Premium Media Credentials Aug 2009
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Transcript of Premium Media Credentials Aug 2009
Credentials Presentation
www.premium-media.co.uk
Adventis Group Plc.
AIM listed, full service marketing & advertising agency
Thirteen subsidiary companies within Group
Provide services to property, healthcare & financial services industries
The Group employs 155 staff in London & the South East
www.adventis.co.uk
Premium Media
Full media planning and buying service
Turnover in excess of £10 million
Specialists for over 15 years, planning and buying media campaigns for property clients
Local, national and international reach
Fully accredited to NPA & PPA
Staffed by experienced personnel who understand property marketplace
Intimate knowledge of media
The Brief
Understanding objectivesBranding/awareness, direct response
Assessing the brand Value, market share, competitors
Formulating the media strategy Targeting, timing, media selection
Consultancy Marketing / Sales ConsultancyWeb Consultancy
Targeting
Geographic
Demographic
Existing customer information
Combining to generate customerprofile for planning, creative / PR
Resources
Research Tools
JICREG, NRS, TGI, RAJAR, MMS
Positioning
Media / Target market profiling
Mapping
Mosaic, Acorn, Experian
Experience
Client and agency
LocalRegionalNationalMagazines
Press
Tailored to maximise efficiency of media budget
Digital
Web (PPC, CPC)TextMobile Marketing SolutionsSEM (Search Engine Marketing)
SEO (Search Engine Optimisation)
Social Media ManagementViral MarketingWebsite ContentE-mail Marketing
StaticMobile
Outdoor
Broadcast / Distribution
BroadcastRadio, TV, cinema
Distributionleaflets, inserts, direct mail
Google Analytics
Comprehensive analytics report available for each campaign
Monitoring and evaluation
For every campaign
Monitor effectiveness of media throughout the campaign (Cost / Response analysis)
Quickly react to results in order to refine media selection and maximise value of spend
Monitor quality of ads
Voucher cutting of all ads
Additional measurement options
Omnibus research pre and during campaign
Effective Buying
Understand objectives and provide cost effective, innovative solutions
You benefit from:
Relationships with mediaExperienced negotiators ReputationBest access to
Late spacePreferential positions
Media Relationships
Excellent long term relations with the media
Best negotiating stance
Best positions
Forewarned of plans
Media Testimonials
“We have enjoyed many years of successful trading with Premium Media.
Premium Media always challenge the status-quo to ensure they get the best value for their clients whilst embracing new & creative solutions we put to them.
Our open & engaging relationship is the basis for what has been a long standing & successful partnership”
Jon BenjaminAdvertising Manager – News International
Media Testimonials
“RBI has worked with Premium Media for many years and I have always been very impressed with the team’s work ethic within the media industry. The team are always open to new ideas and have the knack of determining the best media route for their clients.
The agency’s creativity and firm but fair negotiation skills have made them a pleasure with which to deal. On behalf of all at RBI, I can confidently say that we will be maintaining our strong alliance way into the future.
Jonathan Hamer
Head of Sales, RBI – Estates Gazette
Clients
Our clients
Commercial Property ClientsAllied London PropertiesCBREDevelicaDevelopment SecuritiesHammersonIndustrial SecuritiesJames Andrew InternationalJones Lang LaSalleKnight FrankLambert Smith HamptonLand SecuritiesPrudential PIMSEGROSWERDATargetfollow Estates
Residential Property ClientsCapital & ProvidentGenesis HomesGalliard ResidentialDevington HomesFamily MosaicGalliard HomesGrainger TrustGrove Manor HomesHiggins HomesHome GroupP&O PropertiesPropertyfinder.co.ukSavillsStandford Properties Ltd.Shelbourne Developments Ltd.
Mission statement
Our aim is to add value to our
clients’ media programmes by
optimising the quality and
effectiveness of their advertising
whilst promoting the overall brand
Contact
Toby Wilson
Associate Director
Premium Media Ltd.
93 – 95 Wigmore Street
London W1U 1HH
T : 020 7034 4731
M : 07973 685 414
www.adventisproperty.co.uk www.premium-media.co.uk