Museum Store Summer 2014

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This issue of Museum Store Magazine contains the MSA Annual Report and articles related to financial management, store operations and strategic management.

Transcript of Museum Store Summer 2014

  • FORECASTING REVENUE FOR YOUR ANNUAL BUDGET 16 MISSION DRIVEN PRODUCT DEVELOPMENT 30 SELECTING AN E-COMMERCE SOLUTION PROVIDER 36

    THE QUARTERLY PUBLICATION OF THE MUSEUM STORE ASSOCIATION SUMMER 2014

    MuseumStore

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  • 6 MUSEUM STORE

    FEATURES

    20 MSA Annual Report Review the activities of the past year at MSA including the financial picture. By MSA Staff

    24 Holiday Buyers Guide Browse our newest buyers guide for the latest in holiday merchandise. By April Miller

    30 Mission Driven Product Development Find out how one member turned an idea into a best selling product. By Chris Michel and Andrea Miller

    36 E-Commerce Solutions Learn about the variety of online platforms available to museum stores.By Marge D. Hansen

    40 2014 Conference & Expo Recap Relive or find out about the happenings in Houston.By Kathy Cisar

    DEPARTMENTS

    10 Letter from the President

    12 Letter from the Executive Director

    16 Question & Answer 18 Measuring Performance

    44 MSA Community

    46 Just for Vendors

    48 Member Story

    52 Book Review

    54 Ad Index

    On the Cover: MSA Director of Learning, Andrea Miller with daughter Tessa and

    friend playing WWII MONOPOLY. Photo: Paul Brokering

    $15

    Summer 2014 | Volume 42 | Issue 2

    MUSEUM STORE ASSOCIATION3773 E. Cherry Creek North Dr., Suite 755Denver, CO 80209Phone (303) 504-9223 Fax (303) 504-9585info@museumstoreassociation.org museumstoreassociation.org

    SKIES AMERICA PUBLISHING COMPANY

    GRAPHIC DESIGNER

    Meg Castillo

    EDITOR

    Samantha Edington

    MUSEUM STORE MAGAZINE ADVERTISING

    Mary Petillo (503) 726-4984Maryp@museumstoreassociation.org

    Diana Grossarth (503) 726-4986dgrossarth@museumstoreassociation.org

    PRODUCTION MANAGER

    Cindy Pike

    CIRCULATION

    Allen Nelson

    Museum Store magazine (ISSN 1040-6999) is published quarterly by the Museum Store Association. Museum Store Association and MSA are registered in the U.S. Patent and Trademark Office.

    Postmaster: Send address changes to Museum Store Association, 3773 E. Cherry Creek North Dr., Suite 755 Denver, CO 80209-3804

    2014 Museum Store Association Inc. All rights reserved. Except for the inclusion of brief quotations in a review, no part of this magazine may be reproduced or used in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from Museum Store Association. Opinions expressed by contributors are not necessarily those of the Museum Store Association. Printed in the USA.

    Knowledge Standards Key

    n COMMUNICATIONS

    n FINANCIAL MANAGEMENT

    n OPERATIONS

    n MERCHANDISE PLANNING

    n STRATEGIC MANAGEMENT

    n CUSTOMER RELATIONS

    n BUSINESS RELATIONS

    n HUMAN RESOURCES

    Museum Store MagazineNow available in the App StoreDownload today!

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    Become a Retailer

  • New Certificate ProgramDo you have a seat at the table?Are you an integral part of the planning team?Do your colleagues relate to you as an asset?Do you speak the language of your CFO and CEO?Is your store seen as an essential part of the visitor

    experience?

    The Certificate Program gives you the knowledge you need to ensure your continued career growth. With a flexible menu of coursework to meet your budget, schedule and interests, youll build your nonprofit retail toolbox and solidify your future in the nonprofit retail industry.

