January 2014

By Dean Maytag

Chair’s Column

Quotations From Chairman Mao-tag

“Nobody does local bet-ter than local broadcast-ers” - Tim Daniel“You saved our lives; we saw your weather reports, and we took cover”.

- Wisconsin tornado survivor to broadcast reporter

He who “is not busy being born is busy dying “.- Bob Dylan (Broadcasters are constantly rein-venting themselves, this was one of Steve Jobs

favorite quotes)We are special. We are the trustees of a unique and precious resource: the public’s airwaves,

- From a speech by NAB president and CEO Gordon Smith on broadcaster’s unique respon-

sibilities. “The future of TV is TV….Why? Because they want to watch TV”. - Mark Cuban“I love my local station; it’s how I reach my constituents”. -Wisconsin legislator“Do something today that others are too afraid to do”- Anonymous (we can reinvent ourselves daily)“Everything under heaven is in utter chaos; the situation is excellent.”

- Mao Tse-tung (with all of the disruptions, the future will belong to those who have a

committed relationship with the public, that’s broadcasting)

“The Future of Broadcasting is broadcasting”.- Dean Maytag

Broadcasting is a precious, special, life-sav-ing, trusted, local, constantly evolving, unique resource to serve the public. There are no better stewards for this public treasure than Wisconsin Broadcasters. I’m amazed at the number of people, who have made Wisconsin broadcasting their life’s work. There is real commitment to Wisconsin and it is returned by the people who invite us into their homes, cars, computers and smartphones every day. With all of the disruptive technology, it’s the people, trust, and history on the side of Broadcasting.

Wisconsin Broadcasters Association

2013 WBA Awards for Excellence

Deadline for online submission is

January 15, 2014at 11:59 PM CDT

Last Chance!

Hotel Deadline is Monday, January 6, 2014

For Hotel Reservations call: The Madison Concourse Hotel

at 1-800-356-8293

See Pages 4 & 5 for WBA’s 2014 Social Media SeminarWinter Conference & State Legislative Day

Reminder:If you haven’t done so already, please send your directory updates

to Mandy at mendicott@wi-broadcasters.org.

2 Wisconsin Broadcaster

2013-2014 OFFICERSChair of the BoardDEAN MAYTAGWISN-TV, Milwaukee

Vice Chair - Radio/Chair ElectKEllY RADANDTWoodward CommunicationsAppleton/Green Bay

Vice Chair - TelevisionSCoTT CHoRSKIWKBT-TV, La Crosse

TreasurerJEff TYlERClear Channel Radio, Madison/Milwaukee

SecretaryToM AllENWKOW-TV, Madison

Immediate Past ChairBIll HURWITZWZTI-AM/WLDB-FM/WLUM-FM, Milwaukee

President & CEoMICHEllE VETTERKIND, CAEmvetterkind@wi-broadcasters.org

Vice President - AdministrationlINDA BAUNlbaun@wi-broadcasters.org

44 E. Mifflin Street, Suite 900Madison, WI 53703Phone: (608) 255-2600Toll Free: (800) 236-1922FAX: (608) 256-3986Website: www.wi-broadcasters.org

BOARD OF DIRECTORSCHRIS BERNIERArmada MediaFond du Lac/Marinette

DAVID BooTHWXOW-TVLa Crosse

JoSEPH DENKWFRV-TVGreen Bay

NANCY DoUGlASSWLKG-FMLake Geneva

DoN GRASSMANResults BroadcastingShawano

SCoTT loPASWTKM AM/FMHartford

lUPITA MoNToToWLMV (La Movida)Madison

GENE PURCEllWI ECBMadison

DICK RECoRDFamily RadioLa Crosse

CHUCK STEINMETZWITI-TVMilwaukee

STEVE WEXlERJournal Broadcast GroupMilwaukee

RICHARD WooDResonant ResultsCottage Grove

VANESSA YoUNGERWISC-TVMadison

Ex Officio - NAB BoardRoGER UTNEHMER

DoorCountyDailyNews.com, Sturgeon Bay

2014 WBA Slate Of Officers & Directors AnnouncedThe WBA Nominating Committee has set a slate of officers and directors for consideration by

the WBA general membership. As provided by WBA by-laws, Kelly Radandt, Woodward Communications, Appleton/Green Bay, the current WBA Vice Chair Radio and Chair-Elect, will automatically be elevated to the po-sition of Chair of the Board at the 2014 WBA General Membership meeting. The committee made the following nominations, which will be voted upon by the general membership during the WBA Winter Conference in January.OfficersVice Chair - Television/Chair-Elect: Scott Chorski, WKBT-TV, La CrosseVice Chair - Radio: Jeff Tyler, Clear Channel Radio, Madison/MilwaukeeTreasurer: Tom Allen, WKOW-TV, MadisonSecretary: Dick Record, Family Radio, La CrosseTwo-Year Director TermsDirector (SE District) - Keith Bratel, Milwaukee Radio Alliance Director (SW District) – Don Vesely, WMTV-TV, Madison Director (NE District) – Chris Bernier, Armada Media, Fond du Lac/Marinette (Radio Plus?) (pre-viously in an At-Large position)Director (NW District) – David Booth, WXOW-TV, La Crosse The 2014 WBA Board of Directors will also include Dean Maytag, WISN-TV, Milwaukee, who will remain as ex-officio Past Chair. The committee also made the following nomination, to be voted upon by the general membership: as Dick Record is currently mid-term of his NW District Director position, in the event that Record is elected Secretary, Lynn Bieritz, WAXX/WIAL/WECL/WDRK/WAYY/WEAQ, Eau Claire, fulfill the remainder of Record’s unexpired term. Mid-term Directors not facing re-election include: (SW) Nancy Douglass, WLKG-FM, Lake Geneva; (NE) Joe Denk, WFRV-TV, Green Bay; and (SE) Steve Wexler, Journal Broadcast Group, Milwaukee. As at-large Directors are appointed by the Board, the committee recommended to the Board that they appoint Michael Wright, Midwest Communications, Wausau (to fill the At-Large seat vacated by Bernier if he is elected NE District Director); as well as Steve Lavin, WBAY-TV, Green Bay. At-large mid-term Directors not facing re-election include: Lupita Montoto, LaMovida, WMLV, Madison; Chuck Steinmetz, WITI-TV, Milwaukee; Rich Wood, Resonant Results, Cottage Grove (representing our Associate membership); and Gene Purcell, Educational Communications Board (representing non-commercial broadcasting). In addition, Roger Utnehmer, Door County Daily News, Sturgeon Bay, remains on the board as an ex-officio member, per his seat on the NAB Board, according to WBA bylaws.

