NBX Franchisee Brochure

7/31/2019 NBX Franchisee Brochure

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WELCOME TO NOODLE BOX


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WELCOME TO NOODLE BOX

INTRODUCTION

Thank you for expressing interestin a Noodle Box Franchise,the fastest growing noodlefranchise network in Australia.

Together with our franchise partners, we sell over1,000,000 kilograms of noodles per year in over 80 stores

across Australia. During an average week we serve over

80,000 hot, healthy and fresh noodle based meals to

over 60,000 customers across Australia.

We are passionate about high quality fresh ingredients. All

our recipes are authentic, fresh, healthy and great tasting.

At Noodle Box, we provide innovative turn-key solutions

and systems. We also provide opportunities for overseasborn business people who have a passion for food and

the hospitality industry.

At Noodle Box we are

Passionate about fresh ingredients and healthy meals

Empowering motivated results driven people everyday

Rewarding our partners for setting and achieving their

own goals

Inspiring a hands on approach to running your

own business

Committed to you and our customers by providingworld standard business systems, customer service,

education and training

Driven to lead the QSR industry through innovation

Enthusiastic about helping eligible migrants into their

own successful business

We are very excited to present to you the opportunity

information kit the start of a new and exciting beginning.We look forward to welcoming you to the Noodle Box

Team to help drive the continued growth of not only our

business, but yours as well.

David Milne & Josh James

Founders Noodle Box Australia Pty Ltd


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EVERYBODY

LOVES A GOODNOODLE...


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ABOUT NOODLE BOX


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ABOUT NOODLE BOXMISSIONSTATEMENT

At Noodle Box we believe that by embracing growth and

development within our franchise system, we will empower our

people (franchisees, their staff and all internal support staff) to

promote strong profitable growth, provide customers with the

highest quality fresh and healthy noodle based meals, and deliver

excellent service through highly trained and motivated teams.

VISION

Noodle Box will strive to constantly evolve and provide thelatest trends in the industry, by believing in the absolute

importance of customer satisfaction and service excellence,

while continuing to develop innovative food of the highest

quality, which will be ultimately recognised by our customers

as the brand of choice for Asian food in Australia.

HISTORY

Noodle Box was founded by Josh James and David Milne in

1996. Legend has it the two young entrepreneurs were on a

world trip where they discovered ice cream being served in

a convenient and classy box, and South East Asia where they

their return to Melbourne they decided the time was right to

the retail and fashion heart of the city. The Chapel Street store

was a resounding success, and in 2002 Noodle Box began

offering franchises. Since then, Noodle Box has been expanded

to become the fastest growing Noodle Franchise in Australia

THE EXPERIENCE

The Noodle Box experience is about sharing our passion

for healthy, fresh, authentic food, delivered with style, in

a warm and friendly environment.We are passionate about creating memorable food and

service experiences for our customers. These are enhanced

via the theatre of our Noodle Cooks in sleek stainless steel

open kitchens, to the warmth of the timbers of our interiors

and custom made furniture, to the fragrant aromas

emanating from the fresh produce, to our friendly owners who

greet each customer with a welcoming Noodle Box smile.

We are passionate about rewarding our franchisee partners,like you, by assisting you in setting goals and milestones for

yourself, your staff and your business. By having a plan you

empower yourself to achieve your own goals and manage

your own performance so you can easily measure whether

you are getting the best out of yourself and your business.

These experiences and principles are the foundation of the

original Noodle Box store that Dave and Josh created in 1996.


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FRANCHISING

Following our early success, and the 10 stores that followed,

Noodle Box began franchising in 2002. Since then, we have

expanded to become the fastest growing noodle franchise

network in Australia, with over 80 stores nationally.

Today, our team of passionate and experienced trainers,

food lovers and dedicated hospitality, marketing and

business professionals operate the Noodle Box Group.

We combine our knowledge and passion of the industry,

with yours, to set mutual objectives and common goals.

By establishing your own work ethic, setting your own

agendas and building strong teams you enable winning

partnerships to be born and we collectively become

stronger and more successful.

