NeoTreks GeoBI Product Concept

NeoTreks GeoBI Portal

NeoTreks, Inc.

• Incorporated Dec 2010– 5 employees and 4 long-term contractors

• Leader in Geospatial mobile SW products and solutions

• FY13 rev of $674K and profit of $61K (pre-tax) – 50% growth YoY

• NeoTreks team won Apple’s App of the Year award 2009 (iOS 3.0)

• 100% self funded by founder, M. Bullock – No investor funds and minimal debt ($10K LoC)

Over one million app

downloads and counting….

NeoTreks began as a mobile development unit within Intermap, Inc in 2008

© 2013 NeoTreks Inc. All rights reserved. Confidential.

Product Evolution

Launched June 2009

© 2013 NeoTreks Inc. All rights reserved.

Product Evolution

Launched June 2009

Over the last four years, this product line has seen many media accolades

http://www.nytimes.com/external/gigaom/2009/06/17/17gigaom-accuterra-iphone-app-lets-users-access-3-d-maps-o-63804.html


Product EvolutionNeoTreks has released dozens of apps since spinning off from

Intermap in 2011

Tens of thousands of hardware /

software packages sold

Over 100K downloads on the App Store and

Google Play

Geo-Tourism Platform


Product Evolution

Launched June 2009

In 2012, NeoTreks launched the GRID geospatial business & consumer platform

TapSpatial app to be deployed to the top 30 Oil &

Gas firms in 2014, and offered to hundreds of more

organizations as a data enhancement option.

2014Partnerships signed or

currently in negotiations include:

The GRID mobile app suite, with its growing feature sets and Admin backend, establishes a solid mobile infrastructure for the GeoBI

platform build-out.

Current GRID Deployments

Current End-Users include:

Subscribers for 2014:

Telecom

RF hardware / software

Wind energy consultancy

Available as a tablet / phone universal

app on both iOS and Android.

Business Disruption

Large geospatially dispersed businesses must constantly monitor their facilities, field assets and staff and the ability to respond to adverse events such as weather, fire, transportation, geopolitical, and other potential threat events to normal business operations.

Business Disruption

Transportation disruptions were reported by 30% of U.S. businesses

75% of respondents experienced at least one incident that caused disruption.

15% of respondents experienced disruptions that cost in excess of $1M and 9% experienced a single event disruption that cost in excess of $1MGlobal economic losses caused by extreme weather events have risen to nearly $200 billion a year over the last decade

45% of U.S. businesses reported a business disruption due to weather, which was the #1 disruption category for 2012.

Current GeoBI ChallengesData is all over the map…

Executive

Geospatial Data Weath

er

Traffic

News

Web Camera

sAsset

Tracking

Enterprise Data

Ops Data

Internal Comm

Public Data

Demo-graphics

Site Risk Info

…and stakeholders must spend valuable time seeking it out.


Product ConceptNeoTreks GeoBI Common Operating Picture

Executive

Weather Alerts

Traffic

News

Web Camera

s

Asset Tracking

Enterprise Data

Ops Data

Internal Comm

Public Data

NeoTreks GeoBI Portal

Map-Based

Dashboard

Data is ‘tuned’ to the customer by:

• Lat / Long

• Mobile Assets

• Industry

• Alert Type

• Corridors

• Priority

• Geofencing

• Time / Date• International AOIs

• Demographic

Presets

• …or per customer

input

Demo-graphic

s

Site Risk

Field Ops

Assets & Staff

Premium & Custom

Spatial Data


www.neotreks.com


www.neotreks.com

Product Concept

Geospatial dashboard showing what’s important to your enterprise – facilities, people, vehicles, assets

Integrates with your enterprise geospatial informationSeamless display from web to mobile, enabling those that need the see it wherever they are

Features


www.neotreks.com

Product Concept

Instantly see and understand the Big Picture

Visualize and respond to operational threats due to weather, events and traffic that cause business interruptionTake action based on forecast and real-time information

Advantages


www.neotreks.com

Product Concept

Geospatial dashboard showing what’s important to your enterprise – facilities, people, vehicles, assets

Instantly see and understand the Big Picture

FeaturesGeospatial Display

Map-based multi-layer display that integrates with enterprise geospatial data (maps, locations, property, etc.)

Web and Mobile based service

www.neotreks.com

Product Concept

Live, Interactive Weather

Current, Forecast conditions plus dynamic radar display

Weather alerts and impacted regions

Hurricane tracking and forecasts.


www.neotreks.com

Product Concept

Asset tracking

Vehicles using mobile devices they already use

People tracking if desired.


www.neotreks.com

Product Concept

Dynamic Status Log

Action-oriented status updates from personnel, security systems, Tweets, or whatever the user defines

Utilize push notifications for 2-way communication between executive and assets.

GeoBI Product Value Chain

Go To MarketMarket Verticals

• Oil & Gas– Leverage Spatial Energy

partnership • Risk

– Feature customization for Insurance, Disaster Relief, Flood, Economics.

