National Association of Broadcasters Digital Experience Wall

Digital experience Wall

Virtual Reality

Virtual Reality

Capture the reality. Film 360-degree views of your live event.

Set your machine to “auto stitch.”Automatically transform multi-views to create a seamless stream.

Virtual Reality

Make reality virtual. Deliver a “just like you’re there” 3D user experience.

Virtual Reality

LTE Multicast

LTE Multicast

Pick a sign. Any sign. Choose from a fleet of high-visibility digital signs.

LTE Multicast

Select your best days. Schedule your message for optimum audience viewing.

LTE Multicast

Make them stop and stare. Broadcast your message in all the right places at all the right times.

4G LTE Field Reporting

Leave the film crew behind. Work the red carpet with a wearable camera.


Never leave the red carpet. Manage your stream right from your smart device.


Keep them watching. Deliver it live to viewers no matter where they are.


Live Event Management

Master the multi-feed. Capture and receive live event feeds from multiple venues.


Control the traffic. Manage feed quality and availability from a central hub.


“Feed” the world. Deliver a live stream experience via web and mobile app.


Linear Broadcast Publishing

Manage the band. Oversee all of your broadcast signals.


Get the message out. Create and package customized, dynamic ad campaigns.


Tell your story. Choose flexible, network-branded apps to deliver your content.


Web Acceleration & Security

Publish on demand. Develop and push your web content to our servers.


Give them lightning speed. Deploy fast-loading web content over our world-class global network.


Sleep well. Have peace of mind that your web content is secure.


In-Venue Broadcasting

Give them the inside track. Capture multiple venue feeds straight to the cloud.


Put them in the game. Deliver dynamic feeds to your venue audience via their mobile devices.


Play along at home. Distribute event stream to viewers worldwide.


Mobile Command Center

Snap the red carpet.Capture the best footage right as it’s happening.


Leave the cables behind. Send the feed wirelessly to your on-site crew.


That’s a wrap.Package and deliver your feed where you need it to go.


Private Network Traffic Management

Get your motor running. Give your private network the right cellular engine.


Final to come from Paragon

Watch out for traffic.Be prepared for high volumes and competing network needs.


Control who’s on the highway.Prioritize network access and minimize traffic jams.


LTE Multicast

Make them stop and stare. Broadcast your message in the right places at the right times.

LTE Multicast

Small Cell

Keep your eye on the ball.Anticipate high network traffic at your big event.

Small Cell

Amp up the signal. Boost your coverage with Nokia small cells.

Small Cell

Router by itself.

Keep ‘em tweeting.Deliver consistent signal from seat to seat.

Small Cell

Digital Experience Table

Digital Experience Table

Table wrap to come from Paragon

Virtual Reality

Set your machine to “auto stitch.”Automatically transform multi-views to create a seamless stream.

Capture the reality. Film 360-degree views of your live event.



Leave the cables behind. Send the feed wirelessly to your on-site crew.

Snap the red carpet.Capture the best footage right as it’s happening.

That’s a wrap.Package and deliver your feed where you need it to go.


Never leave the red carpet. Manage your stream right from your smart device.

Leave the film crew behind. Work the red carpet with a wearable camera.



Control the traffic. Manage feed quality and availability from a central hub.

Master the multi-feed. Capture and receive live event feeds from multiple venues.

“Feed” the world. Deliver a live stream experience via web and mobile app.

LTE Multicast



Make them stop and stare. Broadcast your message in the right places at the right times.


Watch out for traffic.Be prepared for high volumes and competing network needs.

Get your motor running. Give your private network the right cellular engine.

Control who’s on the highway.Prioritize network access and minimize traffic jams.

Small Cell

Amp up the signal. Boost your coverage with Nokia small cells.

Keep your eye on the ball.Anticipate high network traffic at your big event.

Keep them tweeting.Deliver consistent signal from seat to seat.


Get the message out. Create and package customized, dynamic ad campaigns.

Manage the band. Oversee all of your broadcast signals.

Tell your story. Choose flexible, network-branded apps to deliver your content.



Give them lightning speed. Deploy fast-loading web content over our world-class global network.


Sleep well. Have peace of mind that your web content is secure.


Put them in the game. Deliver dynamic feeds to your venue audience via their mobile devices.

Give them the inside track. Capture multiple venue feeds straight to the cloud.

Play along at home. Distribute event stream to viewers worldwide.

Maximize your audience reach with digital signage flexibility. Challenges:• Find best locations and

times for content delivery.

• Feature focused products on demand.

• How Verizon helped:

• Leverage Moblty real time content deployment.

• Sync language changes to flight schedule.

• Provide real-time content delivery for 360-degree consumer connection.

Results:• Sales up 18%. • Over 88K engagements and 8K

offers pulled to phones and emails.

