Mrkting Research

7/31/2019 Mrkting Research

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True/False

Question

Use of data analysis programme is the analysis strategy .

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer

Question

District Gazetteer Giving the information about population, public enterprises, development etc. is an

example of :-

Correct AnswerGovernment Publications

Your Answer

Government Publications

Select The Blank

Question

Taking the responses on which political party will win the upcoming election is known as ________.

Correct Answer

Opinion Poll

Your Answer

Opinion Poll

True/False

Question

When target respondents are intercepted and shopping areas, it is called Mall Intercept.

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Spontaneous response from respondent is possible in :-

Correct Answer

Free response questions , Probing questions , Unstructured questions

Your Answer

Free response questions , Unstructured questions


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Question

In Report writing, letter of transmission indicates :-

Correct Answer

To whom the report is submitted, reason for research and official authorization

Your Answer

To whom the report is submitted, reason for research and official authorization


Question

Scale Intervals can be used for

Correct Answer

AgeYour Answer

Family life style


Question

The test which consists of a series of pictures about which the subject is asked to tell a story is called :-

Correct Answer

Thematic Apperception Test

Your Answer

Thematic Apperception Test

True/False

Question

Descriptive research is a type of conclusive research.

Correct Answer

True

Your Answer

True

True/False

Question

Balance Sheet is an internal unpublished data.

Correct Answer

False

Your Answer

False


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Question

Transcribing data is involved :-

Correct Answer

Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to

magnetic tapes or directly into computers

Your Answer

Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to

magnetic tapes or directly into computers

Select The Blank

Question

In conjoint analysis it may be difficult to ascribe or describe ________ for certain products.Correct Answer

Attributes

Your Answer

Attributes


Question

Which is the institution specialising in Pharma Research?

Correct Answer

Central Drug Research Institute, Lucknow

Your Answer

Central Drug Research Institute, Lucknow

Select The Blank

Question

________represents a close ended question.

Correct Answer

Scales

Your Answer

Probing

Select The Blank

Question

Interpretation of results is highly subjective in ________.

Correct Answer

Projective techniques


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Your Answer



Question

Stimulated Test Marketing can be used in :-

Correct Answer

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Your Answer

Product Concept testing , Pilot study before National launch

Select The Blank

Question

In online surveys,________ works like focus groups.

Correct Answer

Chat sessions

Your Answer

Downloadable interactive surveys

True/False

Question

Technical jargon should be used when unavoidable.Correct Answer

True

Your Answer

True


Question

Which publications can be used for research on automobile industry?

Correct Answer

Auto spark , Automobile Reporter , Auto Age

Your Answer

Auto spark , Auto Age


Question

Cluster analysis is used in :-

Correct Answer

Market segment , Understanding buyer behavior , Selecting test markets for various marketing


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strategies

Your Answer

Selecting test markets for various marketing strategies , Market segment , Understanding buyer

behavior

True/False

Question

Range is the simplest measure of calculation of mean.

Correct Answer

False

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Automotive Research Association Of India

Pune

Mumbai

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.

New Delhi

New Delhi


Question

Descriptors describing the selection criteria of the individuals needed for the study are known as:

Correct Answer

Respondent Descriptors

Your Answer

Respondent Descriptors

True/False

Question


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In data interpretation, cross tabulation is the distribution of one variables.

Correct Answer

False

Your Answer

False


Question

Ethical issues to be observed while writing a report are :-

Correct Answer

No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda ,

Complete confidentiality and secrecy of data

Your AnswerNo deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank

Question

In two mode, two way data of MDS, the products can be compared on the basis of ________ .

Correct Answer

Objective and perceived attributes

Your Answer

Objective and perceived attributes


Question

Utilities of conjoint analysis are arrived through :-

Correct Answer

Iterative technique

Your Answer

Iterative technique


Question

Semantic Differential Scale can be used for :-

Correct Answer

Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new

software

Your Answer

Rating the Program Jassi Jaisi Koi Nahin , Rating the service at Hotel Taj , Rating the success of a new

software


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Match The Following

Question

Correct Answer

Your Answer

Getting the feel of possibility of a candidate winning in an election

Telephonic

Observation

Exploring the conversion rate at a retail outlet

Observation

Telephonic

Getting the feedback of demonstration of a food processor

Experimental

Direct interviews

Getting the responses from experts regarding a new chemical

Postal Survey

Questionnaire method


Question

Validation is fundamental step in research because :-

Correct Answer

It ensures that data has accurately measured

Your Answer

It ensures that data has accurately measured


Question

Ethics in Marketing Research underline the three basic responsibilities that includes :-

Correct Answer

Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards

the client

Your Answer

Responsibility towards the research process , Responsibility towards the respondent , Responsibility

towards the client


Question

Which of the following are the research obligations to the client?

