Native Language Internet Address

NETPIA.COM, INC.

CHANG HUN LEEChang@netpia.com

http://www.netpia.com

December 6, 2001

Evolution of Internet Address

1. 123.123.123.45

2. www.abc.co.kr

3. トヨタ .com

4. 삼성전자

삼성센스

Combination of Numbers

Combination of Alphabet

Combination of alphabet and multilingual characters

Multilingual keywords

Internet domain has been created to make it easy to recognize

Alphabet characters could become an internet address

Multilingual domain is created for the internet users to easily navigate their internet

Netpia Native Language Internet Address

Utilize Native Language Internet Address!!!

トヨタ삼성전자

北京大學

History of evolving Internet Address

Next Generation system which growth from the current English Domain system Error occur from the current English

Ability to enter Korean language on top of the English

( ㄱ ), ( ㄴ )is unnecessary developed technology

www.netpia.com

넷피아

삼성 .co.kr

( ㄱ ) ( ㄴ )

Possible with MSS (Multilingual Scan System)

Korean Character is ccTLD, therefore belong to .kr)

(1) MSS : Multilingual Scan System,

(2) It’s function is to send Korean character to Korean root server and characters to Japanese root serve. Japanese

Resolve within lawunder current law include divided facility (belong to 2LD)

( ㄷ )

Only ( ㄷ ) remain, therefore, among ㄷ . ㄱ . ㄴ domain, ㄱ . ㄴ will disappear by the technology, ㄷ will remain and become real internet address name (become additional internet address)

Web Refrigerator

CellularPC

Web TV

PDAIMT

Through All Internet AccessDevice

Through All Internet AccessDevice

Through All Internet Access Devices 1

Native Language Internet Native Language Internet Address ServiceAddress Service

Netpia Native Language Internet Address

User Status

Internet Users in Korea

Netpia is providing Native Language Internet Address services based above the DNS infrastructure.

20%

19 million people can access the Netpia Native Language Internet Address service in Korea.

80%80%

Netpia Users

http://stat.nic.or.kr/isp_stat/2001/03.html

May, 1999 May, 2000Dec, 2000May, 1999 May, 2000

Dec, 2000 Jun,2001

(unit : usage Amount /1Day)

19992000

20012002 S1

05,000,000

10,000,00015,000,00020,000,00025,000,00030,000,00035,000,00040,000,00045,000,000

8,500/Day8,500/Day

600,000/Day600,000/Day

6,000,000/Day6,000,000/Day

2,000,000/Day2,000,000/Day

Generic Solutions Based on DNS

Data Base Compatibility & Interoperability

Domain Name Server

Input a “Multilingual Keyword”

Web TV

PDA

IMT

Futher Device

Desktop APP

Mobile Phone

Information & Data

Resolved information (e.g. URL)

Multilingual Keyword Data

Requirements for the future of Internet and its community

1) user friendliness

2) consistency

3) extensability

4) stability

5) recognizability

6) universal validity

Raising Issues from Implementation side 1.

1. User Expectation

1) Easy to navigate & Quality Result

2) Name Lookup VS Search

2. Resolution Side

1) Compatibility & Interoperability with other Internet Access devices

2) Scalability (Geographically, Linguistically )

3. Dispute Resolution

Territorial Jurisdiction

No Transferable the right

Panel

Raising Issues from Implementation side 2.

4. Registration Side

1) Generic Term & Famous Well-Know Mark

2) Reserved Keywords

Search Words based on the Internal & External Statistic

Famous Person’s name / Geographical Names etc.

Based on the National Patent Office Database in Korea

< Case >

Person’s Name VS Company’s Name

Real Name and / or Extended Real Name

홍 선경 (SUNKYUNG) VS 선경 (SUNKYUNG)

End

More People

Much Convenient

People can browse Internet with their native language