• Identified optimum time and location by optimizing location data analytics.

Verizon Partner

Mobilty

Put your closest news crews on scene with Networkfleet.Challenges:• Rapidly deploy news

crews where news is happening.

• Manage route efficiency and ensure resource safety.

• How Verizon helped:

• Positioned Networkfleet to gain visibility into vehicle and driver performance.

• Provided a single web interface for fleet and asset tracking.

Benefits:• Networkfleet merges GPS technology

with engine diagnostics and affordable wireless coverage.

• Fleet managers are better equipped to monitor driver productivity & vehicle performance

Verizon SolutionNetworkfleet

Drive better mobile engagement with sponsored content.

Video clipsSponsor up to 30 seconds of mobile video streaming.

Audio streamingSponsor up to 30 minutes of mobile audio streaming.

Mobile web and appsSponsor your mobile website or app.

App downloadsSponsor the download of your app.

FreeBee Data

For more information, visit www.vzw.com/business/freebee

http://www.vzw.com/business/freebee



61

Demo Pods

Do digital. Better.Opening slide/navigation

63

Virtual reality 4G LTE field reporting

Virtual reality

Set your content apart from the competition.

Create an immersive content experience.

Business challenges

Put your audience at the center of the action.

Manage your content.

Capture a Virtual Reality experience.

Deliver your content.

• OZO’s real-time monitoring software allows precise sensor adjustments on the fly.

• Samsung Gear VR creates immersive 3D environments.

• Go beyond anything your audience has experienced before.

• Nokia OZO camera captures 360 degree spherical video.

Virtual reality use case

Production views 360 degree scene and adjusts live.

You capture a gala event with 360 degree Nokia OZO camera.

Fans watch 3D gala on Samsung Gear VR goggles.

1.

2. 3.

McCann Erickson

GLOBAL CHANGE: Can you swap the white couple for the black couple?

Virtual reality creation and delivery scenario

Source

Verizon approach

Traditionalapproach Multiple cameras

set up to capture 360 view.

Nokia OZO camera captures 360 degree view.

Filmmaker uploads 360 content to Google Play store.

Consumers view VR content on demand with Samsung Gear VR.

Live 360 degree view adjusted on the fly.

Editors stitch content together in post production.

Consumer goes to movie theatre and views through 3D glasses.

Filmmaker distributes to movie theaters.

McCann Erickson

This page looks messy. Although the flow is clear, the aesthetic can use some work. (i.e smaller type, aligning visuals with copy, etc)

4G LTE field reporting

Connect what you are seeing to your audience.

Simultaneously recordvideo and broadcast it live from the scene.

Business challenges

Find a lightweight, portable and wearable camera.

McCann Erickson

Can you make it more clear that this is a lens?

Manage your content.

Find your content.


• Embed biometric, geo-location and sensor information.

• Control peripherals.

• Simultaneously record and broadcast live over the Verizon 4G LTE network to social networks or secure cloud servers.

• Go anywhere.• The Ego LS 800 is the

first embedded 4G LTE wearable or mountable 1080p HD camera.

McCann Erickson

Please adjust line break

4G LTE field reporting use case

Reporter manages settings from LIVE app.

Field reporter mounts or wears liquid image camera.

Fans stream video straight from the red carpet on iOS or Android devices.

1. 2. 3.

McCann Erickson

Please refer to Global Change

McCann Erickson

Can you please make this women hispanic?

Field reporting scenario

Source

Verizon approach

Traditionalapproach

Camera connects to 4G LTE.

Reporter records HD video with a 135 degree lens and manages it from LIVE app.

Reporter streams video to social networks or secure cloud servers.

Audience views on mobile device or web.

Field reporter mounts or wears camera.

Crew brings news van and sets up heavy camera, lighting and sound.

Crew records and streams live from satellite van.

Crew manage content from mobile command center in van.

Audience views on television or web.

McCann Erickson


75

Live event management

Linear broadcast publishing

Live event management

Manage ingestion and encoding of multiple live feeds for online streaming.

Ensure live feeds are available 24/7 online.

Business challenges

Schedule live feeds and on-demand content on appropriate channels.

Monitoring

Ingestion

Event management

• 24/7 monitoring and alerting functions

• Compliance monitoring and ad verification

• QoE / QoS reporting

• Scheduling maps feeds to channels

• Web-based red button functionality to switch in and out of commercial breaks

• Cloud based ingestion and encoding.

• Ingest from satellite, IP sources, on demand

Live event management use case

Your team ingests live feeds from multiple events, games, locations.

You monitor all of the feeds to ensure availability and quality.

You schedule and publish live streams to apps and websites.

1. 2. 3.

McCann Erickson

Global Change

McCann Erickson


McCann Erickson

GLOBAL CHANGE: Can you please have one person hispanic and one person asian?

