MoMA Design Store Rennovation Proposal - Summer 16

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Transcript of MoMA Design Store Rennovation Proposal - Summer 16

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After solidifying itself as a top design outlet, The MoMA Design Store, 53rd street location, will undergo a

months-long renovation. The renovation, designed by UK-based architecture firm Lumsden Design in tandem with

Gensler Architects, will relaunch the store with an elevated new look. Architects from both Lumsden and Gensler

will design a new floorplan and layout for the store, creating a new light-filled space. The store will feature custom

design elements, including bespoke merchandising display systems, allowing flexability when showing the various

tech, style, kitchen, and home collections within the store, enhancing the store’s overall appearance and user

experience.

Camron PR began its partnership with the MoMA Design Store in May 2014 with the launch of Kickstarter x MoMA

timed to New York Design Week. Since then, Camron has worked alongside MoMA to create and execute several

successful events including the bi-annual press previews and launch events, among others, as well as worked to

build a dignified name for the brand in the American press

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MoMA Design Store

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1. Wall Street Journal Magazine “Tracked”- following a day in the life of Chay Costello or Emanuel Plat to direct

attention to the MoMA Design Store, or as a pair

2. Design-Milk’s ‘Friday Five’ with Chay Costello or Emanuel Platt

3. Wall Street Journal Online - 20 Questions with Emanuel Platt or Lumsden Design Director Callum Lumsden

4. The Cut’s “Best Bets” featuring the new renovation.

5. Time Out New York. “Best Shops on the Upper East Side” or “The Best Home Decor Shops in New York” from

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