Navigating a Path Forward€¦ · EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND...
Transcript of Navigating a Path Forward€¦ · EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND...
EXPERIENCE DESIGN JUNE 10, 2020
Navigating a Path ForwardAdjunct message and signage strategies for workplace clientsamidst heightened concerns regarding health and physical distancing.
Goals For Navigating a Path Forward
• Continued Enhancement of Your Workplace's Experience and Persona
• Safe and Efficient Movement of Clients and Staff Through a Unified Messaging Plan
• Legible for Aging and Multi-Language Population
• Easily and Economically Maintained
• Compatible with Systems Planned in the Workplace Master Plan
• Establish Temporary Signage Types, Fabrication Methods and Installation Guidelines
We are suddenly living in a time of heightened sensitivity and uncertainty. Navigating new social norms is part of the challenge – how and when do we apply the new habits we’ve adopted in response to the pandemic? Even in familiar environments these issues are causing confusion and a lack of clarity. Communication in the built environment has never been more important to establish policy, ease anxiety and provide comfort. Engaging your audience will establish trust, set expectations and provide a clear path to navigating the workplace.
CARGILL PROTEIN HEADQUARTERS
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 3EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES
By taking a holistic approach to messaging, clients and facility managers can leverage communication to create an environment that’s approachable and beneficial, while being responsive to new information and change.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 4
6 Guiding Principles for Message CampaignsWhat considerations should be taken into account when deploying a messaging campaign?
Distinctiveness Signs should stand apart from the surrounding environment and should be easily distinguished from other types like advertising, wayfinding and regulatory signs.
Simplicity Signs should contain only 3-4 units of graphic information and exclude extraneous information.
Consistency Features and placement of related signs should remain consistent. Standardized icons should be used throughout the facility. Signs should be placed at key points of the route to reassure users of the messaging.
Legibility Proper typographic techniques and best practices with color contrast should be used to ensure optimal legibility for the general population.
Messaging The message should support and reinforce management’s goals, speak in a tone that feels relevant to the user and should be delivered in a succinct manner.
BudgetBudgetary implications of proposed solutions should be considered during all developmental stages of the project. Preliminary cost projections can be estimated and targeted during eary stage development.
ARRIVAL CLIENT USE GENERAL USE OPEN OFFICE
CLOSET
CLOSET
SAMPLE STORAGE
BOOKSHELVES
TypicalWorkstations
Dining / Common Areas
Seating
Elevators & Stairs
Restrooms
Office Services
ArrivalEntry
Reception
Deliveries
Conference
Conference
ControlledEntry & Exit
Restrooms
Pantry/Break RoomHallway
Controlled Paths
Controlled Paths
ServiceElevators
StairAccess
ENTRY & RECEPTIONElevators & vertical transportation could be overcrowded.
Queues and fixed seating are not spaced for 6 feet of physical distance.
No notice of new policies.
CONFERENCEFixed seating are not spaced for 6 feet of physical distance.
Possible contamination from multi-use bins.
RESTROOMSNarrow spaces make 6 feet of physical distance difficult.
New policies not posted
Occupancy not updated
PANTRY / BREAK ROOMSQueue line & current seating spacing make physical distancing difficult.
No notice of new policies or reduced capacity.
No handwashing or hand sanitizer station in immediate area.
WORKSTATIONS & COMMON AREASFixed seating are not spaced for 6 feet of physical distance.
Narrow spaces make 6 feet of physical distance difficult.
No notice of new policies.
New social norms are requiring changes in policy. Informing the public of changes to policy require dissemination of messages and the timing of the message is critical. Ideally, the process begins off site through a well planned awareness campaign designed to set the tone, answer initial questions, and introduce users to the message campaign so the delivery of the message can continue after the on-site arrival.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 5
Turnkey SolutionsA turnkey signage solution would include a set of basic signage designs to assist in new client and staff flows and queuing, such as markers for physical distancing and health and wellness reminders. As an off-the-shelf package, it would offer you the speed to implement but may not cover all messaging needs. It would provide guidance on placement but would not be specific to your location.
Custom Solutions A custom signage solution would include custom icons, messages, colors, materials and specialty signage that may be unique to your facility. It could allow you to tie into a communications campaign that you already have in place or support one in development.
With either approach, our wayfinding specialists can assist with implementation by mapping optimal locations and quantities by type and material in conjunction with the existing systems, ensuring the client and staff journey is as seamless as possible.
