Nestle Exellant Ppt
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Nestlé USACome for the Opportunity. Stay for the People.
WE’RE LOOKING FOR THE VERY BEST!
ForOPERATIONS MANAGEMENT
DEVELOPMENT PROGRAM
Business: Operations, Industrial, Manufacturing, Production, food Industry and Supply Chain Management
Agriculture: Food Science, Food Processing, Food Manufacturing
Engineering: Industrial, Mechanical, Chemical, Electrical, Biosystems, and Agricultural Engineering*Applicants must be US citizens or permanent residents
Nestlé Information SessionThursday, Oct. 06 @ 6:00 p.m.-7:30 p.m.
MU 219 NavajoRefreshments and Snacks
Deadline for resume submission is 10/10/2005. All resumes must be submitted via the ASU Career Services
Website. Info Session for preselected applicants will take place on Monday October 17th, with interviews the following day.
Please contact your Office of Career Services for details on how to sign-up for interviews.
To learn more about Nestlé USA, please visit:
www.nestleusa.com
ASU – OMT – F05
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RANKINGFORTUNE 500: NESTLE IS RANKED AS 48TH COMPANY
BEST GLOBAL BRANDS:NESCAFE IS PLACED AT 26TH RANKNESTLE FOODS IS PLACED AT 58TH RANK
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HISTORY
• Nestle began in Switzerland in mid 1860s by HENRI NESTLE.• It’s first product was FARINE LACTEE
(“Cornflour Gruel” in French). It was a baby product.
• In 1874 the Nestle Co. was purchased by Jules Monnerat, enters the condensed milk market.
• In 1905 it merged with its biggest competitor Anglo-Swiss Condensed Milk company.
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(cont’d)
• Nescafe was developed in 1930 and it became a main beverage for the American serving in Europe and Asia.
• Total sales increased by $125 million from 1938 to 1945.
• It expand it’s product line outside food market and acquire L’Oreal the cosmetic company in 1974. Presently it holds 26.4% share in the company.
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MISSION
Nestle is dedicated to providing the best foods to people throughout their day,throughout their lives,throughout the world.With our
unique experience of anticipating consumers’ needs and creating solutions.Nestle
contributes to your well being and enhances your quality of life.
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VISION
To be the leading food and beverage compay in the world providing customers with healthy
food at affordable prices.
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PRODUCT LINE
• Coffee• Water and other
beverages• Dairy products• Ice cream• Infant nutrition
• Soups, seasonings, pasta, sauces.
• Refrigerated products• Chocolate,
confectionary goods and biscuits.
• Nestle professionals• Pet care.
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COMPETITIVE ADVANTAGE
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SALES AND GROWTHPRODUCT CATEGORY SALES
(CHF BILLION)ORGANIC GROWTH
POWERED AND LIQUID BEVERAGES 18,885 12.8%
NESTLE WATERS 9,589 -1.6%
MILK PRODUCTS AND ICE CREAM 20,561 9.2%
NESTLE NUTRITION 10,375 7.7%
PREPARED DISHES AND COOKING AIDS 18,117 6.1%
CONFECTIONERY 12,370 8.0%
PET CARE 12,467 12.1%
PHARMACEUTICAL PRODUCTS 7,544 8.8%
OVERALL GROWTH RATE OF NESTLE IS 8.3%
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GROWTH RATE OF VARIOUS BRANDS
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NESTLE BABY
PRODUCTS
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NESTLE GOOD START
Good Start Infant Formulas are specially designed to be easier to digest for baby's still-developing tummy because they're made with 100% partially hydrolyzed (broken down)
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GERBER 1st FOOD• It is for babies who are 6+ months of age• Comes in fruit and vegetable flavors
GERBER GRADUATE LIL ENTREES• It is for babies between the age group of 12-36
months• Real vegetables, wholesome pastas, and tender
meats
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GERBER GRADUATES SNAKES• It is for babies between the age group of 9-24
months• Real fruit and whole grains• A source of vitamins and minerals
• OTHER BRANDS
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MARKET SHARE OF NESTLE
COUNTRY MARKET SHARE OF NESTLE AS A % OF TOTAL BABY FOOD MARKET
USA 12
CHINA 30
RUSSIA 16.3
INDIA 80
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COMPETITORS
HEINZ: • It has a worldwide share of 17% in baby food.• Best Global Brand: 48th rank.
