Netbook media credentials

1www.netbookmedia.com08.04.23

Netbook Media Digital Network

Internet and TURKEY

Turkish internet market with 30,000,000+ users

Age Split of TR Online Population

Age 8-17 Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45+

Gender Split of TR Online Population

Female Male

Internet Usage in Turkey

%45.96Home %31.21

Internet Cafe

Connections from?

%37.52Work


%18.94 of household have internet access


%29.46 of house holdindividuals using computer%26.67 of them are online.

TR Internet Market

* AdvantagesTurkish users are extremely dynamic

Fast growing penetration

Advertisers believe in medium

World quality products and services

International players are interested in market

Response rates are over world averages

TR Internet Market

* Disadvantages

Infrastructure is deficient and expensive

Advertisers do not have a settled strategy for medium

Negative PR

Decision makers are lack of knowledge

Turkey do not have a settled strategy

TR Online Spending – Display Ad.

TR AdSpending - 2007

Medium $ %

TV 1.328.301.887 52,9%

Press 852.830.189 34,0%

Outdoor 177.358.491 7,1%

Radio 83.773.585 3,3%

Internet 40.000.000 1,6%

Cinema 27.169.811 1,1%

Toplam 2.509.433.962 100%

TR Internet Market

http://www.milliyet.com.tr/index.asp

http://www.hurriyet.com.tr/

http://www.sporx.com/

MSN

Microsoft was working with a local sales house until July 07. By the end of fiscal year MSN declared their direct sales activity and limited Netcom’s sales activities.

High penetration of MSN Messenger is one of most significant reason of Microsoft’s %25 share in online market.

Microsoft latest declared user number is 25 million users. This figure contains dublications. Unique user rates are estimated as 18 million.

Especilay IM service of Microsoft has a dominating market share.

High reach level, low cpm packages and with brand power, Microsoft was the leader of online advertisement market in Turkey.

Direct contact with agencies by limiting sales house created a negative effect in market. Agencies and clients met with heavy rules and globally set rules. Sales

house was buffering these negative effects.

Medyanet

Medyanet is internet network of Turkey’s biggest media group Doğan Group. %80 of Medyanet’s revenue is Hürriyet.com.tr , Milliyet.com.tr.

Even network’s inventory is containing around 40 web sites these two leading news papers web sites are dominating the revenue.

Medyanet recently lost one of the most important blog sites of Eksi Sozluk(Sourtimes) off their inventory. Also magazine group of Doğan left Medyanet and agreed new founded Net Book Media for their web sites

sales.

Mynet.com

First Turkish content portal Mynet is one of the biggest players in online market.

Even they are generating around 1 billion traffic monthly they can only sale very minor percentage of this inventory.

By the end of the year Mynet and their global investor Tiger bought %50 of yonja.com which is one of the biggest community web sites in Turkey.

Mynet also founded a new company with Wunderloop based on behaviour targeting model in 2008.

16www.netbookedia.com08.04.23


Netbook Media is one of the fastest growing ad-networks in the Turkish industry. We strive to target the desired audience in over 7 categories, by essentially maximizing ROI on performance campaigns and increasing awareness for all branding campaigns.

Network Media assists publishers monetize all their traffic instantly and maximize their revenue generation by connecting them with a network of over 4000 advertisers and 2 billion impressions, that is served on a monthly basis.

NetBook Media

• Group of companies with a history of 34 years and consistent success.– 2005 revenue: 185 million USD– 2006 revenue: 247 million USD– 33% growth per annum

• 8 companies each of which is specialized in a different branch of marketing and communication.

• In cooperation with Saatchi & Saatchi since 1985, with Zenith media since 1996.

• Long-lived client relations: – 24 years with Kent, 23 years with Eti,

5+10 years with P&G, 12 years with Sütaş

Güzel Sanatlar Group

An innovative project group working on Direct Marketing

A media planning and buying agency with an expertise on radio broadcast

Technically well-equipped post-production company

Turkey’s leading TV producer

Leading media planning and buying agency

A technology company developing and marketing interactive tv and pay tv systems

Turkey’s leading full-service advertising agencyGÜZEL SANATLAR SAATCHI & SAATCHI

Digital Media Planning and Design Agency

Digital Network and Marketing Company

3rd media agency established to serve brands with “More media” approach

Güzel Sanatlar Group

Leading media planning and buying agency

media agency of the year

3rd media agency established to serve brands with “More media” approach

Turkeys Leading production Company

Netbook Media

• Experienced & Dynamic team

• Güzel Sanatlar Groups synergy

• Independent Network Organization

• High penetration and credit in market.