Potential Customization:
DESIGN:
Branded Color, Typography, Voice
Custom Icons
Custom Layouts
Custom Display Hardware
MESSAGES:
Multi-Lingual Text
Custom Copy/Messages
APPLICATIONS:
Custom Sizes
Custom Signage Materials
Custom Signage Types, example: Banners
Web Banners
Email Blasts
Digital Signage
IMPLEMENTATION:
HOK Programmed Signage Plan
Custom Installation Specifications
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 6
Message CampaignWEBSITE, EMAIL, MOBILEAn overarching system of message, tone and graphics can aid in delivering the right message at the right time.
Phase 1TEMPORARY SIGNAGEOur turnkey sign family can be self-implemented immediately.
Phases 2+3SEMI-PERMANENT + PERMANENT SIGNAGEFor Phase 2, an assessment is conducted to determine the system performance and next course of action. At that time, additional signage may be considered. Phase 3 assessment occurs at 60 days.
TURNKEY SOLUTION
PHASE 1
TURNKEY SOLUTION
PHASE 2
Y E S
Do you have an existing Covid-19
Response Campaign?
Do you want signage to match
this existing campaign?
CUSTOMSOLUTION
PHASE 1
CUSTOMSOLUTION
PHASE 2
CUSTOMSOLUTION
PHASE 3
Do you want response
graphics to match an existing brand guidelines?
90 DAYRE-EVALUATION
Are additional changes
required?
+30-60 DAYRE-EVALUATION
Are additional changes
required?
NO NONO NO
NO
YES
YES YES YESYES
• Short production timeline
• Client handles all programming & implementation
• Longer multi-step design timeline
• HOK handles programming & implementation
STARTHERE<
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 7
Please,wait herefor assistance.
Please, wait here
Please, wait here
Please m6 feet odistanc
PersonMaximum in elevators
5
Please wear face masksat all times.
Sorry, thisis closed fso we can ophysical dis
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
We are making room to physically distance.
We are supporting safe practices.
Welcome,we’re glad you’re here.Your health & wellness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Please maintain at least 6 feet of social distance.
Please wear face masksat all times. This is our temporary policy.
Temperature
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
Covid-19 symptoms include
Pleayoufor 20
RestrEtiquette Stantion Sign Example
Plea6 fe
WasAddwill
All rclea
We
RYopr
We are making room to physically distance.
We are supporting safe practices.
Welcome,we’re glad you’re here.Your health & wellness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Please maintain at least 6 feet of social distance.
Please wear face masksat all times. This is our temporary policy.
Temperature checks will be required before entry into airport.
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
• Shortness of breath• Dry cough
• Fever 100.4˚F/38˚C or higher
Covid-19 symptoms includePlease,wait herefor assistance.
Please, wait here
Please, wait here
Please maintain6 feet of distance
PersonMaximum in elevators
5
Please wear face masksat all times.
Please wash your handsfor 20+ seconds
Sorry, this tableis closed for nowso we can observe physical distancing.
Restroom Signage Examples Physical spacing floor graphic examples Health & Occupancy Signage Examplesn Example
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
room to physically distance.
ting safe practices.
you’re here.ness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Temperature checks will be required before entry into airport.
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
• Fever 100.4˚F/38˚C or higher
oms include
Please,wait herefor assistance.
Please, wait here
Please, wait here
Please maintain6 feet of distance
PersonMaximum in elevators
5
Please wear face masksat all times.
Please wash your handsfor 20+ seconds
Sorry, this tableis closed for nowso we can observe physical distancing.
Restroom Signage Examples Physical spacing floor graphic examples Health & Occupancy Signage Examples
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
ance.
oneskers and idance on ancing.
ture ill be before airport.
home if g unwell.
ontact with e sick.
Please,wait herefor assistance.
Please, wait here
Please, wait here
Please maintain6 feet of distance
PersonMaximum in elevators
5
Please wear face masksat all times.
Please wash your handsfor 20+ seconds
Sorry, this tableis closed for nowso we can observe physical distancing.
Restroom Signage Examples Physical spacing floor graphic examples Health & Occupancy Signage Examplesn Example
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
room to physically distance.
ting safe practices.
you’re here.ness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Temperature checks will be required before entry into airport.
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
• Fever 100.4˚F/38˚C or higher
oms include
Turnkey SignageOur turnkey signage system is approachable, but direct. It was created to adapt to a wide variety of environments through the use of clean white panels with bold yet friendly graphics. A complete system of messages and sign types are available at a variety of production price points. A comprehensive catalog is available.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 8
• Keep messages general and consistent
• Consider windows and entry portals
• Adhere to all building security and entry requirements
• Survey work areas to prevent blocking life/safety equipment and/or relocate equipment as necessary.
