MWG Congres 2014 - Diederik Reitsma - BMW
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Transcript of MWG Congres 2014 - Diederik Reitsma - BMW
BMW GROUP:DELEN = VERMENIGVULDIGEN?
Diederik Reitsma, BMW Group Nederland. MWG, February 13th, 2014.
Sheer driving pleasure
The pinnacle ofautomobile luxury
THE BMW GROUP. THREE AUTHENTIC PREMIUM BRANDS.
The world’s most exciting premium small car brand
CONSISTENT GROWTH. RECORD SALES IN 2013.
1,668,9821,500,67
81,435,87
6 1,286,310
1,461,166
2007
2008
2009
2010
2011
BMW Group Sales development[in units]
2012
1,845,186
1,655, 138
305,030
3,630
+ 6,4 %
Sales 2013
2013
1,963,798
MWG, February 13th, 2014.
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THE BMW GROUP. LEAN BACK AND ENJOY THE RIDE?
MWG, February 13th, 2014.
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THE BMW GROUP.
MWG, February 13th, 2014.
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“Nobody needs a computer at home.”
(IBM to Steve Jobs)
THE WORLD IS CHANGING FASTER THAN EVER.THINK AHEAD.
MWG, February 13th, 2014.
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The BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
THE BMW GROUP.
Play
THE BMW GROUP.
Mobile User
Car-enabled Mobility Services
BMW and MINIDrivers
Automobile User
Car-relatedMobility Services
Car-independent Mobility Services
Connected Drive
360° Electric
PROJECT MOBILITY SERVICES - STRATEGY AND PORTFOLIO MATRIX.
MWG, February 13th, 2014.
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DRIVENOW. THE PRODUCT OFFERING.
MWG, February 13th, 2014.
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…ja, de wereld verandert.
…ja, bepaal je eigen toekomst.
…hoe groot is/ wordt de vijver?
…niet alles is geschikt om te delen
DELEN = VERMENIGVULDIGEN ?
MWG, February 13th, 2014.
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…providing a premium solution for urban mobility.
…strengthening our brands.
…engaging with new consumers.
…generating new revenue streams.
…in the mobility services business today.
IN SUMMARY WE ARE…
MWG, February 13th, 2014.
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