Marketing presentation of product concept
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Transcript of Marketing presentation of product concept
PRODUCT
Presented by:- Santosh .G
SUBMITTED TO:-
NANDISH SIR
• Product• Classification of
product• Levels of product• Product mix • Product life cycle• Packaging and labeling
Contents to be discuss
What is product?
• Anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need is called a product.
Classification of product
Consumer product
Industrial product
Consumer product
Convenience products Shopping products specialty products Unsought products
Industrial Product
Material and parts
Capital items
Supplies and services
Specialty Products Unsought Products
Shopping Products
Buy less frequently> Gather product information> Fewer purchase locationsExample :- furniture,clothes,cars
•
Convenience Products
Special purchase efforts> Unique characteristics> Brand identification> Few purchase locations> Example:- stereo
component,cars,men’s suits
Products consumers don’t demand normally.
Require much advertising &
personal sellingExample:- life insurance, encyclopedia
Buy frequently & immediately> Low priced> Many purchase locationsExample:- softdrink,newspaper> Includes:
• Staple goods• Impulse goods• Emergency goods
Consumer-Goods Classification
Product mix of maruti Suzuki
Maruti 800 zen Esteem Maruti alto
800 DX
800 DUO
800AC-111
Zen estilo
Estilo Vlxi
BS-IV
Esteem vxi BS-III
M.S esteem LX
MarutSuzuki
alto
Marut Suzuki
alto
PRODUCT LIFE CYCLE OFMARUTI 800
Introduction Growth Maturity Decline
Strategic Implications of the Stages
• introductory stage: developing the market, creating awareness, reaching the innovators
• growth stage: competition begins, sales grow quickly, profits peak, market penetration
• maturity stage: competition is intense, sales slow down, differentiated product offerings, customers are brand loyal, few new entrants
• decline stage: customers move to other options, competitors leave, profits are low, consider exit
Definition of packaging
• Packaging refers to technlogy of enclosing or protecting products for distribution,storage,sale and use.
• Packaging reduces the risk of wastage,spoilage,leakage and evaporation etc in the process of transportation and storage.
Function of packaging
primary function
•Protective function•Storage function•Loading function•Transport function
Secondary function
•Sales function•Promotional function•Service function•Guarantee function
Definition of labeling
• According to kaelly irwin, “Label refers to any printed statement
related to merchandise that accompanies the goods at the point of sale”.
Importance of labeling
To communicate brand name of the product. To give instruction about use of product. To indicate date of mfg,date of expiry and
batch number.To give warning against risk if any.To make unique among the competitors
product.
Function of labeling
Labeling indicates brand name of the product Label indicates warranties given by the
producer.It educates the customer.It makes it possible to use product without
supervisor.• It enhance the product personality.