    New Individual MembershipWebinars, Live and Recorded Learning Sessions, Publications

    and Online ResourcesShopTalk and MSAProductShop Online AccessNetworking Events with Peers and VendorsMuseum Store MagazineMoney-Saving Programs & DiscountsWeekly MSA News BriefQuarterly Members-Only eNews

    The Individual Membership is yoursit goes wherever you go. It remains your resource for professional development in your field and offers tools to take with you on your career path.

    info@museumstoreassociation.org | (303) 504-9223 | museumstoreassociation.org 3733 E. Cherry Creek North Dr. | Suite 755 | Denver, CO 80209

    TAKE CONTROL OF YOUR FUTURE AND THE FUTURE OF YOUR STORE

    Sign up and start learning today!

    he Museum Store Association believes that your stores extend the experience that your institution strives to createinto the lives, homes and memories of your patrons. And that you are the key to creating a profitable and meaningful retail space that excites and inspires your customers.

    The new Museum Store Association Individual Membership and Certificate Program give you access to the knowledge, resources and community you need to create a thriving, revenue-producing store that supports the greater mission of your institutionand the greater mission of YOU!

    t

    30-Day Trial Membership Available

    HELP MSA HELP YOU! DONATE TODAY!

    ince 1955 the Museum Store Association has played an essential role in our industry by strengthening the profession and creating community. When strong communities like ours are challenged by difficult times, we pool our strengths and work together. Today is one of those times.

    Today MSA needs help from our supporters. Your donation, in any amount, will point MSA back toward financial sustainability. It is critical that all supporters and believers spread the word that the new MSA is worthy of everyones support. Without it the organization loses its renewed focus on you, your needs, your institutions and your chapters.

    It is critical that all supporters and believers spread the word about the new MSA. Without your support the organization loses its renewed focus on you, your needs, your institutions and your chapters.

    Why Support MSA Today?Today we have a new MSAwith new programs and a

    new culture of partnership.

    MSA products and services give you the business knowledge you need to articulate the value of your store and your professional contribution to the institution.

    MSA provides grassroots support to chapters that enables grassroots connections.

    MSA creates opportunities for members to connect and support each other both electronically and in person.

    MSA does the work to understand what museum store professionals need to do the best possible job in this age of intense competition.

    Please make a donation today atmuseumstoreassociation.org.

    Why support MSA?

  • New Certificate ProgramDo you have a seat at the table?Are you an integral part of the planning team?Do your colleagues relate to you as an asset?Do you speak the language of your CFO and CEO?Is your store seen as an essential part of the visitor

    experience?

    The Certificate Program gives you the knowledge you need to ensure your continued career growth. With a flexible menu of coursework to meet your budget, schedule and interests, youll build your nonprofit retail toolbox and solidify your future in the nonprofit retail industry.

    New Individual MembershipWebinars, Live and Recorded Learning Sessions, Publications

    and Online ResourcesShopTalk and MSAProductShop Online AccessNetworking Events with Peers and VendorsMuseum Store MagazineMoney-Saving Programs & DiscountsWeekly MSA News BriefQuarterly Members-Only eNews

    The Individual Membership is yoursit goes wherever you go. It remains your resource for professional development in your field and offers tools to take with you on your career path.

    info@museumstoreassociation.org | (303) 504-9223 | museumstoreassociation.org 3733 E. Cherry Creek North Dr. | Suite 755 | Denver, CO 80209

    TAKE CONTROL OF YOUR FUTURE AND THE FUTURE OF YOUR STORE

    Sign up and start learning today!

    he Museum Store Association believes that your stores extend the experience that your institution strives to createinto the lives, homes and memories of your patrons. And that you are the key to creating a profitable and meaningful retail space that excites and inspires your customers.

    The new Museum Store Association Individual Membership and Certificate Program give you access to the knowledge, resources and community you need to create a thriving, revenue-producing store that supports the greater mission of your institutionand the greater mission of YOU!

    t

    30-Day Trial Membership Available

    HELP MSA HELP YOU! DONATE TODAY!

    ince 1955 the Museum Store Association has played an e