Keynote address 1 schiefer
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Welcome from Bonn, Germany (The city) Gerhard Schiefer
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Transcript of Keynote address 1 schiefer
Welcome from Bonn Germany
(The city)
Gerhard Schiefer
Gerhard Schiefer
Prof Univ of BonnIntern Center forFood Chain and Network Research
Bonn UN Campus Center of development activities
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Gerhard Schiefer
Prof Univ of BonnIntern Center forFood Chain and Network Research
Bonn UN Campus Center of development activities
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
- IT -Are we ready
for the major emerging challenges in food
Yes No
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Changing scenarios instability
DemographicsDiminishing production base Changes in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
But also negative trends
Agriculture productivity gains last 20 years13 (needed 25-3)
Consumption of meat1968-2002 ~25 40 kg (North-America gt 120 kg)
Population2050 + 100
UrbanisationChina last 10 years - 20 Mio ha (40 of today)
Need for
Innovation Dynamics
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
hellip IT-Responsibility where to start
Core enabler everywhere see conference
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
hellip IT-Responsibility where to start
Core enabler everywhere see conference
Computers Mobile phones Smartphones RFID Satellites Internet Scanners Sensors Social Networks Simulation
Analysis Cameras Touch screens Bar codes Communication tools (broadcasting sensing) etchelliphellip
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
hellip IT-Responsibility where to start
Serving communication needs
Smartphones+ Internet + Knowledge clouds +
Core enabler everywhere see conference
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
RegionalMarket prices
Known Examples
market
farms
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Global adviseRegionalMarket prices
Known Examples
market
farms
farms
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
hellip Producers link upwith final customers
Our concern Linking agriculture withfood industry and consumers
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
From where we start
Local - Regional - Global
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
From where we start
Local - Regional - Global
Why
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Food miles
Fair milesCarbon footprint
Fair trade
Eco label
Carbon tax
Communication
Food Safety
Food quality
Signals
Transparency
Logistics
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Transparency Sustainability indicators
bull Dow Jones STOXXreg Sustainabilitybull Global Reporting Initiative (GRI)
bull Transfairbull GlobalGAPbull CIAAbull DEFRA (FISS)bull United Nation Division for Sustainable
Development (UNDSD)
bull Sustainable Agriculture Initiative (SAI)bull Fair Trade Labelling Organization (FLO)
Wealth of Hiddeninformation
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
From where we start
Local - Regional - Global
CloudFuture Internet
Huge programs initiatedSmartAgriFood (transparency logistics)
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
From where we start
Local - Regional - Global
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
Huge programs initiatedSmartAgriFood (transparency logistics)
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Direct Communication Support
farms urban
needs production distribution
wherewhathow
how much
Cloud
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
Direct Interaction Support
needs production distribution
wherewhathow
how muchfarms urban
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
LocationQualityfarms urban
Direct Interaction Support
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
farms urban
Direct Interaction Support
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
Apps
farms urban
Profiles
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
scan Info
connect
deliver
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Solves basic problem inestablishing trackingtracing
infrastructure
No joint investment need
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Lost in the Food (Chain) Network
Being part of the whole
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Barrier
Costs (now) investment by individual enterprise
Benefits (later or not at all) only when all in business network participate = costs of agreements
Adoption problem how to initiate
Need for cooperationcoordination
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cooperation costs
too high
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cooperation costs
too high
But not by smart utilization of the cloud
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
CloudSatellites
Social Networks
Kowledge bases
Databases
Enterprises
Products
hellip Decoupling productfrom information
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Cloud
urbanfarms
urban
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Decoupling
Producer Processor Wholesale Retail
Productswithout certif
Productswithout certifi
Productswithout certifi
Productswithout certifi
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
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- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Producer Processor Wholesale Retail
Productswith certificate
Productswithout certif
Productswith certificate
Productswithout certifi
Productswith certificate
Productswithout certifi
Divison of products throughout the distribution system
Productswith certificate
Productswithout certifi
Separation of product lines
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Decoupling information from product
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
selling
Producer Processor Wholesale Retail
Book and claim
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
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- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
Producer Processor Wholesale Retail
X kg productswith certificate
Y kg productswithout certif
Certificate exchange
X+Y kg productswithout certificate
X+Y kg productswithout certificate
X kg productswith certificate
Y kg productswithout certifi
selling buying
Producer Processor Wholesale Retail
Decoupling information from product
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
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- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
From where we start
Local - Regional - Global
Why
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
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- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
The food chain responsibility
to provide food that is readily available safe to eat affordable and of the quality and diversity people expect
ETP sbquoFood for Lifelsquo
Transparency
The Cloud
Creativity
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
ITAre we ready
for the major emerging challenges in food
Yes No
Thank you
- PowerPoint Presentation
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Slide 6
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Transparency Sustainability indicators
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- Slide 41
- Slide 42
- Slide 43
- Slide 44
-
