M E DI AP RE S ENTA TIO N

[NEW LAUNCH FEB 2013]

A music and entertainment weekly magazine focused on the local events happening in the UAE. The magazine is targeted at readers who are interested in going out and enjoying the entertainment on offer in the music industry. Hype will promote and represent the music industry in the country, bringing up to date information on the local calendar of events in this sector.

ABOUT

Hype promotes tHe music scene in tHe uAe, witH its core focus on clubbing And live Acts. tHe title’s editoriAl will Also encompAss Aspects of lifestyle including fAsHion And tecHnology.

EDITORIAl BRIEfThe magazine will feature calendar of what’s going on in the UAE each issue, in-depth interviews with DJs, bands or live acts that are coming to the UAE with reviews and profiles of both local and international artists that are playing in the country. Additional content will surround the music genres that are active in the UAE and highlight personalities and events that relate to these genres.

plAnned sections for tHe title include:

Photo galleries of recent events

Fashion & lifestyle

Tech & gadget section

lOcAl EvENT cOvERAgE wITh INTERvIEwS, REvIEwS, PROfIlES AND UPcOMINg cAlANDER wITh DEDIcATED SEcTIONS fOR

House, RnB, Underground, Ladies Nights, Live Music

READERShIPtHis title will tArget A mArket segment of 21-35 yeAr old expAts (All nAtionAlities) wHo Are most Active in tHe live music mArket. Hype will offer All of tHe informAtion tHey require to decide wHAt events to Attend And wHere to go for tHeir entertAinment. tHe mAgAzine will be promoted HeAvily in locAtions wHere tHe 21-35 yeAr old Age group sociAlise And work.

cIRcUlATION

100% freecirculAtion

Locations for distribution (UAE wide) include; Airline accommodation blocks, universities, clubs, cafes. Receptions of large ‘hip’ companies; fashion brands that fit the ‘scene’, coffee shops, lobby’s in residential buildings where the target market are most likely to reside (Marina, Greens etc)

20,000 copies circulated each issue. A combination of bagging with Motivate magazines free copies placed in the market

lAuncH issue will be bAgged witH What’s On (30,000) And stuff (10,800) feb issues tHerefore tHe totAl circulAtion for tHe lAuncH issue will be 60,800!

double page spread 7,000full page 3,750Half page 2,750third page 2,000quarter page 1,500

Premium Positions US$

outside back cover 6,750inside front cover 5,750page 1 5,750inside back cover 5,000

Creative Solutions US$

front cover reverse gatefold (2 pages) 12,500inside front cover gatefold (3 pages) 15,250rop gatefold 11,500bookmark 10,000belly band 8,500Advertorial – full page 4,500Advertorial – dps 8,250

RATES AND SPEcS

tecHnicAl dAtA

Advertising rAtesRegular Positions US$

(mm) W x H

PDF (Portable Document Format)

TheartworkshouldbeapressreadyPDFfile(version 1.3) generated through Illustrator/Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks AllfilesmustbeCMYKformatandallblacktext as over print Forbleedsizeadd5mmextraonallfoursidesaftertrimmarks

Image loss in the gutter 3mm either side Forfullpageadsensurethattextisatleast 10mminsidefromthecropmarks IftextrunsacrossaDPSpleaseensurethatthetextis10mmawayfromthegutteroneither side AcolourprintoutofthesavedartworkshouldbesentforreferencealongwiththeCD.Colourprints/digitalproofssuppliedwill be used only as a guideline and the advertisements will be reproduced as per the data/specificssuppliedontheCD

digitAl mediA formAt

Full Page225 x 296

DPS450 x 296

HalfPage(Horizontal)225 x 148

HalfPage(Vertical)112 x 296

Quarter Page112 x 148

editoriAl: mark evans

Senior Editormarke@motivate.ae(04) 427 3066

sAles:mark pickup

Head of Salesmarkp@motivate.ae(04) 427 3441050 557 4126

mArketing And circulAtion:

debra greenwoodGeneral Manager – Marketing

and CirculationDebra@motivate.ae(04) 427 3460056 691 9447

production:Anna sheji

Manager, Traffic Control Department

Anna@motivate.ae(04) 427 3522