Gordon Hinkley, whose Milwaukee radio career spanned more than a

half century and whose voice was as familiar as an old friend to thousands of listeners, died at age 88.

Once called the “Granddaddy of Milwaukee radio,” whose “Ask Your Neighbor” show ran on WTMJ-AM (620) for more than 30 years, Hinkley died Monday, December 23, at the Village at Manor Park in West Allis, his family said.

“He was the cornerstone of WTMJ radio for so many years,” said Steven J. Smith, chairman and chief executive

officer of Journal Communications, publisher of the Milwaukee Journal Sentinel. “He knew how to connect with an audience, and you could tell he just loved being on that radio,” said Smith, the former vice president and general manager of WTMJ and WKTI radio. “People just believed in him.” Gordon Lyle Hinkley was born in Port Edwards, Wis., in 1925 and married Joyce Berryman, his high school sweetheart, in 1943. Hinkley’s radio career began in 1941, when he hosted a Sunday piano show at WFHR in Wis-consin Rapids after an audition for a talent contest sponsored by the station. “I remember when they built the radio station over Nash Hardware,” Hinkley told the late Journal Sentinel TV and radio columnist Tim Cuprisin in 1997. “I went up to look over the place and that was it. I just kept hanging around.” Hinkley, who also emceed a Saturday show for teens, served three years in the U.S. Army in

Gordon Hinkley

See HINKLEY on Page 9

3January 2014

We Need YOU!!Yes - we really do need you. Your WBA’s Winter Conference & State

Legislative Day, which will take place on Wednesday, January 22 at the Madison Concourse, is fast approaching. It’s hard to believe that it’s been six years since your WBA changed the format for our Winter Conference to a one-day event with the goal of focusing on building our relationships within our State Legislature. The WBA Winter Conference, combined with the WBA’s first annual state-legislative Day took place in 2008. We knew that it would take a while to establish the new format of the event, our Calls at the State Capitol, and also to establish attendance

at our Legislative Reception in the evening after Calls are made. Over the past six years, we’ve seen our members become more comfortable on the Calls; and most importantly, we’ve definitely established a presence in the State Capitol. It is important that you register (www.wi-broadcasters.org) as soon as possible in order to assist us with pre-planning for the lobbying portion of the day. This year’s annual WBA Winter Conference & State Legislative Day promises to be better than ever this year (see pages 4 & 5). Governor Scott Walker will be joining us for our Keynote Luncheon; we’ll also be joined by Steve Bartlett, PR Director for Badger Honor Flight, as well as other Honor Flight Chapter Representatives from around the state, as we kick off our part-nership with all six Wisconsin Honor Flight Chapters for 2014 (by the way, thank you so much for your overwhelming positive response to my ask in last month’s column - Will You Support a partnership between WBA and Wisconsin Honor Flights in 2014?). Earlier that morning, we’ll again feature our popular offerings to help you gain EEO Credit, as we will feature our annual EEO Session, along with our Job/Career Fair. As part of the WBA’s Assistance Action Plan for EEO Compliance, both of these twice-yearly events have become a popular offering that many WBA members take part in. Don’t miss Tuesday’s Social Media Seminar (along with the WBA Social that night at Cooper’s Tavern) – an evening to Get Social with fellow broadcast professionals (a great idea brought to us by your WBA Young Professionals as well as the WBA Social Media Committee). So - remember, we need you! Please help us make the 2014 WBA Winter Conference & State Legislative Day our most successful yet.

= = = As we look to the new year, your WBA promises action-packed, education filled, member offerings that you will not want to miss. Best wishes to all of you for a safe, happy, and pros-perous 2014! Thank you, as always, for your time & support.

President’s ColumnBy Michelle Vetterkind, CAE

WBA’s 2014 DC Trip February 25 & 26 Sign Up Now – Registration Form Enclosed

The WBA’s 2014 Call on Congress is scheduled for February 25 & 26 (Tues-day & Wednesday). This annual trip provides an important opportunity for

broadcasters and lawmakers to meet in both business and informal settings. WBA members who have attended Washington trips in the past say the experience has been interesting and valuable. To enable as many WBA members as possible to go on this trip, the WBA Executive Committee has once again voted to set aside funds to pay for one night’s lodging and up to $500 towards airfare for all who attend the social event and the Call on Congress. The WBA Board continues to budget for both lodging and airfare expenditures. The WBA has again arranged for a block of rooms at the Courtyard by Marriott - Embassy Row for use by WBA members. The WBA’s 2014 DC Trip itinerary will be as follows: (tentative – all times subject to change)Tuesday, february 25 4:00 PM Limo Bus pick up at Courtyard – Embassy Row 4:30 PM Briefing at NAB host hotel (JW Marriott) 6:00 PM - 8:00 PM Congressional Reception (At the JW Marriott in conjunction with NAB) 8:00 PM Limo Bus will pick us up to take us to dinner 8:15 PM WBA Dinner at Smith & Wollensky Wednesday, february 26 8:00 AM (approx.) Limo Bus picks us up at the Courtyard - Embassy Row Hotel 9:00 AM - 4:00 PM Calls on The Hill We recommend that you make your return flights for anytime after 5:00 PM.

