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Business Plan

Presented by

Hassaan Ajmal

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Mux Khussa

Footwear is considered an extension of ones personality

Pakistanis posses a very rich cultural heritage among

them are traditional footwear Khussas

Khussas - with their intricate patterns, colors and exotic

designs, are an important part of our rich culture

Popular in formal wears usually in Mehndi ceremony or

Eid Celebrations for both male and female

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Business Model

Ecommerce Business Model

Online Selling of Multani Khussas abroad

(First to start with UK)

Orders will be placed Online with the means of a websiteembedded by customized tools

Will give specific order to the supplier in Multan at anegotiated rate making sure of no time delays

After collecting the orders, Khussas will be delivered attheir doors through DHL services or in collaboration ofmy Uncle who lives in UK to cut fleeting cost

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Objectives

To serve the people of subcontinent abroad by givingthem a traditional feel

Making easy for them to shop Online throughcustomized Khussa for traditional ceremonies

Creating awareness abroad, what Pakistanis are

capable of producing such an artistic item

Enriching Pakistani culture abroad

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Competitive Edge

Unique product, comfortable & elegant, Getting theperfect Khussa size the first time, Soft and 100 %

pure leather Khussa, Customized size and design,

Excellent Quality including product, packaging,

shipping and customer services

Printable Sizing Template for Khussa available at the

site to enable a perfect size khussa drawing the footby length and width

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Marketing Technique

Mux Khussa Designed logo by me will be tagged onthe Khussas to create perception among the foreign

and local natives abroad that its a branded product

- Brand equity, value and goodwill is going to

Increase thus premium can be charged later

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Mux Khussa Logo Design

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Target Market

Subcontinent Natives

Bridals and Grooms

Children and Families

Online Extensive Shoppers

Foreigners those who like to wear other culturetraditional wears

People those who like to collect ancient and cultural

stuffs and are fascinated about it

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Product

Well designed , perfect size, , colorful, elegant andcomfortable pure leather khussas

Customized Khussas

- Bridal wears

- Groom wears

- Children wears

- Men/Female wears

- Stylish Khussas

- Special Clearance Khussas

- Simple Traditional Khussas

- Eid Khussas

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Price

On average Khussa will be priced between Rs 650 - 950

Customized Khussa will be priced high ranging from

Rs 1200 - 4000 depending upon the size, exclusive

designs and comfortably

- In this case *tilley waee khussas* will be Rs 4000 - 6500

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Promotion

Website

Facebook Page

Ads on the internet

Bulk purchases discounts

Special Discounts and Gifts will be given

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Additional Services

After Sale Services

Return, Replacement & Refund if item received indamage condition

Free alteration and modification will be done if erroris ours without any shipping charges

Meeting the queries related to any complain /dissatisfaction with sizing and styling

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Estimated Budget / Financial Calculation

Start up Cost

Website Rs. 1600

Website Desginer Rs. 4000

Total Start up Cost Rs. 5600

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Other Cost / Expenses

Pay Pal / Merchant Account Rs. 4500 per month

DHL/ Shipping Cost per 1000 Khussas

0.75kg Rs. 55,000

Packaging and tagging Logo Cost

Per 1000 Khussas Rs. 80,000

Internet Rs. 3000

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Supplier Cost per 1000 Khussas at 12% discounted rate

= Rs. 572(100 Khussas) + Rs. 1056(150 Khussas) +

Rs. 2200(200 Khussas) + Rs. 3080(300 Khussas) +

Rs. 4400(250 Khussas)

= Rs. 26,79,600

Total Cost = Rs. 26,79,600 + Rs. 1,42,500TC = Rs. 28,22,100

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Revenue = P(Q)

= Rs. 650(100 Khussas) + Rs. 1200(150 Khussas) +

Rs. 2500(200 Khussas) + Rs. 3500(300 Khussas) +

Rs. 5000(250 Khussas)

TR = Rs. 30,45,000

Profit = TR TC/TE

Profit = Rs. 30,45,000 28,22,100

Profit = Rs. 2,22,900

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Break even

0 = Average Price(Khussas) Rs. 28,22,100

0 = Rs. 2570(Khussas) Rs. 28,22,100

Khussas = 86.69 units

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Future Plans

Expanding the business to other parts of the world

Entering into the manufacturing business of Khussas

Opening a Physical retail store in UK, USA and Europe

Supplying accessories and other traditional wearsand stuffs like Kurtas, Embroided Clothes of women,

Kangans, Handicrafts, etc .

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Thank You

Any Questions ?