Netbook Media

• Experienced & Dynamic team

– Agency origin employees knows and understands needs agencies and advertisers.

– Experienced sales team have a powerful network in both agencies and advertisers.

– Our project team is experienced in both media and design.



In addition to our exclusive network, we represent global portals such as Yahoo!, Netlog and Tillate in Turkey reaching out to %80 of Turkish Internet users.

Along with web representation, Netbook Media also offers exclusive, open means of representation in mobile. Brand sales, Sponsorship, Audience/Categories and Network are all included in our services.



Netbook Media sells the advertising space with-CPM-CPC-CPL



Where are we ?We serve Digital Advertising Marketplace with 61 publishers.

The range of our Inventory; Impression : 2.223.339.891 imp. Mainpage Impression : 327.049.066 imp.

Reached Unique Visitors;28.8 M unique visitors.


Portal Category Inventory

Publishers : 1 Impressions : 800.000.000 Imp. Mainpage Impression : 50.000.000 Imp. Unique Visitors : 8.000.0000

Publishers Yahoo!


News Category Inventory

Publishers : 7Impressions : 604.846.500 Imp.Mainpage Impressions : 305.520.000 ImpUnique Visitors : 28.817.676

Publishers Haber7, HaberTurk, Memurlar.net, Samanyolu Haber, Gazeteoku, Haber3



145.000.000 Imp..

6.090.100 U.V.

Monthly TrafficMonthly Traffic

Monthly Unique VisitorsMonthly Unique Visitors

ContentContent

News

83.590.000 İmp..

Monthly Mainpage TrafficMonthly Mainpage Traffic



165.000.000 Imp..

7.500.000 U.V.U.V.

NewsNews

90.000.000 Imp. Imp.



ContentContent




121.000.000 Imp..

6.100.000 U.V.U.V.

NewsNews

60.000.000 Imp. Imp.



ContentContent




59.400.000 Imp.

2.339.000 U.V.

NewsNews

22.000.000 Imp.



ContentContent




35.443.800 Imp..

2.391.000 U.V.

News

26.653.000 Imp..



ContentContent




42.432.000 Imp..

2.365.000 U.V..

News

12.295.300 Imp..



ContentContent



Finance Category Inventory

Publishers : 3 Impressions : 3.456.500 Imp. Mainpage Impressions : 1.300.000 Imp Unique Visitors : 135.570

Publishersİnternet Finans,Capital, Ekonomist Online



1.500.000 Imp..

70.000 U.V.U.V.

News / FinanceNews / Finance

1.000.000 Imp..



ContentContent



500.000 Imp..

25.000 U.V.U.V.




ContentContent


1.500.000 Imp..

35.000 U.V.U.V.




ContentContent


Publishers : 4 Impressions : 77.690.000 Imp. Mainpage Impressions : 17.296.000 Imp Unique Visitors : 4.260.000

Publishersİnternetspor, HT spor, Spor3, Ofansif

Sports Category Inventory


45.725.000 Imp..

2.592.718 U.V.

News / SportsNews / Sports

8.750.000 Imp..



ContentContent



18.000.000 Imp..

950.000 U.V.U.V.


5.000.000 Imp. Imp.



ContentContent



13.686.000 Imp..

657.500 U.V.U.V.


3.501.000 Imp. Imp.



ContentContent



278.360 Imp..

60.000 U.V.U.V.


45.000 Imp.



ContentContent



Technology Category Inventory

Publishers : 5 Impressions : 30.874.000 Imp. Mainpage Impressions : 4.242.000 Imp. Unique Visitors : 6.208.000 U.V.

PublishersChipOnline, PC Net, Hardwaremania, Level Online, Mobil İletişim


18.310.500 Imp..

2.532.000 U.V.U.V.

TechnologyTechnology

2.958.000 Imp. Imp.



ContentContent



5.545.000 Imp..

2.436.000 U.V.U.V.


302.500 Imp. Imp.



ContentContent



2.591.000 Imp..

851.000 U.V. U.V.


27.000 Imp. Imp.



ContentContent



2.750.000 Imp..

123.000 U.V. U.V.


900.000 Imp. Imp.



ContentContent



1.678.000 Imp..

266.000 U.V.U.V.


55.000 Imp. Imp.



ContentContent



Youth Category Inventory

Publishers : 20 Impressions : 879.775.649 Imp. Mainpage Impressions : 86.938.622 Imp. Unique Visitors : 16.211.300

PublishersNetlog, Sanalika, Akampus, Zaplat, İtüsözlük, 2yüz, Geyikoloj, Blue Jean, Hey Girl, Tureng,