• Minimize disruptions to other building tenants
• Maintain clear pathways and emergency exit requirements
• Remember that consistency is a critical part of a successful messaging campaign
Best PracticesIntegral to client and staff comfort and satisfaction, messaging at key moments helps provide time-sensitive information while easing stress and increasing comfort.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 9
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Frame / Stanchion SignStanding Stanchion
Wall GraphicWall Covering or Adhesive Print
Wall SignConventional Wall Mount
Vinyl GraphicDirect Applied Vinyl
Marker SignTable-Top or Small Free-Standing
Digital SignElectronic Screen
Etiquette SignsSpace Use Guidelines
Physical Distance SignsProximity Management
Health & Safety SignsHygiene Management
Occupancy & Access SignsSpace & Availability Management
Directional SignsPath Management
A1–A9
B1–B5
C1–C16
D1–D15
E1–E8
D2
C6
A1B5
A2
A2
A4
A4
A4
A4
A1
A1
A2
A2
A2
D2
D2
D2
D4
D12
D9
D9
D12D12
D12
D12
D12
D12
D12
D12
D12
D12
D12
D12 D12 D12D12
D4
D2
D2
C6 D2
D2 D12D2
C11 C10
C12
D2D2 D2
D2
D2
D2
C5
C15
E4
A1
C5
C5
A7
C5
C15
C6
C6
C6
B4
C6
A7
C6 C6 C6 C6
C6
A6
C6
A7
C6
A9
B4 B4A9
A9
D13 D13
D13
D13 D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13D13
D13 D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
E7
C5
C15
C5
C15
C5
C15
C5
C15
C5
C15
C5
C15
C6 D2C6 D2
C6 D2
C6 D2
C6 D2
C6 D2
C6 D2
C6 D2
Quiet Room
Stair w/Garage Access
To ExteriorPatio Area
ACR
Model ShopLaser Cutter
Office Services
ST
AV
Coffee
Design Studio Sample Area
ST
Message Master PlanA message master plan maps messages across the built environment and categorizes them by type, author, platform and budgetary requirement. This helps stakeholders visualize new requirements, strategies and all the messages needed to communicate effectively as a unified, holistic system.
These master plans allow clients and facility managers to consider the messages as they work across different areas within the facility. They begin to answer specific questions, such as what information do people need quickly and where is it located? What is the overall quantity and quality of signage? Are there any additional messages that are not already covered?
They provide a framework for different authors and content creators to work collaboratively for the most effective flow, impact and engagement and helps signage fabricators provide overall pricing based on quantities and install locations within the facility.
Locations have a specific coding system (alphanumeric and color coding).
Frame / Stanchion SignStanding Stanchion
Wall GraphicWall Covering or Adhesive Print
Wall SignConventional Wall Mount
Vinyl GraphicDirect Applied Vinyl
Marker SignTable-Top or Small Free-Standing
Digital SignElectronic Screen
Etiquette SignsSpace Use Guidelines
Physical Distance SignsProximity Management
Health & Safety SignsHygiene Management
Occupancy & Access SignsSpace & Availability Management
Directional SignsPath Management
A1–A9
B1–B5
C1–C16
D1–D15
E1–E8
D9
D12D12
D12
D12
D12
D12
D12
D12
D12
D12
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
D13
E7
C6 D2
C6 D2
C6 D2
C6 D2
Qu
To ExteriorPatio Area
ACR
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 10
We are supporting safe practices.
Pantry SafetyYour health & wellness is our top priority.
Contact your HR o�ice for related questions or concerns: XXX-XXX-XXXX
We are only supplying single use pantry products. This is our temporary o�ice policy.
Consider eating your meal at your desk. All seating areas are closed for now.
Pantry occupancy has been reduced. Please follow signs for new max occupancy.
Wash your hands often. Especially before & after eating. Additional hand sanitizer will be provided.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
ETIQUETTE - PANTRY
A2
11" x 17"
LOGOor ICON
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
4" x 6"
4" x 4"
4" x 6"
4" x 4"
C12
PANTRY - CUSTOM
C11
DISHES - CLOSED
Wipe down all surfaces after use.
8" x 8" 4" x 4" Sorry, this is
closed for nowso we can observe physical distancing.
Sorry, this is closed for nowso we can observe physical distancing.
Sorry, this areais closed for nowso we can observe physical distancing.
Sorry, this areais closed for nowso we can observe physical distancing.
Sorry, this closetis closed for now.This is a temporary oice policy.
