Nen Si Modi Cpp Pt 12345

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    The presentation on customer Preference towardsE-banking Between private & public banks

    ( ICICI BANK & SBI BANK)

    Submitted To:

    Shayona Institute of

    Business Management

    Submitted By:

    Nensi Modi 128200592029

    Khushboo Pandey128200592034

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    E-banking

    The most general type of electronic banking in our times is

    banking via the Internet, in other words Internet banking.

    This type of banking allows consumers to check the balance in

    their accounts, transfer funds and order electronic bill payments.

    Internet banking systems allowing customers to apply for loans,

    trade stocks or mutual funds, and even view actual images of

    their checks or deposit slips. The services available for Internet

    banking vary from bank to bank.

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    Introduction

    SBI founded in Calcutta as Bank of Calcutta on 2 June 1806.

    SBI is a public sector banking

    SBI is the largest Indian banking & financial company with its

    headquarters in Mumbai in India.

    SBI group have over 16000 branches and largest banking network in India

    with the asset base $ 352 billion & deposits $ 285 billion .

    SBI is The 29 The Most Reputed Bank In The World According To Forbes.

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    ICICI BANK :

    ICICI BANK is one of the top

    Among four bank of India .

    ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian

    financial institution, and was its wholly-owned subsidiary.

    ICICI Bank's equity shares are listed in India on Bombay Stock Exchange

    and the National Stock Exchange of India Limited and its American

    Depositary Receipts (ADRs) are listed on the New York Stock Exchange

    (NYSE).

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    The bank has a network of 2529 branches &6102 ATM in India and

    presence in 19 countries as well as some 28 million customers.

    It has second largest asset $ 89.493 billion & profit $ 1.134 billion

    as on 31st march 2011.

    ICICI was the first bank to initiate the Internet banking revolution

    in India as early as 1997 under the brand name Infinity.

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    E- BANKING SERVICES PROVIDED BY

    ICICI BANK Bill Payment

    Online Shopping

    ICICI Bank has tied up with more than 75 organizations to facilitate online

    shopping for all its Internet Banking Customer. Ticket Booking

    ICICI Bank has tied up with IRCTC (for Railway Ticket Booking) and Air

    Deccan (for Air Ticket booking).

    Third Party Transfer

    Fixed Deposit Summary

    Mobile banking

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    iterature Review

    Uppal R.K. (2010)

    Business environment in India (19 June 2000)

    He studies the extent of mobile banking in Indian banking industry during 2000-2007. The

    study concludes that among all e-channels, ATM is the most effective while mobile banking

    does not hold a strong position in public and old private sector

    but in new private sector banks and foreign banks m-banking is good enough with nearly

    50 pc average branches providing m-banking services.

    Mishra J.K. and Jain M. (2007)

    First aid in Emergencies Homeopathic(7 Dec 1997)

    They study various dimensions of customer satisfaction in nationalized and private sector

    banks. Two-stage factor analysis is computed to arrive at the dimensions of customer

    satisfaction.

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    Research Methodology

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    Main Objective

    To study the customersPreference towards internet banking service provided by

    Public (SBI Bank) and private (ICICI Bank) sector banks.

    Sub-objectives

    To study the problems and prospects for e-banking in India and predict thefuture of e-banking in India.

    To know which sector is providing quality e-banking services Overall.

    To examine the relationship between customer preferences and their

    satisfaction in internet banking.

    Research Design : Descriptive Research Design

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    Research cont.

    Data source

    Primary Data : Through Survey

    Secondary Data : Banks website, Newspaper

    Population : Chandkheda, Delhi Darwaja,

    Sabarmati and Ghatlodiya Sample Size : 300

    Sample Unit : Population of Ahmedabad

    Sample Method : Non Prabability Convenient

    Sampling

    Research Instrument : Questionnaire; Mean of the Data

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    Data Analysis

    and

    Interpretation

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    Male 176 58%

    Female 124 42%

    Total 300 100%

    Gender

    176

    124Male

    Female

    Age:

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    15-25 26-40 41-60 Above 60 Total

    No of respondent 39 207 51 3 300

    % of respondent 13% 69% 17% 1% 100%

    Age:

    39

    207

    51

    3

    Number of respondent

    15-25

    26-40

    41-60

    Above 60

    Education Qualification:

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    Less than

    SSC

    Less than

    HSC

    Graduate Post

    Graduate

    Doctorate Other Total

    0 12 194 77 17 0 300

    0% 4% 64% 26% 6% 0% 100%

    Education Qualification:

    0

    12

    194

    77

    17

    Number of respondent

    Less than SSC

    Less than HSC

    Graduate

    Post Graduate

    Doctorate

    Other

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    Student Govt

    Services

    Private

    Service

    Retired Housewife Professtional Businessman/

    woman

    Other Total

    8 49 141 2 35 44 21 0 300

    3% 16% 56% 1% 2% 15% 7% 0% 100%

    Occupation

    8

    49

    1412

    35

    44

    21

    Number of respondent

    Student

    Government Services

    Private Services

    Retired

    House wife

    Professional

    Businessman

    Other

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    0-200000 200000-

    400000

    400000-

    600000

    600000-

    800000

    Above

    800000

    Total

    6 69 205 20 0 300

    2% 23% 68% 7% 0% 100%

    . Annual Income

    6

    69

    205

    20

    0

    Number of respondent

    0-200000

    200000-400000

    400000-600000

    600000-800000

    Above 800000

    D h b k li A/C i b k?

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    Yes No

    300 0

    100% 0 %

    Do you have bank online A/C in any bank?

    In which bank do you have Online A/C?

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    State Bank OF INDIA ICICI Bank Total

    115 185 300

    39% 61% 100%

    In which bank do you have Online A/C?

    115

    185

    State Bank OF India

    ICICI Bank

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    Yes No

    300 0

    100% 0 %

    Have you used online banking services provided by your bank at any time?

    300

    0

    yes

    No

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    Daily Weekly Monthly Never Total

    8 77 216 0 300

    3% 26% 71% 0% 100%

    How often do you use banks online services?

    8

    77

    215

    0

    Daily

    Weekly

    Monthly

    Never

    Rank the online banking services which respondent rate Very Convenience

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    Highly

    satisfied

    satisfied

    Moderate Dissatisfied

    Highly

    Dissatisfied

    Total

    No OF

    respondent

    294 6 0 0 0 300

    98% 2% 0% 0% 0% 100%

    SBI 112 2 0 0 0

    ICICI 182 4 0 0 0

    Rank the online banking services which respondent rate Very Convenience

    i i i i S i

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    Highly

    satisfied

    satisfied Moderate

    Dissatisfied

    Highly

    Dissatisfied

    Total

    No OFrespondent

    279 21 0 0 0 300

    93% 7% 0% 0% 0% 100%

    SBI 106 9 0 0 0

    ICICI 173 12 0 0 0

    Rank the online banking services which respondent rate To Save Time

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    Total

    No OFrespondent

    258 37 5 0 0 300

    86% 12% 2% 0% 0% 100%

    SBI 98 14 2 0 0

    ICICI 160 23 3 0 0

    Rank the online banking services which respondent rate 24 Hour access to accounts

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    Total

    No OFrespondent

    226 69 3 2 0 300

    75% 23% 1% 1% 0% 100%

    SBI 87 27 1 1 0

    ICICI 139 42 2 1 0

    Rank the online banking services which respondent rate To used advanced banking

    services

    .

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    Total

    No OFrespondent

    186 95 19 0 0 300

    62% 32% 6% 0% 0% 100%

    SBI 71 36 6 0 0

    ICICI 115 59 13 0 0

    Rank the online banking services which respondent rate Personal willingness

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    Highly

    satisfied satisfied

    Moderate

    Dissatisfied

    Highly

    Dissatisfied

    Total

    No OF

    respondent

    161 123 16 0 0 300

    54% 41% 5% 0% 0% 100%

    SBI 61 47 6 0 0

    ICICI 100 76 10 0 0

    Rank the online banking services which respondent rate Simplest form of used

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    Total

    No OFrespondent

    163 124 13 0 0 300

    55% 41% 4% 0% 0% 100%

    SBI 63 47 8 0 0

    ICICI 100 77 5 0 0

    Rank the online banking services which respondent rate Very Fast solution of banking services

