My Media evaluation – Question 3 – ‘What Have You Learned

From Your Audience Feedback?’By Thomas Cutmore

My Audience Demographic

• The demographic of my audience primarily aims for the age group of 17 – 19 year olds who are middle class white British. However, could also fit in with white Hungarian as well as the actor fits within the age and class group, and also meeting that ethnic majority, which, audience of those categories could fit into, and also the cinematography and photography was done by a white Hungarian, which if the production was successful, the photographer could get more notice from Hungary as well as Britain. My music video also fits with both genders, female and male in all sexual agendas as although the music video only focuses on one male performer, as well as attracting female attention, it could also attract male attention as well.

My Audience Demographic (continued)• I am also aiming for my audience to be interested in media products

related to the genre of my production itself, such as alternative rock music and fans of bands such as Bring Me The Horizon, You Me At Six and Don Broco. The main reason for the choice of these bands as not only do they share a same/similar music taste, but also are all British, which could help strengthen the network between British music as people who listen and enjoy British rock music from British artists may be tempted to look at the production from the band we chose.

How my questionnaire was structured/types of questions I used.• I asked 9 A Level students, 4 males, 5 females to evaluate my media

production. The total number of students were made up of both media and non media students, with a wide range of interests and tastes in both style and music.• The types of questions in my questionnaire that I used were questions

ranging from how the video kept the audiences’ attention, how they liked the camera work and editing, enjoyment overall, standard of mise-en-scene and if they found the length appropriate, and in my own questionnaire, the overall cinematography. These questions were useful in terms of helping me build a demographic of my audience and compare it to my rough demographic as I can use the results to see how different genders with different music and style preferences find my music video.

The results of my questionnaire.

• Overall I received a positive response on my music video production as the results of the questionnaire varied between the scores of 3 – 5 in terms of sophistication, enjoyment and presentation of aspects in my music video (i.e. camera angles and editing). • Also by using local locations in my music video, such as Riverside and

Castle Gardens, it has allowed the audience to tap into and understand the music video more as they recognise the locations to where the music video has been filmed in. My questionnaire can back this up as the results of my mise – en – scene scored between 4 and 5 from both genders.

Evaluating my questionnaire.

• In my questionnaire it showed that males had a higher interest in the aspects of the camera work, editing, mise-en-scene and overall enjoyment. One the female side there was still enjoyment and still found the aspects of the music enjoyable, but not as much as the males as on the questionnaires that two of the female participants answered, the questions on holding the attention and the standard of mise-en-scene were given 3s, where as the males were 4s and 5s. This could be because of how the males link themselves to the actor as the actor is a male as well.

However…

• However so, one female participant who shared the same interest in the music genre and fashion sense gave a high response in terms of enjoyment, which could re inforce how people who share the same music and style preferences could tap into the music video better than others. This could be linked with media theorist Stuart Hall with his encoding and decoding theory. This theory could be linked to the audience being able to decode the images and messages being held in the music video as they can tap into the music video through the mise-en-scene and other aspects of the video such as costume etc.

• As the music video holds the theme of social isolation and depression, it could appeal to those who are taking psychology and/or sociology as it could help them look into how the individual sees the world and what it feels to be them. 2 of my participants, one male, one female both studied psychology who found the music video appealing in terms of attention as both scores were 5s, and understood the story in higher detail as the themes of the music video interested them as after the questionnaire I asked them in terms of enjoyment and understanding and they gave positive and enthusiastic responses.

Evaluating the value of my audience feedback• The value of my audience feedback was vital in terms of judging the

audience demographic in terms of male and female and also seeing if the music/style preferences also play a part of how the audience enjoys the music video. • In terms of the most enjoyable feature of my music video, between

males and females, was the editing and camera angles/work. This could be as we used a range of both in terms of techniques and how we structured the edit to provide a complex and enjoyable music video.