Sorry, this tableis closed for nowThis is a temporaroice policy.
Sorry, this tableis closed for now. This is a temporary oice policy.
D9 D11 D12D10
AVAILABILITY - CLOSED AVAILABILITY - CLOSED AREA AVAILABILITY - CLOSED CLOSET AVAILABILITY - CLO
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
8" 4"
4" x 6"
AVAILABILITY
We are supporting safe practices.
Pantry SafetyYour health & wellness is our top priority.
Contact your HR o�ice for related questions or concerns: XXX-XXX-XXXX
We are only supplying single use pantry products. This is our temporary o�ice policy.
Consider eating your meal at your desk. All seating areas are closed for now.
Pantry occupancy has been reduced. Please follow signs for new max occupancy.
Wash your hands often. Especially before & after eating. Additional hand sanitizer will be provided.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
ETIQUETTE - PANTRY
A2
11" x 17"
LOGOor ICON
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
4" x 6"
4" x 4"
4" x 6"
4" x 4"
C12
PANTRY - CUSTOM
C11
DISHES - CLOSED
Wipe down all surfaces after use.
8" x 8" 4" x 4"
rting safe practices.
antry Safetyr health & wellness is top priority.
uestions or concerns: XXX-XXX-XXXX
Consider eating your meal at your desk. All seating areas are closed for now.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
- PANTRY
11" x 17"
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
4" x 6"
4" x 4"
4" x 6"
4" x 4"
C12
PANTRY - CUSTOM
C11
DISHES - CLOSED
Wipe down all surfaces after use.
8" x 8" 4" x 4"
We are supporting safe practices.
Pantry SafetyYour health & wellness is our top priority.
Contact your HR o�ice for related questions or concerns: XXX-XXX-XXXX
We are only supplying single use pantry products. This is our temporary o�ice policy.
Consider eating your meal at your desk. All seating areas are closed for now.
Pantry occupancy has been reduced. Please follow signs for new max occupancy.
Wash your hands often. Especially before & after eating. Additional hand sanitizer will be provided.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
ETIQUETTE - PANTRY
A2
11" x 17"
LOGOor ICON
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
4" x 6"
4" x 4"
4" x 6"
4" x 4"
C12
PANTRY - CUSTOM
C11
DISHES - CLOSED
Wipe down all surfaces after use.
8" x 8" 4" x 4"
Wipe down all surfaces after use.
Wipe down printer before & after use.
Wash hands before returning to work.
Wipe down all stations you use.
Wipe downall surfaces after use.
Wipe downprinter before & after use.
Wash handsbefore returning to work.
Wipe downall stations you use.
HEALTH & SAFETY
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
C5 C7C6 C8
WASH HANDS - ALTERNATE
CLEAN CLEAN - STATIONS CLEAN - PRINTER
DININGAREA
REFRIGERATOR
COFFEE STATION
ENTRYENTRYHALLWAY
ENTRYHALLWAY
ICEMAKER
DISHWASHER
MICROWAVES
MAX OCCUPANCY
Open DeskThis desk is available & maintains 6 feet social distancing.
PersonMaximumPlease don’t add chairs.
PersonMaximumPlease don’t add chairs.
3
PersonMaximumMasks are requiredin the elevators.
4Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
MAX OCC - ROOM / TABLE
C-2.1: 8" x 8" • C-2.11: Sign • C-2.12: VinylC-2.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCC - CLOSED
C-3.1: 8" x 8" • C-3.11 Sign • C-3.12: VinylC-3.2: 4" x 4" • C-3.21: Sign • C-3.22: Vinyl
C-3.3: 4" x 6" • C-3.33: Marker
MAX OCC - OPEN
C-4.1: 8" x 8" • C-4.11 Sign • C-4.12: VinylC-4.2: 4" x 4" • C-4.21: Sign • C-4.22: Vinyl
C-4.3: 4" x 6" • C-4.33: Marker
3
PersonMaximumMasks are requiredin the elevators.
4
C-1.2
C-1.1
C-2.2
C-2.1
C-3.2 C-3.3
C-3.1
C-4.2 C-4.3
C-4.1
MAX OCC - ELEVATOR
C-1.1: 8" x 8" • C-1.11: Sign • C-1.12: VinylC-1.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCCUPANCY
Open DeskThis desk is available & maintains 6 feet social distancing.
PersonMaximumPlease don’t add chairs.
PersonMaximumPlease don’t add chairs.
3
PersonMaximumMasks are requiredin the elevators.
4Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
MAX OCC - ROOM / TABLE
C-2.1: 8" x 8" • C-2.11: Sign • C-2.12: VinylC-2.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCC - CLOSED
C-3.1: 8" x 8" • C-3.11 Sign • C-3.12: VinylC-3.2: 4" x 4" • C-3.21: Sign • C-3.22: Vinyl
C-3.3: 4" x 6" • C-3.33: Marker
MAX OCC - OPEN
C-4.1: 8" x 8" • C-4.11 Sign • C-4.12: VinylC-4.2: 4" x 4" • C-4.21: Sign • C-4.22: Vinyl
C-4.3: 4" x 6" • C-4.33: Marker
3
PersonMaximumMasks are requiredin the elevators.
4
C-1.2
C-1.1
C-2.2
C-2.1
C-3.2 C-3.3
C-3.1
C-4.2 C-4.3
C-4.1
MAX OCC - ELEVATOR
C-1.1: 8" x 8" • C-1.11: Sign • C-1.12: VinylC-1.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCCUPANCY
Open DeskThis desk is available & maintains 6 feet social distancing.
PersonMaximumPlease don’t add chairs.
PersonMaximumPlease don’t add chairs.
3
PersonMaximumMasks are requiredin the elevators.
4Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
MAX OCC - ROOM / TABLE
C-2.1: 8" x 8" • C-2.11: Sign • C-2.12: VinylC-2.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCC - CLOSED
C-3.1: 8" x 8" • C-3.11 Sign • C-3.12: VinylC-3.2: 4" x 4" • C-3.21: Sign • C-3.22: Vinyl
C-3.3: 4" x 6" • C-3.33: Marker
MAX OCC - OPEN
C-4.1: 8" x 8" • C-4.11 Sign • C-4.12: VinylC-4.2: 4" x 4" • C-4.21: Sign • C-4.22: Vinyl
C-4.3: 4" x 6" • C-4.33: Marker
3
PersonMaximumMasks are requiredin the elevators.
4
C-1.2
C-1.1
C-2.2
C-2.1
C-3.2 C-3.3
C-3.1
C-4.2 C-4.3
C-4.1
MAX OCC - ELEVATOR
C-1.1: 8" x 8" • C-1.11: Sign • C-1.12: VinylC-1.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
Typical Location Plan: PantryA well-constructed parts kit has many benefits that can ensure the consistency and longevity of a messaging system. More may be provided depending on actual conditions.
We are supporting safe practices.
Pantry SafetyYour health & wellness is our top priority.
Contact your HR o�ice for related questions or concerns: XXX-XXX-XXXX
We are only supplying single use pantry products. This is our temporary o�ice policy.
Consider eating your meal at your desk. All seating areas are closed for now.
Pantry occupancy has been reduced. Please follow signs for new max occupancy.
Wash your hands often. Especially before & after eating. Additional hand sanitizer will be provided.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
ETIQUETTE - PANTRY
A2
11" x 17"
LOGOor ICON
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
4" x 6"
4" x 4"
4" x 6"
4" x 4"
C12
PANTRY - CUSTOM
C11
DISHES - CLOSED
Wipe down all surfaces after use.
8" x 8" 4" x 4"
We are supporting safe practices.
Pantry SafetyYour health & wellness is our top priority.
Contact your HR o�ice for related questions or concerns: XXX-XXX-XXXX
We are only supplying single use pantry products. This is our temporary o�ice policy.
Consider eating your meal at your desk. All seating areas are closed for now.
Pantry occupancy has been reduced. Please follow signs for new max occupancy.
Wash your hands often. Especially before & after eating. Additional hand sanitizer will be provided.
Please wear face masksat all times. This is our temporary o�ice policy.
All pantry surfaces are cleaned more frequently. Additional cleaning supplies are provided.
ETIQUETTE - PANTRY
A2
11" x 17"
LOGOor ICON
Sorry, this station is closed for now.
8" x 8" 4" x 4"
Wipe down all surfaces after use.
8" x 8" 4" x 4"
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 11
Please,wait herefor assistance.
Please, wait here
Please, wait here
Please maintain6 feet of distance
PersonMaximum in elevators
5
Please wear face masksat all times.
Please wash your handsfor 20+ seconds
Sorry, this tableis closed for nowso we can observe physical distancing.
Restroom Signage Examples Physical spacing floor graphic examples Health & Occupancy Signage ExamplesEtiquette Stantion Sign Example
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
We are making room to physically distance.
We are supporting safe practices.
Welcome,we’re glad you’re here.Your health & wellness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Please maintain at least 6 feet of social distance.
