«Cyclic Rituals»

Inspired by weather

Seasonal

Vitaminic rainbow

Dynamic Balance

«Cyclic Rituals» trend

«CYCLIC RITUALS» trend detects the fascination for the power of natural forces :

• CLOUDY LANDSCAPES: are source of inspiration in art, fabrics, prints, fashion ads, catwalks;

• THE ENERGY OF STORMS: is fascineting arts, ads, photographers;

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• FROZEN BEAUTY: is a feminine figure seen also in 3D printing design experimentations;

• VITAMINIC RAINBOW: a multicolor aesthetic is investing multiple cultural domains from arts installation to video clip, from design to electronics, from textiles to solid materials;

• KISSED BY THE SUN: in beuaty sun goddess look is created through hybrid bronzing or self tanning products, which associate protection, anti age, nutrition and make up for both body and face.

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Cloudy landscapes are inspiring more and more artists, photographers and designers. Temperate vanilla skies are also a source of creative inspiration for fabrics, prints, fashion ads, windows and catwalk sets.

Vanilla Sky

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BERNDNAUT SMILDE, 2012, NIMBUS II, CLOUD IN ROOM

SELFRIDGES WINDOW, LONDON 2013

LEANDRO ERLICH, SINGLE CLOUD COLLECTION, 20120

KIM HARTY, NETWORKTOPIA, 2012

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MOSCHINO CHEAP AND CHIC PRE SUMMER 2014

YOONG POONG FILTEX AT PREMIER VISION SS 2014

Dark Storms

An emerging fascination for the energy of storms in fashion ads, arts, photography and textiles.

TIBI SS 2014 CAMERON R NEILSON, STRAIGHT UP: OSLO’S OPERA HOUSE

ANDREW BRODHEAD, RARE GALLERY, NEW YORK JUNE 2012

HERVE LEGER FW 2013-14 AD NICHOLAS K FW 2013-14 LOEWE FW 2013-14 AD

MIU MIU FW 2013-14 AD CHANEL SS 2014

Frozen beauty An ice princess imaginary is conveyed through frozen landscapes, craquelé effects and delicate snowflakes. Such an aesthetics is encouraged by 3D printing design experimentations.

BLENDSCAPE BY ORIOL ANGRILL JORDÀ STEFANEL FW 2013-14 LOOK BOOK

STEFANEL FW 2013-14 LOOK BOOK

STEFANEL FW 2013-14 LOOK BOOK

BALENCIAGA FW 2013-14 PREMIER VISION SS 2014 FABRIC AS SEEN AT WGSN BIBHU MOHAPATRA SS 2014

“PRINTD LOVE” AS SEEN AT TUMBRL.COM AS SEEN AT S-FASHION-AVENUE.BLOGSPOT.IT

AS SEEN AT S-FASHION-AVENUE.BLOGSPOT.IT

3D PRINTED CHAIR BY PATRICK JOUIN

TIFPBB AS SEEN AT TUMBRL.COM

Vitaminic Rainbow

AS SEEN AT PINTEREST, 03-02-13

A multicolor aesthetics is investing multiple domains of material culture, from arts installation to video clip, from design to electronics, from textiles to solid materials. Neon colors and rainbow inspired products mostly target youth and teen market segments.

