Neoea summer academy 2013
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Dinica Quesada, OEA Communications Specialist, [email protected]
description
Social media presentation at the 2013 NEOEA Summer Leadership Conference.
Transcript of Neoea summer academy 2013
Public Relations Increase awareness of specific OEA initiatives
Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education
Build / Reinforce public perception of OEA as the preeminent source on education issues
Enhance perception of the value of membership
Mobilization & Organizing Gain volunteers and activists — move members along a
continuum from a lack of awareness and care to higher and higher levels of awareness, understanding, and agreement, ultimately leading to activism and advocacy
TWITTER Connect with like-minded organizations
Connect with the media
Provide real-time updates
BLOGS Publicize your expertise
Advance your issues or educate people
Tell stories about your day-to-day work
Promote your website
FACEBOOK Increase feedback and discussion
Drive traffic to your website and blog
Spread information
Attract event attendees
Get people to take action
Attract donations
Build a community – increase members’ connection to your association
YOUTUBE Host videos
Create content for website and Facebook
Follow others
PINTEREST Drive traffic to your website and blog
Become the go-to-source for information
Interact with members - create community
Crowd-source for content
2nd most visited site in the country behind Google
8th
3rd44th
OEA SOCIAL MEDIA PRIORITIES
17th
http://www.facebook.com/OhioEducationAssociation
Likes or Fans – Total likes is simply the number of people who have liked your Facebook Page.
Friends of Fans – Friends of fans is the total number of friends that all of your Facebook fans have, taking mutual friends into account.
Reach – The total number of people who have seen content associated with your Page.
Virality – The percent of people who saw a post from your Page through a friend’s sharing it.
People Talking About This – The number of unique users who have created a story about you or some of your content.
Engaged Users – The number of people who have clicked anywhere on your post.
Post – The type of post (text, photo, video, link, platform post, Questions).
From Education Minnesota, Adapted from U.S. Air Force
To increase your reach you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:
1. Post rich content like photos, videos, and links. Facebook gives these higher value for newsfeeds.
2. Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them, thus increasing your reach. Your viral reach will also increase because with every like, comment, or share, meaning your page’s content shows up in more people’s feeds.
Post tons of images. They get the most likes and shares. Photos also get a lot of comments.
Make posts very short.
Posts with self-referential words, like “I” and “we” tend to get more likes.
Don’t be neutral. Positive and negative or provocative posts get more engagement.
Posts published on Saturdays and Sundays get more likes than those posted during the week.
Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.
Deliberate pacing gets more attention.
Do a “Like” campaign.
Invest in Facebook ads.
Create memes — you can do it quickly on memegenerator.com
Publish infographics — your own, or others
Make a graphic out of information instead of just typing it in the status update — simply overlay the info in big, bold text over a relevant image
Publicize events and programs
Publish a chart or graph with data your fans and followers would care about
Find cartoons about education — people love a laugh
Take behind-the-scenes pictures of your members and events
Share videos
Share tools & tips
Include a link! Tweets with links are more than twice as likely to be retweeted.
Ask for retweets.
Place links about 25% of the way through the tweet.
Spread your tweets out throughout the day.
Tweets with more verbs, fewer nouns, are more heavily retweeted and have a higher CTR.
Tweets posted on the weekend have higher CTR than those posted during the rest of the week.
Tweets later in the day. Tweets posted in the afternoon and evening have higher CTR than tweets posted in the morning.
How to Get More Likes, Comments and Shares on Facebook: http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html#
Facebook for Nonprofits: Your Questions Answered:http://blogs.constantcontact.com/product-blogs/social-media-marketing/facebook-nonprofits-podcast/
Your burning questions (& our answers) on Facebook metrics and strategy!:http://labs.mrss.com/your-burning-questions-our-answers-on-facebook-metrics-and-strategy/
How to Get More Clicks on Twitter: http://danzarrella.com/infographic-how-to-get-more-clicks-on-twitter.html