    Knowledge about online banking

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    Well informed Enough Nothing at all Total

    88 212 0 300

    30% 70% 0% 100%

    SBI 33 81 0

    ICICI 55 131 0

    Knowledge about online banking

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    Pay bills Make

    account

    inquiry

    Transfer

    funds

    Orders

    check book

    New

    Account

    open

    Other Total

    200 181 162 79 37 2 300

    30% 27% 25% 12% 6% 0% 100%

    Which online features respondent use regularly

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    Very Important Important Moderate Less

    important

    Not

    important

    Total

    221 73 5 1 0 300

    74% 24% 2% 0% 0% 100%

    SBI 85 23 2 0 0

    ICICI 136 50 3 1 0

    .How important would online banking be in respondent daily banking activites

    221

    73

    5 1 0

    Very important

    Important

    Moderate

    Less imporatnt

    Not important

    What type of banking would respondent over the internet

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    Personal Banking Business

    Transaction

    Both Total

    253 3 44 300

    84% 1% 15% 100%

    What type of banking would respondent over the internet

    253

    344

    personal Banking

    Business Transaction

    Both

    Rate the following online features Bill payment

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    Total

    No OF

    respondent

    248 45 7 0 0

    83% 15% 2% 0% 0%

    SBI 95 18 3 0 0 300

    ICICI 153 27 4 0 0 100%

    Rate the following online features Bill payment

    R t th f ll i li f t E l t

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OF

    respondent

    153 114 33 0 0

    51% 38% 11% 0% 0%

    SBI 59 44 12 0 0

    ICICI 94 70 21 0 0

    Rate the following online features E-alerts

    Rate the following online features Wire Transfer

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OF

    respondent

    112 126 59 3 0

    37% 42% 20% 1% 0%

    SBI 42 48 22 1 0

    ICICI 70 78 37 2 0

    Rate the following online features Wire Transfer

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OFrespondent

    77 150 67 6 0

    26% 50% 22% 2% 0%

    SBI 29 57 26 3 0

    ICICI 48 93 41 3 0

    Rate the following online features Stop Payment

    Rate the following online features Balance Enquiry

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OFrespondent

    64 162 69 5 0

    21% 54% 23% 2% 0%

    SBI 24 62 23 2 0

    ICICI 40 100 43 3 0

    Rate the following online features Balance Enquiry

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OFrespondent

    59 162 76 3 0

    20% 54% 25% 1% 0%

    SBI 23 63 30 1 0

    ICICI 36 99 46 2 0

    Rate the following online features Check images Retrieval

    Rate the following online features Ordering cash

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OFrespondent

    59 155 82 4 0

    20% 52% 27% 1% 0%

    SBI 22 59 32 1 0

    ICICI 37 96 50 3 0

    Rate the following online features Ordering cash

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OF

    respondent

    60 152 85 3 0

    20% 51% 28% 1% 0%

    SBI 23 58 33 1 0

    ICICIs 37 94 52 2 0

    Rate the following online features Retrieving Bank Statement

    R t th f ll i li f t I t l t t f

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OF

    respondent

    99 137 63 1 0

    33% 46% 20% 0% 0%

    SBI 37 52 24 0 0

    ICICI 62 84 39s 1 0

    Rate the following online features Internal account transfer

    Rate to banks overall banking services

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    Highly

    satisfied

    satisfied Moderate Dissatisfied Highly

    Dissatisfied

    No OFrespondent

    194 103 3 0 0

    64% 35% 1% 0% 0%

    SBI 75 40 1 0 0ICICI 119 63 2 0 0

    g

    Whi h b k f tl id li b ki i

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    Private Bank Public Bank Both

    180 95 25

    60% 32% 8%

    SBI 69 36 9

    ICICI 111 59 16

    Which banks fastly provide online banking services

    180

    25

    95

    Private Bank

    Public Bank

    Both

    Means

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    1 Very convenience

    Mean N Std. Deviation

    1.02 300 .140

    Interpretation: There are mean for very convenience for using E-banking is 1.02 this means that

    respondents are highly satisfied while using e-banking.

