MTCS Visual Brand Guide V1-4 - Mississauga Culture · 1 colour versions 1.11 Tertiary Logo Lockup...
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Visual Identity Guidelines V 1.4 10-16-2015 Games Ontario Jeux de l’Ontario
Transcript of MTCS Visual Brand Guide V1-4 - Mississauga Culture · 1 colour versions 1.11 Tertiary Logo Lockup...
Visual Identity Guidelines
V 1.4 10-16-2015
GamesOntario
Jeux del’Ontario
0.1 Logo Suite 3
1.0 Graphic Elements
1.1 Trillium Icon 5
1.2 Trillium Icon – 1 colour versions 6
1.3 Primary Logo Lockup 7
1.4 Primary Logo Lockup – 8
1 colour versions
1.5 Primary Logo Lockup – 9
Spacial Rationale
1.6 Secondary Logo Lockup 10
(Small Type)
1.7 Secondary Logo Lockup 11
(Small Type) – 1 colour versions
1.8 Secondary Logo Lockup 12
(Small Type) – Spacial Rationale
1.9 Tertiary Logo Lockup (Stacked) 13
1.10 Tertiary Logo Lockup (Stacked) – 14
1 colour versions
1.11 Tertiary Logo Lockup 15
(Stacked) – Spacial Rationale
1.12 Clear Space
1.13 Clear Space – Icon 17
1.14 Clear Space – Primary Logo 18
1.15 Clear Space – Secondary Logo 19
1.16 Clear Space – Tertiary Logo 20
1.17 Logo Treatment Don’ts
1.18 Logo Treatment Don’ts 22
1.19 Typography & Colour
1.20 Typography 24
1.21 Colours 25
2.0 Logo Variations
2.1 Logo Variations – 27
Ontario Summer Games
2.2 Logo Variations – 28
Ontario Winter Games
2.3 Logo Variations – 29
Ontario 55+ Summer Games
2.4 Logo Variations – 30
Ontario 55+ Winter Games
2.5 Logo Variations – 31
Ontario ParaSport Games
2.6 Logo Variations (City/Year/Event) 32
3.0 Sample Applications
3.1 Event Tent 34
3.2 Stand Up Banner 35
3.3 T-Shirts 36
3.4 Buttons 37
3.5 Social Avatar 38
3.6 Medal 39
2
Games Ontario Visual Identity Guidelines
Table of Contents
The Games Ontario Logo suite
includes the following versions:
A. Primary Logo Lockup
B. Secondary Logo Lockup
(Small Type)
C. Tertiary Logo Lockup
(Stacked)
D. Trillium Icon
A.
B. C. D.
Jeux del’Ontario
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Games Ontario Visual Identity Guidelines
0.1 Logo Suite
GRAPHIC ELEMENTS 3
Games Ontario Visual Identity Guidelines
Section 1.0
Graphic Elements
Games Ontario Visual Identity Guidelines
1.1 Trillium Icon
GRAPHIC ELEMENTS 5
Games Ontario Visual Identity Guidelines
1.2 Trillium Icon – 1 colour versions
GRAPHIC ELEMENTS 6
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Games Ontario Visual Identity Guidelines
1.3 Primary Logo Lockup
GRAPHIC ELEMENTS 7
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Games Ontario Visual Identity Guidelines
1.4 Primary Logo Lockup – 1 colour versions
GRAPHIC ELEMENTS 8
Golden ratio
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5
5
6
6
5
5
5556
Large Type Version
1
23
45
6
Games Ontario Visual Identity Guidelines
1.5 Primary Logo Lockup – Spacial Rationale
GRAPHIC ELEMENTS 9
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Games Ontario Visual Identity Guidelines
1.6 Secondary Logo Lockup (Small Type)
GRAPHIC ELEMENTS 10
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Games Ontario Visual Identity Guidelines
1.7 Secondary Logo Lockup (Small Type) – 1 colour versions
GRAPHIC ELEMENTS 11
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6
6
6
67
7
6666
Golden ratio
1
23
45
6
Small Type Version
Games Ontario Visual Identity Guidelines
1.8 Secondary Logo Lockup (Small Type) – Spacial Rationale
GRAPHIC ELEMENTS 12
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Games Ontario Visual Identity Guidelines
1.9 Tertiary Logo Lockup (Stacked)
GRAPHIC ELEMENTS 13
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Games Ontario Visual Identity Guidelines
1.10 Tertiary Logo Lockup (Stacked) – 1 colour versions
GRAPHIC ELEMENTS 14
1
23
45
6Games OntarioJeux de l’Ontario
1
6
66
67
Golden ratioStacked Version
Games Ontario Visual Identity Guidelines
1.11 Tertiary Logo Lockup (Stacked) – Spacial Rationale
GRAPHIC ELEMENTS 15
Games Ontario
Visual Identity Guidelines
Clear Space
x
0.5x
0.5 x
To ensure that the Games
Ontario logo maintains distinct
from other graphic elements, a
clear space must always be
maintained around the logo. No
other graphic elements should
appear within this space.