MEAD JOHNSON: (Acquired Bristol myers,squibb)
• Biggest competitor in US,Hong Kong• It has a market share of 52% in US
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STRATEGY IN BABY FOOD MARKET• Concentrate more on India GDP Growth: 7.09% Birth Rate:21/1000• Concentrate in US market.(Because of low share
market) Birth Rate:13/1000 • Capture the African,China and Hong Kong market.• Less focus on Japan and Romania as they have –ve
population growth.
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NESCAFE
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COFFEE PRODUCTION
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SOLUBLE COFFEE VARIETIES
• Decaffe• Everyday Choice• Café Menu• Super premium• Dolco Gusto
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Nescafe Cappuccino , skinny smooth, creamy flavour and rich, milky froth,Vanilla, Hazelnut or Caramel Cappuccino. Skinny(low fat alternative),foaming
Café Menu
Nescafe Classic The world's favourite coffee! You will find it in just about every country around the globe.
Every Day
Nescafé Dolce Gustomulti-coffee capsule system that will change the way you make, drink and think about coffee.
Premium
Nescafe Gold Blend golden roasted beans Arabica and robusta ,exquisite rich aroma , smooth coffee taste
Decaffe
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Nescafe Green Blend Unroasted green coffee beans ,rich in polyphenol antioxidents, aroma fresh and smooth
Every day Choice
Nescafe original Rich blend of Arabica and robusta beans, Medium Dark Roasted , Non foaming
Every day choice
Nescafe Espresso 100% Arabican , fully roasted ,
Premium
Nescafe Frappe A Refreshing cold coffee , targeted at young adults
Premium
Nescafe Tasters choice Flavoured Coffee Only for US Market
Nescafe Alta rica All the dark-roasted qualities of Alta Rica without all the caffeine.
Premium
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Powdered and Liquid Beverages had an excellent year, with organic growth of 12.8%
ZONES2007
IN MILLION CHF2008
IN MILLION CHF GROWTH RATE
Europe 6168 6254 22
America 4007 4115 12.4
Asia, Africa 5685 6019 35.1
Soluble Coffee 10371 10688 37.5
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MULTI TIER STRATEGY
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EXPECTED GROWTH IN COFFEE MARKET
CRISIL Research (world wide)Per capita consumption CAGR of 3.5% between 2002 and 2007, Expected CAGR of 4.5% during 2008-2012.
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COMPETITORS• China
Kraft(20% Market Share) President Coffee Co. ( joint venture between Starbucks and the
Taiwan based company Uni-President)90 outlets Blenz Coffee(Canadian chain) Shanghai Xing bake Nestle Has 46% Market Share Coffee Market Expected to grow by 70 % from 2008 to 2012.The popularity of instant coffee can also be attributable to its convenient
preparation. This appeals particularly to white-collar workers who have busy lifestyles and
cannot afford the time to prepare fresh coffee. Price-wise, fresh coffee is expensive when compared with instant coffee.
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USANescafe has small Market SharePeople like Roast and ground flavour Competitors :• Folgers(J M Smucker Co.) (38% Market Share)• Maxwell coffee house(Krafts Food) (33% Market Share)• Superior Coffee, Douwe-Egberts (coffee)(Yuban and Sara Lee)
(10% Market Share)• Starbucks(5.6 billion in 2009) has major share• Mcdonald coffee (1.4 billion in 2009)Mexico-Nescafe Classico is the most trusted brand
UK• Starbucks Via Ready Brew(Recently launched in london)• Jacobs(Krafts food)• Folgers Instant Crystal
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India • HUL Bru(44% Market Share)• Nestle (52.6%)
Australia• Australian instant coffee market is worth about $425M a
year • Nescafe is the instant coffee market leader with around
70% market share • Decaff coffees are more popular
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BEVERAGE MARKET(Share of Different Products as a %age of sales)
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NESTLE CHOCOLATE
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NESTLE PRODUCTS
• Aero• KitKat• Butterfinger• Crunch• Wonka• Smarties• Callier
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Hershey Products• Hershey, Pennsylvania, USA• Hershey’s cookies and creamy candy bar.• KitKat wafer bar.• Hershey’s kisses brand chocolate.• Hershey’s chocolate.• Hershey’s chocolate bar with almonds.• Hershey’s Mr.Good Bar chocolate bar.• Reese’s peanut buttercups.• Reese’s pieces candy.• Skor Toffee Bar.• Hershey’s special dark chocolate bar.