Please wear face masksat all times. This is our temporary policy.
Temperature checks will be required before entry into airport.
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
• Shortness of breath• Dry cough
• Fever 100.4˚F/38˚C or higher
Covid-19 symptoms include
Please,wait herefor assistance.
Please, wait here
Please, wait here
Please wash your handsfor 20+ seconds
Restroom Signage Examples Physical spacing floor graphic examplesEtiquette Stantion Sign Example
Please throw trash directly in provided bins.
Please maintain at least6 feet of social distance.
Use floor markers & signage for guidance on social distancing.
Wash your hands often. Additional hand sanitizer will be provided.
All restroom surfaces are cleaned more frequently.
Please wear face masksat all times. This is our temporary policy.
We are supporting safe practices.
Restroom SafetyYour health & wellness is our top priority.
We are making room to physically distance.
We are supporting safe practices.
Welcome,we’re glad you’re here.Your health & wellness is our top priority.
Waiting ZonesUse floor markers and signage for guidance on physically distancing.
More SpaceWe have reduced max occupancy & seating in many spaces.
Please maintain at least 6 feet of social distance.
Please wear face masksat all times. This is our temporary policy.
Temperature checks will be required before entry into airport.
Please, wash your hands often. Avoid touching your face with unwashed hands.
Please stay at home if you are feeling unwell. Avoid close contact with others that are sick.
• Shortness of breath• Dry cough
• Fever 100.4˚F/38˚C or higher
Covid-19 symptoms include
AVAILABILITY - TABLEAVAILABILITY - GENERAL
AVAILABILITY
Sorry, this is closed for nowso we can observe physical distancing.
Sorry, this is closed for nowso we can observe physical distancing.
D5
D5
Sorry, this areais closed for nowso we can observe physical distancing.
Sorry, this areais closed for nowso we can observe physical distancing.
AVAILABILITY - AREA AVAILABILITY - CLOSET
D7
D7
Sorry, this closetis closed for now.This is a temporary oice policy.
D8
Sorry, this tableis closed for now.This is a temporary oice policy.
Sorry, this tableis closed for now. This is a temporary oice policy.
D9
D9 8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
8" x 8" 4" x 4"
4" x 6"leasewipe down
ll surfaces.
Please wash your handsfor 20+ seconds
asepe downsurfaces.
Please wash your handsfor 20+ seconds
EAN WASH HANDS
C4
C4
C5
C5
DISHES
C6 C6
EALTH & SAFETY
Cutlery, dishes & glassware are out of use for now.
Cutlery, dishes & glassware are out of use for now.
How to use text TBD
Coffee Station
How to use text TBD
Coffee Station
PANTRY CUSTOM
C7 C7
8" x 8" 4" x 4"
4" x 6"
8" x 8" 4" x 4"
4" x 6"
4" x 6"
4" x 4"
4" x 6"
4" x 4"
SOCIAL DISTANCING
Please,wait herefor assistance.
Please,wait herefor assistance.
Please,wait herefor assistance.
Please,wait herefor assistance.
Please maintain6 feet of distance
Please maintain6 feet of distance
Please maintain6 feet of distance
B-1.1
B-1.2 B-1.3 B-1.4 B-4.2 B-4.3
Please,wait herefor elevator.
Please,wait herefor elevator.
Please,wait herefor elevator.
B-2.1 B-4.1
B-2.2
WAIT - ASSISTANCE
B-1.1: 12" x 12" • B-1.16: Floor Vinyl
B-1.2: 8" x 8" • B-1.21: Sign • B-1.22: Vinyl
B-1.3: 4" x 4" • B-1.31: Sign • B-1.32: VinylB-1.4: 4" x 6"B-1.43: Marker
WAIT - ELEVATOR
B-2.1: 12" x 12" • B-2.16: Floor Vinyl
B-2.2: 8" x 8" • B-2.21: Sign • B-2.22: Vinyl
B-2.3: 4" x 4" • B-2.31: Sign • B-2.32: Vinyl
DISTANCE
B-4.2: 8" x 8" • B-4.21: Sign • B-4.22: VinylB-4.3: 4" x 4" • B-4.31: Sign • B-4.32: Vinyl
B-1.4: 4" x 6"B-1.43: Marker
WAIT - GENERAL
B-3.1: 12" x 12" • B-3.16: Floor Vinyl
B-3.2: 8" x 8" • B-3.21: Sign • B-3.22: Vinyl
Please,wait here.
Please,wait here.
