Natural body odor controlCAREMAG™ D

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® Trademark of Clariant registered in many countriesCaremag™ - Trademark of ICL-Specialty Minerals © 2019 Clariant International Ltd

clariant.com/personalcare

Clariant International LtdBU Industrial & Consumer SpecialtiesRothausstrasse 61, CH-4132 Muttenz

07.2019

CAREMAG™ D

Consumers´ enthusiasm for safer, natural Personal Care is spreading to deodorants, reflected in the steadily increasing demand for new deodorants claiming to be aluminum-free. In partnership with ICL-Specialty Minerals, Clariant introduces formulators to a 100% natural functional active that makes it easy to create sus-tainable, differentiated, efficient-performing deodorants suitable even for sensitive skin, whilst satisfying the Clean Beauty market trend.

DESCRIPTION · Safe and natural · Dead Sea salts origin · Magnesium mineral based · Fine white powder with unique crystaline structure · Patented1 and innovative · COSMOS approved

KEY BENEFITS · Long lasting body odor reduction · Sweat and sebum absorption · Dry and velvety feel · Enables deodorant formulations without use of aluminum, alcohol and paraben

· Supports anti-stane claims

TECHNICAL INSIGHTS · Active ingredient for natural body odor (BO) control · Controls growth of bacteria, specifically Staphylococcus hominis and Corynebacterium tuberculostearicum, responsible for BO

· Usage level: 5–20%

INCI NAME:Magnesium Hydroxide (and) Magnesium Carbonate Hydroxide

1 patent held by ICL Minerals Ltd

Care & Control Natural Deodorant – JP 412/7

PRODUCT % W/W

A CareMag™ D Magnesium Hydroxide (and) Magnesium Carbonate Hydroxide

20

Tocopheryl Acetate Tocopheryl Acetate 2

Tapioca Starch Tapioca Starch 10

Distarch phosphate Distarch phosphate 10

Lavender Oil Lavandula Angustifolia (Lavender) Oil 0.5

B Plantasens® FLASH 80 Dodecane (Vegetable) 15

Plantasens® Refined Babassu Butter

Orbignya Oleifera (Babassu) Seed Oil 5

Jojoba Oil Simmondsia Chinensis (Jojoba) Seed Oil 3

Caprylic/Capric Triglyceride

Caprylic/Capric Triglyceride 4.5

Plantasens® Cosmetic Wax A4

Hydrogenated Vegetable Oil 5

Ozokerite Ozokerite 15

Cetearyl Alcohol Cetearyl Alcohol 10

Sniff TestProduct: Roll-on with 20% CareMAG™ D

Mal

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24 hours after washing 24 hours after washing & product application

-42%

50

40

30

20

10

0

reduction of malodor