McCann Erickson


Live events management architecture

Event 1Event 2Event 3Event 4

Broadcastplayout

MPVD A

MPVD B

Broadcastscheduling

IP

Satellite

VerizonAdvertise

VerizonManage

Metadata

APIs Feeds Players

Broadcast

Online

VerizonAcquire Verizo

nDeliver

Event 5Event 6Event 7Event 8

Volicon Monitoring, Compliance, QoE/QoS

Metadata

McCann Erickson


Linear broadcast publishing

Deliver broadcast video to the online world.

Successfully monetizeyour content.

Business challenges

Ensure the highest quality experience for your viewers.

McCann Erickson

Visual is not working with the copy. Can you please find a differnt visual?


Prepare your content.

Monetize your content.

• Worldwide content delivery network

• 80+ PoPs• 13+ Tbps egress

capacity

• Support for subscription and rental payments

• Integration with leading ad-tech providers

• Cloud based ingestion and encoding

• Industry-leading monitoring.

Linear broadcast publishing use case

1. 2. 3.You capture and encode broadcast signals.

You set up an online advertising campaign to create revenue.

You launch branded app on mobile phones, tablets, game consoles, browsers.

McCann Erickson


Linear broadcast publishing architecture

Source

Disparate analytics

Unifiedanalytics

Verizon approach

Traditionalapproach

Stacks of storage

Lessstorage

Disparate protection

Consistentprotection

CMS

CMS

Devices

Devices

Commodity hardware

Lots of encoding hardware

McCann Erickson


87

Web acceleration and security

In-venue broadcasting

Web acceleration and security

Ensure websites and apps load quickly.

Prevent malicious attacks from slowing websites or taking them offline.

Business challenges

Ensure worldwide availability during spikes in traffic.

McCann Erickson

Not sure this is the right visual for this. Is there something else that can be used?

Web security

Web acceleration

Domain Name System

• Anti-DDoS services to protect against network layer attacks

• Web-based Web Application Firewall protects

• IP Anycast routing to ensure fastest domain name resolution

• 80+ super PoPs worldwide for caching content

• Acceleration for dynamic content

Cook, Michael (SLC-MRM)

Is there a word missing here, perhaps?

Web acceleration and security use case

Your website developers publish content to our origin servers.

Our worldwide network of PoPs ensure fast page and app loading.

Our web security prevents DDoS attacks and other malicious traffic.

1. 2. 3.

McCann Erickson

Can you remove the words on the map?

PoPUsers requesting your content are redirected by DNS to your CDN.

Origin serverThis is where your online content resides.

UserYour CDN finds the fastest route for delivering requested content to the user.

Web acceleration and security architecture

Services: Cloud Verizon Digital Media Services

Domain Name System (DNS)

McCann Erickson

Re: Map - Can you please simplify this page by using a light colored solid?

In-venue broadcasting

Stream live video to viewers at concerts, venues, events.

Stream live video from concerts, venues, events to viewers around the world.

Business challenges

Prevent dense mobile users from overwhelming cell towers.

McCann Erickson

Visual is not working. Can you please look for something else?

Worldwide streaming

Live event capture

Multicast video delivery

• Content delivery network to ensure worldwide availability

• Any device, any time, with the highest quality

• Nationwide multicast enabled network

• Single video stream shared by all viewers, reducing network overhead

• Cloud based ingestion and encoding

• Only 5 Mbps egress capacity needed (4G LTE)

In-venue broadcasting use case

You capture a live sporting event and send it to the cloud.

Viewers at home stream the game on their mobile devices.

Viewers at the game stream sideline views and alternate cameras.

1. 2. 3.

McCann Erickson


Wireless (LTE) Video Acquisition- Live EventsLive video is encodedonsite and sent to LTE tower.Verizon Enablers:• Verizon Wireless• Digital Media

Services

Verizon Private NetworkVideo is transported via Verizon long haul network to DMS.Verizon Enablers:• Verizon Wireless• Verizon

Enterprise Services

Verizon Operations CenterTranscoding, operations and monitoring of live events.Verizon Enablers:• Digital Media

Services

DMS Media DeliveryUnicast delivery to anywhere in U.S.Verizon Enablers:• Digital Media

Services CDN

Digital SignageDigital signage shows game.Verizon Enablers:• eMBMS• Verizon

Wireless• Digital Media

Services

Multicast Video BroadcastGuests at stadium watch linear channel or on Verizon mobile devices.Verizon Enablers:• eMBMS• Verizon

Wireless• Digital Media

Services

In-venue broadcasting architecture

McCann Erickson


National Association of Broadcasters Digital Experience Wall

Documents

Transcript of National Association of Broadcasters Digital Experience Wall