Engaging with schools workshop

Engaging with schools

Engaging with schools workshop

This session

National Apprenticeship Service

Why engagement with schools is important

Top Tips on engaging with schools

Examples of good practice

NAS’ work with schools & suggestions from the toolkit

Overcoming challenges

Working together

Engaging with schools workshop

Research

National Apprenticeship Service

Research has highlighted the benefit of engaging through schools

Our own research indicates teachers and careers advisors are key influencers

AoC research also sets out key principles to help those in further education deliver better events

Download AoC research at http://www.collegesweek2012.org/toolkit/

Engaging with schools workshop

AoC research: before the event

National Apprenticeship Service

Use clear and simple language Market information, deliver information and inspiration

Remember the WIIFM (What’s In It For Me)

Market to parents and to young people

Provide information for parents

Try to fill the gap left by the absence of careers advisors

Utilise social media, traditional media and relationships

Engaging with schools workshop

AoC Research: At events

National Apprenticeship Service

Involve employers wherever possible

Be honest

Be open

Involve real people with relevant experience

Make the route obvious It’s not just about finding out what you like, it’s about finding out what you’re good at Provide mostly group-based events but some individual opportunities

With teenagers, avoid embarrassment at all costs

Engaging with schools workshop

AoC Research: What should an open day consist of?

National Apprenticeship Service

Engaging with schools workshop

AoC Research: What should an employers event consist of?

National Apprenticeship Service

Engaging with schools workshop

Next Steps

National Apprenticeship Service

Assessment - current successes and challenges in your area

Localisation – finding out what your schools want and need

Action plan – create an offer that builds on current success and provides bespoke solutions to their needs

Engaging with schools workshop

Good practice: Co-operative

National Apprenticeship Service

http://www.co-operative.coop/green-schools-revolution/

• Innovative cross-channel approach

• Constant dialogue with schools

• Use of topical issues to reinforce context

Engaging with schools workshop

Good practice: Leeds City College

National Apprenticeship Service

• Schools liaison highly successful

• 13 showcase events in 2012 attracting 690 visitors

• 95% of event visitors found out about events via schools or LCC website

• Dedicated ‘menu’ offered to schools enabling them to decide how they want to engage

Engaging with schools workshop

NAS Learner EngagementActivity and Resources

Engaging with schools workshop

Partnerships in place: Collaboration on:

• AELP Sun Roadshows, Bootcamps

• AoC Have a Gos and The Skills Show

• National Careers Service Events, school resources, call centre training, PR,

• Institute of Careers Guidance Conferences, seminars, bulletin,

• Education and Employment Taskforce Inspiring the Future campaign and Apprenticeship events

• The National Governors’ Association Information guides to governors

• National Teachers’ Union - ASCL Communications into their channels

Learner Engagement ActivityPartners

Engaging with schools workshop

Learner Engagement ActivityComms Channels

Channels into Schools, Careers Advisers and Learners

• Direct Mail – Open Doors Media – What Apprenticeship GuidePosted into secondary schools in September to the careers leads

• E-shots – Bespoke E-shots via CareersInfoGroup and Institute of Careers Guidance

• E-newsletters –Regular articles in the notgoingtouni e-newsletters

• Mykindacrowd –Online Class Competitions using specific Apprenticeship teacher resources

Engaging with schools workshop

IAG Events Grid in place to ensure cyclical planning e.g 2012/13:

MAY The Sun Employment Roadshow

AUG National Citizen Service Programme for 30,000 16-17 yr olds

NOV The Skills Show, Apprenticeship and NTA Awards

NOV - MARCH Skills London 2012 and other regional Skills Expos

NOV/JAN Pilot Graduation Ceremonies

FEB/ MARCH National Careers Guidance Shows

MARCH Big Bang - Young Scientists and Engineers Fair

MARCH National Apprenticeship Week

Learner Engagement ActivityEvents

Engaging with schools workshop

Learner Engagement ActivityPR & Social Media

PR / Publications• Supplying copy and writing articles for learner and key influencer focused

magazines and websites e.g. Opendoors magazine, mumsnet etc

• Press Releases and vacancies - Selling in stories at key points in the calendar

• Media partnerships - Opportunities within supplements

• Open Doors Media Termly Prospectus magazine

• Education and Employment Campaign careers e-book – 15 pages

Social Media• Facebook/twitter campaigns to support Av, promote ‘dream jobs’, HA vacancies

and Inspiring the Future

• Large selection on films available on You Tube

• Online advertising (Google and Facebook)

• Apprenticeship vacancy Application for android and i-phone

Engaging with schools workshop

Collateral currently available

National Apprenticeship Service

On the Apprenticeships website (Partners / Marketing and Collateral section), we currently make the following available:

Logos and Brand identityBrochures and leafletsPostersBannerstandsTeacher PackImage Library

For Information, Advice and Guidance colleagues, there are specific resources:Schools Resources Presentations Brochures and Posters Film Case Studies Adviser Guide and Checklist Types of Apprenticeships

Engaging with schools workshop

Ideas for National Apprenticeship Week (and beyond)

National Apprenticeship Service

Employers

• Arrange a ‘Made by apprentices’ open day at your premises

• Include opportunities to talk to current and former apprentices, workplace tours and see first hand the contribution made by apprentices.

• Invite teachers and Year 9–11 pupils to job shadow apprentices in the workplace.

Colleges & training providers

• Organise taster sessions where local pupils can learn about a specific industry sector.

• Run your own WorldSkills UK Have a Go events to encourage potential apprentices to try a new skill.

• Extend the ‘Have a Go’ principle to teachers and encourage them to do a day as an apprentice.

Partners

• Organise a schools programme to discuss a particular industry or issue

• Attend open days organised by employers, colleges and training providers

• Help share our ‘Sector in the Spotlight’ films’ through your social media and schools channels.

Use of Social Media• Use the toolkit to develop a plan for NAW• Target you local schools via their strongest social media channel• Make sure your Social Media plan is activated well in advance of NAW

Engaging with schools workshop

Overcoming challenges

National Apprenticeship Service

Build relationships with key influencers and stakeholders

Partner with local authorities and local businesses

Understand your local landscape

Utilise existing opportunities:

• Inspiring the Future

• Apprenticeship Information Ambassadors Network (LSE only)

• Raising Participation Age • Destination Measures Reporting

Engaging with schools workshop

Working together

National Apprenticeship Service

What are you doing already?

What other ideas do people have to engage with schools?

What collateral and merchandise might you need from NAS?

How can we better promote these activities?