Correct Answer


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Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and

aiding clients application

Your Answer

Honest and clear reporting , Briefing regarding study limitation

Select The Blank

Question

In absence of proper________ the market research becomes a data collection exercise.

Correct Answer

Problem Definition

Your Answer

Problem Definition


Question

The objective of Questionnaire design is to seek consistency with :-

Correct Answer

Method of data collection , Research objective , Respondents willingness t o answer questions on the

subject

Your Answer

Research objective , Respondents willingness to answer questions on the subject

True/False

Question

The popularity of Likert scale is due to its ease of construction and administration.

Correct Answer

True

Your Answer

True

True/False

Question

Likert Scale is relatively easy to construct and administer.

Correct Answer

True

Your Answer

True


Question


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Which publications can be refered for the research on Cotton & Textile Industry?

Correct Answer

Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Your Answer

Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Question

What is the source of information to know the technical details of norms for using construction

chemicals?

Correct Answer

Indian Concrete Journal

Your AnswerChemical Manufacturers Directory

Select The Blank

Question

Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.

Correct Answer

Relative peakedness

Your Answer

Relative peakedness


Question

Ultra violet ink is used to disguise customer coding. This activity is :-

Correct Answer

A disapproved method

Your Answer

To protect the identity of the respondent


Question

A process of recognizing and noting people is known as :-

Correct Answer

Direct Observation Method

Your Answer

Direct Observation Method


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Select The Blank

Question

Pie chart is a round chart divided into sections denoting ________ associated with each value.

Correct Answer

percentage

Your Answer

percentage

Select The Blank

Question

In MDS the impact of pricing can be studied for the comparison of ________.

Correct Answer

Spatial mapsYour Answer

Spatial maps


Question

Report presentation methodology deals with :-

Correct Answer

Research design, technique employees and justification

Your Answer



Question

Online survey methods include :-

Correct Answer

Email survey , HTML survey , Downloadable interactive surveys

Your Answer

Email survey , Downloadable interactive surveys

True/False

Question

The person conducting pharma research should be well qualified so that not to waste Doctors time.

Correct Answer

True

Your Answer

True


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Select The Blank

Question

Data cleaning is done through extensive checks for________.

Correct Answer

Consistency and treatment of missing responses

Your Answer

Consistency and treatment of missing responses


Question

Ethical issues to be observed while writing a report are :-

Correct Answer

No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda ,Complete confidentiality and secrecy of data

Your Answer

Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems

should be designed to suit hidden agenda


Question

What are the advantages of Secondary Data?

Correct Answer

Easy Accessibility , Economy , A basis for further research

Your Answer



Question

Checklists are useful for :-

Correct Answer

Factual data

Your Answer

Factual data


Question

Evaluating the question content is the :-

Correct Answer

4th step


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Your Answer

3rd step


Question

Multidimensional scaling consist of :-

Correct Answer

Attribute data , Non attribute data , Similarity and preference

Your Answer

Attribute data , Non attribute data , Similarity and preference


Question

A Questionnaire :-

Correct Answer

Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and

recording data

Your Answer


recording data

Select The BlankQuestion

________are used for National Panel Studies.

Correct Answer

Quota controls

Your Answer

Quota controls


Question

The objectives of marketing research are

Correct Answer

To understand the consumer needs and wants , To explore the new markets , To analyze the

competitors

Your Answer

To understand the consumer needs and wants , To explore the new markets , To analyze the

competitors


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Question

The long form of IMRB is :-

Correct Answer

Indian Market Research Bureau

Your Answer

Indian Market Research Bureau

True/False

Question

Determining the Questionnaire structure is the first step of process of Questionnaire design.

Correct Answer

FalseYour Answer

False

True/False

Question

Brand image building is not important in case of industrial product for quality.

Correct Answer

False

Your Answer

False


Question

Economic indicators in survey method of sales forecasting are :-

Correct Answer

Leading , Co-incident , Lagging

Your Answer

Leading , Co-incident , Lagging


Question

A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is

known as :-

Correct Answer

Factor analysis

Your Answer

Factor analysis


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True/False

Question

Rural SEC Grid is based on Education and Monthly Household Income

Correct Answer

False

Your Answer

False

Select The Blank

Question

Factor analysis is based on linear relationship through which ________ is derived.

Correct Answer

Factor loadingYour Answer

Factor loading


Question

District Gazetteer Giving the information about population, public enterprises, development etc. is an

example of :-

Correct Answer


Your Answer


Select The Blank

Question

The responsibility of a client towards a research firm include ________.

Correct Answer

Disclosure of relevant proprietary data

Your Answer

Disclosure of relevant proprietary data


Question

In Delphi method experts or knowledgeable people are invited to give their forecast :-

Correct Answer

Without giving reasons

Your Answer



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Select The Blank

Question

Data interpretation requires ________ and logical skills.