IMPoRTANT - Due to the hotel reservation deadline, we need your response no later than THURSDAY, JANUARY 23, 2014!

What

happened

in 2013 at

your station

that should

be entered

in the WBA

Awards for

Excellence?

Wisconsin Broadcasters Association

4 Wisconsin Broadcaster

WBA Winter Conference Social Media Seminar

TUESDAY, January 21, 2014

1:00 PM - 5:00 PMThe Madison Concourse Hotel, Madison, WI

In this day and age when websites, blogs, YouTube, social media and other forms of digital media are very much a part of almost every broadcast station’s operations, what legal issues do broadcasters need to think about in connection with these newer forms of media? Some of the topics to be discussed include:

• Findoutwhyseveralmajorbroadcastcompanieshavebeensuedforusingpictureson their websites that their employees found on the Internet

• HowdothetermsofuseofFacebook,Twitterandothersocialmediaserviceslimitwhat you do on these services?

• WhatcanastationdotofeaturevideosthatitfindsonYouTubeonitsownwebsite?

• SincetheFCCdoesn’tregulatetheInternet–canIsafelyviolatealltheFCCrulesonsponsorshipidentificationin my employees blogs and in their social media posts?

• Whymostmusicstationscan’tputapodcastoftheirstationonthewebsiteforfanstoplayondemand

• WhatcanwedowithmusicontheInternet?

• Whythatdatabasethatyouusefortextmessagingyourfanclubmaygetyouintrouble

• Whatyoushouldandshouldn’tsayinasocialmediapolicyforyouremployees

• Wherecanwefindcontentthatwecanuseonourwebsitesandotherdigitalplatforms?

How to Utilize Mobile in Media and SalesInthispresentationwe’llexplorethegrowingimportanceofmobiledevicesandapplications.Topics will include:

• IdeasforTVandradiostationstobetterpreparecontentformobile

• MobileandSocialMedia

• TextMessaging

• Drivingrevenuethroughmobile

• 30appsin30minutesthateveryoneshouldhave

After the session get a bite to eat and then meet us for a WBA Social at Cooper’s Tavern at 6:30 PM. Enjoy an evening getting social with your fellow broadcast professionals.

Aaron BarrettInteractive Marketing DirectorWoodward Communications

David OxenfordPartner

Wilkinson Barker Knauer

5January 2014

Offerings . . .Winter Conference &State Legislative Day

Wednesday, January 22, 2014The Madison Concourse Hotel, Madison, WI

8:00 AM: Registration Opens (Continental Breakfast)

8:30 AM - 10:30 AM: Job/Career Fair

10:45 AM - 11:45 AM: EEO Session

HIRING SMART FOR BROADCASTERS:LEGAL ISSUES IN HIRING AND EFFECTIVE STRATEGIES TO PROMOTE

EQUAL EMPLOYMENT OPPORTUNITY AND PREVENT UNLAWFUL DISCRIMINATION

The hiring process begins the employment relationship for both employer and employee and, as a result, is important for setting the relationship’s tone, expectationsandsuccess.Successfulhiringwillideallyestablishalong-termandamiableemployment relationshipbuiltuponsatisfiedexpectations for

bothemployeeandemployer.Unsuccessfulhiring,incontrast,createsnegativeandunproductivehumanresourcesandlegalissuesforemployers.Theseissuesarecompoundedwiththeproliferationofsocialmedia.Employersnowfacenewopportunitiesanduniquechallengeswhenhiring.Thispresentationwilladdressmanyoftheseissues,includingwhether,aspartofthehiringprocess,employersshouldperformon-linebackgroundcheckstoseewhatpotentialcandidateshavebeenuptoonsocialmediasites.

12:00PM-1:15PM:BusinessLuncheon

1:15PM-2:20PM:LegislativeSession

3:00PM-5:00PM:LegislativeCallsatStateCapitol 5:00PM-7:00PM:LegislativeReceptionatOvationsattheConcourse HOTEL RESERVATIONS: Please call The Madison Concourse Hotel at 1-800-356-8293 and mention that you are with the WBA. Hotel Rates are $129 for Concourse Level and $169 for Governor’s Club Level. Please note there is a $10 per night parking charge. The hotel is located at 1 W Dayton Street, Madison, WI. HOTEL DEADLINE: JANUARY 6, 2014

M. Scott LeBlanc, Esq.Godfrey & Kahn, S.C.

Rufino Gaytán, III, Esq.Godfrey & Kahn, S.C.

INVITED:Governor Scott Walker

Guest Speaker:Steven Bartlett, PR Director

Badger Honor Flight Chapter

Michelle VetterkindWBA President & CEO

Roger UtnehmerWBA State Legislative Chair

Brandon ScholzPartner, The Capitol Group

THANK YOU TO THE WISCONSIN ARMY NATIONAL

GUARD FOR BEING OUR

2014 WINTER CONFERENCE

& STATE LEGISLATIVE DAY

PARTNER!