Games Ontario Visual Identity Guidelines
1.13 Clear Space – Icon
GRAPHIC ELEMENTS - CLEAR SPACE 17
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x
0.5x
0.5 x 0.5 x
Games Ontario Visual Identity Guidelines
1.14 Clear Space – Primary Logo
GRAPHIC ELEMENTS - CLEAR SPACE 18
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x
0.5x
0.5 x 0.5 x
Games Ontario Visual Identity Guidelines
1.15 Clear Space – Secondary Logo (Small Type)
GRAPHIC ELEMENTS - CLEAR SPACE 19
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x
0.5x
0.5 x
Games Ontario Visual Identity Guidelines
1.16 Clear Space – Tertiary Logo Lockup (Stacked)
GRAPHIC ELEMENTS - CLEAR SPACE 20
Games Ontario
Visual Identity Guidelines
Logo Treatment Don’ts
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Ontario Jeux de
l’Ontario
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LOREM
IPSUM
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Do not allow the mark to becomeillegible on photographic background
Do not place logo on top of gradients or patterns
Do not use secondary colour palette for background colours
Do not place primary mark on top of a colour background
Do not rotate any graphic elements Ensure that logo is at a legible sizeDo not place elements within the Clear Space space
Do not distort the logo
Do not alter the positioning of any graphic elements
Do not outline any of the graphic elements
Do not use unapproved fontsDo not use unapproved colours
Games Ontario Visual Identity Guidelines
1.18 Logo Treatment Don’ts
22
Typography & Colour
Games Ontario
Visual Identity Guidelines
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Aa
Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Aa
Games OntarioLorem ipsum dolor amet
consectetur adipiscing
Fusce ullamcorper ullamcorper orci,
vel rhoncus ligula scelerisque in. Morbi
justo quam, luctus eget risus eget,
volutpat pharetra.*
*Fusce ullamcorper
The fonts for this brand are licensed on a per-user basis. Any Government of Ontario employee, partner or vendors modifying assets that leverage these fonts will need to purchase them at:
www.typography.com/fonts/gotham-rounded/overview/www.typography.com/fonts/gotham/overview/
HeadlineGotham Rounded Bold
Gotham Rounded Bold
Gotham Rounded Bold
Gotham Family (Book, Book Italic, Bold)
SubheadGotham Rounded Book
BodyGotham Book
LegalGotham Italic
Games Ontario Visual Identity Guidelines
1.20 Typography
GRAPHIC ELEMENTS – TYPOGRAPHY & COLOUR 24
To ensure correct reproduction
of printed materials, Pantone
Matching System (PMS) numbers
have been assigned to the
colours noted. Please refer to
the colour breakdown values
as listed in the colour chart.
The secondary colour palette
is only used within the Trillium
Icon to denote overlaping of
shapes. These colours are
not intended to be outside
of the Icon.