Correct Answer

Qualitative

Your Answer

Quantitative

Select The Blank

Question

Interpretation of results is highly subjective in ________.

Correct Answer

Projective techniquesYour Answer



Question

Short range forecast is done for the duration of :-

Correct Answer

Upto 1 year

Your Answer

Upto 1 year

Select The Blank

Question

In MDS the impact of pricing can be studied for the comparison of ________.

Correct Answer

Spatial maps

Your Answer

Spatial maps


Question

Cluster analysis is used in :-

Correct Answer


strategies

Your Answer


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strategies

Select The Blank

Question

The ________ uses a cartoon format in which one of the characters is represented as saying something.

Correct Answer

Roseinweig test

Your Answer

Roseinweig test


Question

Pretesting of Questionnaire includes testing of :-

Correct Answer

Question content , Time taken to answer questions , Categorisation

Your Answer

Question content , Time taken to answer questions , Categorisation


Question

The respondents in the research of Pharma companies are :-Correct Answer

Doctors , Patients , Pharmacists

Your Answer

Doctors , Patients , Pharmacists


Question

Top of mind recall is observed in :-

Correct Answer

Attitude Research

Your Answer

Attitude Research

True/False

Question

In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of

some criterion.

Correct Answer


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False

Your Answer

False

Select The Blank

Question

________ is the final step of data acquisition plan.

Correct Answer

Data Collection

Your Answer

Data Collection

Match The Following

Question

Correct Answer

Your Answer

Post launch research

Usage and attitude

Usage and attitude

Target respondents

Doctors

Dealers

Sampling procedure

Area sampling

Area sampling

Pre launch research

Clinical trials and formulations

Clinical trials and formulations

True/False

Question

Sample size tends to be inversely proportional to cost of sampling.

Correct Answer

True

Your Answer

True

Select The Blank

Question

________ can be used for the diagrammatic rating scale.


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Correct Answer

Pictures

Your Answer

Pictures

True/False

Question

The technique in which respondents are provided with incomplete sentences which they can complete as

they choose to do so, is known as Construction technique.

Correct Answer

False

Your Answer

False


Question

While formulating the research purpose the following points should be taken into consideration :-

Correct Answer

What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the

research?

Your Answer

What is the cost of the research? , What are the problems or opportunities? , Who are the users of the

research?

True/False

Question

Balance Sheet is an internal unpublished data.

Correct Answer

False

Your Answer

False


Question

A list of population members used to obtain a sample is known as the:-

Correct Answer

Sampling frame

Your Answer

Sampling frame


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True/False

Question

In data interpretation, cross tabulation is the distribution of one variables.

Correct Answer

False

Your Answer

False


Question

Sales forecast helps to decide the :-

Correct Answer

Purchase of inventoryYour Answer

Market potential


Question

A good Research Design should ensure that the data is gathered :-

Correct Answer

Accurately , Timely , Economically

Your Answer


True/False

Question

In regression analysis, dependent variables can be expressed as a linear function of impendent

variables.

Correct Answer

True

Your Answer

True


Question

The conjoint analysis helps to enable companys to : -

Correct Answer

Conduct brand swot analysis

Your Answer

Conduct brand swot analysis


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True/False

Question

In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer

True

Your Answer

True

Select The Blank

Question

In industrial product research, newer raw materials are studied for ________ and functional advantages.

Correct Answer

PricingYour Answer

Pricing


Question

What is Executive Report?

Correct Answer

Report for decision makers

Your Answer

Report for decision makers

Match The Following

Question

Correct Answer

Your Answer

Automotive Research Association Of India

Pune

Pune

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.


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New Delhi

New Delhi


Question

Issues which a Doctors seeks regarding a product are :-

Correct Answer

Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug

concentration in the body

Your Answer

Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug

concentration in the body

Select The Blank

Question

Market Research is a ________ industry in India.

Correct Answer

Growing

Your Answer

Growing

Select The BlankQuestion

Position Bias is a possibility in ________Questions.

Correct Answer

Multiple choice

Your Answer

Checklist


Question

Verbalization of Attitude is known as :-

Correct Answer

Opinion

Your Answer

Response

Select The Blank

Question

Respondents imagination is tes ted in ________.


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Correct Answer

Rorschach Test

Your Answer

Rorschach Test


Question

In the Internet era, qualitative research is possible through :-

Correct Answer

Chat sessions

Your Answer

Chat sessions


Question

The responses for the education of a respondent can include

Correct Answer

Not disclosed , I lliterate , Literate without formal schooling

Your Answer


Multiple Choice Multiple AnswerQuestion

Constant Sum Scale can be used for :-

Correct Answer

How different household would spend a fixed amount in a month , How different household would spend

a fixed amount on entertainment , How different respondents spend their Sunday

Your Answer

How different households would spend their monthly income , How different household would spend a

fixed amount in a month , How different household would spend a fixed amount on entertainment


Question

Which scale can be best used for rural surveys?