We are passionate about the food industry and our

continued growth. By becoming a franchisee we welcome

you to be an integral, driving force and inspiration to the

brands ongoing development and success.

ENTRYCOSTS:

Cost of franchise

$280,000 - $350,000 Excluding GST

Weekly franchise fee of 6% of topline turnover

Weekly marketing fee of 3% of topline turnover

CULTURE

Noodle Box is looking for passionate people who share a

love for food with a zest for life, and want to create fresh

and healthy food experiences.

We are looking for franchisees that share our values and

are inspired by the 10 Ingredients to Know It. Love It:

ABOUT NOODLE BOX


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BRANDVALUES

Passion - for fresh, healthy and delicious food

Innovation - raising the bar by consistently

challenging industry norms

Development - improving your business, yourself and

your team by participating in ongoing training programs

Taking Ownership - whether it is your own store, your own

objectives, your own successes or even your own mistakes Community - we encourage you to be a leader and

positive contributor to your local community


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10 INGREDIENTS TOKNOW IT. LOVE IT

1. PASSION

Passion for the brand and for fresh, healthy food. We are

looking for people who will add value to the group and

help us grow and improve.

2. GOALS

By setting goals and reaching milestones you empower

yourself to get results. Results, ambition and desire

drive motivation, which in turn provide you and your

employees a sense of satisfaction and reward.

3. FINANCIAL MANAGEMENT

both the initial set up cost and ongoing working capital

to assist in the steady growth of your business.

4. MANAGEMENT SKILLS

The ability for you to manage your team is paramount

to success. You must be able to get the most from your

staff, keep them motivated and be willing to provide

career paths. You are an Employer of Choice.

5.WORKETHIC

We are looking for people who are ready to roll up their

sleeves, make the most of each day and build a successful

business and home-life for themselves and their families.

We believe that the Noodle Box brand cannot do all the

work. Your local area marketing initiatives, connection

with your community, personal drive and working in and

on the business are the keys to being successful.

6. TEAM ATTITUDE

Being involved in a franchise means sometimes working

for the greater good. A successful franchisee builds a

team that works with the group for the good of the group.

Franchising has team rules which when exercised work

harmoniously. Were all about building great teams and

we encourage you to create your own winning team. This

consistency is being delivered all over Australia.

7. ACCOUNTABILITY

Accountability is key to the success for a franchise

network. We look for people, and encourage you to as

well, who are accountable for every one of their actions

and their staff.

ABOUT NOODLE BOX


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8. A BUSINESSPLAN

We are looking for franchise partners who have

done their research and know what they need to do

to succeed. A business plan is essential, not just for

done for a business to succeed. It is the blueprint for

success and enables you to set and achieve goals that

enable you to reward yourself and your staff. It also letsyou know when youre under performing and where you

need to improve.

9. ABILITY TO COMMUNICATE

The ability for you to listen to your staff, customers and

partners is very important. Being able to express your

goals and instructions is also a key part of getting the

most from your staff, suppliers and community.

10.DESIRE TO CONSTANTLY IMPROVEWere committed to continuous improvement that is

why we focus on training, coaching and educating our

employees and partners. We encourage you and your

team to re-educate and train as well, as the Noodle Box

philosophy is the more you know, the more you grow.


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SYSTEMS, SERVICES & SUPPORT


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SUPPORT SERVICES

Noodle Box has proven businesssystems and a range of supportresources available to thatnewly arrived business people

to ensure you get the best theNoodle Box has to offer.The Noodle Box National support team is located at the

provided with exceptional support to help you grow your

business as effectively as possible.

The Noodle Box team consists of Business Support

Managers (BSMs) who are responsible for assisting you with

your store opening and ongoing support when you need it.

The Noodle Box support systems organisational structure

is as follows:

Project Administration (Store Build)

Business Support Managers (BSMs)

Procurement

Training

Noodle Cooks Program Information Technology

Marketing

Multilingual speaking staff


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NEW STORE DEVELOPMENT & BUILD

Building your store is a process that has been perfected

over the last 14 years.

