Mus©e des Confluences

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Transcript of Mus©e des Confluences

  1. 1. Project II | Overview GRDS 353 | Project III | Bakkoush | W16 Andrew Wagenhals
  2. 2. 02 Table of Contents 002Project III | Table of Contents
  3. 3. 03003 01 Introduction Goals and Objectives 02 Identity Discovery Design Development Deploy 03 Program Discovery Design Development Deploy 04 Final Program Identity Program Project III | Table of Contents
  4. 4. 04 Introduction 004Project III | Introduction
  5. 5. 05005Project III | Introduction | Goals and Objectives Goals and Objectives The goals and objectives of this project are to redesign the identity for the Musee de Confluences (Lyon) typographically to suit the nature of its modern architecture. Just a typographic treatment. Attention to typographic details, expression and style. Use consistent typography for the Collateral material (Program/events/poster).
  6. 6. Identity 06Project III | Identity
  7. 7. 07Project III | Identity | Discovery | Mood Board
  8. 8. 08Project III | Identity | Design | Sketches
  9. 9. 09Project III | Identity | Development | Digitals confluences confluences confluences confluences confluences confluences confluences confluences confluences confluences confluences confluences
  10. 10. 010Project III | Identity | Development | Type Study Gotham Avenir next Futura Gill Sans Open Sans System Font Lato Helvetic Museo PT Sans Actual Aileron Mohave Modern Sans Gearus Serif Idealist Sans Aleo Prime Maven Pro Signika musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences musee des confluences Perpetua Geneva Roboto Condensed Tahoma Lucida Grande Monaco Lato Optima Verdana Microsoft Sans Serif
  11. 11. 011Project III | Identity | Development | Type Specimen Museo A a A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ) ( The quick brown fox jumps over the lazy dog Open Sans A a A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ) ( The quick brown fox jumps over the lazy dog
  12. 12. 012Project III | Identity | Development | Color Palette C= 12% M= 96% Y= 89% K= 03% #CF2D31 C= 00% M= 00% Y= 00% K= 88% #231F20
  13. 13. 013Project III | Identity | Deploy | Final Logotype Design Narrative The final execution of the Muse des Confluences aligns visually with the museums previous branding. The original concept as based of the structure of the museums architecture as well as its geographic location at the intersection of two rivers. This concept was strong and only needed refining. This execution utilizes open space within the logotype to create a opportunity for growth amongst facets. The space can easily be utilized for promote exhibits and feature imagery. Following the same angles feature in the buildings structure as well as the intersection of the two rivers lining the museum grounds, this logotype continues to meet the original concept. Museo was selected as the logotype typeface for its dynamic structure and legibility. To further connect the type treatment with the logotype structure, the serifs were dropped from the lower portions of the letter forms to create a smooth visual connection. Red was selected as the color for the main logotype as it connects with the city of Lyons tourism branding. Outside the museum is a large Only Lyon sign signifying the museum as a sit of major tourism. The museum is often criticized for not having a past so connecting it with the rich history of the city itself further promotes the museum.
  14. 14. 014 Program 014Project III | Program
  15. 15. 015Project III | Program | Discovery | Mood Board
  16. 16. 016Project III | Program | Design | Sketches | Cover
  17. 17. 017Project III | Program | Design | Sketches | Spreads
  18. 18. 018Project III | Program | Design | Sketches | Back
  19. 19. 019Project III | Program | Design | Sketches | Poster
  20. 20. 020Project III | Program | Development | Digitals | Front Cover
  21. 21. 021Project III | Program | Development | Digitals | Events Spread
  22. 22. 022Project III | Program | Development | Digitals | Events Spread
  23. 23. 023Project III | Program | Development | Digitals | Back Cover
  24. 24. 024Project III | Program | Development | Digitals | Poster
  25. 25. 025Project III | Program | Deploy | Covers Design Narrative The front and back covers of the 2016 even program align with the museum branding while utilizing white space to emphasize the museums contemporary style. The front cover uses full bleed to bring to attention the museum logo, current program year, two main focuses of the museum, and the museums unique architecture. The letter forms in les scienes and les societes are altered to form into one singular unit. The back of the cover features a reflection of the museums two main focuses, the combination mark for the Lyon tourism office, the museums address, the museums hours, and the three main questions the museum sheds light on through its exhibitions. The reflection signifies the reflection between science and society as the two coincide in harmony.
  26. 26. 026Project III | Program | Deploy | Spread Design Narrative The final program spread uses the brands degree system along with playful typographic technique to engage with museum guests. The three main event categories are identified by a dynamic CYMK color coding system. Permanent exhibitions are corporate red, temporary exhibitions are blue, and installations are yellow. The main titles fade into the background yet continue to distinguish the category. Each event contains a brief description, dates of which the event will be exhibited at the museum, and room numbers of which to locate the event. A main image of the museum exterior rests on the left page to connect guests directly with the space theyve entered and furthermore with the museum experience.
  27. 27. 027Project III | Program | Deploy | Poster Design Narrative The final poster design aligns directly with the museums multi-fact brand system. Sharing visual consistency with the overall booklet, the poster continues to expand on the brand experience. The poster utilizes full bleed with the museum exhibition features of science and society. These two focuses are the foundation of the museums exhibitions thus they take larger form on the poster itself. They fade into a soft grey as to not draw attention from the other aspects of the design. The museums three main questions they try to answer of who are we, where do we come from, and what do we do align with the brands 5 degree angle and pop in the corporate red to signify their importance. In unity with the museums two main focuses, these questions create an allusion of intersection that the museum concept is based on. Faded in the background is an image of the museum architecture. Its important to include this as the museums architecture was designed specifically in congruity with the branding itself and the geographic location of the museum along two conjoining rivers.
  28. 28. 028 Final Program 028Project III | Final Program
  29. 29. 029Project III | Final Program | Identity | Logotype Design Narrative The final execution of the Muse des Confluences aligns visually with the museums previous branding. The original concept as based of the structure of the museums architecture as well as its geographic location at the intersection of two rivers. This concept was strong and only needed refining. This execution utilizes open space within the logotype to create a opportunity for growth amongst facets. The space can easily be utilized for promote exhibits and feature imagery. Following the same angles feature in the buildings structure as well as the intersection of the two rivers lining the museum grounds, this logotype continues to meet the original concept. Museo was selected as the logotype typeface for its dynamic structure and legibility. To further connect the type treatment with the logotype structure, the serifs were dropped from the lower portions of the letter forms to create a smooth visual connection. Red was selected as the color for the main logotype as it connects with the city of Lyons tourism branding. Outside the museum is a large Only Lyon sign signifying the museum as a sit of major tourism. The museum is often criticized for not having a past so connecting it with the rich history of the city itself further promotes the museum.
  30. 30. 030Project III | Final Program | Program | Covers Design Narrative The front and back covers of the 2016 even program align with the museum branding while utilizing white space to emphasize the museums contemporary style. The front cover uses full bleed to bring to attention the museum logo, current program year, two main focuses of the museum, and the museums unique architecture. The letter forms in les scienes and les societes are altered to form into one singular unit. The back of the cover features a reflection of the museums two main focuses, the combination mark for the Lyon tourism office, the museums address, the museums hours, and the three main questions the museum sheds light on through its exhibitions. The reflection signifies the reflection between science and society as the two coincide in harmony.
  31. 31. 031Project III | Final Program | Program | Spread Design Narrative The final program spread uses the brands degree system along with playful typographic technique to engage with museum guests. The three main event categories are identified by a dynamic CYMK color coding system. Permanent exhibitions are corporate red, temporary exhibitions are