• Environmental– Instrument monitoring

• Dispersed / Remote Enterprises

• Contract Services Organizations (CSO)– E.g. K-Force,

Pharmaceutical Research, Technology Outsourcing

• Retail• Agriculture• Shipping / OTR Trucking

Sales Strategy

Self Service

Transactional Sales

Enterprise Sales

Avera

ge R

even

ue P

er

Sale

Customized Features

Phase One

Phase Two


Competition• Accenture

– Set up through their Utilities Services division. Essentially contract GIS using ESRI data.

• Domo– Extensive Business Intelligence services, but no Geospatial

component• ESRI

– Extensive market analysis services with a customizable GIS display, but the goal is to sell software and data services.

• Intermap, Inc. – means of selling the NEXTMap elevation dataset.

• Pentaho– They have a geo element and a map-based dashboard, but market

themselves as an Business Analytics platform. Largely EU-centric.


All competitors are missing the critical component for dispersed organizations: a robust, fully integrated mobile platform that

allows remote users to see disruptions for themselves & react immediately from any device.

Sales Forecast2015 2016 2017 2018 2019

Sales - Enterprise (Customized) Customers New Customers 3 5 8 10 10 Total Customers 3 8 15 23 31 Revenue 270,000 674,400 1,332,540 2,148,708 2,948,397 Sales - Transactional Customers New Customers 12 25 35 45 55 Total Customers 12 36 67 105 150 Revenue 420,000 1,338,800 2,639,080 4,385,916 6,610,169 Sales -Web (semi-automated) Customers New Customers - 40 60 80 100 Total Customers - 40 90 148 211 Revenue - 387,800 1,103,700 2,337,100 3,472,625

Total GeoBI Revenue $690,000

$2,401,00

0

$5,075,320 $8,871,724

$13,031,19

1

Other NeoTreks Revenue (5% growth) $600,000 $630,000 $661,500 $694,575 $729,304

Total Revenue

$1,290,000

$3,031,0

00

$5,736,82

0

$9,566,29

9

$13,760,49

5

Projected sales churn numbers:• Enterprise & Transactional = 10%• Web = 25%

2014 2015 2016 2017 2018

Sales $845,000 $1,290,000 $3,031,000 $5,736,820 $9,566,299

COGS & Expenses

$872,000 $1,125,500 $2,172,100 $4,068,694 $6,751,976

Profit ($27,000) $116,375 $558,285 $1,084,282 $1,829,310

Build Subscription Sales

Notes:• 2014 Sales are sustained entirely on existing GRID and contract services business models.• All investment funds are dedicated to GeoBI build-out. NeoTreks remains self-sustaining through 2014.

Income Statement Forecast

2014 2015 2016 2017 2018$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

$10,000,000

2014 2015 2016 2017 2018Income Statement

Sales $845,000 $1,285,000 $2,759,650 $5,340,440 $9,057,834 Costs of sales/services (COGS) 422,500 471,250 821,913 1,480,310 2,424,179 Gross margin 422,500 813,750 1,937,738 3,860,130 6,633,656 Operating expense 449,500 653,000 1,162,643 2,316,078 3,980,193 Interest expense (@ 9%) - - - - - Profit before tax (27,000) 160,750 775,095 1,544,052 2,653,462 Tax - 46,813 271,283 540,418 928,712 Profit after tax $(27,000) $113,938 $503,812 $1,003,634 $1,724,750

Balance Sheet-Assets Cash $327,593 $311,658 $541,708 $1,128,766 $2,361,371 Accounts receivable 87,534 166,218 332,880 591,710 920,766 Inventory/Contracts in progress 63,839 92,369 164,444 278,892 - Current assets 478,966 570,245 1,039,033 1,999,368 3,282,137 Fixed assets (net of depreciation) 76,071 144,452 289,289 514,224 800,190 Total assets 555,038 714,697 1,328,322 2,513,592 4,082,327

Balance Sheet -Liabilities & owners' equity Acc'ts payable & accrued liabilities 82,038 127,759 237,573 419,209 263,193 Debt - - - - -

Common & preferred stock 500,000 500,000 500,000 500,000 500,000 Retained earnings (27,000) 86,938 590,749 1,594,383 3,319,133 Stockholder Equity 473,000 586,938 1,090,749 2,094,383 3,819,133

Total liabilities & equity $555,038 $714,697 $1,328,322 $2,513,592 $4,082,327

Build Subscription Sales


Investment Opportunity• Series “A” Investment Preferred Stock (typical VC

terms)• $2.5 M pre-money valuation• $832,500 invested buys 25% ownership• Minimum investment: $50,000 (200,000 shares)• Final closing scheduled for April 30, 2014

Initial Pre-investment Post Investment

Shares Ownership Investment

Shares Ownership

$/Share

Preferred Stock

M. Bullock 1,850,000 18.5% 1,850,000

13.9%

Investment

$832,500 3,330,000

25% $0.25

Common Stock

Founders 7,650,000 76.5% 7,650,000

57.4%

Employees

500,000 5% 500,000 3.7%

Total 10,000,000

100% 13,330,000

100%

Additional Slides


NeoTreks GeoBI Product Concept

Technology

Transcript of NeoTreks GeoBI Product Concept