MUSEUM Why? MUSEUM - Wilkening Consulting · 2 in 3 museum-going families stop visiting museums...
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MUSEUM-GOING PARENTS RELY ON MUSEUMS. And if you focus on fulfilling family needs first, you can actually deeply engage far more children (and their families) with the content you share, delivering greater impact. After all, museums excel at providing those needs, actually making parenting easier. Sources for this Data Story include: • 2016 and 2018 Wilkening Consulting broader population sampling • 2017 and 2018 Wilkening Consulting Annual Survey of Museum-Goers • 2018 results from Omaha Children’s Museum participation in the Annual Survey of Museum-Goers • AAM's Museums and America 2017 (in partnership with Wilkening Consulting) • US Census Bureau *Regular museum-goers visit multiple museums each year and responded to a survey about museum-goers. Casual museum-goers visit museums less often. © 2018 Wilkening Consulting, LLC Provide what they need for their children, throughout childhood 2 Exposure to different ideas, cultures, people Creativity Compassion, understanding, empathy Curiosity: Love of learning and exploration Hands-on, immersive, object-based, non-screen learning Sense that the world is a complicated, fascinating place Content that school doesn’t cover 1 COST MENTAL ENERGY TIME PHYSICAL ENERGY TRANSPORTATION Tackle logistical barriers of: $ So, make it easier to visit… logistically, but also by providing solutions to families As a result: 2 in 3 museum-going families stop visiting museums regularly* by middle school -2/3 1 in 5 families that visited at least one museum per year stop visiting museums entirely by middle school -1/5 And visiting museums is not perceived as a pleasurable outing by most parents. Additionally, as children grow up, visitation at museums plummets. But parents are stressed N O T A B I T R E L A X E D S O M E W H A T R E L A X E D R E L A X E D A N D R E A D Y F O R A N E W W E E K Children enjoy it Child learning Family time It’s fun Half of American families visit museums … about a quarter casually, a quarter regularly Families rely on museums Why? MUSEUM CASUAL VISITORS REGULAR VISITORS* Families, Their Needs, and Museums: A DATA STORY
Transcript of MUSEUM Why? MUSEUM - Wilkening Consulting · 2 in 3 museum-going families stop visiting museums...
MUSEUM-GOING PARENTS RELY ON MUSEUMS.
And if you focus on fulfi l l ing family needs first, you can actually deeply engage far more children (and their
families) with the content you share, delivering greater impact.
After all, museums excel at providing those needs, actually
making parenting easier.
Sources for this Data Story include:• 2016 and 2018 Wilkening Consulting broader population sampling• 2017 and 2018 Wilkening Consulting Annual Survey of Museum-Goers• 2018 results from Omaha Children’s Museum participation in the Annual Survey of Museum-Goers• AAM's Museums and America 2017 (in partnership with Wilkening Consulting)• US Census Bureau
*Regular museum-goers visit multiple museums each year and responded to a survey about museum-goers. Casual museum-goers visit museums less often.
© 2018 Wilkening Consulting, LLC
Provide what they need for their children, throughout childhood
2
Exposure to different ideas, cultures, people
Creativity
Compassion, understanding,
empathy
Curiosity: Love of learning and
exploration
Hands-on, immersive,
object-based, non-screen
learning
Sense that the world is a
complicated, fascinating
place
Content that school doesn’t
cover
1
COST
MENTAL ENERGY
TIME
PHYSICAL ENERGY
TRANSPORTATION
Tackle logistical barriers of:
$
So, make it easier to visit…
logistically, but also by providing solutions
to families
As a result:2 in 3 museum-going families stop visiting museums regularly*
by middle school-2/3
1 in 5 families that visited at least one museum per year stop visiting museums entirely by middle school
-1/5
And visiting museums is not perceived as a pleasurable outing by
most parents.
Additionally, as children grow up, visitation at museums plummets.
But parents are stressed
NO
T A
BI T R E L A X E D
S O M E W H A T R E L A X E D
R E L A X E D A N D R
E AD
Y F
OR
A N
EW
WE
EK
Children enjoy it
Child learning
Family time
It’s fun
Half of American families visit museums … about a quarter casually, a quarter regularly
Families rely on museums
Why?
M U S E U M
M U S E U M
M U S E U M
M U S E U M
M U S E U M
M U S E U M
M U S E U M
CASUALVISITORS
REGULARVISITORS*
Families, Their Needs, and Museums: A DATA STORY