6 Wisconsin Broadcaster

Wisconsin Broadcasters Association Foundation

Officers & Board of DirectorsOFFICERSChair of the BoardDAVID SANKSWBUW-TV, Madison

Vice ChairLAURIN JORSTADRetired Broadcaster, Wausau

SecretaryDICK RECORDFamily Radio, La Crosse

TreasurerTOM WALKERMid-West Family Broadcasting, Madison

President & CEOMICHELLE VETTERKIND, CAEWisconsin Broadcasters Association Foundation

44 E. Mifflin Street, Suite 900Madison, WI 53703Phone: (608) 255-2600Toll Free: (800) 236-1922FAX: (608) 256-3986Website: www.wbafoundation.org

BOARD OF DIRECTORS

SCOTT CHORSKIWKBT-TV, La Crosse

BRUCE GRASSMANResults BroadcastingShawano

BILL HURWITzWZTI-AM/WLDB-FM/WLUM-FMMilwaukee

R. PERRY KIDDERRetired BroadcasterHilbert

DEAN MAYTAGWISN-TVMilwaukee

KELLY RADANDTWoodward CommunicationsAppleton/Green Bay

TERRY SHOCKLEYShockley Group Inc.DeBary, FL

JILL SOMMERSWISC-TV/TVWMadison

SCOTT M. TRENTADUERetired BroadcasterLake Mills

ROGER UTNEHMERDoorCountyDailyNews.comSturgeon Bay

DUKE WRIGHTMidwest Communications

Green Bay

Foundation

Use Enclosed Form To

Nominate Notable

Broadcasters

Deadline February 15, 2014

2014 WBA Foundation Hall of Fame Nominations OpenUse Enclosed Form to Nominate Notable Broadcasters

The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is currently sched-uling the 2014 elections to the Wisconsin Broadcasters Hall of Fame. Therefore, the Hall of

Fame nomination process is open effective immediately and will run through Friday, February 15, 2014. Submissions should be made on the official nomination form and sent to the WBA Foundation office. (Note: A nomination form is enclosed with this month’s edition of the Wisconsin Broadcast-er) Honorees selected will be inducted during the WBA’s Summer Conference, which will be held June 18 & 19, 2014 at Blue Harbor Resort in Sheboygan on the shores of beautiful Lake Michigan. (Note: As a reminder, per the change in 2010 to the WBA Bylaws - which was voted on by the General Membership - the Hall of Fame Committee is now under the auspices of the WBA Foundation. The thought process behind the bylaw change was that the mission of the WBA Foundation in relation to historic preservation would better allow for a more in-depth review of the history of broadcasting in Wisconsin when looking at potential Hall of Fame inductees. In addition, the Foundation funds the Hall of Fame. Prior to this bylaw change, the Committee itself was the only item remaining under the auspices of the Association.) The Wisconsin Broadcasters Hall of Fame was established in 1989 and formally dedicated by then FCC Chairman Alfred Sikes. Its purpose is to honor those individuals who have dedicated their professional lives to the advancement of broadcasting in Wisconsin. Since then, 122 broadcasters have been inducted. The criteria for consideration for induction into the WBA Foundation Hall of Fame have been established by the WBA Hall of Fame Committee and at least for now, will remain the same under the WBA Foundation. The criteria include a requirement that a broadcaster have a minimum of 15 years of broadcast experience, at least ten of which were in Wisconsin. The criteria also include consideration of an individual’s contributions to broadcasting as well as their history of community and statewide service. Individuals may be cited posthumously. The Hall of Fame Committee typically selects 3-5 individuals per year to be inducted into the Hall of Fame. A nomination meeting the criteria for consideration does not guarantee induction. In addition, it is rare for someone to be selected for the Hall of Fame as a result of their initial nomination. Repeat nominations, while taken into consideration each year nominated, also are not guaranteed induction. Wisconsin is blessed with many wonderfully deserving broadcasters. The Hall of Fame Committee puts a significant amount of thought into selecting those who will be inducted each year. Nominations received in 2012 and 2013 will be included in the committee’s deliberations for 2014 selections, under a provision of the committee rules whereby nominations are active for three years. Anyone wishing to check whether an individual has been nominated may inquire at the WBA Foundation office at (800) 236-1WBA or mvetterkind@wi-broadcasters.org. In addition to those broadcasters already nominated (in the previous two years), the committee invites all WBA members to submit any new nominations to the WBA Hall of Fame Committee no later than February 15. The Hall of Fame committee will meet after February 15 to consider nominations, and the WBA Foundation will act on the nominations in March.

7January 2014

Repor t

Sign Up By April 1 To Get The Reduced Rate

Use Enclosed Form To Register…

In 2006, the estate of William R. Walker

graciously donated funds to endow the

WBA Foundation Management Institute.

The gift is the largest single contribution

ever received by the Foundation.

The Walker Broadcast Management

Institute will be held in Madison, May

13-15, 2014. Enrollment is limited to

the first 35 applicants. The Institute fee

is $595 for the first two persons from the

same company and $400 for those over

three from the same company. A special

fee of $525 will apply to all applications

received before April 1st. Fees include

the classes and evening presentations, all

materials, 3 nights lodging, daytime meals

and two evening meals.

The Walker Broadcast Management

Institute is now in its 17th year, having

completed its first five, 3-year manage-

ment education cycles in 2012. The 2014

Institute marks the second year of another

3-year cycle (although you may join the

cycle at any time) and is designed for

broadcast managers and those seeking or

being prepared for broadcast management

positions.

