

Converged Communication

• Improving user experience ofmessaging/communications services

• Keeping subscribers stay with the entrance and leading data traffic to operators’ services

• Providing platform supportingbackcharging

• Opening capabilities to third-parties to achieve win-win cooperation

Home

A Realization of the GSMA’s Green Button Promise

Contents

Part 1 MotivationPart 2 DefinitionPart 3 Implementation

Terminal:Native Support is the Key of RCS’s Success

APPSupplemental to

native implementation

• Upgrade of basic telecommunicationservices

• Compatible with 2/3G services

• New functions to be globally standardized

NativeMain direction

Native entrance, better user experience and larger user scale

• Supporting VoWiFi, new messageand new contact

• Launcher mode alike native

• Downloadable app available on any type of terminals

Terminal Development have gotten Great Support from Our Partners

4Chipset

manufactures

Major

Handset vendors

2015

Terminal:How We Cooperate with Handset Manufactures

CMCC Manufactures

Product Testing

Product Definition &

Specification

Non-Standard Functions

Development

Standard Functions

Development

Product Integration

Leading Products

&Turn-key solutions

Publishing business plan and marketing strategy of terminal as earlyaspossible

1

2

3 Working closely with leading products & turn-key solution manufactures

•PD & spec review together

• Iterative development & continuous integration

• Delivering every two weeks

• Joint testing

Implementing non-standardized functions by CMCC to getconsistent user experience & interoperability

Terminal:Feature Development Cooperation

Implemented by handset manufactures Implemented by CMCC (providing SDKs)

New Call

• Basic voice and video call• Multi-party call• Messaging during a call

• ECIP• VoWiFi

New Message

• 1-1 multimedia message• Group chat• Group management• 1-M messaging• Message forward• File transfer

• Official accounts• Cloud storage• File share through cloud• Sticker shop

New Contacts

• Blacklist• prefix number deleting

• Profile• Network Address Book• Online self-service• QR code card• Social circles

Non-standardized VASStandardized basic services

Network:Centralized RCS Platform Supporting LTE and WiFi Access

VoLTE SBC

New Call New Message New Message New Call

PS domain WiFi WiFi

RCS standardized UNI

Province A

HSS

CSCF

VoLTE SBC

Province B

HSS

CSCF

PS domain

RCS PlatformConnection

Control

Authentication

Access control

UE A UE B

Interconnection Architecture Solution : via IPX

• In-direct connection via the IPX agent;• Domestic interconnection gateway :

Transformation from CPM to standard SIMPLE (IR.90)

• International interconnection gateway : Providing standard NNI (IR.90) for the testing services.

CMCCUsers

Orange/TelcelUsers

StandardNNI of SIMPLE

(IR.90)

Standard NNI of SIMPLE (IR.90)

RCS-eSIMPLE

Converged Communication

Network

UNI

UNI

I-SBC

I-SBCDomestic

interconnection gateway

DNS Database (Enum)

IPX agent

IPX agent

Interconnection Process

Test Scope

Test network topology

Intercon-nection gateway

Test cases

Resources requirements

Network configurati-on

Test execution

Testingreportsanalysis

Show on MWC 2015

Plan for Phase 2

Orange ✔ ✔ ✔ ✔ ✔ 60%

Vodafone ✔ X ✔ ✔ 70%

Telcel ✔ ✔ ✔ ✔ 50% 50%

Phase 1• OMA CPM and OMA SIMPLE interworking validation: Basic functions test

1

2 Phase 2• Include more comprehensive test cases into the trial• Invite more RCS operators/IPX carriers/RCS Hub providers into the trial• Evaluate different RCS interconnect models, including IPX and RCS Hub• Prepare commercial RCS interconnection• Vodafone (direct connection will be ready by early of March) and will participate in phase 2

Launch Plan

VoLTE Field Trial

2013Q4 2014Q2 2015Q1 2015Q2

RCS Field TrialCommercial

LaunchRCS End-to-End Test

20142015

Converged Communications’ Success Relies on the Co-efforts from Industry

Chipset Terminal Platform Operator

• Common understanding and common requirements• Core functions of Converged Communication natively

supported in terminals• End to end RCS compliant, easy to extend new features• Large scale deployment

3rd partyapplication

Interconnection Test Scope and Test Cases

Services Orange/Telcal（based on RCS-5.1 SIMPLE)

SIMPLE session SIMPLE ad-hoc group session

Standards CMCC Converged Communication（based

on RCS 5.1 CPM)CPM standalone message CPM ad-hoc group session

CPM file transfer based on MSRP SIMPLE file transfer based on MSRP

1-1 chat Group chatFile transfer (1-1 Chat)

ence and capability discovery Options based Options based

Orange

Vodafone Telcel México

mandatory optional

mandatory optional mandatory optional

Capability Discovery 8 0 8 0 6 0

1-1 messaging（pager mode） 4 0 2 0 2 0

1-1 messaging（large message mode） 4 0 2 0 2 0

1-1 messaging IMDN 4 0 4 0 4 0

Group sending 2 0 2 0 2 0

MSRP based FT 12 0 10 3 12 0

Group chat 0 8 0 7 0 11

Test Cases

1 Test Scope

2

File TransferPictureVoiceVideo

Pres

EmoticonvCard

Out of the scope of the GSMA test specifications