UKI SALON OILS

FENDI, FW 2013-14

UNITED COLORS OF BENETTON, FW 2012-13 AD CAMPAIGN

REVLON NAIL ART NEON

PHOTO BY DAVID TALLEY, AS SEEN AT WGSN PHOTO BY STADA COLON, AS SEEN AT WGSN

SHU UEMURA EYE CONIC AD CAMPAIGN

BALMAIN FW 2013-14 AD CAMPAIGN

MILANO MODA AT PREMIER VISION SS 2014

AT CONCORDE AT PREMIER VISION SS 2014

AS SEEN AT COSMOPROF BOLOGNA 2013

SHU UEMURA FAKE LASHES

AS SEEN AT WGSN AS SEEN AT PINTEREST, JULY 2013

BAPTISTE DEBOMBOURG, APOLLO, LE BON MARCHÉ RIVE GAUCHE, PARIS,19/01 - 31/03/2013

HYPERCOLOR BROW AND HAIR POWDER

BAHAR YUHUKOGLU, NATURE MORTE REDUX, 2012

FREDRIK PALSEN, OCCASIONAL TABLE

TANYA TAYLOR SS 2014

FAYI SS 2014

ALBERTA FERRETTI SS 2014

STREET SHOT BY STEFANO COLETTI, PARIS HAUTE COUTURE SS 2014

STREET SHOT BY STEFANO COLETTI, PARIS HAUTE COUTURE SS 2014

PRADA SS 2014

MIU MIU FW 2013-14

PRADA CATWALK SET SS 2014

JESSICA PITTI BY MARCUS OHISSON FOR TATLER RUSSIA JUNE 2013 CHANEL ART, SS 2014 CHANEL ART, SS 2014

Kissed by the sun 8

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MARC JACOBS FW 2013-14

DOUGLAS HANNANT SS 14

VERONIQUE BRAQUINHO SS 2014

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Cyclic Rituals

The trend «CYCLIC RITUALS» can be told in skincare by the following key concepts:

BIORYTHM CELLULAR NETWORKS

METABOLISM CELLULAR ADAPTATION

NUTRICOSMETIC TROFISM

CYCLIC RITUALS

Skincare is performed differenyly during the day and the year: cyrcadian and seasonl rythms

Use of molecules that stimulates cellular networks: rebalancing

Enzymatic processes stimulation and tissues renewal: cellular awakening

Return to cellular plasticity: regain of cellualar shape memory

Active principals that stimulates rebalancing processing and foster tissues homeostasis

Preventing environmental damages and avoiding skin health alteration: normalization and increase of natural defenses.

BIORHTYM

CELL NETWORK

METABOLISM

CELLULAR ADAPTATION

NUTRICOSMESTICS

TROFISM

Skin season

After the cold winter, the skin is

dull and dehydrated must prepare

itself for the sun, overcoming the

tiredness and the greyness of the

cold season.

Skin season

The long exposure to the warm sun rays

requires an effective protection, at the

same time lightweight and perspirant.

The use of cosmetic products to uniform

the complexion and prevent the hyper

pigmentation is recommended.

Skin season This is period of the year when skin

and hair need more attention since

impurities, dehydration and changes

of temperature cause alterations of

the natural skin physiology.

Skin season

This is the season when dermatitis

and psoriasis are more frequent, due

also to the high pollution level, the

skin needs an emollient and lenitive

action to prevent redness and

cracking of the most delicate areas.

DD CREAM

URBAN PROTECTION

SPF10 LSIN 5360

A DD cream (Daily Defense) that pampers and protects skin from urban damage. A vegetable protein complex delicately nourishes skin without leaving greasy residues. A colour enhancer returns an even and healthy complexion, while a powerful blend of rose and peony distilled water return skin freshness and energy. BASED ON SINERGA ACTIVE INGREDIENTS Tyrostan Trealix

BB SUMMER CREAM

SPF 15 LSIN 5358

Light and soft gel cream with a fresh touch, it assures skin deep hydration and moisture balance thanks to the presence of vegetable amino acids and cherry fruit extract. Azeloglicina® improves skin brightness for a naturally even complexion. BASED ON SINERGA INGREDIENTS: Azeloglicina® Mandorlat

REINFORCING

HAIR MASK LSIN 5340

A deeply nourishing treatment that protects and strengthens hair from root to length. A vegetal conditioner and a revitalizing ingredient return hair suppleness and softness. The restructuring activity prevents hair dryness and loss. BASED ON SINERGA INGREDIENTS: Hair App Vegequat Tri-Solve

BB WINTER CREAM

SPF 15

LSIN 5355

Velvety and creamy, multifunctional formulation

leaves a long lasting nourishment and skin comfort.

Vegetable oils soften and smoothen skin while

protecting it from free radicals and oxidative

damage. The astringent and tonifying properties of

apple fruit extract recovers skin pureness and

elasticity.

BASED ON SINERGA INGREDIENTS:

Tri-Solve

ATP23

THE APPLICATION

Sinerga Trends® Lab translated the trend «Cyclic Rituals» into a «Seasonal Ritual» set *: four

products that respond to the cyclic needs of the skin in the different seasons.

SPRING: DD CREAM URBAN PROTECTION SPF 10

SUMMER: BB SUMMER CREAM SPF 15

FALL: REINFORCING MASK

WINTER: BB WINTER CREAM SPF 15

*Set sample available upon request

Developped by

Sinerga Trends® R&D division