2014 Walker Broadcast Management InstituteMay 13, 2014financial Management for Broadcasters• How do you evaluate lease vs. buy in capital acquisition?• How do you value a broadcast property for sale? For purchase?• How do you make crucial financial decisions related to debt? Equity? Venture capital?• What is the effect of different ownership structures?• How does the stock market value shares of stock? Presented by Thomas A. Walker, President, Mid-West Management Inc., licensee of radio stations in Madison, La Crosse, Eau Claire, Illinois, Michigan and Missouri. He has an MBA from the UW-Madison, was a lecturer for the UW-Madison School of Business and a Senior Manager for KPMG Peat Marwick. He is a graduate of the first 3-year cycle of the Walker Broadcast Management Institute and has specially designed this Institute’s Financial Management module for broadcast managers and those seeking or being prepared for management-level positions in broadcasting.

May 13, 2014 (evening)Dinner with group – place to be announced

May 14, 2014Customer Service• Clarify your understanding of what customer satisfaction is and how it relates to other corporate

objectives

• Briefly examine the relationship between employees and customers

• Explore the expectations that customers and organizations bring to a transaction and how the expectations of each might change before, during and after the transaction

• Identify and evaluate the organizational points of customer contact (i.e., moments of truth)

• Look at the recovery process – what to do when mistakes happen

Presented by Robert Shaver, Executive Education, Professor Emeritus, UW-Madison School of Business, is responsible for the development and delivery of training in coaching, conflict resolution, creativity, futures, instructional skills, leadership, management of change, motivation, performance management, presentation skills, problem solving/decision making and survey design. His clients have included American Bar Association, American Red Cross, Wausau Group, Aqua-Clem, Cater-pillar, CUNA Mutual Group, P.H. Glatfelter Paper, Promega, Swiss Colony, Viking Insurance and the Wisconsin Farm Agency.

May 14, 2014 (evening) Dinner with group – with guest speaker Jill Geisler, the first female news director at a major market television station, faculty member at the prestigious Poynter Institute and a member of the WBA Hall of Fame.

May 15, 2014Managing organizational Change & Managing Motivation• How do leaders create a climate of motivated achievement?

• How do leaders reduce resistance to change?

• What tools do leaders use to initiate and implement change?

• What influence strategies work best?

Presented by Buck Joseph, Ed.D, Professor Emeritus of Management, UW-Madison School of Business. He teaches executive courses (How to influence without Direct Authority, Leadership through Positive Influence, Persuasion and Influence Skills and Professional Communications) and regularly works with companies throughout Wisconsin, the Midwest and the nation, tailoring training programs for executives, managers and first-line leaders. A nationally recognized researcher and writer, he co-authored the text Leadership and Vision, published by the New York Times in 1999. Speaking to over 150 conferences on leadership, teamwork, motivation and communications throughout the U.S. and the world, he has established a reputation as an engaging, thought-provoking presenter. An energetic communicator, Buck is dedicated to helping people grow in their abilities to communicate, lead and manage in their professional and personal lives.

8 Wisconsin Broadcaster

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9January 2014

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Europe and did some announcing for the Armed Services Radio Network. He also worked for WSAU radio in Wausau, and in 1950, he became an announcer with WTMJ radio, where he began hosting the station’s morning show. During the 1950s he also hosted a WTMJ radio and television show featuring Joe Schott and his Hot Shots, a country and western band. In 1961, Hinkley introduced the “Ask Your Neighbor” program, where he invited listeners to call and exchange information, such as household tips, advice on how to find a good spot remover and other everyday questions. “People would call in asking about recipes or how to remove gum stuck to corduroy,” recalled Steve Wexler, executive vice president for TV and radio of the Journal Broadcast Group, who listened to the show as a young boy and met Hinkley while interning at WTMJ radio in the mid-1970s. “Listeners loved him. Advertisers trusted him. And all of us who knew him learned from him.” For a time, Wexler hosted an overnight show that ended at 5 a.m., 30 minutes before Hinkley’s morning show began. “I would hang around to watch how a real professional did radio,” Wexler said. “Like many other broadcasters I learned by watching him.” Other shows hosted by Hinkley included “Gotta Minute?” and “Gordon Hinkley’s Wis-consin Weekend.”

No EGo “Even though he was such a big deal, he didn’t have an ego,” said WTMJ radio personality Gene Mueller, who now hosts the morning spot once held by Hinkley. “He was one of the guys, one of the grunts, as regular and common a guy you’d ever hope to find.” It was a humility that didn’t go unnoticed by Hinkley’s listeners, Smith said. “He understood and cared about every individual he was talking to,” Smith said. In 1997, Hinkley was recognized by some 6,000 radio executives and members of the Museum of Broadcast Communications with his induction into the national Radio Hall of Fame. “For nearly half a century, his crisp, com-manding voice has been part of the Milwaukee landscape,” Journal Sentinel columnist Cuprisin wrote upon Hinkley’s induction. The recognition followed Hinkley’s induc-tion into the Wisconsin Broadcasters Association Hall of Fame in 1992. By the time Hinkley retired in 2001, his radio career had already reached 60 years. In addition to his wife, Hinkley is survived by three children, Jeffrey, Lynn and Lisl; five grandchildren; and three great-grandchildren.Private services will be held Friday, his family said.