Correct Answer

Diagrammatic Rating Scale

Your Answer



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Question

In cluster technique when the difference in rating of each attribute is added, this method is called as :-

Correct Answer

Single linkage

Your Answer

Average linkage


Question

Barometric methods of sales forecasting are :-

Correct Answer

Historical analogy , Product like cycle concept , Survey methodsYour Answer

Historical analogy , Product like cycle concept , Survey methods


Question

In data analysis, cross tabulation shows the relationship between :-

Correct Answer

Two or more variables

Your Answer

Two or more variables


Question

In simple regression Yc = a +byz where :-

Correct Answer

Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in

sales per unit changes in advertising expenditure

Your Answer

a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising

expenditure

True/False

Question

In conjoint analysis ranking involves complex trade offs.

Correct Answer

True


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Your Answer

True

Select The Blank

Question

________ is the determinant of how people act.

Correct Answer

Knowledge

Your Answer

Opinion

Select The Blank

Question

The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.

Correct Answer

State Re-organization Commission

Your Answer

State Re-organization Commission

True/False

Question

Most of the organizations hire outside agencies to carry out extensive research.Correct Answer

True

Your Answer

True

Select The Blank

Question

Bibliography contains ________.

Correct Answer

Information of references and secondary data

Your Answer

Information of references and secondary data


Question

Diagnostic methods of sales forecasting are :-

Correct Answer

Delphi method , Munshi Forecasts , Last Horse method


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Your Answer

Munshi Forecasts , Last Horse method , Delphi method


Question

Identify the Close ended question type :-

Correct Answer

Scales

Your Answer

Probing questions


Question

Which scale uses numbers as labels only?

Correct Answer

Nominal Scale

Your Answer

Nominal Scale


Question

The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-Correct Answer

Ordinal Scale

Your Answer

Ordinal Scale

Match The Following

Question

Correct Answer

Your Answer

Cluster Analysis

Relatively homogeneous group

Relatively homogeneous group

Regression analysis

Relationship between given variable and no. of other variables

Relationship between given variable and no. of other variables

Cojoint analysis

Optimum product design application

Optimum product design application


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Factor Analysis

A class of procedures for data reduction and summarization

A class of procedures for data reduction and summarization

True/False

Question

Question phrasing and structure are eliminated in Semantic differential scale.

Correct Answer

True

Your Answer

True


Question

A Questionnaire :-

Correct Answer


recording data

Your Answer


recording data

True/False

Question

In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and

irregular.

Correct Answer

False

Your Answer

True

Select The Blank

Question

In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer

Minimum

Your Answer

Minimum


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Select The Blank

Question

Informal interview is a ________ format of data collection.

Correct Answer

Unstructured

Your Answer

Unstructured


Question

Specialized techniques of Market Research include :-

Correct Answer

National Readership survey , Forced Exposure test , Consumer PanelsYour Answer

National Readership survey , Forced Exposure test , Consumer Panels


Question

This question is based on the case study of RESEARCH ON CONSUMER PRODUCTS. What are the

highlights of the study?

Correct Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status

of consumer was to be found , Company wanted to manufacture watches

Your Answer

Competition from major players well entrenched in the market , Inferences about socio-economic status

of consumer was to be found , Company wanted to manufacture watches


Question

Mean or average value is used to estimate when data have been collected using :-

Correct Answer

Interval or ratio scale

Your Answer

Interval or ratio scale

Match The Following

Question

Correct Answer

Your Answer

Ranking


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Several alternatives compared with each other at same time

Several alternatives compared with each other at same time

Scaling technique

Quantify a qualitative data

Projective technique

Double barreled questions

Several responses at once

Several responses at once

Checklist

Check one or more of the responses listed for answers

Check one or more of the responses listed for answers

Multiple Choice Single AnswerQuestion

The unit about which information is collected for analysis is called:-

Correct Answer

Element

Your Answer

Element

True/False

Question

In exploratory research, the sample is very large and represents a class.

Correct Answer

False

Your Answer

False

True/False

Question

Data published by the audit bureau of circulation is an external published data.

Correct Answer

True

Your Answer

True

Select The Blank

Question

The clients or organization should do the comparison of defined research problem with ________.

Correct Answer


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Other problems that need to be studied

Your Answer

Budget


Question

Adhoc methods for determining Sample size are :-

Correct Answer

Rules of thumb , Budget constraint , Comparable studies

Your Answer

Rules of thumb , Budget constraint , Comparable studies


Question

A good Research Design should ensure that the data is gathered :-

Correct Answer


Your Answer

Accurately , Timely

True/False

QuestionA Specific change in lifestyle is indicated through Demography

Correct Answer

False

Your Answer

False


Question

What are the advantages of Secondary Data?

