MWC 2015Social media reactions

SUMMARY• The year of 2015 continues the trend of accessories within the mobile industry. This year Virtual Reality is among the

biggest topics with new players entering

• Samsung is the number one brand in terms of MWC 2015 buzz with the announcement of the Samsung Galaxy S6 and S6 Edge attention. The Gear VR Innovator Edition adds buzz

• HTC receives attention for the One M9 announcement. It is often compared with the Galaxy S6 and S6 Edge, where some consumers perceive that the changes and improvements to the M9 do not meet their expectations

• The HTC Vive, a VR device where HTC has collaborated with Valve, attracts much attention with positive sentiment. Tech reviewers and consumers perceive the Vive provides better VR experience than others. The collaboration with Valve adds positive buzz

• Sony is in third place with 15% share of MWC 2015 buzz. The Xperia Z4 Tablet and the M4 Aqua have been its key buzz drivers in social. The Xperia Z4 handset was the most expected announcement that did not happen

• Huawei is the biggest of the up and coming Chinese brands at MWC with 13% share of attention. It gets much attention from the Huawei Watch, TalkBand N1 and B2

MWC 2015 BUZZ PEAKED AT DAY ONE WITH MORE THAN 280,000 COMMENTS

Twitter has been the key channel for MWC 2015 buzz delivering 96% of the volume

MWC buzz22 February – 05 March, 2015

HTC GETS PROMINENT ATTENTION FOR ITS DAY 1 ANNOUNCEMENTS

Samsung maintains high volumes throughout the event and is the overall buzz winner

The announcements from Huawei also get some attention on day 1

Mobile brand and product buzz in association with ‘MWC’ or #MWC 22 February – 05 March, 2015

EXPLICIT BRAND MENTIONS IN ASSOCIATION WITH 'MWC' OR #MWC

Explicit brand mentions in association with ‘MWC’ or #MWC 22 February – 05 March, 2015

Samsung is the number one brand associated with MWC 2015

HTC is the second most mentioned

LG, Huawei and Sony Mobile are tied for third place

BRAND OVERALL SENTIMENT DURING MWC 2015

Brand overall sentiment on blogs and discussion boards 22 February – 05 March, 2015

BRAND BUZZ ON BLOGS AND DISCUSSION BOARDS DURING MWC 2015

Overall mobile brand and product buzz 22 February – 05 March, 2015

Samsung is the most discussed brand during the event with 25% share of buzz

Apple is the second most discussed OEM without having a presence at MWC

BRAND BUZZ ON TWITTER DURING MWC 2015

Overall mobile brand and product buzz, Apple not included22 February – 05 March, 2015

Samsung is the number one brand on Twitter

HTC is the second most mentioned OEM

Sony takes third place on Twitter during MWC 2015

THE FLAGSHIP PHONES FROM SAMSUNG AND HTC ATTRACT THE MOST ATTENTION

Product buzz 22 February – 05 March, 2015

The Galaxy S6 is the key buzz driver

The HTC One M9 drives attention towards HTC

The Galaxy S6 Edge adds volume for Samsung