B-3.1
B-3.2B-2.3
Please maintain6 feet of distance
Please maintain6 feet of distance
Please maintain6 feet of distance
B-4.2 B-4.3
Please,wait hereor elevator.
ease,wait here
r elevator.
Please,wait herefor elevator.
2.1 B-4.1
2.2
T - ELEVATOR
1: 12" x 12"2.16: Floor Vinyl
2: 8" x 8"2.21: Sign2.22: Vinyl
B-2.3: 4" x 4" • B-2.31: Sign • B-2.32: Vinyl
DISTANCE
B-4.2: 8" x 8" • B-4.21: Sign • B-4.22: VinylB-4.3: 4" x 4" • B-4.31: Sign • B-4.32: Vinyl
B-1.4: 4" x 6"B-1.43: Marker
WAIT - GENERAL
B-3.1: 12" x 12" • B-3.16: Floor Vinyl
B-3.2: 8" x 8" • B-3.21: Sign • B-3.22: Vinyl
Please,wait here.
Please,wait here.
B-3.1
B-3.2B-2.3
Please wear face masksat all times.
HEALTH & SAFETY
Pleasewipe down all surfaces.
Pleasewipe downall surfaces.
Please wear face masksat all times.
Please wear face masksat all times.
Pleasewipe downall surfaces.
MASKS
D-1.1: 8" x 8" • D-1.11 Sign • D-1.12: VinylD-1.2: 4" x 4" • D-1.21: Sign • D-1.22: Vinyl
D-1.3: 4" x 6" • D-1.33: Marker
MASKS
D-2.1: 8" x 8" • D-2.11 Sign • D-2.12: VinylD-2.2: 4" x 4" • D-2.21: Sign • D-2.22: Vinyl
D-2.3: 4" x 6" • D-2.33: Marker
D-1.2 C-1.3
D-1.1
D-2.2 C-2.3
D-2.1
Please wear face masksat all times.
HEALTH & SAFETY
Pleasewipe down all surfaces.
Pleasewipe downall surfaces.
Please wash your handsfor 20+ seconds
Please wash your handsfor 20+ seconds
Please wear face masksat all times.
Please wear face masksat all times.
Pleasewipe downall surfaces.
Please wash your handsfor 20+ seconds
MASKS
D-1.1: 8" x 8" • D-1.11 Sign • D-1.12: VinylD-1.2: 4" x 4" • D-1.21: Sign • D-1.22: Vinyl
D-1.3: 4" x 6" • D-1.33: Marker
MASKS
D-2.1: 8" x 8" • D-2.11 Sign • D-2.12: VinylD-2.2: 4" x 4" • D-2.21: Sign • D-2.22: Vinyl
D-2.3: 4" x 6" • D-2.33: Marker
MASKS
D-3.1: 8" x 8" • D-3.11 Sign • D-3.12: VinylD-3.2: 4" x 4" • D-3.21: Sign • D-3.22: Vinyl
D-3.3: 4" x 6" • D-3.33: Marker
D-1.2 C-1.3
D-1.1
D-2.2 C-2.3
D-2.1
D-3.2 C-3.3
D-3.1
ENTRY VESIBULE
URINALS
SINKS
STALLS
MAX OCCUPANCY
Open DeskThis desk is available & maintains 6 feet social distancing.
PersonMaximumPlease don’t add chairs.
PersonMaximumPlease don’t add chairs.
3
PersonMaximumMasks are requiredin the elevators.
4Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Sorry, this areais closed for nowso we can observe social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
Open DeskThis desk is available & maintains 6 feet social distancing.
MAX OCC - ROOM / TABLE
C-2.1: 8" x 8" • C-2.11: Sign • C-2.12: VinylC-2.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
MAX OCC - CLOSED
C-3.1: 8" x 8" • C-3.11 Sign • C-3.12: VinylC-3.2: 4" x 4" • C-3.21: Sign • C-3.22: Vinyl
C-3.3: 4" x 6" • C-3.33: Marker
MAX OCC - OPEN
C-4.1: 8" x 8" • C-4.11 Sign • C-4.12: VinylC-4.2: 4" x 4" • C-4.21: Sign • C-4.22: Vinyl
C-4.3: 4" x 6" • C-4.33: Marker
3
PersonMaximumMasks are requiredin the elevators.
