Copyright © 2013 ProxyCensus Ltd

MyShares 2013 Italia

Survey of Global Public Companies

Finds Investor Relations Professionals

Ready to Engage Investors with Mobile

Technologies

The Survey results showed:

of IROs recognize the importance of mobile to their work as communications

professionals and believe that public companies need to develop a mobile IR

strategy in the coming year(s);

of IROs believe investors now require faster access to IR content via mobile

devices as compared to traditional sources.

Notwithstanding the above findings, more than

of companies currently do not use mobile devices for their IR communications.

believe the same amount or more companies will consider publishing an investor

relations app this year;

do not want to be first in their industry; they want to see other companies publish

an IR app;

want to follow the leaders; they want to see larger companies publish IR

apps first;

think investors are still tied to their desktops; they want to see deeper adoption of

mobile devices across their investor base before embarking on a mobile strategy;

88%

57%

78%

91%

41%

21%

Qualitatively, IROs surveyed believe that more companies will launch IR apps and mobile strategies in 2013:

38%

MyShares App – The first App

to support Retail Investors

The MyShares App furnishes retail investors of Italian listed companies

with fundemental dividend and general meeting information.

The basics

Coverage of 238 companies currently inserted in the FTSE MIB, FTSE Italia Mid Cap, FTSE Italia Small Cap e FTSE Italia Micro Cap

Company description, type of meeting, meeting agenda, date, time & place with relative map

Fundamental AGM information fed in real time with favorites, select/deselect capability

Dividend payment data and calculator

Frontis Governance (ECGS) will provide a detailed agenda analysis based on best practice governance guidelines developed to protect minority investors

The APP is a ground-breaking tool designed to create the maximum value for retail shareholders

MyShares intuitive App layout

MyShares App – Information hand-held

MyShares App – Information hand-held

Company name

ISIN Code

Meeting type

Record Date

Meeting Agenda

Analysis and voting

recommendations

Meeting location

Time, Date & Map

Company

description

Receive

notifications on/off

Select as favorite

General

information ISIN /

Indices / Sector

Meeting type

& location

Dividend

information &

calculator

MyShares App – Agenda items & Vote Direction

recommendation highlights

MyShares App – Full Meeting Analysis

Meeting

information

Vote

recommendations

from management

& local proxy

advisor

Company Meeting

agenda items

Agenda Item

Vote direction from

proxy advisor

Rationale for

Proxy Advisor

Voting Decision

MyShares App – Dividend calculator

Enter number

of shares

Automatic

calculation of

dividend

Information

concerning dividend

Dividend per share

to be received

Download MyShares

App today from the

Apple Store