7/29/2019 MSC525M Syllabus 2012-2013

1/15

Last Updated Term School Year

3 - 2 0 1 2 - 1 3

De La Salle University ManilaRVR College of Business

Decision Sciences and Innovation Department

COURSE SYLLABUS

COURSE SYLLABUSOPERATIONS MANAGEMENT : MSC 525M

Prerequisite : MANAGEMENT SCIENCE:Prerequisite to :Type of Course : CORE COURSEFaculty : TRISTAN H. MACAPANPANTerm/Time/Room : Term 3 SY 2012-13; M; 1800-2115

Course Description :MSC525M covers the scope and responsibilities of the operations management or value-creating function: planning, organizing and assembling of resources as well as the directing and

controlling of operations and activities in both the manufacturing and service organizations. Thecourse involves a discussion of strategic, operational, and tactical decisions in OM andintroduces the student to trends and recent development in this field. An online LearningManagement System, MOODLE will be a complementary medium of course materials, classinteraction and submission of deliverables.

Objectives/Values :MSC525M is designed to enable students to appreciate the importance of managing the

processes involved in converting and allocating resources in an organization and to relate thesignificance of the OM function with the other functional areas of business. The methodologiesto be employed in the course also aim to introduce students to the common OM relatedproblems, concerns and trends; and to develop among the students the managerial ability of

7/29/2019 MSC525M Syllabus 2012-2013

2/15

bl l i d d i i ki i th li ht f i lt ti il bl bj t t

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

corporate strategy?

Individual Activity:1. Discuss your expectations of

the course in class.2. View the video clips on

operations management in theCourse materials.

Post your thoughts on the folders inMoodle.

Class discussion

Discussion

2 Jan 21Operations Strategyand Decision Making

The Role OM inCorporate Strategy

Chapter 1 & 2 of TextbookPowerPoint LectureView PowerPoint presentations:02. Operations Strategy.

Reading No. 1Operations-based Strategy, by RobertH. Hayes and Davis M. Upton, CaliforniaManagement Review, 40(4), pp. 8-25.

Reading No. 2Time The Next Source of Competitive

Advantage by George Stalk, Jr. HarvardBusiness Review, pp. 41-51, July-

August 1998.

Guide Questions:1. What is the critical role-played by

7/29/2019 MSC525M Syllabus 2012-2013

3/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

strategy in the Course materials.

Post your thoughts on the folders inMoodle. Discussion

3 Jan 28

Product and ServiceDesign

Chapter 5 of Textbook

PowerPoint LectureView presentation3. Product Design03a. Product Innovation Process

Guide Questions:1. What are the important issues in

product development?2. What differentiates product

development for goods and forservices?

Assignment:Develop an innovative or an improvedproduct or service design. Determineprocess and technology to be used.Identify also the critical factors to ensure

its manufacturability or operationalization. (Deadline: Session8). Groups will present their report orallyduring Session 8 & 9. The formal report Assignment

7/29/2019 MSC525M Syllabus 2012-2013

4/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

4 Feb 04

Process Design andSelection

Chapter 7 of TextbookPowerPoint LectureView presentation04. Process Design and Selection

Guide Questions:1. How is the choice of process related

to the product life cycle?2. What are the key considerations inprocess and technology selection?3. How does product type, productvolume impact on the process choice?4. How do you fit process choice into thefirms competitive and operationsstrategy?

Case Discussion: Goodyear/PirelliRead the Case and visit the Goodyearand Pirelli websites. There are additionalmaterials in Course Materials. Analyzeand discuss the differences between thetwo tire-making processes and why eachfirm chose their processes.Post your analysis in the appropriate

Forum folder in Moodle. React to thediscussions of your classmates. .

Other activities:Vi th id li d i

Case Discussion

7/29/2019 MSC525M Syllabus 2012-2013

5/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

should influence the locationdecision of your company?

4. How are the location decision forservice operations andmanufacturing operations similarand how are they different?

5. How does a service layout affectperception of the service?

6. Why is capacity planningstrategically important?

Assignment:Review the current location and layout ofany of the following (Canteen, bank,supermarket, printing press, etc.).Develop feasible improvementproposals. (Deadline: Session 9).

Groups will present their report orallyduring Session 9. The formal report willbe uploaded to the appropriate

Assignment Folder.

Optional activities:View the video clips on facility planningin the Course materials.

Post your thoughts on the folders inMoodle.

Assignment

Discussion

7/29/2019 MSC525M Syllabus 2012-2013

6/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

techniques of management?2. How would you characterize yourcompanys job design strategy? Why is itthat strategy? What should its idealstrategy be?

Individual Activity/Assignment:Discuss and react to Reading No. 3

Submit your reaction paper to theAssignment folder in Moodle.

Optional activities:View the video clips on human resourcemanagement in the Course materials.