Correct Answer


Your Answer


True/False

Question

The starting point of the semantic differential scale is neutral.

Correct Answer


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False

Your Answer

False


Question

Diagrammatic Rating scale is best used for :-

Correct Answer

Rural Respondents , Children , I lliterate Respondents

Your Answer

Children , I lliterate Respondents

Select The Blank

Question

The ________ uses a cartoon format in which one of the characters is represented as saying something.

Correct Answer

Roseinweig test

Your Answer

Roseinweig test

Select The Blank

QuestionSearching & Developing Alternatives is done in ________.

Correct Answer

Exploratory Research

Your Answer

Conclusive Research

True/False

Question

Attitudes are measured through scaling and projective techniques.

Correct Answer

True

Your Answer

True


Question

Clarity of questions and instructions for filling the form is essential in :-

Correct Answer


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Mail survey

Your Answer

Mail survey


Question

What is the publication Report?

Correct Answer

A Report with style, content according to the magazine and journals.

Your Answer

A Report with style, content according to the magazine and journals.

True/False

Question

Ratio scale does not have a zero point.

Correct Answer

False

Your Answer

False

Select The Blank

Question ________ is the final step of data acquisition plan.

Correct Answer

Data Collection

Your Answer

Data Collection

Select The Blank

Question

________must cover all possible contingencies.

Correct Answer

Branching questions

Your Answer

Branching questions


Question

Ultra violet ink is used to disguise customer coding. This activity is :-

Correct Answer


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A disapproved method

Your Answer

To protect the identity of the respondent


Question

This question is based on the case study of REVIVAL OF THREE STAR HOTEL. The Hotel was

experiencing a decline in business. The Management decided to attract business executives as :-

Correct Answer

There was a decline in occupancy in the hotel

Your Answer

There was a decline in occupancy in the hotel

Select The Blank

Question

A specific change in lifestyle is indicated by ________

Correct Answer

Psychographics

Your Answer

Socio-economic class

Match The FollowingQuestion

Correct Answer

Your Answer

Mother-tongue

Assamese

Assamese

Food habits

Demographic

Demographic

Town Classification

Metro

Metro

Household Structure

Joint family

Village


Question


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Market Research involves

Correct Answer

Collection and Analysis of Data

Your Answer

Collection and Analysis of Data

True/False

Question

Protection against unqualified researchers is a responsibility of the client.

Correct Answer

False

Your Answer

False


Question

Dichotomous form of questions can be observed in :-

Correct Answer

Branching questions , Qualifying questions , Opening questions

Your Answer

Branching questions , Qualifying questions , Opening questions


Question

Ethics in Marketing Research underline the three basic responsibilities that includes :-

Correct Answer

Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the

researcher

Your Answer

Responsibility towards the research process , Responsibility towards the respondent , Responsibility

towards the client

True/False

Question

Question phrasing and structure are eliminated in Semantic differential scale.

Correct Answer

True

Your Answer

True


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Question

For logical concrete and helpful interpretation which things are the most important?

Correct Answer

Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed ,

Objective and fundamental principal should always be dealt first

Your Answer

Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed ,

Objective and fundamental principal should always be dealt first


Question

A questionnaire can be filled through different means like :-Correct Answer

Observation , Personal interview , Telephone interview

Your Answer

Observation , Personal interview , Telephone interview

True/False

Question

Likert Scale is relatively easy to construct and administer.

Correct Answer

True

Your Answer

True

True/False

Question

Telephonic surveys can be used to identify the acceptability of the food processor after demonstration.

Correct Answer

False

Your Answer

True

Select The Blank

Question

________ is the determinant of how people act.

Correct Answer

Knowledge


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Your Answer

Opinion


Question

Vendor evaluation has to be done to select best vendor for :-

Correct Answer

Price , Reliability , Credit

Your Answer

Reliability , Credit , Longer relationship


Question

Where the Railways, Research, Designs & Standards Organisation is based?

Correct Answer

Lucknow

Your Answer

Lucknow

True/False

Question

Regression an alysis can be used in sales forecasting to measure the relationship between companyssales and other economic variables.

Correct Answer

True

Your Answer

True


Question

The unit about which information is collected for analysis is called:-

Correct Answer

Element

Your Answer

Respondent


Question

Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer


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Sequential threshold , Parallel threshold , Optimizing partitioning

Your Answer

Parallel threshold , Optimizing partitioning


Question

What is the first step in the Research Design Process?

Correct Answer

Problem Identification

Your Answer

Problem Identification

Select The Blank

Question

In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer

Minimum

Your Answer

Average

True/False

QuestionTechnical jargon should be used when unavoidable.

