My vs Your: The possessive pronoun smackdown!
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Transcript of My vs Your: The possessive pronoun smackdown!
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The possessive pronoun smackdown!
MY
YOUR
vs
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Selecting a the right possessive pronoun is
important and deceptively complex.
There is also very little useful information out
there to help you…
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"It doesn't matter which one you use, just be
consistent"
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Even if you go with “My”, the interaction will
eventually become a dialog...
**********
Confirm my password
The password I typed is too weak, please include
a special character and 2 fibonacci numbers
This is not a find and replace!
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YOUR MY
And the winner is...
1 2
(tie)
2 (tie)
(No possessive pronoun)
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Exhibit A
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Choosing a possessive pronoun
1. Do you REALLY need to use a possessive
pronoun?
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2. What is the metaphor for the interaction?
I’m not talking about an overarching navigation
or behavoural methaphor here, I’m talking
about a metaphor for the basic nature of the
interaction.
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Consider an iPhone
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It's like a car. You
drive it, you don't
have a conversation
with it.
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On the web it's not so clear cut.
Consider an online
banking site...
ATM?
Private space?
Interaction with a
teller/assistant?
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What about the nature of the interaction of
users with each other?
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A "cybernetic extension of your personal
infospace"
"It is as if the user has printed out labels and
stuck them to various objects: My Lunch, My
Desk, My Red Stapler. Except the user hasn't
done this; you (the site) did it for them"
'My' reinforces a solipsistic state of mind
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"in a social site we want to avoid the call of
introversion and instead encourage our
participants to open themselves up to the
possibility of conversation, both with their co-
denizens and with the site (or rather people
behind the site) itself"
'Your' reinforces a social state of mind
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The person's name:
And don't forget the 3rd alternative
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Facebook uses almost no possessive pronouns
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LinkedIn uses almost no possessive pronouns
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So?
A well selected possessive pronoun is a subtle
but crucial element in creating the right context
for the experience you are trying to deliver.
If you really need one, consider:
1. The nature of the interaction between the
user and the site
2. The nature of the interaction between users
with each other
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Thanks!
@AndrewUX
designthinkage.com