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The Fall 2011 campaign was designed and photographed by NARS Founder and Creative Director François Nars. Under his supervision, makeup artist Diane Kendal created the season’s look on model Mariacarla Boscono. The Italian beauty was chosen for her sophistication and chameleon-like ability to become the character she is made up to portray.

Diane began by creating an immaculate complexion, applying Siberia Sheer Matte Foundation to the center of the face with her fingertips, blending outward, and setting with Snow Loose Powder. To add contour to the cheeks, she brushed Oasis Blush just below the cheekbone and blended the color toward the temple.

Mariacarla’s eyelids were prepped with PRO-PRIME Smudge Proof Eyeshadow Base, blending with a fingertip for a fresh finish. Diane then applied Outremer Single Eyeshadow to the lid, layering the color to build intensity. To create a winged effect, she extended the color to the inner corner of the eye and up along the outer corner toward the brow bone. Next, she swept the sheer white side of Pandora Duo Eyeshadow on the brow bone, blending it softly into the bold blue hue. She lined the upper lash line with Rue Saint-Honoré Larger Than Life Long-Wear Eyeliner Pencil and the lower lash line with Rue Bonaparte Larger Than Life Long-Wear Eyeliner Pencil to open the eyes. The silvery taupe shade of Grand Palais Duo Eyeshadow was blended along the lower lash line, extending the color into the inner corner of the eye. Brows were defined with Bali Single Eyeshadow, and lashes were curled and finished with two coats of Larger Than Life Volumizing Mascara.

Lastly, Diane lined and filled the lips with Fantasia Lipliner Pencil—blending with a finger to soften the color—followed by Striptease Lip Gloss topped with Pago Pago Lipstick.

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The Fall 2011 collection is resolutely avant-garde. Daring shots of color are tempered with softer, subtler tones. Eyes range from bright true blue to silvery taupe, dazzling peach and matte dove gray. Lips run the gamut from statement-making matte red to sophisticated plum and sparkling champagne pink. A stormy gray nail color adds a mysterious finishing touch. The effect is confident, edgy and intense.

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OUTREMERFrench for “overseas,” the richly pigmented single eyeshadow—a bold blue hue—allows for a range of stunning eye effects, from soft and sheer to intense and fashion-forward.

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GRAND PALAISNamed for the Parisian exhibition hall and museum complex near the Champs Elysées, this silvery taupe and dusty rose duo eyeshadow is a universally flattering, neutral palette. Wear each shade solo or layered for myriad soft effects.

DELPhESThe rich history of Delphi, Greece, the place of worship of the god Apollo, inspired this trio eyeshadow, which combines a sparkling sheer peach with a matte dove gray and a frosted sage. Wear each shade alone or experiment with combinations of two and three shades for a truly devotional look.

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OASISThe perfect complement to a bold eye, this sparkling pink-champagne lip gloss works equally well alone or layered over lip color for a more nuanced look with pumped-up shine.

TRAIN BLEUThis deep aubergine velvet matte lip pencil is as opulent as the infamous French night express train for which it’s named.

PAGO PAGONamed for the capital city of American Samoa in the South Pacific, this petal-pink shimmering sheer lipstick delivers gentle color reminiscent of the islands.

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MONTEGO BAY Laced with moisturizing wild mango butter, this versatile rose-pink pure matte lipstick glides on with ease while delivering an ultra-matte finish.

MASCATEThe French name for the capital city of Oman, located on the Arabian Sea, this true red pure matte lipstick is both mysterious and dramatic.

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GALIONThis deep gray nail polish creates a luxe smoky look.

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Q&A WITH FRANÇOIS NARS

What’s the mood for Fall 2011?

Confident, fashion-forward and graphic. Fall is the perfect time to play with dramatic shades, bold color and rich textures, like a bright blue eye or a stormy gray nail.

Why was Mariacarla Boscono chosen for the Fall 2011 campaign?

Mariacarla is extremely sophisticated, with a dramatic face. I love the way she looks: her dark hair, pale skin and flamboyant personality. She is incredibly photogenic, and you can transform her while still allowing her personality to come across on film. It was great to dress her up in black and play off her pale skin with blue eyeshadow and pale-pink lips for a graphic look.

What are your favorite color combinations for Fall 2011?

I like the look of a bright blue eye and a pale pink lip, achieved with Outremer Eyeshadow and Pago Pago Lipstick. It’s striking and modern. Train Bleu Velvet Matte Lip Pencil is perfect for a deep aubergine lip to complement the softer colors of the Trio Eyeshadow. Galion Nail Polish is dark and moody and lends edginess to any look.

FALL 2011 COLLECTION

Outremer Single Eyeshadow $23

Grand Palais Duo Eyeshadow (Limited Edition) $33

Delphes Trio Eyeshadow (Limited Edition) $45

Oasis Lip Gloss (Limited Edition) $24

Train Bleu Velvet Matte Lip Pencil $24

Pago Pago Lipstick $24

Montego Bay Pure Matte Lipstick $25

Mascate Pure Matte Lipstick $25

Galion Nail Polish (Limited Edition) $17

Available: July 15, 2011 at narscosmetics.com

Images: Upon request

PR Contact: Julia Sloan 646.778.5247 or jsloan@narscosmetics.com Chopin Rabin 646.778.5248 or crabin@narscosmetics.com

Twitter.com: @NARSissist Facebook: facebook.com/narscosmetics

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