Primary Colour Palette
Secondary Colour Palette
CMYK100, 52, 0, 0RGB0, 99, 190HEX#0063be
Pantone
2935
Pantone
CMYK20, 97, 40, 58RGB113, 39, 61HEX#71273d
209Pantone
CMYK95, 0, 75, 65RGB0, 86, 67HEX#005844
7729Pantone
CMYK63, 62, 59, 94RGB42, 39, 35HEX#2a2723
Black
CMYK2, 100, 85, 6RGB204, 09, 47HEX#cc092f
Pantone
186
CMYK96, 2, 100, 12RGB0, 132, 68HEX#008444
Pantone
348
CMYK100, 52, 0, 0RGB0, 99, 190HEX#0063be
Pantone
2935
Games Ontario Visual Identity Guidelines
1.21 Colours
GRAPHIC ELEMENTS – TYPOGRAPHY & COLOUR 25
Games Ontario Visual Identity Guidelines
Section 2.0
Logo Variations
Jeuxd’été del’Ontario
OntarioSummerGames
Jeuxd’été del’Ontario
OntarioSummerGames
Ontario Summer GamesJeux d’été de l’Ontario
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Games Ontario Visual Identity Guidelines
2.1 Logo Variations – Ontario Summer Games
LOGO VARIATIONS 27
OntarioWinterGames
Jeuxd’hiver del’Ontario
Jeuxd’hiver del’Ontario
OntarioWinterGames
Ontario Winter GamesJeux d’hiver de l’Ontario
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Games Ontario Visual Identity Guidelines
2.2 Logo Variations – Ontario Winter Games
LOGO VARIATIONS 28
Ontario 55+Summer Games
Jeux d’été del’Ontario 55+
Ontario 55+ Summer GamesJeux d’été de l’Ontario 55+
Jeux d’été del’Ontario 55+
Ontario 55+Summer Games
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Games Ontario Visual Identity Guidelines
2.3 Logo Variations – Ontario 55+ Summer Games
LOGO VARIATIONS 29
Ontario 55+Winter Games
Jeux d’hiver del’Ontario 55+
Jeux d’hiver del’Ontario 55+
Ontario 55+Winter Games
Ontario 55+ Winter GamesJeux d’hiver de l’Ontario 55+
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Games Ontario Visual Identity Guidelines
2.4 Logo Variations – Ontario 55+ Winter Games
LOGO VARIATIONS 30
Ontario ParaSportGames
Jeux ParaSport del’Ontario
Jeux ParaSport del’Ontario
Ontario ParaSportGames
Ontario ParaSport GamesJeux ParaSport de l’Ontario
Secondary (Small Type)
The secondary lockup uses smaller type proportions relative to the Trillium icon.
Best utilized on large format applications. The smaller type allows for the icon to become more of a focal point.
Primary
The primary lockup is to be used in most scenarios.
See below for alternatives and their intended use.
Tertiary (Stacked)
The tertiary lockup is best utilized in extreme vertical formats and/or when place in a containing shape such as a square or circle.
Games Ontario Visual Identity Guidelines
2.5 Logo Variations – Ontario ParaSport Games
LOGO VARIATIONS 31
Ontario Summer Games
Jeux d’été de l’Ontario
Municipality20XX
Ontario 55+ Summer Games
Jeux d’été del’Ontario 55+
Municipality20XX
OntarioParaSport Games
Jeux ParaSportde l’Ontario
Municipality20XX
Games Ontario Visual Identity Guidelines
2.6 Logo Variations (City/Year/Event)
LOGO VARIATIONS 32
Games Ontario Visual Identity Guidelines
Section 3.0
Sample Applications
Sample application visuals are not actual designs. Use as design system reference only.
Games Ontario Visual Identity Guidelines
3.1 Event Tent
SAMPLE APPLICATIONS 34
Sample application visuals are not actual designs. Use as design system reference only.
Games OntarioJeux de l’Ontario
Games Ontario Visual Identity Guidelines
3.2 Stand Up Banner
SAMPLE APPLICATIONS 35
Sample application visuals are not actual designs. Use as design system reference only.
SAMPLE APPLICATIONS 36
Games Ontario Visual Identity Guidelines
3.3 T-Shirts
Sample application visuals are not actual designs. Use as design system reference only.
SAMPLE APPLICATIONS 37
Games Ontario Visual Identity Guidelines
3.4 Buttons
Sample application visuals are not actual designs. Use as design system reference only.
Games Ontario Visual Identity Guidelines
3.5 Social Avatar
SAMPLE APPLICATIONS 38
Sample application visuals are not actual designs. Use as design system reference only.
SAMPLE APPLICATIONS 39
Games Ontario Visual Identity Guidelines
3.6 Medals
Games OntarioJeux de l’Ontario