4
C-1.2
C-1.1
C-2.2
C-2.1
C-3.2 C-3.3
C-3.1
C-4.2 C-4.3
C-4.1
MAX OCC - ELEVATOR
C-1.1: 8" x 8" • C-1.11: Sign • C-1.12: VinylC-1.2: 4" x 4" • C-1.21: Sign • C-1.22: Vinyl
Typical Location Plan: RestroomA well-constructed parts kit has many benefits that can ensure the consistency and longevity of a messaging system. More may be provided depending on actual conditions.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 12
Table TopStanchion Small Signs ElevatorGuidance
Wall Poster Room Door
5’–0”
6’–0”
A.D.A. Sign
5’-6” O.C. AFF 5’-6” O.C. AFF5’-0” O.C.1” SPACING
4’–0”
Signage PlacementThis diagram illustrates placement of the message campaign signage within the context of an existing signage system. Placement of elements within this zone is dependent upon established facility wayfinding signage design standards and per individual terminal facility conditions.
EXPERIENCE DESIGN NAVIGATING A PATH FORWARD – MESSAGING AND SIGNAGE STRATEGIES 13
Comprehensive• Direct print graphics on Sintra® or Styrene; mounted to the wall surface with VHB Tape or non-damaging adhesive holders.
• Phototext™ printed wall posters and graphics; self adhesive and re-positionable
• Computer cut or digitally printed vinyl applications on glass
• Antimicrobial laminate applied to face of Sintra®, Sytrene or PhotoTex™
$$$
ImplementationPHASE 1: TEMPORARY SIGNAGE
Modest• PhotoTex™ printed wall posters and graphics. Self-adhesive and re-positionable
• Computer cut or digitally printed vinyl applications on glass
Moderate• Direct print graphics on Sintra® or Styrene. Mounted to the wall surface with VHB Tape or Command adhesive holders
• Phototext™ printed wall posters and graphics. self adhesive and re-positionable
• Computer cut or digitally printed vinyl applications on glass
$
$$
14
Comprehensive• Design update to include use of brand assets• Dimensional graphic displays for key nodes where messaging is critical• Computer cut or digitally printed vinyl applications on glass or digitally printed wallcoverings with custom graphics
$$$
ImplementationPHASE 2/3: SIGNAGE UPDATES & IMPROVEMENTS
Modest• Direct print graphics on Sintra® or styrene; mounted to the wall surface with VHB tape or non-damaging adhesive holders
• Computer cut or digitally printed vinyl applications on glass
Moderate• Design update to include use of brand assets• Refabricate existing graphics on acrylic or metal panels; mounted to wall surfaces with VHB tape
• Computer cut or digitally printed vinyl applications on glass
$
$$
15
16
Application Types The physical environment drives the need for a variety of ways to display messages
Wall Graphics
These graphics are ideal for corridors and jetways; mounted directly to wall or fitted to existing frames.
Floor Graphic These graphics are typically used for conveying path marking and physical distance spacing.
Wall Sign These are signs made from a rigid substrate and fastened to a wall or glass partition. They range from inexpensive solutions like Sintra to more permanent solutions like acrylic.
Stanchion SignThese are printed poster-stype signs held within a metal frame. These are most ideal for circulation areas to convey cautionary health and wellness warnings, procedures or can also function as redirection and/or barrier indication.
Glass GraphicThese graphics integrate with existing vinyl graphics on glass within the space to deliver messaging. Artwork for these can also transition into floor graphics.
Marker SignThese are intended to be smaller signs made from a rigid substrate and applied vinyl artwork and direct printed messages for areas needing the highest amount of flexibility or updatability. These are most ideal for counter tops, desks, notification of cleanliness status and other very simple repeated simple messages.
17
Material Types Signage can be produced in a variety of price points
Sintra® $$ Lightweight yet rigid board of moderately expanded closed-cell polyvinyl chloride (PVC) extruded in a homogenous sheet with a low gloss matte finish
PhotoTex™ $$ A peel & stick adhesive material made of 100% polyester fabric. PhotoTex™ has several versions to meet many inkjet and install surface needs. Its dependable adhesive can be removed and reused multiple times without any alteration or damage to the surface.
Acrylic $$$Fabricated plastic substrate for more permanent applications. Graphics can be direct printed and painted. Option to allow for acrylic panel to use erasable markers to allow for dynamic updates.
Glass Panels $$$$ Laminated glass with silkscreened or direct print graphics with coordinating metal hardware. Option to allow for glass panel to accept use of erasable markers to allow for dynamic updates.
Antimicrobial $$$Laminate available, heat applied and they direct print to face as a primer. Can be applied to any substrate.
Thank you!Jeff Lancaster
Creative Director, Experience [email protected]
(424) 298–4633
Daniel MeekerFirmwide Director, Experience Design
[email protected](312) 254–5432