Correct Answer

True

Your Answer

False


Question

Industrial product research was earlier restricted to :-

Correct Answer

Demand Forecasting

Your Answer

Demand Forecasting


Question

Which scale can be best used for rural surveys?

Correct Answer


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Your Answer


Select The Blank

Question

In ________ forecast, he collects all information in his mind and based on his vast experience he makes

forecast.

Correct Answer

Munshi

Your Answer

Munshi


Question

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a

prespecified threshold value from centre is known as :-

Correct Answer

Segmental threshold method

Your Answer

Segmental threshold method

True/False

Question

Sales quotas are set before estimation of market potential and sales territories.

Correct Answer

False

Your Answer

False

Select The Blank

Question

________ type of question allow response in affirmative or negative.

Correct Answer

Dichotomous

Your Answer

Dichotomous

True/False

Question


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A Show card is the identity of the researcher conducting the interview

Correct Answer

False

Your Answer

False


Question

Stimulated Test Marketing can be used in :-

Correct Answer


Your Answer



Question

In resources for marketing research skilled staff plays an important role in :-

Correct Answer

Timely completion of research , Maintaining data , Dealing with different situation and problems

Your Answer

Dealing with different situation and problems , Timely completion of research , Defining major problems


Question

The responses for the education of a respondent can include

Correct Answer


Your Answer

Illiterate , Literate without formal schooling , Student

Select The Blank

Question

________ research describes some aspects of market characteristics.

Correct Answer

Descriptive

Your Answer

Causal


Question


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In pre launch research of Pharmaceutical products, it is conducted for

Correct Answer

Clinical trials under controlled parameters for efficiency and side effects

Your Answer

Clinical trials under controlled parameters for efficiency and side effects

Select The Blank

Question

Searching & Developing Alternatives is done in ________.

Correct Answer


Your Answer



Question

Market & Sales Analysis helps management in :-

Correct Answer

Developing companys sales plan (short and long term) , Setti ng standards of sales performance ,

Estimating total sales force needed in future

Your Answer

Developing companys sales plan (short and long term) , Setting standards of sales performance ,

Estimating total sales force needed in future

True/False

Question

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

Correct Answer

False

Your Answer

False


Question

Report presentation methodology deals with :-

Correct Answer


Your Answer



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True/False

Question

Factor loading is the correlation between a factor and a variable in a factor analysis.

Correct Answer

True

Your Answer

True

Select The Blank

Question


Correct Answer

ScalesYour Answer

Scales


Question

While determining the interviewing process, the researcher is confronted with :-

Correct Answer

Ascertaining the communication media

Your Answer

Issue of content of the question


Question

Which of the following are the types of Sales and Market Research?

Correct Answer

Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Your Answer

Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The Blank

Question

Spontaneous responses are obtained in ________ questions.

Correct Answer

Open ended

Your Answer

Open ended


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Match The Following

Question

Correct Answer

Your Answer

Wording of the question

Step 5

Step 1

Question response format

Step 4

Step 3

Typography

Step 7

Step 4

Interviewing process

Step2

Step2

Select The Blank

Question

________ are the internalized factors that cause people to behave the way they do.

Correct Answer

Motives

Your Answer

Motives


Question

Projective techniques draw inferences about :-

Correct Answer

Personality structure , Marketing situation , Deep seated biases

Your Answer

Personality structure , Deep seated biases


Question Which publications can be refered for the research on Cotton & Textile Industry?

Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin

Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Question Diagrammatic Rating scale is best used for :-


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Correct Answer Rural Respondents , Children , I lliterate Respondents

Your Answer Rural Respondents , Children , Illiterate Respondents

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical

and irregular.

Correct Answer False

Your Answer True

True/False

Question In data interpretation, cross tabulation is the distribution of one variables.


Your Answer False

True/False

Question Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True


Question In resources for marketing research skilled staff plays an important role in :-

Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research

Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research


Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze

the competitors

Your Answer To understand the consumer needs and wants , To explore the new markets , To analyzethe competitors

True/False

Question Quota controls are used for National Panel Studies.

Correct Answer True

Your Answer True


Question What is ment by the value of Research Information?


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Correct Answer Cost Benefit Analysis of the data

Your Answer How valuable the data is for the client


Question A multivariate technique which attempts to ascertain the relation between a given variable & a

no of other variables is known as :-

Correct Answer Regression analysis

Your Answer Regression analysis

Select The Blank

Question The efficiency of OTC products is checked by ________ ONLY

Correct Answer Manufacturers

Your Answer Manufacturers


Question Handling large amounts of data is possible through :-

Correct Answer Data warehousing

Your Answer Data warehousing

True/False

Question Balance Sheet is an internal unpublished data.


Your Answer False


Question Point of Purchase(POP) is researched through :-

Correct Answer Forced Exposure Test

Your Answer Forced Exposure Test

Select The Blank

Question ________ is the determinant of how people act.