HINKLEY from Page 2

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10 Wisconsin Broadcaster

WBA Young Professional’s Column

Jason TokarczykAccount Executive

105.7 WAPL “Wisconsin’s Rock Station”

The demand for mobile content and mobile email usage has grown

aggressively and is continuing to grow at an electric rate. Half of all emails are opened on mobile devices, according to a study by Experian Marketing. Over 40% of emails are viewed on mobile devices

and the majority of these users will delete emails immediately if not optimized for the small, mobile viewing screen. A highly valuable statement to the everyday marketer but what does this mean for sales and broadcasting professionals? Digital communication is preferred by many and quite frankly is ideal, considering it speeds up the sales process. Given the current digital sales environment, I’d estimate that almost 100% of clients or prospects will receive email communication from sales representatives at some point within the customer lifecycle. Translation: If 40% of your emails are viewed on a mobile device and your email isn’t optimized for a small screen your message is being deleted and as a result you are only reaching 60% of your customer base. I’m not sure how comfortable you are with that stat, but I’m about as comfortable with Green Bay’s Defense going up against the Broncos’ quarterback, Payton Manning. (That was an objective opinion based on my personal perception) Media professionals are constantly competing for time with prospects, resulting in an atmosphere where you need to remain in front of your audience and captivate quickly. Most importantly, you must captivate first. “Prepare to win, or lose to someone who is,” a little inspirational selling quote by Jeffrey Gitomer; Principle #2 from the famous Little Red Book of Selling. I sure hope Dom Capers reads that one! (Again Packer nation, just an opinion.) Going forward, best in class companies and sales represen-tatives will need to design and time emails primarily for mobile viewing. A great mobile email will have a simple design and will not force the recipient to scroll down. Including hyperlinks in your outreach is a bad idea. If someone clicks on the hyperlink they will immediately be directed to a mobile web browser; diverting attention from the rest of the email. A study conducted by, MailChimp revealed email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: words such as, “announcement” and “invitation” have significantly higher open rates than those containing, “reminder” and “cancelled.” Furthermore, customization is always key when building any relationship; a simple name personalization (e.g., including the recipient’s first or last name in the subject line) will lead to higher open rates. Lastly, set up a professional email signature line on your mobile device. Most devices already include, “sent by my iP-hone/android” message by default. Your signature line should be automatically set up to include a departing short message, (e.g. thanks for your time, sincerely, best regards, etc.) and include a contact phone number. If your prospect or client has immediate questions and are viewing the message on a smart mobile device, they can simply touch your number to automatically dial. Follow these simple steps and of course always, prepare to win; staying out of the trash should be as simple as beating the Dallas Cowboys in December.

Educator’s ColumnBy R. Perry Kidder

Education Committee

WBA and WBAF are committed to education. Always have been. I am sure that is not new

information to most of you. For the past several years, as a member of the Education Committee, I have had the opportunity to witness their exceptional efforts on your behalf. The Education Committee is headed by Ken Beno and consists of dedicated educators and broadcasters committed to fulfilling the WBA educational mission.

Witness the annual WBA Student Seminar being held on March 1 at the Madison Marriott West. This day-long event is attended by hundreds of students all interested in our business. I encourage you to participate or at least stop by as you will get an opportunity to interact with the best and brightest from multiple Wisconsin colleges and tech or trade schools. By participating I learned a great deal from the students that was useful back at the office. For example, I learned students are not just concerned about how to find and secure a job but also where to find an apartment and how to adjust to living on their own for the first time. This changed how I interviewed and how we integrated a new and younger em-ployee into our station. Because of this type of information the Ed Committee looked for session moderators that were in the first five years of their career....they simply related better to the students. We altered the agendas to encourage more “lifestyle” conversations as well. The point....your Education Committee continually looks for ways to improve and innovate the Student Seminar to provide you with the best and most prepared talent pool. Another important effort of your Education Committee is to have their students participate at the job fairs in conjunction with the WBA Winter and Summer conferences. Over the years hundreds of students have attended these events resulting in an infusion of high quality talent into many Wisconsin radio and TV companies. Today I know many high level employees and managers that got their “break” by attending our Student Seminar and/or job fairs and are significant contributors to their employers. In the continuing effort to reach out to students on behalf of Wisconsin broadcasters your Education Committee is attempting to initiate a program tar-geted to High School juniors and seniors interested in broadcasting, marketing and/or engineering. The program is in its infancy but is another example of the outstanding and innovative effort of the WBA Education Committee to serve you. Let’s not forget the judging of student awards or judging for student schol-arships. All of these endeavors on behalf of WBA/WBAF take a great deal of personal time and effort on the part of the committee members. It is an example of their commitment to the educational mission......all on your behalf. If you get a chance please congratulate Ken and the committee members for their hard work and dedication....in my opinion they deserve it. Members of the WBA Education Committee are: Ken Beno, Chair Dave Black, WSUM Radio Nella Citino, Madison Media Institute Carmelyn Daley, WITI-TV Randall Davidson, UW-Oshkosh Radio/Arts & Comm. Sandy Ellis, UW-River Falls/Journalism John Gosz, UW-Stevens Point/Instructional Technology Pat Hastings, UW-Madison Erik Johnson, UW-River Falls Jack Kapfer, UW-Eau Claire-Broadcast Journalism R. Perry Kidder Maryann Lazarski, Milwaukee Public Television Brian Lucas, UW Whitewater Mike O’Brien, WCLO/WJVL Mark Porubsky, MATC Kevin Pulz, Milwaukee Public Television Mike Schmitt, UW-Green Bay Chris Shofner,UW-Stevens Point Dr. Robert Snyder, UW-Platteville Nancy Stillwell, Madison Media Institute Rebecca Troy, UW-Platteville Michelle Vetterkind, Wisconsin Broadcasters Association Linda Baun, Wisconsin Broadcasters Association

11January 2014

ELIGIBILITY RULES• All entries must have been produced in their entirety by full-time students enrolled

in any WBA member college or university for the calendar year 2013.• All entries must have been produced in the facilities of and using equipment

belonging to or available as part of a regular academic program to any such Wisconsin college or university.

