NESTLE FRUIT YOUGURT

GROUP MEMBERS

MOHSIN ALI ADNAN SAFDAR AHSAN AJMAL MUHAMMAD UMAIR FAKHER ZAMAN

Table of Contents

EXECUTIVE SUMMARY NESTLÉ MISSION NESTLÉ VISION NESTLÉ’S INTRODUCTION NESTLÉ IN PAKISTAN DEPARTMENTS ORGANIZATION CULTURE SITUATION ANALYSIS ENVIRONMENT ANALYSIS DISTRIBUTION ANALYSIS TARGET MARKET MARKETING INTERFACE STRATEGIC RECOMMENDATIONS MONITORING & REVIEWING

Executive Summary

Nestlé's Mission

“At Nestlé, our research makes it possible for everyone to enjoy better food for a better life.”

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to nutrition, health and wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure

NESTLE’S VISION

“Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.”

The confidence that consumers have in our brands

is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feels they can trust our products

“Tingle your taste buds with Nestle Fruit Yogurt”

NESTLE’S INTRODUCTION

Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world’s biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. Nestle employ around 265,000 people and have factories or operations in almost every country in the world.

NESTLE IN PAKISTAN

Nestle Pakistan Limited Formerly known as Nestle Milkpak Limited. The Group’s principal activities are to manufacture process and sell food products and ancillary equipment. The food products include diary, confectionery and culinary products, coffee and beverage and drinking water. The major brands include MILKPAK UHT, NESTLE EVERYDAY, LACTOGEN and NESCAFE.

DEPARTMENTS

Departments are divided on the basis of brands.

Yogurt products have separate functional department.

Yogurt products are managed by chilled dairy manager.

All other departments like finance , marketing come under the control of chilled dairy manager.

ORGANIZATIION CULTURE

Company strategy based on fundamental principles

Growth through innovation & renovation To secure long term potential To bring best for people To play role in healthy lives of people

SITUATIOIN ANALYSIS

STRENGTHS

Company Name Quality Manufacturing Processes Trustworthy Company Consumption In Punjabi

Culture

WEAKNESSES

Lack of Awareness Big Accounts Availability Lack of Distributor’s

Interest Chilling Needs South Pakistan Culture

OPPORTUNITES & THREATS Potential Market For Fruit Yogurt Climate Of Pakistan Tax Exemptions

Poor Economy Big Size Families

ENVIORMENTAL ANALYSIS

Demographic Analysis Technological Analysis Economic Factors Ecological Analysis Political Analysis Education System

DISTRIBUTION ANALYSIS Categorize Products for Smooth Distribution Centralized Distribution Through Proper

Means of Transportation Division Of Territories Distribution Constraints Retailer Incentives

TARGET MARKET

Marketing Interface Product Price Place Promotion

STRATEGIC RECOMMENDATIONSPRODUCT

Addition Of More Flavors More Uses Of Different

Recopies Like Desserts

PRICE & PACKING

Price Resizing Of Pack

PROMOTIONS

TV program Kiosks Advertisement in magazines, newspapers

and television Billboards Banners

BILLBOARD LOCATION

Mall Road Jail Road Qaddafi Stadium Cavalry Ground Mia-Mer Bridge

MONITORING AND REVIEWING Taking feedback from the workforce to get the

information the changes occur in the current scenario.

Analyzing the data of the sales after the plan has been implemented.

Taking feedback from the different retailers about the increase/decrease in the demand.

After 2 months of the implementation of the strategic recommendations, we can conduct a consumer survey to get the acknowledgement.