From this information about the people who buy the magazine, we learn that

more males than females read the magazine but it’s near 50%. This could be

because rock appeals to a mix of genders as this magazine is not specially

aimed at males or females as it uses the rock stereotypical colours and fonts.

However, I did think that the male gender would have a higher gender. Also I

learnt that the majority age group of Kerrang magazine is 15-24 year olds with

56.1%. This age group are bigger music fans who would buy the magazine as

well as listen to rock music. The lowest age group 65+ with 0.1%. A reason for

this could be that they prefer old-fashioned music and find rock music trashy

and unattractive to listen too.

From this information, we learn that the mean age is 27. This is a young adult age which could be due to the

contents and the style of writing which could attract them to this magazine. The circulation is the number of

magazines brought in a month with is a high number and this figure can continue to be the same throughout the

months when the magazine is released. The readership shows a giant leap n figures from the circulation which

shows that even though hone person buys it, many could read it. However they are not buying the magazines for

themselves as they may not be committed to buy it and be that interested.

From this information, we learn that it

appeals to the younger age group which is

good for advertisers around film, games,

government and mobiles. Also Kerrang! is

based online as well as having podcasts,

awards and a tour. This is to get the

company to be known and hopefully buy

the magazine. Also it implies that the

audience are well off because they are

heavy spenders compared to the normal

average.

From these percentages on the top-right, it that that the

majority who read the magazine is college graduates. This

could be because this age group could be very popular into

listening to music and finding new songs. Also the musicians in

Billboard magazine may relate to the music they like. The

lowest percentage is post-graduate degree at 25% and at 49%

is senior/upper management titles. These figures can change

every year but new and more attractive music would draw

them into buying this magazine.

The average household income is quite high compared to the

normal average. This shows that the people who buy the

magazine are wealthy and is a leisure activity. The total

readership is the number of people who read the magazine

which Is a high number as it’s most probably a yearly figure.

Also 71% of people also view the magazine through a different

medium which include mobiles and the website. This shows

that these people do like the magazine and want more.

Also 60% of the readers receive the copy at home which

shows that this percentage do enjoy the magazine and is

a big interest for them, as they do engaged and in-depth

reading at home. 45% of people keep the magazine after

another issue is released which shows that they collect

the magazine and is an interest for them.

This pie chart shows the variety of platforms

where you can access Billboard through

magazine, website, newsletters, events

app, etc. In the magazines, you can find

music/media/entertainment moguls, artists,

a-list celebrities, pop culture, trendsetters

and music tastemakers. Each platform has

a variety of different content to attract a

large audience. This is not common in other

magazines.