Post your thoughts on the folders inMoodle.

Reaction Paper

Discussion

7 Feb 25HOLIDAYQuality Management Chapters 6 & S6 of Textbook

PowerPoint LectureView presentation 06. QualityManagement.

Guide Questions:1. What are the critical factors to be

considered in implementing a TQMProgram under the Philippine

7/29/2019 MSC525M Syllabus 2012-2013

7/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

Case. Analyze and discuss the RitzCarlton Case. Post your analysis inthe appropriate Forum folder inMoodle. Be prepared to discuss withyour classmates your ideas

Optional activities:View the video clips on qualitymanagement in the Course materials.

Post your thoughts on the folders inMoodle.

Case Discussion

Discussion

8 Mar 04

Group Reports

Project Management

Group Reports on Product Design

Chap 3 of TextbookProject ManagementPowerPoint LectureView presentation 16. Project

Management

Reading No. 6: Why Good Projects FailAnyway by Nadim Matta & RonaldAshkenas, Harvard Business Review,Sept. 2003, 109-114.

7/29/2019 MSC525M Syllabus 2012-2013

8/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

Moodle.

Optional activities:View the video clips on projectmanagement in the Course materials.

Post your thoughts on the folders inMoodle.

Discussion

9 Mar 11Group Reports

Online: Supply ChainManagement

Group Reports on Facility Planning

Chapters 11 &S11 of TextbookPowerPoint LectureView presentation 07. Supply ChainManagement.

Reading No. 8The Eight Essential Supply ChainManagement Processes by Douglas M.Lambert, Supply Chain ManagementReview, September 2004, pp. 18-26.

Guide Questions:1. What organizational, structural,technological and cultural changes needto be done for an effective logisticssystem?2 What barriers need to be overcome

7/29/2019 MSC525M Syllabus 2012-2013

9/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

analysis in the appropriate Forum folderin Moodle.

Optional activities:View the video clips on supply chainmanagement in the Course materials.

Post your thoughts on the folders in

Moodle.

Case Discussion

Discussion

10 Mar 18

Production Planning &Control

1. AggregatePlanning

2. Scheduling

Chapter 13 & 15 of TextbookPowerPoint LectureView presentation 08. AggregateProduction Planning

Chapter 14 of textbook

PowerPoint LectureView presentation 09. Scheduling

Guide Questions:1. Critique the aggregate productionplanning strategies and determineapplicability under Philippinemanufacturing conditions?

2. Would these strategies also beapplicable for service organizations?3. How do scheduling activities differ forprojects, mass production, and process

ti ?

7/29/2019 MSC525M Syllabus 2012-2013

10/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

11. Materials Requirements Planning.

Guide Questions:1. What are the strengths and

limitations of the differentinventory models? What is mostapplicable in the Philippines?

2. Under what conditions wouldMRP I and MRP II be effectivelyimplemented under Philippinesetting?

Individual Activity/Assignment:Case Discussion: Analyze anddiscuss Ikons Attempt at MRP (p. 570of 8th ed., p. 595 of 9th ed.) Be prepared

to discuss with your classmates yourideas. You may wish to discuss yourthoughts in the appropriate Forum.

Optional activities:View the video clips on inventorymanagement and materials requirementsplanning in the Course materials.

Post your thoughts on the folders inMoodle.

Discussion

Case discussion

7/29/2019 MSC525M Syllabus 2012-2013

11/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

Mutual Insurance Company of Iowa (p.634 of 8th ed., p. 662 of 9th ed.) Postyour analysis in the appropriate Forumfolder in Moodle. Be prepared to discusswith your classmates your ideas.

Optional activities:View the video clips on JIT in the Course

materials.

Post your thoughts on the folders inMoodle.

Case Discussion

Discussion

13 To be Determined FIELD TRIP

Guide Question: Evaluate the facility

visited using the various conceptsand techniques learned in the course.1. Does it observe the best practices in

Operations Management?2. How can it improve? In what areas?

Submit a reaction paper in theappropriate assignment Folder.

Post any thoughts in Moodle.

Reaction Paper

Discussion

14 Apr 15 Final Examination is take home

7/29/2019 MSC525M Syllabus 2012-2013

12/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

REQUIREMENTS/ POLICIES

1. There will be one long exam (FINAL EXAM), which will seek to determinethe students attainment of the course objectives.

2. The exam will be a take-home and will be submitted in the FinalExamination folder in Moodle.

3. Please observe the deadline. No make-up examination will be given. Agrade of 60 will automatically be given for non-submission.