• Any faculty or professional work used in any entry will disqualify that entry.All entries must consist of original material produced

by the student or students submitting the piece.GENERAL RULES• As in any contest, conflicts may arise. Issues involving judging of entries will be

resolved by the judges; their decisions will be final. Issues involving interpretation of the rules and procedures of the WBA Student Awards Program will be settled by the WBA Educators Committee. Their decisions will be final.

• Each online entry for Television can be submitted in Vimeo (www.vimeo.com) only. Each online entry for Radio can be submitted in Kiwi6 (www.kiwi6.com) only.

• Entry fees are $5 per entry.• Fees can be paid online when submitting your entry.• Entries must be completed and submitted online at our website at www.

wi-broadcasters.org. Entries must be received online by January 24, 2014 by 11:59 PM CDT. Online entries will be accepted starting December 9, 2013.

Judging will be done by educators outside the state of Wisconsin.CATEGORIES• Long Form Production Non-News (Radio) (5 to 30 minutes) (5:00 minute max-

imum)*• Long Form Production Non-News (TV) (5 to 30 minutes) (5:00 minute maximum)*• News Series/Documentary (Radio) (story treatment or single-issue that is 5:00

minute minimum)• News Series/Documentary (TV) (story treatment or single-issue that is 5:00

minute minimum)• Public Affairs/Talk Show (Radio) (5:00 minute maximum)*• Public Affairs (TV) (5:00 minute maximum)*• Newscast (Radio) (5:00 minute maximum)* Newscast (TV) (30:00 minute maximum)• News Story (Radio) (2:00 minute maximum) News Story (TV) (2:00 minute maximum)• Promotional/Public Service Announcements/Commercials (Radio) (:60 second

maximum)• Promotional/Public Service Announcements/Commercials (TV) (:60 second

maximum)• Sports Story (Radio) (2:00 minute maximum)• Sports Story (TV) (2:00 minute maximum)• Sports Play by Play (Radio) (5:00 minute maximum)*• Sports Play by Play (Television) (5:00 minute maximum)*• Sports Programming-Non Play-by-Play (Radio) (5:00 minute maximum)*• Sports Programming-Non Play-by-Play (Television) (5:00 minute maximum)*• Air Check (Radio) Music telescoped total time 4 to 5 minutes• Website (submit print of homepage with URL)• Leadership award (See explanation below)

Actual program may be longer, but submission should be limited to specified length.

HOW TO ENTER Entries must be completed and submitted online at www.wi-broadcasters.org. Online entries will be accepted starting December 9, 2013. Please follow the steps below to complete the entry process.Online LoginDeadline for entering: Friday, January 24, 2014 by 11:59 PM CDT.

IMPORTANT: The contest platform is optimized for Firefox for PC and Mac-intosh. Please have a recent version downloaded and installed for the best contest experience. Login 1. Go to www.betterbnc.com;

Student Awards For ExcellenceDEADLINE:

Friday, January 24, 2014 11:59 PM CDT2. Click contestant login (upper left); 3. Select the appropriate Contest; 4. Select the appropriate contestant type: a. If you are the single point of contact for your organization, select Contestant Manager.*Schools should select a single Contestant Manager, who will have access to make entries and create other Authorized Entrants who can make entries on behalf of the school. The Contestant Manager should then login early in the contest entry period, submit two entries, then finalize Contestant Manager account setup, including creation of any desired Authorized Entrants. (Two entries is to provide an added layer of validation from hackers and spam.) Authorized Entrants will receive emails requesting their account validation, after which they can create their own entries on behalf of the school. REGISTER AN ACCOUNT You must first register an account through the online entry system in order to submit your entries. Once you are registered you will be sent a confirmation email with your registration information. Please keep this for your records. By registering you will be able to track your progress, see what you’ve submitted and view a running total of your entry fees. You will also be able to save entries in progress and complete them at a later date.CREATE YOUR ENTRIES Once you’ve registered an account, you will be taken to the Account Summary page. Click “Add New Entry” button to start an entry. Complete the entry form in full. Be accurate and complete with your credits as this information will be publicized, exactly as entered, for winning entries.FEATURES:• You can save an incomplete entry at any time and return to complete it a later

time.• You may delete an “In Progress” entry at any time.• You can view the details of a “Submitted Entry” or “In Progress” entry by selecting

the “Edit button” beside it from the list on your summary page.• Editing a “Submitted Entry” will move it back into your “In Progress” entries. You

must select the “Submit” button at the bottom after you edit your entry in order to move it back into the “Submitted Entries” portion of your Account Summary Page.

• Your entries fees will be automatically calculated and a running total displayed.UPLOAD DIGITAL FILES All entries require a digital file to be uploaded prior to submission. To add web/audio/video content, upload content to Vimeo (video) www.vimeo.com or Kiwi6 (audio) www.kiwi6.com and copy and paste links to the content into URL field in your contest entry. Please carefully review the category descriptions and submission requirements for full details. It is recommended to save all digital files to your desktop, in the correct file formats, to facilitate this process.SUBMIT ENTRY Once an entry is complete, click the submit button at the bottom of entry form. You will be taken to a confirmation page that lists all of your entry’s details. If you need to revise your entry information, select “Back to Entry Form” button. If all of your information is correct select the “Confirm Entry” button. Once you click “Confirm Entry” the entry is submitted.PAY ENTRY FEES It is recommended that you complete all entries before paying your balance. To pay, click “Pay Online” beside your total balance owing on the Account Summary page. Full payment must be received by submission deadline. Entries submitted without the appropriate submission fee will not be eligible for judging. Only Mas-terCard and Visa are accepted online. If you wish to pay by check, that option is available to you.WBA STUDENT LEADERSHIP AWARD The “WBA Student Leadership Award” is given to a broadcasting or broadcast journalism student of junior standing or above at a Wisconsin college or university who has most noticeably developed and exercised effective and creative skills in leadership.