İnteresan, Tilllate, İstiyorus, Bekar Mutfağı, Oyunvizyon, PowerTurk, PowerClub, Power XL, PowerturkTV, PowerFM


750.000.000 Imp..

5.500.000 U.V.U.V.

Youth/ PortalYouth/ Portal

62.700.000 Imp. Imp.



ContentContent



14.435.000 Imp..

70.000 U.V.U.V.

Youth / UniversityYouth / University

839.500 Imp. Imp.



ContentContent



45.000.000 Imp..

3.500.000 U.V.U.V.

Youth / GameYouth / Game



ContentContent


12.900.000 Imp..

2.700.000 U.V.U.V.


3.900.000 Imp. Imp.



ContentContent



120.000.000 Imp..

4.500.000 U.V.U.V.


18.000.000 Imp. Imp.



ContentContent



9.000.000 Imp..

1.500.000 U.V.U.V.

YouthYouth

250.200 Imp. Imp.



ContentContent



4.600.000 Imp..

990.000 U.V.U.V.

YouthYouth

513.200 Imp. Imp.



ContentContent



6.232.752 Imp..

772.500 U.V.U.V.

Youth / MusicYouth / Music

3.191.500 Imp. Imp.



ContentContent



7.500.000 Imp..

500.000 U.V.U.V.

YouthYouth

1.500.000 Imp. Imp.



ContentContent



2.000.000 Imp..

92.700 U.V.U.V.

Youth / FoodYouth / Food

700.000 Imp. Imp.



ContentContent



12.343.000 Imp..

407.000 U.V.U.V.

Youth / DictionaryYouth / Dictionary

12.261.450 Imp. Imp.



ContentContent



3.000.000 Imp..

78.000 U.V.U.V.

YouthYouth



ContentContent


2.000.000 Imp..

41.000 U.V.U.V.

YouthYouth



ContentContent


3.400.000 Imp..

223.000 U.V.U.V.

YouthYouth

410.000 Imp. Imp.



ContentContent



137.500 Imp..

45.000 U.V.U.V.

YouthYouth

131.500 Imp. Imp.



ContentContent



186.500 Imp..

60.000 U.V.U.V.

YouthYouth

180.500 Imp. Imp.



ContentContent



128.500 Imp..

56.000 U.V.U.V.

YouthYouth

127.500 Imp. Imp.



ContentContent



Social Network Inventory


PublishersNetlog, Sanalika, Akampus


Women Category Inventory


PublishersCosmoturk, 2kadin, Netbebeği, Pırlanta.net, Medyamoda,

Bekarmutfağı, Dobişko, Lezzet, Özelyemekler, Gecce


7.450.000 Imp.Imp.

93.000 U.V.U.V.

WomenWomen

2.500.000 Imp. Imp.




ContentContent



3.900.000 Imp.Imp.

1.800.000 U.V.U.V.

WomenWomen

150.000 Imp. Imp.




ContentContent



1.268.000 Imp.Imp.

28.453 U.V.U.V.

Women / BabyWomen / Baby

120.000 Imp. Imp.




ContentContent



3.000.000 Imp.Imp.

320.000 U.V.U.V.

JewelleryJewellery

300.000 Imp. Imp.




ContentContent



2.260.000 Imp.Imp.

143.000 U.V.U.V.

FashionFashion

138.000 Imp. Imp.




ContentContent



2.000.000 Imp.Imp.

43.480 U.V.U.V.

FoodFood

415.000 Imp. Imp.




ContentContent



578.000 Imp.Imp.

122.000 U.V.U.V.

FoodFood

11.000 Imp. Imp.




ContentContent



1.500.000 Imp.Imp.

219.000 U.V.U.V.

FoodFood




ContentContent


2.000.000 Imp.Imp.

46.215 U.V.U.V.

FoodFood

565.000 Imp. Imp.




ContentContent



8.500.000 Imp.Imp.

450.000 U.V.U.V.

FoodFood

1.500.000 Imp. Imp.




ContentContent



Doğan Burda Publisher Group Inventory

Publishers : 17 Impressions : 3.014.600 Imp.Unique Visitors : 729.320 kişi

PublishersTempo, Heygirl, Atlas, Formsante, Evim, Bluejean, Capital, Elele, Elle, Ekonomist,

Autoshow, Haftasonu, Maisonfrancaise, YachtTurkiye, Elledecor, İstanbullife, Evbahçe

Thanks

82www.netbookmedia.com08.04.23

Netbook media credentials

Technology

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