Dtag kobus smit-webinar-green-button-promise_fina_lv2-3

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Call & Message 2.0 Evolving operator communications for the digital age. Kobus Smit GSMA Chair of IP Comms & Head of Voice & Messaging at Deutsche Telekom AG February 2015

Transcript of Dtag kobus smit-webinar-green-button-promise_fina_lv2-3

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Call & Message 2.0Evolving operator communications for the digital age.

Kobus SmitGSMA Chair of IP Comms & Head of Voice & Messaging at Deutsche Telekom AG

February 2015

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Operator-Audio-Calls

(MSISDN based)

Good old telco daysfull reach operator audio calls & text

SMS & MMS (MSISDN based)

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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Decreasing SMS usage & revenues

Situation todayotts & os disrupting mobile messaging

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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Voice at riskotts offering converged voice & messaging products

Player Active Users Messaging Voice/VoIP

500m+

100m+

250m+

280m+

140m+

425m+

500m+

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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Operator-Audio-Calls

(MSISDN based)

Operator enriched messaging as a first step is under way

SMS & MMS (MSISDN based)

IP-Messaging + SMS & MMS

(MSISDN based)

Good old telco daysfull reach operator audio calls & text

group chat

content sharing

videos

location

contact sharing

stickers

scribble on

whiteboard & photos

emoticons

1-to-1 Chat

file transfer

video share

integrated messagingimages

emojis

NATIVELYwith many great features

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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internal GSMA RCS commitment

official RCS commitment

*World rank as combination of connections and yearly revenueSource: GSMA – table: DT compilation

2.8 billioncumulated addressable user base

SIGNIFICANT GROWTH IN INDUSTRY MOMENTUM WITH WORLDS LARGEST* OPERATORS COMMITTING TO RCS

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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Good old telco daysfull reach operator audio calls

Operator-Audio-Calls

(MSISDN based)

HD-Operator-Audio-Calls

(MSISDN based)

faster Call setup

HD quality

technical evolution

enriched calling

with rcs features

The known and trusted mobile operator call

IP Transformation with VoLTE

Call Composer

Shared interactive sessions

Adding Relevance

on VOLTE network, enriched by rcs features

IP-Messaging + SMS & MMS

(MSISDN based)

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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Topic: Pick up! Found perfect Wave! “Got it. There in 5min!”

enriched callingthe smartest call you ever made

Call Composer topic & picture importance location

Add Relevance missed calls history insert voice / video message

Shared interactive sessions share & doodle on a map whiteboard sharing share photo-slideshows

OPERATOR CALL

RCS

“Just missed John’sCall. He found a spot!”

Pre-Call In-Call Post-Call

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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introducting a new core servicevideo calling is gaining traction

HD-Operator-Audio-Calls

(MSISDN based)

HD-Operator-Video-Calls

(MSISDN based)

IP-Messaging + SMS & MMS

(MSISDN based)

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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video callingdefault MSISDN VIDEO call still vacant

scheduled spontaneous

mai

nstr

eam

nich

e

Skype ID & Skype Phone#

Email Address

GooglemailGoogle Phone# (US)

weblink Username

Apple ID

Username

MSISDN (preinstalled)

Video Session Video CallWindow of Opportunity• natively integrated

• starting mobile and

migrating across screens

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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adding another bearerbringing operator voice to where our customers are

HD-Operator-Audio-Calls

(MSISDN based)

HD-Operator-Video-Calls

(MSISDN based)

IP-Messaging + SMS & MMS

(MSISDN based)

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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WIFI Calling is comingdesire for better indoor coverage & roam like home brings operator calls into the ip world.

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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target pictureFUTURE of voice and messaging

HD-Operator-Audio-Calls

(MSISDN based)

HD-Operator-Video-Calls

(MSISDN based)

IP-Messaging + SMS & MMS

(MSISDN based)

across screens

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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monetization of Future voice and messaging revenues via platform business

HD-Operator-Audio-Calls

(MSISDN based)

HD-Operator-Video-Calls

(MSISDN based)

IP-Messaging + SMS & MMS

(MSISDN based)

Controlled Access to Core Services for Partners (APIs)<

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG

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“GREEN BUTTON” PROMISE FOR TELCO COMMS SERVICES

Retain Telcos as primarycommunication service provider (not fall-back only)

Defend “Green Buttons” as service entry points in an IP world

Benefit from learned customer behaviour

“Rich, competitive communication services behind your familiar

Green Telco buttons”

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Webinar Green Button Promise, February 2015, Kobus Smit DTAG