Need for a personal branding

A brand is anything – symbol, design, name, sound, reputation, emotion, employees, tone and more, that separates one thing from many others.

• Sound (Voice)- Amitabh Bachchan• Reputation- Queen Victoria• Employees- IBM– Till today from last consecutive 23 years IBM is

holding record for most patents generated by business. The employees at IBM have invented ATM, Floppy Disc, Hard Disc Drive, Magnetic Strip tape etc.

Common Man’s Perception

1. Awareness

2.Trust

3. Perception

Coffee…???

4. Reputation

What is Personal Branding?

• It is a process by which we market ourselves to others.

• Branding on business level is common but branding is becoming just as important as personal level.

Why there is need of personal branding?

Motivation…