NetProspex Eloqua App Review from Heinz Marketing

[email protected] | 888-826-4877 | NetProspex.com

The NetProspex Data Enrichment Cloud Connector for Eloqua 10 is a fantastic app that brings data enrichment and append power to your Eloqua normalization efforts. At Heinz Marketing I am constantly on the lookout for new (practical) technology tools that our clients can consider for Eloqua and Salesforce. I recently tested the app with impressive results and I can confidently recommend this as a standard tool for Eloqua normalization efforts.

B2B Databases Need Clean Data – NetProspex Can Help Append Data Data health is one of the biggest obstacles to a high-performing B2B marketing automation implementation. NetProspex developed the Data Enrichment Cloud Connector (DECC) to help Eloqua administrators with this challenge. The DECC is ideal for organizations with a large percentage of incomplete records or those who have never performed any kind of normalization. NetProspex approaches data enrichment in steps, beginning with the normalization of data such as checking for misspelled names or the use of ALL CAPS or inconsistent use of job titles. Finally the data enrichment process populates data on job functions and contact details, and finally industry segmentation and sizing. (Their model is diagrammed on the next page)

REVIEW: NetProspex Data Enrichment Cloud Connector for Eloqua 10

“…a fantastic app that brings data enrichment and append power to your Eloqua normalization efforts.”

“…ideal for organizations with a large percentage of incomplete records or those who have never performed any kind of normalization.”


NetProspex offers the DECC as a subscription service based on credits. Credits determine the number of contact records that can be appended. (I recommended to NetProspex that they consider making credit purchase capability available from the Connector. That would be very cool.) Once the DECC is configured, administrators can run the Connector against designated segments in Eloqua. Administrators can configure how to append the records with updated NetProspex data and whether to work against older or new contact records in Eloqua. The easy configuration, wickedly fast performance and accuracy are all incredibly valuable for Eloqua 10 users. Depending on the size of the database, running the DECC against unique Eloqua segments may be a good strategy as opposed to the entire database at once. When incorporated into an overall normalization strategy, Eloqua administrators should test email deliverability against a segment that was appended against one that was not.

“The easy configuration, wickedly fast performance and accuracy are all incredibly valuable for Eloqua 10 users.”


Getting Started To get started users will need to signup for the NetProspex Data Enrichment Cloud Connector. Once the account is established, users can buy credits for the amount of contacts to run the DECC service. The User Guide is excellent and provides detailed and easy to follow steps for configuring the DECC. I was able to walk through the set up and operation of the DECC with only a few minor details that seemed missing. Many users, including me, rarely read user guides in detail. However in this case I did follow the guide and I was very pleased with the details and progression. Configuration The DECC provides an intuitive interface to configure the input fields from NetProspex and the corresponding Eloqua values. (See diagram below) Once the input values are created, the data overwrite rules can be set based on the record. This is important because some field values in Eloqua may already be normalized against a standard and I find this flexibility important.


Eloqua administrators can run the DECC against the entire database, or any portion using segments. In Eloqua’s Program Builder, segments can simply be sent to a Cloud Connector. (See diagram below) After the data is appended, a test email (or other action or treatment) can be sequenced to determine performance. The DECC is configured from the Setup menu and Cloud Connectors and follows the same process Eloqua administrators are familiar with. All of these steps are very well documented in the NetProspex DECC User Guide. (Note: The NetProspex Data Enrichment Connector does not need an email to score a match in order to complete an append. However, email is a required field for Eloqua.)

Operation After configuration in Eloqua and the NetProspex admin portal, the DECC starts working when the campaign is activated from both the NetProspex portal and then Eloqua’s Program Builder. I was very impressed with the incredibly fast performance of the DECC against our database. We did not experience any lag or latency and the results were reported almost instantly. The reporting function showed details on all the appended records. When we ran the operation in Eloqua, we used “Bulk Mode” and not “Priority Mode” when running the program in Eloqua. (See below). This is one item that wasn’t included in the User Guide at the time of our test. The DECC will run as long as there are enough credits to support a data append.


Performance and Accuracy I sampled our Eloqua segment with incomplete contact records before and after running the Data Enrichment Connector and 100% of the records in our segment were appended. Because NetProspex is a trusted partner and our clients regularly use their data, I am confident in the accuracy of the data they provide for the append service. I found the Data Enrichment Cloud Connector a powerful tool to dramatically reduce incomplete fields with appended data in Eloqua. (Our own instance of Eloqua has nearly 20,000 contact records and we aggressively practice normalization. I love this tool and plan to use it on a regular basis in our own operations.) Reporting Reporting shows how often programs were run and whether they were successful or had errors. Detailed reports are also available that show every record that was appended and they data that was appended.


Thumbs Up NetProspex has some fantastic opportunities to support the Eloqua community with the Data Enrichment Cloud Connector. Eloqua adminstrators should engage in rigorous data cleansing and normalization efforts in 2013 and beyond - No more excuses! The NetProspex Data Enrichment Cloud Connector is one of the best tools and services to add to the arsenal. I found NetProspex very supportive when I had questions and the User Guide was excellent. If you are looking at new services and tools to enrich your database, I highly recommend the Data Enrichment Cloud Connector. - Brian Hansford Heinz Marketing

For more information on the Data Enrichment App for Eloqua please visit http://appcloud.eloqua.com/apps/netprospex-data-enrichment

About NetProspex NetProspex is the smarter B2B data partner, helping lead generation professionals increase revenue impact through database management. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects for marketing campaigns and sales pipeline. About Heinz Marketing Inc. Heinz Marketing is a Seattle marketing agency focused on sales acceleration. We help our clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers.

NetProspex Eloqua App Review from Heinz Marketing

Documents

Transcript of NetProspex Eloqua App Review from Heinz Marketing