Correct Answer Knowledge

Your Answer Information

True/False

Question In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer True

Your Answer True

Select The Blank

Question In online surveys,________ works like focus groups.


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Correct Answer Chat sessions

Your Answer Chat sessions


Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method

Your Answer Direct Observation Method

Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each value.

Correct Answer percentage

Your Answer percentage

Select The Blank

Question In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer Minimum

Your Answer Minimum

Select The Blank

Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price

Your Answer Price to non price


Question Vendor evaluation has to be done to select best vendor for :-

Correct Answer Price , Reliability , Credit

Your Answer Price , Reliability , Credit

True/False

Question Market Research & Marketing Research can be used interchangeably.


Your Answer False

Match The Following

Question Correct Answer Your Answer

Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis


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Corporate Image Study Advertising research Advertising research


Question Verbalization of Attitude is known as :-

Correct Answer Opinion

Your Answer Opinion

True/False

Question Factor loading is the correlation between a factor and a variable in a factor analysis.

Correct Answer True

Your Answer True


Question Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studies

Your Answer Rules of thumb , Budget constraint , Comparable studies


Question Which of the following are the types of Sales and Market Research?

Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share

Analysis Study

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and

Territories


Question Characteristics of Open ended Questions include :-

Correct Answer They develop rapport with the respondent , They help in exploratory research ,

Unanticipated views of the respondent are obtained

Your Answer They develop rapport with the respondent , They help in exploratory research ,


True/False

Question Data published by the audit bureau of circulation is an external published data.

Correct Answer True

Your Answer True


Question What is the publication Report?

Correct Answer A Report with style, content according to the magazine and journals.

Your Answer A Report with style, content according to the magazine and journals.


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Question An ideal Questionnaire :-

Correct Answer Is short and concise , Has specific questions , Has uncluttered layout

Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank

Question ________represents a close ended question.

Correct Answer Scales

Your Answer Scales


Question Structured/ Unstructured Questionnaire is a classification based on the : -

Correct Answer Degree of formality

Your Answer Degree of formality


Question A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for

seeking and recording data

Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for


Match The Following


Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune

Select The Blank

Question ________must cover all possible contingencies.

Correct Answer Branching questions

Your Answer Checklist


Question In Market Research, Research Director must oversees :-

Correct Answer Execution of research at each stage

Your Answer Budget of Research


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Select The Blank

Question In mail survey, the questionnaire is ________.

Correct Answer Self administered

Your Answer Self administered


Question For logical concrete and helpful interpretation which things are the most important?

Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go

unnoticed , Objective and fundamental principal should always be dealt first

Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal

should always be dealt first , Averages are merely tendency and generalization


Question In data analysis, the analysis methods are :-

Correct Answer Examine difference , Analyze experimental data , Investigate association

Your Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank

Question In Marketing Research, written contract should contain feedback on ________.

Correct Answer Findings and implementation

Your Answer Research Methodology


Question Market Research is done to

Correct Answer Explore the Opportunities

Your Answer Explore the Opportunities

True/False

Question Simple tabulation is the relationship between two or more variables.


Your Answer False


Question The responses for the education of a respondent can include

Correct Answer Not disclosed , I lliterate , Literate without formal schooling

Your Answer Illiterate , Literate without formal schooling

True/False

Question Motivation research is easy to handle as it deals with qualitative variables in human beings who

are dynamic.


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Your Answer False


Question Which publications can be refered for the research on Cotton & Textile Industry?

Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin

Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Question Diagrammatic Rating scale is best used for :-

Correct Answer Rural Respondents , Children , I lliterate Respondents

Your Answer Rural Respondents , Children , Illiterate Respondents

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical

and irregular.


Your Answer True

True/False

Question In data interpretation, cross tabulation is the distribution of one variables.


Your Answer False

True/False

Question Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True


Question In resources for marketing research skilled staff plays an important role in :-

Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research

Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research



Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze

the competitors


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Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze

the competitors

True/False

Question Quota controls are used for National Panel Studies.

Correct Answer True

Your Answer True


Question What is ment by the value of Research Information?

Correct Answer Cost Benefit Analysis of the data

Your Answer How valuable the data is for the client


Question A multivariate technique which attempts to ascertain the relation between a given variable & a

no of other variables is known as :-

Correct Answer Regression analysis

Your Answer Regression analysis

Select The Blank

Question The efficiency of OTC products is checked by ________ ONLY

Correct Answer Manufacturers

Your Answer Manufacturers


Question Handling large amounts of data is possible through :-

Correct Answer Data warehousing

Your Answer Data warehousing

True/False

Question Balance Sheet is an internal unpublished data.


Your Answer False


Question Point of Purchase(POP) is researched through :-

Correct Answer Forced Exposure Test

Your Answer Forced Exposure Test

Select The Blank

Question ________ is the determinant of how people act.