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Kraft Foods
Northfield, Illinois, USA • Chocolate orange• Toblerone• Cote d’Or• All Gold• Daim
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Chocolate Loving Nations
• Switzerland• Austria• Ireland• Germany• Norway
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Differential Basis of Nestle
Variety of customers.Variety of products.
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Global Market share of Chocolates & Confectionary
34%
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CONFECTIONERY MARKET(Share Of Different Products as a %age of sales)
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COMPETITIVE STRATEGY• Nestle nutrition• Aims to balance the sales between low risk but low growth
companies of the developed world and high risk and high risk markets of Africa and Latin America.
• In developed markets, foreign direct investments in big companies.
• In developing markets, nestle grows by manipulating ingredients & processing technologies according to local conditions and employ appropriate brand.
• Our alliance with coca-cola• New markets and new businesses for growth• Acquiring Indofood
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Planning to acquire Kraft foods frozen pizza business
• Business in U.S & Canada for USD 3.7 billion cash.• Includes brands as Digiomo, Tombstone,
California Pizza kitchen, Jack’s & Delissio.• With total sales of 3 billion, Nestle will become
the fastest growing frozen pizza category.• This acquisition will increase our presence in
European Pizza market.• This will also enhance the EPS in the first full year
of its ownership.
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NEW R & D CENTRE
• On 5th Jan 2010, we opened a R&D centre in Santiago, Chile.
• It focuses on biscuits and cereal based products.
• It will help in innovation & renovation of products.
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Nestle to sell remaining Alcon shares to Novartis
• It sells 156,076,263 shares in Alcon.• It represents 52% of outstanding share capital.• It is for USD 28 billion in cash.• The transaction will be completed around in the
middle of 2010.• Steps of gradual divestment of ALCON: IPO of 23.25% in 2002. 24.8% in 2008.• This gradual divestment has insured that Nestle has
achieved full and fair value of its shareholders.
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NEW PRODUCT
• LC 1, powder mixed with foods & beverages.• It has probiotic cultures in this product.• Offered in Japan & Germany in the form of
yogurt.• Not successful in European markets, UK and
France.• Focuses on health conscious people.• We used print ads, direct mailing campaign &
heavy internet advertising.
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PROPOSED STRATEGY FOR LC 1
• Areas of food & beverage industry.• To educate the north American about the
benefits of probiotics.• Strong advertising & marketing campaign.• To gain maximum market share.• To reinvest all profits,
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COMPETITORSNAME OF THE COMPANY
LOCATION CATEGORY LEVEL OF COMPETITION
Unilever Dutch company Packaged foods & products for home & personal care products.
International competitor
Kraft Foods U.S company Packaged food products
U.S based competitor
Hershey Foods U.S company Chocolate & sugar confectionary products
North America competitor
Groupe DANONE French company Packaged foods & beverages
International competitor
Cadbury Schweppes U.K company Confectionary & non alcoholic beverages
International competitor
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SALES BY GEOGRAPHIC AREA BREAKDOWN
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SALES BY ACTIVITY BREAKDOWN
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SIX principles for success
• Win all without fighting.• Avoid strength/attack weakness.• Deception& fore knowledge.• Shape your integration.• Speed and preparation.• Leadership, reinforcing success and starving
failure.
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Recmmendations• Focus on BRIC Countries
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•Per Capita Consumption is 100gm•Population growth is 1.26%•GDP growth rate is 7.9%
India
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FUNCTIONAL FOODS• Intentionally modified to provide health
benefits.• PricewaterhouseCoopers :Functional
foods will grow in value from $78 billion in 2007 to $128 billion in 2013.
• Incorporating healthier ingredients into its products .
• These ingredients include live bacteria in yogurt, extra calcium
• More easily absorbed by children’s bodies, and sterols (a kind of plant fat) that reduce blood cholesterol
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BCG MATRIX
RELATIVE MARKET SHARE
MARKET GROWTH RATE
Chocolates
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