My name is Doug
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a Write Brain presentation My name is Doug Write Brain “Information design & presentation” Orlando, Florida WB 99 W rite Brain A com bination oftalent, skill, and experience com bined w ith vision, pragm atism , and hum or blended in a solution of effectiveness
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Short story inspired by a conversation with my boss...and a daydream about Arlo Guthrie singing songs for my presentations.
Transcript of My name is Doug
a Write Brain presentation
My name is Doug
Write Brain“Information design & presentation”
Orlando, Florida
WB
99
Write Brain
A combination of talent, skill, and experience
combined with vision, pragmatism, and humor blended in a solution of
effectiveness
a Write Brain presentation
I work at explaining technology…
a Write Brain presentation
to people who don’t understand it…
a Write Brain presentation
people who think they do understand it…
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people who despise it…
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and people who worship it.
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I do all this in a big company…
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and I also do all this for my little company.
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My big company work is very much like the work I do by myself.
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There is one exception to that statement.
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I don’t do work for anyone who is already doing work at the big
company where I work…
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because I like working at the big company.
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I have a wife, and a daughter…
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..and a cat.
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So…
Preparing Scope of Work statement
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One day, my boss comes up to me, and says…
“Hey, are you busy?”
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I say, ”Yes!”
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and he says, “Oh. What cha’ doing?”
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I say…
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“Hi. My name is Doug…
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I work here in your big company.
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What am I doing?
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I writ
e
thin
gs….
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…that help people understand how technology might help a company…
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like yours
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or a great product…
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like yours…
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or fantastic service…
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like yours…
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or brilliant ideas…
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like yours…
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reach each one of them…
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individually…
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uniquely…
a Write Brain presentationinteractively…
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accurately…
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privately…
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precisely…
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so that each of them decides that your company, product, service, or idea can help
them to…
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satisfy an expectation…
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or feed a want…
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or satisfy a need…
a Write Brain presentation…or just answer some “what-the-heck” impulse.
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Yea.
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I collect, design, and communicateinformation about your ideas
so that they…
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a Write Brain presentationYea.
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I work with…
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designers…
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writers…
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visionaries…
a Write Brain presentationproject “one-nighters”…
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engineers of many kinds…
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developers who’ve lost their minds…
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slash-and-burners…
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…wanna-be Ted Turners…
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…real deep thinkers…
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…and one or two stinkers.
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Program directors…
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systems managers…
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workforce supervisors…
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project planners.
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Web designers…
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and web makers.
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Wireless gurus…
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and broadcasting masters.
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Yea.
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“That’s what I do.”
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And my boss says, “Oh.”
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[LONG PAUSE]
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But maybe you get it….
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By the way…
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…did you hear a guitar strumming folk licks in your head while you were looking through this deck?
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…maybe you heard Arlo Guthrie humming a little ditty from “Alice’s Restaurant?”?
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I did.
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Anyway…
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wanna do something together?
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a project, maybe?
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Like…call me!
WB
99
Write Brain
A combination of talent, skill, and experience
combined with vision, pragmatism, and humor blended in a solution of
effectiveness
a Write Brain presentation
Have a good
one!
