Mw2014 friends analytics
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SEEING THE FOREST AND THE TREESHow Engagement Analytics can Help Museums Connect to Audiences at Scale
Robert SteinDallas Museum of Art
@rjstein
Bruce WymanUSD Design | MACH Consulting
@bwyman
HOW DO YOU MEASUREWHAT YOU CAN’T SEE?
Flickr Credit ~liquoredonlife
IS IT POSSIBLE TO CREATE A PLATFORM FOR ENGAGEMENT?
CAN DATA HELP CREATEA MUSEUM THAT IS
AGILE AND RESPONSIVE?
The Largest Art Museum in the Region110 Years OldSupported by the City of DallasNOT a Tourist Destination
The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012).
8%Dallas = 6.5M People - 500k Annual Attendance
METRICS WE CARE ABOUT
1.Repeat visits2.Diverse participation3.Increased affinity4.Ability to motivate
action
DMAfriendsHOW IS IT BUILT TODAY?
Current Software Architecture
Launch DayJanuary 21, 2013
DMAfriendsdeep dive
Taking a
BIG DATA (almost)
1M Rows in the Activity Stream1M System Log Events20+ User Profile Fields
… Big for Museums Anyways
What’s the datateaching us?
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
Bobby
SOFTWAREFOUNDATION / The Future
GOAL: Can we use data to make our museum more effective at producing engaged and invested members?
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WHAT MIGHT A NATIONAL ENGAGEMENT NETWORK LOOK LIKE?
VISION PILOT PROJECTS• Denver Art Museum• Grace Museum, Abilene• LACMA• Minneapolis Institute of ArtsFOUR PILOT SITES
MOST IMPORTANTOUTCOME
GET THE CODE
http://badgeos.orghttp://github.com/DallasMuseumArt/DMA-Friends