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NATE PRE-CONFERENCE
Introduction to Social Media and its Implications for Jewish Educators
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://bit.ly/natepre
PRE-CONFERENCE AGENDA
• Getting in the “social” groove• New rules of the game• Facebook• Lunch• Blogging• Twitter• Google Docs & Wikis• Bonus Tools & Gadgets
PRE-CONFERENCE GOALS
• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Make the most of the conference!• Others?
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
What is Tagging?
SOCIAL TAGGING
Nonprofit Technology Network
conference 2010
#10NTC
1008 images, 56 videos
SOCIAL TAGGING
• What you need:
– Large nametag sticker.
– Write your personal “TAG LINE”.
– Grab the small stickers and a pen
• What to do:
– Chat with someone. Introduce
yourself, learning something about
them.
– Tag them! Write a word on a small
sticker and
– Talk to at least 5 people in 10 min
– Come back in here when I holler!
Tagging people in
Facebook updates and
photos
Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Conversational
Temple Israel, Memphis Facebook Page
#3: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
Who is talking?
Why do you want to listen?
Do you want to engage?
PERSONAL & PERSONALITY
Write a status update that has
personality and a distinct
(and authentic) voice.
PERSONAL & PERSONALITY
#4:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Your Unique Value
Your Unique Value
1) Identify a “target audience”
2) Write a “value-added” Facebook
status update.
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
How is parenting and family life
changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
Real Life Example
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000
NEXT SECTIONS
• Facebook, Blogging and Twitter– Why it matters– Getting started– Build vocabulary– How to use it well
RELATIONSHIPS
• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
Ambient Awareness
News Feed
Personal Profile
Friend Lists & Privacy
Listening on Facebook
Tagging
Tagging
Facebook Pages
Facebook Pages
Facebook Pages
What is this Facebook
Page achieving?
How about these?
UserGenerated
Content
Facebook Usernames
Facebook Groups
LUNCH!
Blogging
Blogger Wordpress
Blogging Admin
Blogging
What’s happening in this blog post?
What’s happening in
this blog post?
Resources to Use
• Ellen Dietrick - @ellen987 – Director of Early Childhood Education,
Temple Beth Shalom, Needham, MA• Greenfield Hebrew Academy blog:
– http://www.ghachildhood.com/• Teacher Tom:
– http://teachertomsblog.blogspot.com/• The Living Classroom (photography!)
– http://thelivingclassroom.wordpress.com/
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
DM = Direct Msg
# denotes hashtag
Voice on Twitter
Adding Value on Twitter
Listening on Twitter
Searches on Twitter
Example of Hashtags,
#JED21
Hashtagfor our
conference:
#nateseattle
Beginners:With Robyn to
start your account
Next stage:With Lisa to critique your
feeds
http://bit.ly
Advanced Tools
Hootsuite and Tweetdeck: Twitter “dashboards”
Twitter Dashboards
Want to learn more?
Recommended Reading
Recommendations:
Rabbi List:
http://twitter.com/#!/list/
synagogue/rabbis
Synagogue List:
http://twitter.com/#!/list/synag
ogue/
synagogues
BONUS TOOLS!
Google Docs
Google Docs
Google Forms
Wikis
GenBook
LotsaHelpingHands
Your Favorite Tools?
IT’S NOT ABOUT TECHNOLOGY
John Fitch’s Steam Engine
John Fitch’s Steam Engine
WANT MORE?
• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
• Express interest here:http://bit.ly/darimedinfo
Applications available this spring.