Music july15
33
Beyond SEO … Social Marketing Reproduction Prohibited without Prior Written Permission. © Stephen E Arnold, 2010 The Physics of Information
-
Upload
land -
Category
Technology
-
view
165 -
download
2
description
Social Media Presentation, July 16
Transcript of Music july15
Beyond SEO …
Social Marketing
Reproduction Prohibited without Prior
Written Permission. © Stephen E
Arnold, 2010
The Physics of Information
Strategic information
services…
The Point (Top 5% of the
Internet), sold to Lycos for $4.3
million in 1996
“Google Beyond Text,” available
in September 2010
“Google: The Digital
Gutenberg”, May 2009
“Successful Enterprise Search
Management,” January 2009
“Beyond Search” in April 2008
“Google Version 2.0” in
September 2007
“The Enterprise Search Report”
1st to 3rd edition, 2003 – 2006
Additional information at
www.arnoldit.com/sitemap.html
Email: [email protected]
Voice: +1 502 228 1966
http://www.arnoldit.com/wordpress
Who We Are
Social content development
Web traffic strategies
Social presence management
Analytics
Strategic information services
Engineering services and support
Email: [email protected]
Web site: http://www.arnoldit.com
Web site: http://ssnblog.com (demo)
Web log: http://www.arnoldit.com/wordpress
Web site: http://www.theseed2020.com
Web log: http://www.arnoldit2.com/igearblog
Web log: http://www.arnoldit2.com/taxoblog
Social Blog (Ebsco)
Framework for topical blogs
News
Rich media
Real time content
Ebsco will use framework for
educational blogs
Search Blog
Original content
35,000 uniques per month
Google PageRank, 6
Taxonomy Blog (Access Innovations)
Original content
Roll out in July 2010
Designed to build company’s
Google ranking
Engineering Blog (IGear Inc)
Original content
Roll out in September 2010
Designed to define a market
space: Monitoring of
industrial robots and smart
machines”
Partners• Adhere Solutions, Google authorized partner
funded by Google
• Answer Maven, research and information
analysis
• DeStricker & Associates, content development
and editorial flow
• Flank Associates, online systems engineering
• ROI Inc, Financial and strategic business
planning
• 10 content creators (writers and editors) who
produce original, high value content
Information Physics
Know How, Code, Content
Understand the Problem
http://static.panoramio.com/photos/original/5321267.jpg
Smash Through
Plan
Test
Modify
Adapt
Repeat
Problem
No Visibility, No Traffic
Example Solution 1
Web site with low
traffic growth /
immediacy
Sign up form and traffic needed
Example Solution B
Web site with low
traffic growth /
immediacy
1 Fresh, original content
related to client’s market
Example Solution C
Web site with low
traffic growth /
immediacy
1 Fresh, original content
related to client’s market
2 RSS Feed
Example Solution D
Web site with low
traffic growth /
immediacy
1 Fresh, original content
related to client’s market
2 RSS Feed
3 Autopopulate
Facebook page
Example Solution E
Web site with low
traffic growth /
immediacy
1 Fresh, original content
related to client’s market
2 RSS Feed
4 Automatic
Tweets
3 Autopopulate
Facebook page
Example Solution 5
Web site with low
traffic growth /
immediacy
1 Fresh, original content
related to client’s market
2 RSS Feed
4 Automatic
Tweets
3 Autopopulate
Facebook page
Day 43
Traffic hits 4,000 uniques by July
13, 2010 up from June traffic of
1,000 uniques
Number one in results list for
“IGear”. Before on page 10 of
results list
Results
Summary
Real Impact
http://vedanaturalenergy.com/images/categories_desc/EMF/
originals/KidsonMobilePhone.jpg
http://scrapetv.com/News/News%20Pages/
Health/Images/old-people-on-computer.jpg
Reach Market
DNA: Social and Tech
http://blogs.oracle.com/fusionecm/sisyphus.jpg
Consistent, Quality Work
