myLegionDirect Renewal

District Revitalization

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Joe Gallagher

Get a copy of this presentation @

www.members.legion.org/legion/ws2015.zip

Pie Charts and Graphs

Direct Renewal Schedule 2016

2015 : Month-by-Month Membership Metrics

Analyzing the Gap

District Revitalization

myLegion Membership Tools2

Discussion Items

Report can be retrieved from myLegion - Departments- Reports Server

Reports Depts -> Membership

Department Membership Statistics

2016 Membership Year Statistics Roll-in September 1, 15

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Pie Charts & Graphs

Sample Department Statistics

Renewal Drop Email Direct Mail

#1 07-Jul-15 3-Jul-15

#2 25-Aug-15 2-Oct-15

#3 13-Oct-15 16-Nov-15

#4 08-Dec-16 8-Jan-15

#5 09-Feb-16 26-Feb-16

#6 12-Apr-16 27-Apr-16

2016 Direct Renewal Schedule

* Same Schedule as 2015*

July August September October November December January February March April May June0

100,000

200,000

300,000

400,000

500,000

600,000

375,082

570,707

215,473

147,491136,002

104,765

134,815

75,47449,344

37,001 27,941 20,227

2015 Paid Members by Month Direct Renewal

Renewal 1

Renewal 2

Renewal 3

Renewal 4

Renewal 5

Renewal 6

PUFL and Dept Transmittals Only

July August September October November December January February March April May June0

100,000

200,000

300,000

400,000

500,000

600,000

2015 Target Date Performance

AllDepartmentsHit the 55%

October Target

49 DepartmentsHit the 80%

January Target

Excludes New DMS & Encumbered DMS Renewals

2 DepartmentsHit the 100% May Target

49-to-2HOW DO

WE FILL THE GAP?

0

50,000

100,000

150,000

200,000

250,000

300,000

252,749

46,531

Traditional vs Headquarters

Traditional Headquarters

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

82,505

71,005

145,770

#Continuous Years

1st Year 2 & 3 Year > 3 Years

Who are the members “IN THE GAP”2013 & 2014 = 299,000+

MOST DIFFICULT GROUP TO RENEW

*does not include DMS (encumbered)

A SAMPLE STRATEGY TO “SHOOT THE GAP”

Let’s say we’re In February – Department Membership Report shows District 99 Needs Assistance

Would this be a good time for a Membership Drive/District Revitalization?YES!

Think about launching multiple-contact methods at the same time

Renewal#4 Just Hit the Streets (Email & Direct Mail) LET’S PIGGY-BACK ON THAT!

Send another Email to those in the selected area? SURE – THEY WANT TO HEAR FROM YOU!

Organize local leadership & members for a phone bank? YES!

Where do you get the Data?myLegion.org

- Departments- “Find Members in my Area”- “DMS Eligible for Transfer”- “Members in Direct Renewal”

- Districts- “Find Members in my Area”- “New Report Server Feature”- Retrieve Listings by Post (Excel)

- Posts- “Find Members in my Area”- “New Report Server Feature”- Print 3 x 10 labels directly to your printer

Department - myLegion

Find Members OutputExport to PDF, Excel, Word Send

directly to printer (IE ONLY)

Phone number Expansion www.411.com & www.whitepages.com

Available DataImportant Data

- Snail mail address- Email Address- Telephone number

append using www.411.com

www.whitepages.com- Continuous Years- War Era

Most popular contact methods

- Email- **Telephone**

TELL THEM YOUR STORY : SAMPLE EMAIL• Greetings Fellow Legionnaire: • We have received notification from your State Headquarters Post of The American

Legion that you are eligible for transfer to a local Post. As the Commander of American Legion Post 999, I would like to extend an invitation for you to join us. We are a growing service oriented Post, and would be thrilled to count you as one of our members.• I need you to join us, and be a part of what we do to help veterans and their families

in Central Indiana.• Some of what we do consists of participating in, and presenting colors at various

events as well as educating students in the local schools on flag etiquette. We obtain temporary financial assistance for veterans’ families facing eviction or behind on utility payments, and assist with preparing and pushing claims with the Veterans Administration (VA).

Success Stories

• Very Active Programs – California, Alabama, Georgia, Kansas, Colorado,

Illinois, Tenn.• Just to name a few

• Observation: – All Departments are working their HQ Members– IT WORKS!

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New Label Feature for Posts

New Label Feature for Posts

Print from PDFSet “Size Options”

to print“Actual Size”

Report Server Available for Districts

Report Server Output FeaturesExport to PDF, Excel, Word Send

directly to printer (IE ONLY)

GOOD LUCK IN 2016

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Get a copy of this presentation @

www.members.legion.org/legion/ws2015.zip