    2 To save time

    Mean N Std.Deviation

    1.08 300 .279

    Interpretation: There are mean for to save time for using E-banking is 1.08 this means that

    respondents are highly satisfied while using e-banking

    3. 24 hour access to accountsMean N Std. Deviation

    1.16 300 .407

    Interpretation: There are mean for 24 hour access to a/c for using E-banking is 1.16 this means

    that respondents are satisfied while using e-banking. In present time the person want that types of

    facilities that available 24 into 7 so customers are satisfied with this e-banking facilities.

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    4. Advanced banking services

    Mean N Std. Deviation

    1.27 300 .508

    Interpretation: There are mean for advanced banking services for using E-banking is 1.27 thismeans that respondents are satisfied while using e-banking

    5.Personal Willingness

    Mean N Std. Deviation

    1.44

    300

    .612

    Interpretation: There are mean for personal willingness for using E-banking is 1.44 this means

    that respondents are satisfied while using e-banking they are completing their work on time.

    6.Simplest form of used

    Mean N Std. Deviation

    1.51 300 .598

    Interpretation: There are mean for simplest form of used for using E-banking is 1.51. e-banking

    is provide very simple form means customers are find it is very easy to use.

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    7 Very fast solution of banking services

    Mean N Std. Deviation

    1.50 300 .581

    Interpretation: There are mean for very fast solution of banking services for using E-banking is1.50. By e-banking using customers find that they can get very fast solution of banking services.

    8 Bill Payment

    Mean N Std. Deviation

    1.20 300 .453

    Interpretation: There are more number of customers who uses online for pay their bills like

    electric bills, pay tax, or pay train ticket

    9 E Alerts

    Mean N Std. Deviation

    1.60 300 .680

    Interpretation: There are also more numbers of customers who are like the e-alerts types of

    facilities like messages .The mean is 1.60 means shows that customers like this facilities

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    Finding/Conclusion

    From study it was found that there were more numbers of customers of private bank user

    online banking in comparison of public bank.

    It was also found that there are more numbers of educated and young people who use the e-

    banking for saving their time.

    It was also found that the respondents are highly satisfied with the E- banking services like

    bill payment, transfer the fund from one account to another and Balance inquiry.

    Thus, this study has analyzed the overall perception of customers regarding the services of e-

    banking between the Public and Private Bank. There are more numbers of customer of private

    banks who uses e-banking because private banks provide fastly , timely services and simplest

    form of e-banking.

    The private banks also solve the problem very fast faced by their customer in comparison to

    public banks

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    Age and occupation are the important demographic factors in the banks which have used

    to measure the perception of the customers on e-banking services. E-Banking will be

    successful for banks only when they have Commitment to e-Banking along with a deeper

    understanding of customer needs.

    This study shows that there are more number of male who are using E-Banking in

    comparison of female ,but now a days women also gets more education and they are also

    working in the office so they are also using e-banking.

    The study concluded that different age group of customers have different perception

    toward the e-banking services and there are more number of respondent whose age is

    between 21 to 40 so bank should concentrate on all the age group of customers for

    betterment of e-banking banks.

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    Both public as well as private Bank has to win trust of customer TRUST ALWAYS

    CREAT BRAND LOYALTYbecause online banking need safety like passwords how

    to use online banking with safety.

    Public bank (SBI Bank ) should increase the processing efficiency of e-banking,

    Because the customers are less satisfied in comparison to private bank ( ICICI Bank)

    To increase the awareness among the customers, regarding e-banking, so that that feel

    very convenient and safe from the hackers.

    Private banks as well as public banks both have to come with new technology that

    provide very fast services without any obstacles.

    Suggestion

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    Bibliography

    http://en.wikipedia.org/wiki/Online_banking

    http://en.wikipedia.org/wiki/ICICI_Bank

    http://en.wikipedia.org/wiki/State_Bank_of_India

    http://dspace.unijos.edu.ng/bitstream/10485/73/1/my project.pdf

    http://feaa.ucv.ro/RTE/008-05.pdf

    http://www.upet.ro/en/annals/pdf/annals-2009-part3.pdf

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    Thank You