LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for PG Recruitment Event
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Will Scott Account Executive – Education @willpscott
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Transcript of LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for PG Recruitment Event
Will ScottAccount Executive – Education
@willpscott
LinkedIn as a Platform1
What are Universities doing?3
Education on LinkedIn2
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Today…
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350M+ MEMBERS GLOBALLY
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Two new members are joining every second
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With this growth, comes evolution
Photo Credit: https://www.flickr.com/photos/reynoldsrap/4236043866
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Then (2008)Connect & Communicate
Now (2015)Create, Engage & Consume
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LinkedIn is now everywhere
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People are using it for different reasons
Identity – Networks - Knowledge
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IDENTITY – FIRST IMPRESSIONS COUNT
Photo Credit: http://i.huffpost.com/gadgets/slideshows/403362/slide_403362_5011686_free.jpg
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NETWORK – WHO YOU KNOW
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KNOWLEDGE – BE INSPIRED
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EDUCATION IS AT OUR CORE
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LINKEDIN WORKS FORSTUDENTS, ALUMNI & UNIVERSITIES
ALIKE
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DISCOVER UNIVERSITIES BASED ON LINKEDIN DATA
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SEARCH BY GEO, FIELD OR COMPANY
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OWN YOUR PERSONAL DECISION BOARD
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YOUR ONLINE HOME FROM HOME
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SEE WHERE YOUR STUDENTS GO
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FOCUS ON WHO IS MOST IMPORTANT
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SPEAK TO PROSPECTS ONE TO ONE
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TELL STORIES THROUGH CONTENT
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MAKE YOUR ADS PERSONAL
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CONTINUE THE LINKEDIN EXPERIENCE
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MAKE IT UNIQUE AND INDIVIDUAL
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OUR VISION
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