We partner with award winning designers and speciality

construction of all Noodle Box stores.

During the store building process, Noodle Box will provide

a project manager to look after your store build. Theproject manager will be your main point of contact and

perform the following functions:

Liaison on the proposed design plans and layout of the store;

Provide a detailed build schedule allowing you to

plan for the hand over and store opening;

regard to building regulations and health and safety standards;

Introduce you to your BSM and store trainer; and

the builders to ensure all aspects of the job conform

to Noodle Boxs high build standards.

STORE - DESIGN

Looks are important, which is why every Noodle Box store

follows our design principles:

Clean Lines Warm Tones Village Feel

CLEAN LINES

and bench tops to achieve a fresh and clean look. This

ensures that your store not only looks good, but also

maintains the highest health and safety standards.


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WARMTONES

with natural timber tones and our distinctive custom

earthiness, atmosphere and warmth.

OPEN KITCHEN

The kitchen theatre of our noodle chefs is paramountto the Noodle Box experience. This provides an honest

and open approach to the preparation of our fresh

Customers with a passion for food marvel at watching the

noodle chefs in action. This has been a popular ingredient

contributing to the success of Noodle Box that our

customers have always enjoyed.

VILLAGE FEEL

The original Noodle Box created a strong community

and friendly atmosphere that radiated from the passion

that Josh and Dave poured into their business. Each

store is designed to mimic the original store to allow you

Multicultural staff and owners is one of the key foundation

stones for our stores success.


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STORE BUILD/DESIGN MANUAL

The Noodle Box design manual provides a detailed

description of all elements involved in building a Noodle

Box store or performing a re-branding of an existing store.

It contains all of our design standards and signage

It is the A-Z on how to build a Noodle Box store. Byfollowing the guidelines of the manual, it allows Noodle

Box to provide a consistent build every time.

STORE BRANDING

Every aspect of the Noodle Box experience is designed

to reinforce the brands essence by providing a sense of

passion, freshness and innovation to the Noodle Box brand.

maximum impact and recognition in the market place.

and market leader for passionate, healthy and fresh

Asian food in Australia.

2011BOX2008BOX

1996 BOX 2004BOX


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STORE - STARTER KIT

As part of the store hand over, we provide you with your

own starter kit. This is a comprehensive guide to both

opening your store, and ongoing operations.

Information in the guide includes information such as:

Instruction on how you apply for relevant permits

and licences;

A marketing starter kit and guide to marketing your store;

and

Information on store operations from opening your

ordering systems, customer service training and

operating hours.

STORE - OPERATIONS MANUAL

access to the Noodle Box intranet.

The Noodle Box operational manual can be accessed

online through the intranet and is the most comprehensive

guide on Noodle Boxs operational system. The manual

provides you with all the information you need to run your

Noodle Box store.

STORE - EXTRA SUPPORT

We provide Business Service Managers (BSMs) who are

the interface between you and the Noodle Box Group

to help you get the best out of your business.

We also offer customer service training and support, as

well as initiatives for occupational health and safety. As

and when required we offer external courses such as


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TRAINING - FRANCHISEES AND STORE STAFF

Noodle Box provides you with a toolkit of training

programs and workshops called The Box.

The Box includes training systems to suit a variety of

learning environments in order to support you, allowing

you to build your skills, whilst growing your business. The

training is recommended to be completed over a period

of 3 months (4 weeks actual time in total) and is dividedinto the following 3 modules:

MODULE 1. CORPORATE STORE TRAINING

A 10 day training program referencing the franchisee

professional in operating your store. The program

includes training on the following store operations:

Customer Service;

Cost of Goods Control;

Staff Recruitment; Staff Management; and

Meal Preparation.

At the completion of your training, you will have a full

understanding and familiarisation of the Noodle Box

store operation and procedures.

MODULE 2.FINANCIAL MANAGEMENT WESTPAC WORKSHOP

run by Westpac Bank in Australia. The course is free of

charge. The workshop will assist you in learning how to:

Quickly and effectively diagnose a problem and

implement a solution;

Recognise the true impact of changes to price, volumes,

and costs on your bottom line (break-even analysis);

Plan for and manage seasonality;

Identify the most appropriate way to fund growth in

your business.