II. DELIVERABLES (45%)

Throughout the course, there are expected deliverables from the student in theform of participation in discussions on topics that will be assigned by theprofessor, reaction papers (lengthier formal submissions), assignments such asSimulation Exercises, group reports and term papers. These are spelled out foreach session and students are expected to comply on time. These are to besubmitted as instructed. For time-limited assignments, late submission will bepenalized by 5 points per day of delay. Details of each deliverable are as follows:

A. DISCUSSIONS (15%)Discussions of major topics and cases will be the main medium forclass interaction. Students are expected to participate in thediscussions called for by the instructor. Assessment of the qualityof a students contributions in the discussions is based on theDiscussions Rubric attached to this Syllabus. Student activity ismonitored and results of monitoring will form the basis for grading.

B. INDIVIDUAL CASE ANALYSES. REACTION PAPERS,ASSIGNMENTS and GROUP REPORTS (30%)

Group reports, individual case analyses, individual reaction papers,and exercises should be posted in the appropriate folders provided in

7/29/2019 MSC525M Syllabus 2012-2013

13/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

BASIS INEVALUATINGSTUDENTPERFORMANCE

Final ExamDiscussions

Case Analyses, Assignments & Reaction PapersTerm Paper

Class Participation / Attendance

GRADE EQUIVALENTS98 10095 9792 9489 9185 88Below 85

30%15%30%15%10%

4.03.53.02.52.01.5

TEXTBOOK andREFERENCES

TEXTBOOK:

Heizer, Jay and Render, Barry, Operations Management, LatestEdition (Prentice-Hall). (The text is available in bookstores in a Philippine reprintedition titled Principles of Operations Management.)

REFERENCES:

1. Tristan H. Macapanpan, MSC 525M COURSE MATERIALS: Soft copy of

other course materials (Powerpoint lectures, cases, readings, and videos)and hard copies of some readings

2. Barry Render & Jay Heizer, Operations Management, 9th edition, 2008(Prentice-Hall). Available in local reprint as General Principles in Operations Management.

7/29/2019 MSC525M Syllabus 2012-2013

14/15

Last Updated Term School Year

3 - 2 0 1 2 - 1 3

De La Salle University ManilaRVR College of Business

Decision Sciences and Innovation Department

COURSE SYLLABUS

The paper will be evaluated on the basis of the criteria, their weights and rating k eys in the table below.

Discussion Performance Guide

PerformanceLevel

Pts Behavior / Performance

Superior 100

Critical contribution: Asks provocative questions that extenddiscussion beyond the discussion topic/assigned readingsand/or makes insightful, critical (evaluative) comments.Contributes new information and/or insights and identifies thesource. Respectfully responds to others comments in athoughtful manner that tends to promote better understandingand insight into different perspectives.

Good 90

Exhibits good insights into and/or understanding of thediscussion topic/assigned readings. Regularly responds toclassmates comments. Comments extend beyond Average butless than Superior.

Average 80

Informational: Asks points of information, issues of clarificationrelated to the discussion topic/assigned readings. Reiteratesmaterials in the readings. Responds to all the discussionquestions

7/29/2019 MSC525M Syllabus 2012-2013

15/15

De La Salle University-Manila Decision Sciences and Innovation Department

College of Business

COURSE SYLLABUS

PAPER EVALUATION RUBRICThe paper will be evaluated on the basis of the criteria, their weights and rating keys in the table below.

THMacapanpan 13September 2006

RatingKey

CRITERIA / WEIGHTS

FOCUS30%

ORGANIZATION20%

UNDERSTANDING15%

SUPPORT25%

CONVENTIONS10%

100 - 98 Focused, purposeful &reflects insight

Powerfully organized Superior understanding ofsubject matter

Elaborate examples Few errors; sentencestructure and word

choice is varied

97 95 Focused on topic andincludes related ideas

Logical progression ofideas

Mature understanding Specific details Some variations insentence structure and

word choice

94 92 Focused on topic andincludes few, if any,

loosely related ideas

Transitional devicesstrengthen organization

Commonplaceunderstanding

Support is looselydeveloped and lacks

specificity

Occasional errorsincluding word choices

91 89 Focused but maycontain ideas that areloosely connected to

the topic

Lacks logicalprogression of ideas

Partial / limitedunderstanding

Development of supportis uneven

General conventionsare used

85 88 Addresses topic butloses focus due to

inclusion of extraneousideas

Includes a beginning,middle, and end, but

these elements are brief

Some misunderstanding Development of supportis erratic andnonspecific

Some errors in basicconventions but

common words arespelled correctly

84 80 Addresses topic in very

superficial way

Has organizational

pattern but lacksclosure orcompleteness

Obvious

misunderstanding

Little, if any,

development of thesupporting ideas;support consists of

generalizations

Many errors in basic

conventions butcommon words arespelled correctly;

75 - 79 Tries to address topic Has unclear organizational pattern

Confusion with anothersubject matter

Erroneous support orexamples

Blatant errors inconventions including

misspelling of commonwords

Below 75 Does not address topic No organizationalpattern

No understanding at all No support Obvious unfamiliaritywith English.