NCAPHNA Keynote Address: Social Media and The iPhone Generation
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“THE iPHONE GENERATION” Mitch Miles – The 26.2 Group
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Transcript of NCAPHNA Keynote Address: Social Media and The iPhone Generation
“THE iPHONE GENERATION” Mitch Miles – The 26.2 Group
I hope you are …
and not in …
Maybe after our time together this morning
we can become …
The previous acronyms Were a few of The Words
added to the2011 Oxford
English Dictionary
I know …
Question
too much information?
2011 Oxford English
Dictionary
Do you have a landline home phone?
Do you only own mobile phones?
168 million emails are sent
13,000+ iPhone apps are downloaded
98,000+ tweets
320+ new usersregister on twitter
510,040 comments 695,000 status updatesare published on Facebook
6,600 images are published on Flickr
694,445 search querieson Google
600 videos (25 hrs) are uploaded to YouTube
370K+ minutes of calls
done by Skype users
20,000 new posts are published on Tumblr
13K+ hrs of music streaming
flows from Pandora
From Brian Solis
KEEP IN MINDTake Social Media 1 Mile at a Time
http://www.slideshare.net/gothe262
Our Roadmap Mile #1 – “Smartphone's and Healthcare” Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Getting to know Google Mile #4 – Online = First Impression Mile #5 - Overview of Social Media Channels
Mile #1 – “Smartphone’s and Healthcare”
8 out of 10 adults search for healthcare Issues
online
66% Research Medical Issues
56% Research Medical Treatments
Mile #2 - “ABC’s & 123’s of Social Media”
LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs Old TwitterTwitter (2006) (2006) – – 6 Yrs Old6 Yrs OldSlideShareSlideShare (2006) (2006) – – 6 Yrs Old6 Yrs OldPinterestPinterest (2010) (2010) – – 2.5 Yrs Old 2.5 Yrs Old
They're just kids …
"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.
• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic,
hold hands and stick together.• Clean up your own mess.
• Always Smile• Ask Questions• Apologize Quickly
• Be Real• Bully-Free Zone • Be a Friend • Be Respectful
• Consider Others• Clean Up Your Own Mess• Count Your Blessings
Mile #3 – “Getting to know Google”
NOTYour organization/agency
is what You say… It is what
SAY!
Over 700 million people use Google every day?
8 Billion Page Views Per Day
300 Million Searches Per Hour
You Need A Google Account
www.google.com
Google Alerts Search Engine
Example: Google Alert
Mile #4 – “Online = First Impression”
“You don’t get a 2nd chance to make a 1st impression“
Past = 1st Impression
Today = 1st Impression
Do you know what appears when others Google your name?
Networking Exercise
Mile #5 – “Overview of Social Media Channels”
Visual (65%)• Pictures• Graphs, Charts• Diagrams
Kinesthetic (5%)
• Doing • Touching • Direct
Involvement
Auditory (35%)
• Sound• Verbalization• Talking out loud
by the #’s
15.8 minutes
12.1 minutes
Over 1 billion facebook posts everyday. Over 80% check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
JUMP IN
JUMP IN
Google+ = Google Social Tools
• Circles• Sparks• Hangouts• Mobile • Streams
JUMP IN
An information network – used to share and discover new information
www.twitter.com/mitchmiles
200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter
Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone
Conner RileyStory of
Cisco Fatty
JUMP IN
AND
JUMP INSlideShare is the World’s Largest Community
for Sharing Slideshow Presentations AND
Videos
PDFs
Documents
Webinars
Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF
presentations 70% of Users Have a College Degree
3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
WHY
IS
LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.
Provides Connections = Re-connectPowers Your Career = Re-position Produces Answers = Re-search
Social Networking Site for Business
Professionals.#1
WHY?
CURRENTLY AVAILABLE IN 18 LANGUAGES
2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
LINKEDIN IS THE 26TH MOST VISITED WEBSITE IN THE WORLD.
Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
DOES
WORK
– 1st Degree – personal, immediate network.
– 2nd Degree – connected to at least one member of your 1st degree to introduce you.
– 3rd Degree – connected to at least one member of your 2nd degree connection.
“Helpful Headshot Hints”
No full body shots
Show your entire face
Keep your sleeves on
No Avatars
No Sunglasses
Always Smile!
Please NO
Questions
JUST JUMP IN
http://www.slideshare.net/gothe262
For Additional Social Media Coaching, please visit Mitch Miles and the
26.2 Group at the following
@mitchmiles - Twitterwww.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – [email protected] - mail