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MODULE 3. ON SITE TRAINING

Box team which includes:

Executive Chef

back of house kitchen functions are compliant with the

appropriate standards, which ensures that your store is fully

operational and functioning to the system requirements.

Store Trainer The trainer is in your store for a 14 dayperiod to help induct your new employees and to

support you, ensuring that your knowledge is up to

speed and that you are comfortable in your new store.

TRAINING ONGOING FINANCIAL MANAGEMENT

BSMs are available to assist you with the ongoing

management of your business above and beyond the

I-Noodle, our support staff or from the training material

software provided in the starter kit.

requested data concerning the operation and management

of your store, as and when required. This helps us help you

assist and manage your business as effectively as possible.

We encourage you to introduce additional reports in

order to facilitate and manage the collection of relevant

data. These are completed and submitted through the

I-Noodle online system.

NEW FRANCHISE SIGN UPS OFFER

FREE TRAINING AND BOOK KEEPINGIn order to help you get your business going quicker

Noodle Box provides all new franchise sign ups the

Book Keeping A book keeper for a year through

Jims book keeping services. This is based on 6 hours

Local Area Marketing (LAM) Four Noodle Box trainingsessions with a Noodle Box trainer on local area marketing

and

Staff Training A training course by our trainers on, how to

train staff. This will enable you to train your own staff without

requiring our trainers to do so you save on training costs.


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TRAINING NOODLE COOKS

All Noodle Box cooks are the real deal. The Noodle

Cooks are hand selected and recruited for their skills with

the wok. Watching the Noodle Cooks expertly toss woks

full of fresh ingredients is an integral part of the Noodle

Box theatre and experience in store.

and they must have at least 5 years cooking experience

100% of the Noodle Cooks are Asian trained. This enables you

to provide the most authentic experience for your customer.

All Noodle Cooks go through the Noodle Box Noodle

School. This is a 4 week training process with the Noodle

Box executive chef. All training is undertaken in a Noodle

Box corporate store and then completed in the store

where they will be working.


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MARKETING

We have a dedicated marketing team experienced in

consumer behaviour, segmentation, market research

and analysis.

consumer and market insights in order to develop

relevant, results-driven marketing initiatives for the

Noodle Box brand and your store.The marketing initiatives are then developed into

national brand campaigns that drive Noodle Box brand

The marketing team also works with you to develop

local area marketing (LAM) campaigns that strategically

your store. Franchisees are encouraged to spend an

additional 5% of turnover on local marketing activity.

We communicate across a media mix of, including but

not limited to: TV, print, radio, outdoor, online, direct mail

and through social media.

IF YOURE HOT,HEALTHY & FRESH...EVERYBODY WANTS YOU!


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BRANDED PRODUCTS& MERCHANDISE

effort perfecting our own branded products and sauce recipes.

When a customer walks into any Noodle Box store in

Australia they are going to have the same fresh and

healthy taste experience at over 80 stores across Australia.

Each year we produce over 500,000 litres of sauce that is

sauce is labelled and all of our meals have been nutritionally

analysed to ensure exceptional quality meals every time.

produce, which is why we constantly test our product to

make sure its the same great tasting, healthy and fresh

product all over Australia.

Branded Product Branded Merchandise Seafood Boxes and Packaging

Spring Rolls Promotional Material

Dim Sum Uniforms

Noodles Chopsticks

Sauces Napkins

Stationery Furniture

SUPPLY CHAIN AND REBATE

We manage our own vertically integrated supply

compliant collective buying power. This leads to increased

Noodle Box partners with Australias leading supply chain

distribution company. This gives your store easy access toall the necessary branded products and merchandise to

Noodle Box has a national rebate program whereby

we obtain rebates from suppliers throughout our supply

chain. The rebates are utilised to provide funding for

is an essential stream of income and a resource that

allows us to continually develop our brand and deliver

services to the franchisee network.