See STUDENT AWARDS on Page 12

12 Wisconsin Broadcaster

JANUARY 21, 2014WBASocialMediaSessionConcourseHotel,Madison

&WBASocialforYoungBroadcastProfes-sionals,Cooper’sTavern

JANUARY 22, 2014WBAWinterConference&

StateLegislativeDayConcourseHotel,Madison

FEBRUARY 25 & 26, 2014WBADCTrip

EmbassyRowCourtyardbyMarriott

MARCH 1, 2014WBAStudentSeminar

MadisonMarriott

APRIL 12, 2014WBANewsWorkshop

“BestPracticesForBudilingViewer&ListenerLoyalty”

and“SocialMediaRevenue”(ForNewsANDSalesPersonnel)GraemeNewell,602Communications

APRIL 22 & 23, 2014WBASalesWorkshopsWithBryanDodge

“HowToBuildABetterYou”“TheKeysToSuccessfulNegotiations”April22HolidayInn,StevensPointApril23CountrySprings,Pewaukee

MAY 3, 2014WBAAwardsGalaMadisonMarriott

MAY 13-15, 2014WalkerBroadcast

ManagementInstituteUW-Madison

JUNE 17 & 18, 2014WBAMediaTechnologyInstituteLiteBlueHarborResort,Sheboygan

JUNE 18 &19, 2014WBASummerConference

BlueHarborResort,Sheboygan

JULY/AUGUST (TBA), 2014WBADougChickeringSportsWorkshop

OCTOBER 21-23, 2014BroadcastersClinicMadisonMarriott

WBA Calendar Of Events

Sales Training At A Glance – RAB Webinars

february 13, 2014“Recapture Auto Dealer Dollars”

Auto dealers have moved the majority of their ad budgets to digital media. Between the costsof their website, photography, Internet managers, and buying leads, broadcast budgets havebeen squeezed. Join RAB’s Brandeis Hall to learn what is trending in the auto advertising,what’s on dealers’ minds, what they are buying, how broadcast should fit into their plans, andideas to bring dealers back to your station.

March 20, 2014“What Radio Salespeople Need to Know About Running a Business”

Most broadcast salespeople have never run a business, making it hard to relate to localbusiness owners. Barry Cohen, Author of Start-Up Smarts and 10 Ways To Screw Up anCampaign will give you the information that will help you get more appointments, build betterrelationships, and close more local, direct business.

April 17, 2014“How to Get Your Voice Mail Messages Returned”

Get more appointments by following advice from longtime radio consultant, Dan O’Day. Don’tsound like a media sales rep trying to get through to a decision maker. Sound like a busy,successful business partner. Dan tells you what to do and how to do it.

July 17, 2014“How to Sell to local Professional Service Providers”

Longtime broadcaster and talk radio consultant, Holland Cooke, will present a new way to sellprofessional service providers. The services industry has been an often overlooked category bybroadcast, yet significant dollars are available from, roofers, lawyers, plumbers, accountantsand other services. Hear the details of the strategy Holland has developed for bringing serviceproviders’ dollars to broadcast and learn how to do it at your station.

August 14, 2014“facts and figures You Need to Successfully Budget for 2015”

Mark Fratrick, Vice President at BIA Financial Network, will release his forecast for next year.Learn the trends, economic factors, and revenue projections by medium, ad category, and typeso your 2015 budget will be spot-on.

November 13, 2014“Sponsorships: Emerging Categories and Strategies”

Sponsorship and promotion revenue exceed advertising spending. RAB’s Brandeis Hall willdetail emerging revenue categories and the strategies brands and advertisers are using. Learnhow to increase your station billing selling more and bigger sponsorships.

The student must be nominated in writing by an adviser, supervisor or faculty member. The nomination letter must include specific examples when citing how the student meets the following criteria:Is actively involved in a student broadcasting community;• Demonstrated instances where s/he provided a positive influence;

• Demonstrated instances where s/he motivated others to accomplish a mission, despite challenges or obstacles;

• Encouraged others to contribute toward the effectiveness and success of a broadcast-related organization or project;

• Goes consistently above and beyond the scope of their job or project assignment;

• Demonstrated the ability to lead in an ethical and moral manner

The student must also submit a 2-3 page paper describing how their experiences in student media have shaped them as a leader or helped them develop a leadership style. WBA Student Leadership Award nominations should be sent directly to Linda Baun at lbaun@wi-broadcasters.org AWARD PRESENTATION The Award for Excellence and Leadership Award will be presented to the individual(s) most responsible for the piece entered. A plaque for the first place winner for each category will be given to the winning school. A representative or the student(s) may accept the award. In addition, an Award for Excellence certificate will be presented to each student in first, second or third place.AWARD CEREMONY Awards will be presented to the winners on Saturday, March 1, 2014 during the luncheon at the WBA Student Seminar. The seminar will be held at the Madison Marriott West Hotel in Middleton.

STUDENT AWARDS from Page 11