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Results from Nebraska Likely Voter Survey

Methodology

NorthStar Campaign Systems in coordination with Gravis Marketing conducted an automated survey of 

1168 likely voters in Nebraska on October 28, 2012. The margin of error for the survey is +/-2.9%.

Results shown by gender and party represent those respondents within the subgroups. All numbers

shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report. Results

only include respondents who answered that they were registered voters, somewhat likely, likely, orvery likely to vote. The statistical methodology comprised weighing various groups for anticipated voting

proportions, by using census data and voter turnout models based upon previous elections.

This survey did not allow for an undecided answer this close to the election. The purpose was to take a

snapshot of the likely voting electorate as if the election were held today.

NorthStar Campaign Systems is a Campaign Technology, Data and Consulting firm located in Omaha,

Nebraska. Contact Andrew Northwall at (402) 214-9571 northwall@northstarcampaigns.com 

Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida.

Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com 

Key Findings

  Governor Mitt Romney currently leads President Barack Obama by 22 percentage points in

Nebraska, 61 to 39 percent.

  Republican Deb Fischer leads Democrat Bob Kerrey by 12 percentage points statewide, 56 to 44

percent. More than 3 in 5 voters (61 percent) have a favorable view of Fischer, while Kerrey has

a net negative favorability rating as 54 percent of voters are unfavorable toward him.

  More than 5 in 6 Nebraskans (86 percent) believe the economy is fair or poor and more than

half (57 percent) think the economy is getting worse.

  About 3 in 4 Nebraskans think voters should prove their identity before voting. (76 percent)

  About 3 in 4 Nebraskans think that the Keystone XL pipeline should be approved and built. (74

percent)

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Ballots

Question 8: In thinking about

the 2012 presidential election,

suppose you had a choice

between Republican Mitt

Romney and Democrat Barack

Obama. If the election were

held today, would you vote for :

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Republican Mitt Romney 61 62 61 18 91 56

Democrat Barack Obama 39 38 39 82 9 44

Question 9: In thinking about

the 2012 Nebraska U.S. Senate

election, suppose you had a

choice between Republican Deb

Fischer and Democrat Bob

Kerrey. If the election were

held today, would you vote for:

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Republican Deb Fischer 56 56 56 14 88 45

Democrat Bob Kerrey 44 44 44 86 12 55

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Favorability

Questions 11-14: Do you have a

very favorable, somewhat

favorable, somewhat

unfavorable, or very unfavorableimpression of [INSERT NAME]?

Very

Favorable

Somewhat

Favorable

Somewhat

Unfavorable

Very

Unfavorable

Republican Deb Fischer 33 28 14 25

Democrat Bob Kerrey 27 19 17 37

Questions 11-14: Do you have a

very favorable, somewhat

favorable, somewhat unfavorable,

or very unfavorable impression of 

[INSERT NAME]?

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Republican Deb Fischer 61/39 59/41 63/37 20/80 88/12 55/45

Democrat Bob Kerrey 46/54 43/57 48/52 85/15 20/80 49/51

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Economy, Identity & Pipeline

Question 15: Generally speaking,

how would you rate the U.S.

economy these days? Excellent,good, fair, or poor?

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Excellent 1 1 1 1 1 1

Good 13 14 13 26 5 15

Fair 39 39 39 52 29 41

Poor 47 46 48 22 65 43

Question 16: Are economic

conditions in the country getting

better or worse?

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Better 43 45 40 77 17 52

Worse 57 55 60 23 83 48

Question 17: Should all voters be

required to prove their identity

before being allowed to vote?

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Yes 76 75 76 47 93 77

No 24 25 24 53 7 23

Question 18: Should the Keystone XL

pipeline be approved and built in

Nebraska?

Nebraska

Voters

Gender Party

Men Women Democrat Republican Independent

Yes 74 77 72 52 89 73

No 26 23 28 48 11 27

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Screeners & Demographics

Question 1: Are you registered to vote? Nebraska Voters

Yes 100No 0

Question 2: How likely are you to vote in this year’s presidential

elections?

Nebraska Voters

Very unlikely 0

Unlikely 0

Somewhat unlikely 0

Somewhat likely 1

Likely 5

Very likely 93

Question 3: What is your political party affiliation? Nebraska Voters

Democrat 30

Republican 48

Independent or in another party 22

Question 4: What race do you identify yourself as? Nebraska Voters

White/Caucasian 92

African-American 4

Hispanic 2

Asian 1

Other 1

Question 5: Which of the following best represents your religious affiliation? Nebraska

Voters

Catholic 27

Protestant/Other Christian 56

Jewish 3

Muslim 1

Other 13

Question 6: What is your age? Nebraska Voters

18-29 1730-49 27

50-64 38

65+ 18

Question 7: What is your gender? Nebraska Voters

Male 47

Female 53