1. Show & Tell September 2014

2. Be proud! You guysare changing lives 3. Sales 4. How are we doing this...? 5. Hi Matt,How much is big top peryear? Really impressed withitGenerated 500applicants for oneFE college80 meetings booked in forSeptemberBe proud! You guys arechanging lives Jac lovely job 6. Big Top 7. Importance ofStatisticalAccuracylies, damned lies, and statistics" -Mark Twain 8. Stats! 9. Tips for using stats powers 1: Be careful of making decisions based on averages. 2: Be careful of making decisions based on aggregatedata.(& make sure you're not covering up confounding variables.) 3: Always double check your figures(Yeah testing!) 10. 1: Be careful of making decisions based onaverages.Example: lets say a housing project coordinator islooking to build houses in your area 11. 1: Be careful of making decisions based onaverages.Example: he wants to build affordable housing, so helooks at what the average people might beable to afford in an area 12. 1: Be careful of making decisions based onaverages.Example: lets say that average is deposit 10k, assumingthis is a 5% deposit, the average affordablehouse is 200k. 13. 1: Be careful of making decisions based onaverages.Example: area has 1000 people. 14. 1: Be careful of making decisions based onaverages.Example: Now Bill Gates walks in to the area. he can put down a deposit of 40 billion. 15. 1: Be careful of making decisions based onaverages.Example: now we're dealing with an 'average'(arithmetic mean) deposit of40 million 16. 1: Be careful of making decisions based onaverages.Example: now we're dealing with an 'average'(arithmetic mean) deposit of40 million with a 5% deposit, the average affordablehouse is 800 million. 17. 1: Be careful of making decisions based onaverages.Question: How many people can afford this averageaffordable house? 18. 1: Be careful of making decisions based onaverages.Need more information!Standard deviation? (what's the spread?)Mode? (whats most common?)'arithmetic mean' averages are dangerous, becareful mmm k? 19. 1: Be careful of making decisions based onaverages.Relates to testing in the form of performancetesting!Also with uptime monitoring and anomalydetection in server maintenance!Yeah! Testing! 20. 2: Be careful of making decisions based onaggregate data.Simpsons Paradox 21. Stats 22. More stats! 23. 3: Always double check your figures 24. 3: Always double check your figuresMore testing!YEAH! 25. Migration Campaign 26. Feedback from our old clientsFar better productFantastic marketing tool to collect prospect data... Theleads database is far more controlled and looksmuch more simple to useBig Top has come on leaps and bounds 27. Advertising 28. Clearing 2014 xyz universityWe reached 1 million potential students across Englandand Wales 29. Clearing 2014 XYZ University5.9% Increase in total page likes during theClearing period (4 days)42% of 17-19 year olds in Wales &England Reached (over 1 million users) 30. Clearing 2014 XYZ UniversityIn 2013:The University managed all their budget in house spending 76,000 on Google adsIn 2014: The University used us spent 72,000 across Facebook, Google Search and Display Visitors to Clearing Website up by 40% Enquiries up 25% on morning of A Level Results dayWhat the client said:We've done very well, particularly in recruiting from England.given the challenging lastminute hikes to our recruitment targets, that's very good news!In 2015:Caps on student numbers lifted. Universities allowed to recruit as many high qualitystudents as they like (ABB) 31. Would you Recommend Net Natives?Net PromoterJan 2014 NPS was 50%How we responded:Improved end of campaign reportsHired fantastic peopleIncreased the number of Google qualified consultants 32. Look at us now... NPS = 71%Why do our clients love us? Results driven, passionate and knowledgeable team focussed onoutcomes Great service and you really know the digital space! I've found you to be expert in your field, hardworking, creative and fun todo business with Great service and effort to communicate to make sure the campaign is asuccess. Tailored to suit individuals needs The reporting is very useful to appease managers and you have been veryflexible when necessary The team is very proactive when I contact them with a query or problem 33. Where Can We Improve?They just want to see more of us... It would be nice to have regular contact to see how we aregetting on with using the app and if we need help to ensurewe can use the tool more strategically Possibly be improved if I met one of the team who dealt withmy campaign so that they could understand the college at amarketing level I think they could improve is giving us regular updates onhow well the campaign is going 34. The AMAZING People this monthare...