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BECOME PART OF THE TEAM


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NEW FRANCHISEE APPLICATIONS THE CHECKLIST

As our brand expands nationallywe are looking for passionatelike-minded individuals whohave a passion for food and the

Noodle Box concept.Weve created this checklist to ensure that before youapply for a franchise you are completely aware of what

we expect from a partnership.

This is to ensure that we begin with an open and honest

relationship from the beginning so we can form a

winning partnership and grow together to be successful

from the outset.

To be a successful new franchise applicant you must

satisfy the following criteria:

1. A passion for food and the hospitality industry.

2. Some relevant experience in the food or retail industry

that demonstrates an understanding for customer

service, sales and marketing.

3. A minimum of $400,000 in clear funds available forboth set up of the business and working capital.

4. A comprehensive business plan projected over a

5 year period. Refer: Key Requirements for Successful

Business Plan Submission. Assistance is available.

5. An understanding of the relevant market conditions in

the area or region being applied for.

6. A willingness to work within a franchise model.

7. A passion for the Noodle Box brand.8. A commitment to ongoing training programs.


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10 STEP FRANCHISE APPLICATION PROCESS

1. Application

Send us your application form and we will contact

you within 5 business days of receipt of application

Refer: Appendix 1 for Application Form

2. Preliminary Approval

Upon successful approval of initial application, we

will provide a preliminary approval via email so youcan proceed to the next step.

3. Business Plan

We require that you submit a Business Plan as it is

the key to operating a successful business. Refer: Key

Requirements for Successful Business Plan Submission

your suitability

We may require further information to support your

application so a request may be sent to you.

once weve received all the appropriate information

Meeting

An initial meeting between Noodle Box and yourself

is required so we can both evaluate our suitability for

working together

6. Finance & Legal

be provided.

7. MOU

for payment

8. Due Diligence

Due diligence conducted by both parties

9. Franchise Agreement

Franchise Agreement executed and relevant fees paid

10. Induction

Taking over an existing store requires an additional 4-8

weeks, while establishing a new store takes about 12

weeks to the opening day.


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6 KEY REQUIREMENTS FORSUCCESSFUL BUSINESS PLAN SUBMISSION

Upon successful preliminary approval of Stage 2 in the

application process, you will be required to submit a 5

year Business Plan.

The business plan is the plan for success. We feel very

strongly about planning and goal setting. We want you

to be able to hit your targets and milestones so you

can reward yourself and your employees when you are

successful. Similarly, the business plan also lets you know

when you are underperforming and shows you where

you need to improve to be successful.

The Business Plan should include the following elements:

1. Executive Summary

A clear and concise summary of the business and

why the applicant is a compelling partner and

reasons why their venture will be successful2. Management Structure

Who are the key people within the organization

Finance, Real Estate, Construction

period Eg: Chefs, Store Manager, Counter Staff

3. Industry/Market Analysis & Trends

Competitive Analysis

Industry Trends

Demographic Analysis of area

4. Development Plan

5 year development schedule

What will the business look like in 2, 3, 4 and 5 years time? Establish goals and milestones for success

5. Marketing Plan

Product, Pricing, Positioning, Promotion

Local Area Marketing Strategy

Promotional Tactics

Financial Plan

Source of Capital Private, Bank Loan

capital For assistance refer to Appendix 2

Noodle Box can introduce you to business plan writers

who understand our system and business requirements.



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IF YOUREHOT, HEALTHYAND FRESH

EVERY BODYWANTS YOU!


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FREQUENTLY ASKED QUESTIONS


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FREQUENTLYASKED QUESTIONS

ARE THE FRANCHISES AVAILABLEFOR EXISTING STORES OR NEW STORES?

The franchises available are for new stores only. From

time to time, existing stores becomes available for sale

and we can refer you to the appropriate franchisee

associated with such a site. In some cases an existing

store may cost less than a new store, in other cases the

DO YOU GET A TERRITORY WITH THE FRANCHISEAND HOW DO YOU ASSESS THE BOUNDARIES?

