Mystery shopper

22
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Transcript of Mystery shopper

Special Attachment

Given a task to check out on listed luxury

brand in Pavilion and KLCC.

Listed names:

Guidelines:

History/ Background

Product Assortments

Leather goods, Ready-to-ware, Shoes &

Accessories

Pricing – Minimum & Maximum

Staff – Customer Service

Environment / Ambience

Pavilion

Prada

Being approach by a sales associate (Nadia), I

stated looking for Men’s wallet.

She introduce me Saffiano Cuir leather wallet.

The texture and lining overall was good. But the

choice of was quite dark and dull. Wallet made is

fully calf leather.

Prada formal shoe is one of their trademark, the

stitching and lining was perfect, even though is

formal is still bring in a little of trendy and fashion

design on it.

Interaction was moderate between sales

associate and client.

Price would increase just solely an additional

6% on top of the current price.

Overall comment would be just satisfied.

Gucci

Being left attended for quite awhile.

Was looking for a cap, the sales associate was pretty reluctantly to serve me. Show no sign of eagerness in approaching the clients.

The cap being show was pretty old in condition.

The face expression and attitude nof their sales associate was bad and not on par for a luxury retail brand.

The sales associate mention that their product would just have an additional 6% on top of the current price, Hence nothing much on affecting the pricing.

Overall the service was below average.

Coach

Being approach by a sales associate (Farah).

She was friendly and helpful.

I told her I was looking for beg for mother as a

CNY gift, she get me one of the latest design

which is Embossed Horse & Carriage Edie

Shoulder Beg.

I found out the beg she introduce was quite

decent and appropriate for a lady at my

mother’s age.

She explains most of the details,

compartments and the usage of the beg to me.

Most importantly show me how practical is the

beg for daily usage.

Overall customer service was decent, felt

being treated well as a consumer.

Hermes

Looking for iconic Hermes Togo Calf Skin Reversible Belt.

Run of out stock, did not get a specific reply on dates when the belt will be restock.

Instead, he push the reversible Croco leather Hermes belt to me. Aggressive style of sales service.

Ambience of the store was please and decent.

The sales associate did not prolong any conversation with me after I decline the option of picking up the croco belt. Makes me feel a little bias.

Overall client and sales associate service was average.

Tony Burch

Being left attended, even though I was

browsing at slow pace.

The environment of the store is pretty pack up

with items and insufficient of place.

The iconic bag would the Classic Mini Bag.

Mercer Classic Cross Body women beg.

Sales associate show no sign of initiative to

approach me.

After awhile, I left the store feeling depressed

and treated in a bias manner.

Loewe

When in without knowing anything about this

product. Decided to to look for a travelling beg.

A sales associate name Lisa, approach me

introduce me to a new design portable

travelling beg.

She is nice and friendly, she gave me the

details on the beg call Puzzlebox.

She shows great initiative by showing me on

several ways on how to use the begs and also

changing the shape of the beg in different

manner.

The price of this beg is approximately

The price of the product won’t get much

affected just the usual price and a add on 6%.

At the end of the section, she even ask for me

personal details just to update me in the future

or any product updates.

The ambience of the store was simple and

compact.

Overall the customer sales service was decent

and proactive.

Givenchy

Looking for latest collection for men.

A sales associate named Fzzah, approaches

me and show me SS15 Rottweiler Stars

collection T-shirt costs around RM2000.

Also inquire on the Bambi Pouch costs around

RM1700, the material of the clutch would be

canvas with inner part is nylon fabric.

The Bambi Men’s wallet around RM1500, but

its stiching and knitting of the canvas made

wallet was not good. Pretty bad for luxury

brand product.

Overall the store ambience would be also

simple and pretty much all the latest item is

displayed.

At the end of the session, She offer her name

card with all the details and pricing of the item I

asked.

Overall sales service would be decent and

helpful.

Kate Spade

Not much interaction with the sales associate.

The ambience of store young and teenage

feel.

The product colour was bright and colorful.

The iconic bag would be “Beau”.

KLCC Fendi

Looking for Bag Bug Monster Eye men’s wallet.

The wallet run of stock. One of Fendi Hot-seller.

A sales associate name Esther approaches me,

she was quite thoughtful and helpful by helping

me to ask where could I get my wallet outside of

Malaysia.

The ambience and environment of the store

would be simple.

The price of the wallet around RM1400 for the

short one.

Burberry

Looking for classic Burberry men’s wallet.

Being approach by male sales associate, he

told me that Burberry is replacing the old

canvas design on the horse printing from

obvious to transparent.

Improve on the wallet surface to smoother

one.

The old model would be discontinued as being

replace by the new classic design.

The price cost around RM1400 and just an

additional 6% when GST start implement.

The overall ambience and environment of the

store was quite dull and packed up together.

The customer sales service was average and

not proactive.

Chanel

Step into the shop and being left attended.

Most of the sales associate was occupied.

Browse around the store for awhile and than

left the store felt being ignored. Bias-treated.

One of the iconic beg would be Chanel

Surpique Chevron Flap bag. It is made by

lambskin.

Rolex

Looking for a graduation gift from my father.

Seek for advise on what watch to buy from the

sales associate.

I told him that I don’t want the leather trap

instead of the steel.

Being intro to ROLEX CELLINI DUAL TIME

50525.

It is domed and fluted with double bezel.

2 time zoned features, black leather strap with

croco pattern.

They do provide 3 years warranty.

The price range would be considered as

middle range, cost around RM17,000.