Dtag kobus smit-webinar-green-button-promise_fina_lv2-3
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Transcript of Dtag kobus smit-webinar-green-button-promise_fina_lv2-3
Call & Message 2.0Evolving operator communications for the digital age.
Kobus SmitGSMA Chair of IP Comms & Head of Voice & Messaging at Deutsche Telekom AG
February 2015
Operator-Audio-Calls
(MSISDN based)
Good old telco daysfull reach operator audio calls & text
SMS & MMS (MSISDN based)
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
Decreasing SMS usage & revenues
Situation todayotts & os disrupting mobile messaging
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
Voice at riskotts offering converged voice & messaging products
Player Active Users Messaging Voice/VoIP
500m+
100m+
250m+
280m+
140m+
425m+
500m+
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
Operator-Audio-Calls
(MSISDN based)
Operator enriched messaging as a first step is under way
SMS & MMS (MSISDN based)
IP-Messaging + SMS & MMS
(MSISDN based)
Good old telco daysfull reach operator audio calls & text
group chat
content sharing
videos
location
contact sharing
stickers
scribble on
whiteboard & photos
emoticons
1-to-1 Chat
file transfer
video share
integrated messagingimages
emojis
NATIVELYwith many great features
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
internal GSMA RCS commitment
official RCS commitment
*World rank as combination of connections and yearly revenueSource: GSMA – table: DT compilation
2.8 billioncumulated addressable user base
SIGNIFICANT GROWTH IN INDUSTRY MOMENTUM WITH WORLDS LARGEST* OPERATORS COMMITTING TO RCS
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
Good old telco daysfull reach operator audio calls
Operator-Audio-Calls
(MSISDN based)
HD-Operator-Audio-Calls
(MSISDN based)
faster Call setup
HD quality
technical evolution
enriched calling
with rcs features
The known and trusted mobile operator call
IP Transformation with VoLTE
Call Composer
Shared interactive sessions
Adding Relevance
on VOLTE network, enriched by rcs features
IP-Messaging + SMS & MMS
(MSISDN based)
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
Topic: Pick up! Found perfect Wave! “Got it. There in 5min!”
enriched callingthe smartest call you ever made
Call Composer topic & picture importance location
Add Relevance missed calls history insert voice / video message
Shared interactive sessions share & doodle on a map whiteboard sharing share photo-slideshows
OPERATOR CALL
RCS
“Just missed John’sCall. He found a spot!”
Pre-Call In-Call Post-Call
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
introducting a new core servicevideo calling is gaining traction
HD-Operator-Audio-Calls
(MSISDN based)
HD-Operator-Video-Calls
(MSISDN based)
IP-Messaging + SMS & MMS
(MSISDN based)
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
video callingdefault MSISDN VIDEO call still vacant
scheduled spontaneous
mai
nstr
eam
nich
e
Skype ID & Skype Phone#
Email Address
GooglemailGoogle Phone# (US)
weblink Username
Apple ID
Username
MSISDN (preinstalled)
Video Session Video CallWindow of Opportunity• natively integrated
• starting mobile and
migrating across screens
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
adding another bearerbringing operator voice to where our customers are
HD-Operator-Audio-Calls
(MSISDN based)
HD-Operator-Video-Calls
(MSISDN based)
IP-Messaging + SMS & MMS
(MSISDN based)
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
WIFI Calling is comingdesire for better indoor coverage & roam like home brings operator calls into the ip world.
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
target pictureFUTURE of voice and messaging
HD-Operator-Audio-Calls
(MSISDN based)
HD-Operator-Video-Calls
(MSISDN based)
IP-Messaging + SMS & MMS
(MSISDN based)
across screens
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
monetization of Future voice and messaging revenues via platform business
HD-Operator-Audio-Calls
(MSISDN based)
HD-Operator-Video-Calls
(MSISDN based)
IP-Messaging + SMS & MMS
(MSISDN based)
Controlled Access to Core Services for Partners (APIs)<
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG
“GREEN BUTTON” PROMISE FOR TELCO COMMS SERVICES
Retain Telcos as primarycommunication service provider (not fall-back only)
Defend “Green Buttons” as service entry points in an IP world
Benefit from learned customer behaviour
“Rich, competitive communication services behind your familiar
Green Telco buttons”
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Webinar Green Button Promise, February 2015, Kobus Smit DTAG