#407Webcasts and Facebook and

Twitter! Oh, My! Maximize Your Global Delivery in a High Tech

World

Christopher East and Amy RiveraUniversity of Wisconsin-Madison

Center on Education and Work

CEW Cream series: title slide

Learning Outcomes

• Participants will have a greater understanding of what and how to use multimedia to reach clients

• Aware of the opportunities and limitations of social and multimedia delivery

• Review and evaluate examples• Best practice sharing time

(if time allows)

Introductions and Video

• Did You Know 4.0

• Audience Feedback

Pop Quiz• _______________are usually maintained by an individual with regular entries of

commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

• _______________is a media file distributed over the Internet using streaming media

technology to distribute a single content source to many simultaneous listeners/viewers. A _____________may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.

• A _______________ is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast.

• ________________is a video-sharing website on which users can upload, share, and view

videos. • ________________is a business-oriented social networking site. Founded in December 2002

and launched in May 2003, it is mainly used for professional networking.

Answers

• BLOGS are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

• WEBCAST is a media file distributed over the Internet using streaming media technology to

distribute a single content source to many simultaneous listeners/viewers. A WEBCAST may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.

• WEBINAR is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast.

• YOUTUBE is a video-sharing website on which users can upload, share, and view videos. • LINKEDIN is a business-oriented social networking site. Founded in December 2002 and

launched in May 2003, it is mainly used for professional networking.

What do your clients want?

• Specific, Short, Timely, Informative• Blog with me and others• Event Calendar• Announcements• Video please• Personal connection• Looks good on my phone

University Career Center

• School of Business: UW-Madison• 2nd year using social media as a

marketing and communication tool• 2 professional staff assigned • School of Business Social Media

Committee• Purpose: Blog, Event Calendar, and

Announcements

Career Center Continued• Student Survey: mixed feelings on FB

usage• Student Led: inspired by MTV TrueLife

videos• Video increased in demand• Facebook steady demand• Twitter low demand• My Biz: One stop for School of Business

students• Online newsletter: email weekly

Time to give Osman a call

• Skype anywhere and anytime with video

Good Examples

• University of California, Santa Barbara• Lawrence University• St. Thomas University• Afternoon Tea: Center on Education and Work• Audience Please!

Communication Opportunities

• New marketing and communication avenues

• Reminders and helpful links, always a good thing

• Reach a much broader audience both generation and location

• Student and staff collaboration• Others?

Communication Limitations

• Ability to measure success• So many applications out there, what

to use?• What will be hot next year, next

month?• Others?

Recommendations

• Multimedia is a must for delivery via the web• Keep the career fair but add some flavor• Try one of the big four: Facebook, Twitter,

YouTube or Linkedin• Assign at least one staff to work with

students/clients to develop plan• Research other sites first and meet with your

webmaster with a proposal• Consider your national and global audience• Audience: One more time, if time allows!

A thoughtful finish

• Lost Generation

Christopher East, M.S., CDFI, is a Senior Outreach Specialist at Wisconsin Careers, a unit within CEW.

christopher.east@education.wisc.eduAmy Rivera, M.A., CDF, is a Associate Outreach Specialist at Wisconsin

Careers, a unit within CEW. arivera@education.wisc.edu

www.cew.wisc.edu

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