Each franchise includes a territory. If the franchise site

is located internally within a shopping centre (i.e. a

food court) then the territory is limited to the shopping

centre. If the store is an external store located on a

boundary of a shopping centre or on a main road then

the territory includes a surrounding geographical area

based on approximately 18,000 - 20,000 people or 10,000

The Noodle Box territories are selected based the

following criteria:

Attractors within shopping centre - i.e. video store,

supermarket, chemists

delivery trade

Competing food premises

Turnover of surrounding businesses

Quality of other businesses

Quality of councils renovations and upkeep of the strip

HOW DO YOU FIND A SITE FOR A STORE?

Sites are selected with regard to:

Size and shape of store Useable amenities - grease

3 phase power, trap, front windows, ceiling

Parking options Placement within

Exposure Easy access for ducts

Air conditioning Al fresco dining options Lease considerations Rent

Lease options Demographics

Local council planning issues


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FREQUENTLYASKED QUESTIONSHOW MUCH DOES THE FRANCHISE COST?

As the franchise will be for a new store, costs can vary

subject to the location of the store, size and existing services

$280,000 - $350,000 (Excluding GST), excluding the franchise

fee. (See Disclosure Document for more details.)

WHAT OTHER COSTS ARE YOU LIKELY TO INCUR?

In addition to the real cost of the store and the Noodle

Box franchise fee there are other costs associated with thesetup of any new business and that we recommend you

should take into consideration including initial capital for

stock requirements, etc. This would be discussed with you

at a later stage, however we encourage all applicants to

seek advice on these matters. We recommend that you

have back up capital of $50,000 and $100,000 to invest in

local area marketing to market the opening of your store.

WHAT FEESARE PAYABLE TO NOODLE BOX?

An initial franchisee fee is payable on all stores. You also

pay a monthly royalty and marketing contribution that

is based on a percentage of sales. Additional fees are

required in the event of renewal or an approved transfer

of the franchise to another franchisee.

HOW MUCH MONEY CAN I MAKEAS A NOODLE BOX FRANCHISEE?

including, but not limited to, your effort and your staff, the

service and quality of product you maintain, the location,

competition, sales volume, rent and management.

your business, you have the power to make it work for you.

HOW LONG DOES THE PROCESS TAKETO OPEN A NOODLE BOX STORE?

an agreed territory is assigned the time taken to open a

make every effort to secure you an acceptable store,

however as a prospective franchisee, you should be

aware that it can take some time to secure a suitablesite and you should be prepared to maintain alternative

streams of revenue until a site is proposed and accepted.


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DO I NEED TO HAVE EXPERIENCE?

We seek businesses or individuals who have a

passion and belief in the brand combined with an

entrepreneurial spirit, proven management track

record, a high level of commitment to customer service,

commitment to be involved in the business and to an

innovative way of doing business, and a vision and

enthusiasm for the long term growth of the business. If you

have never run a small business, you should take detailedand careful advice from your advisor and family.

HOW CANYOU FINANCE YOUR BUSINESS?

Borrow against existing personal assets

Borrow a portion against the plant and equipment

purchased from the business

Use ready cash from the sale of an existing business or property

Borrow against the value of the Noodle Box you will

purchase, as a going concern subject to your Banks

lending requirements

HOW MUCH TIMEWOULD YOU NEED TO COMMIT?

Noodle Box believes that it is vital that the individual

owners of our stores work in them and remain familiar

with all aspects of their operation. In all single site

franchises the franchisee will, in effect be the productive

store manager of the store. We expect each franchisee

to devote themself full time to their store.


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LOOKINGTO GETFRESH?


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NEXT STEPS


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NEXT STEPS

Thank you for taking the timeand requirements of becominga Noodle Box franchisee partner

We would love to have you as part of the Noodle Box team

and warmly welcome you to begin the application process.

1 and a member of the Noodle Box review panel will get

back to you within 5 days from receipt of submission.

Box brand, please visit our website:

www.noodlebox.com.au

Phone: +61 3 8851 4216

Email: [email protected]

Address: 13A, 663 Victoria Street

Abbotsford VIC 3067 Australia


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NBX Franchisee Brochure

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