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Correct Answer Knowledge

Your Answer Information

True/False

Question In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer True

Your Answer True

Select The Blank

Question In online surveys,________ works like focus groups.

Correct Answer Chat sessions

Your Answer Chat sessions


Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method

Your Answer Direct Observation Method

Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each value.


Your Answer percentage

Select The Blank

Question In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer Minimum

Your Answer Minimum

Select The Blank

Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price

Your Answer Price to non price




Your Answer Price , Reliability , Credit

True/False

Question Market Research & Marketing Research can be used interchangeably.


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Your Answer False

Match The Following


Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research


Question Verbalization of Attitude is known as :-

Correct Answer Opinion

Your Answer Opinion

True/False

Question Factor loading is the correlation between a factor and a variable in a factor analysis.

Correct Answer True

Your Answer True


Question Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studies

Your Answer Rules of thumb , Budget constraint , Comparable studies


Question Which of the following are the types of Sales and Market Research?

Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share

Analysis Study

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and

Territories


Question Characteristics of Open ended Questions include :-

Correct Answer They develop rapport with the respondent , They help in exploratory research ,


Your Answer They develop rapport with the respondent , They help in exploratory research ,



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True/False

Question Data published by the audit bureau of circulation is an external published data.

Correct Answer True

Your Answer True


Question What is the publication Report?

Correct Answer A Report with style, content according to the magazine and journals.

Your Answer A Report with style, content according to the magazine and journals.


Question An ideal Questionnaire :-

Correct Answer Is short and concise , Has specific questions , Has uncluttered layout

Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank

Question ________represents a close ended question.

Correct Answer Scales

Your Answer Scales


Question Structured/ Unstructured Questionnaire is a classificatio n based on the :-

Correct Answer Degree of formality

Your Answer Degree of formality



Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for


Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for


Match The Following


Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune


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Select The Blank

Question ________must cover all possible contingencies.

Correct Answer Branching questions

Your Answer Checklist


Question In Market Research, Research Director must oversees :-

Correct Answer Execution of research at each stage

Your Answer Budget of Research

Select The Blank



Your Answer Self administered


Question For logical concrete and helpful interpretation which things are the most important?

Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go

unnoticed , Objective and fundamental principal should always be dealt first

Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal

should always be dealt first , Averages are merely tendency and generalization


Question In data analysis, the analysis methods are :-

Correct Answer Examine difference , Analyze experimental data , Investigate association

Your Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank

Question In Marketing Research, written contract should contain feedback on ________.

Correct Answer Findings and implementation

Your Answer Research Methodology




Your Answer Explore the Opportunities

True/False

Question Simple tabulation is the relationship between two or more variables.

Correct Answer FalseYour Answer False


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Question The responses for the education of a respondent can include

Correct Answer Not disclosed , I lliterate , Literate without formal schooling

Your Answer Illiterate , Literate without formal schooling

True/False

Question Motivation research is easy to handle as it deals with qualitative variables in human beings who

are dynamic.


Your Answer False

Question ________ translates information needs into a set of questions that

a respondent can answer.

Correct Answer A Questionnaire

Question Pie chart is a round chart divided into sections denoting ________

associated with each value.


Question In industrial product research the research methodologies adopted

are :-

Correct Answer In-depth interviews , Surveys , Application Research

Question In ________ method the research analyst is not concerned with

cause and research relationship.

Correct Answer Diagnostic

Question Recall level of Niram Advertisement can be found out by doing :-

Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internal

source of information.

Correct Answer True

Question Which publications can be used for research on automobile

industry?

Correct Answer Auto spark , Automobile Reporter , Auto Age




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Question The ________ uses a cartoon format in which one of the characters

is represented as saying something.

Correct Answer Roseinweig test

Select The Blank

Question A factors eigne value is the sum of________ of factor loading.

Correct Answer Square

Question ________ research describes some aspects of market

Characteristics.

Correct Answer Descriptive

Marketing research Is not a substitute but an Aid to Judgement.

Steps involved in Market research: -

1. Define research purpose / problem

2. Define the research Objective

3. Estimate the value of Information

4. Select the Research Approach

5. Apply research Tactics

6. Compare cost and timings

7. Collect data

8. Analyze and Interpret collected data9. Make recommendations and conclusions

EXPLORATORY research: general overview of the situation but dont have any data available.

a. Personal interviews

b. Industry expert views

c. Existing secondary data

d. Qualitative research

e. Pilot survey

DESCRIPTIVE need to obtain very specific picture of the market. Methods used:

Secondary data

Survey

Panels

CASUAL one variable causes or determines the value of the other variables.

Similar like Lab Experimentation.

Motives are internalized factors that cause people to behave the way they do.

SECONDARY SOURCES

Consumer inputs


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Industrial users

Research reports

RATIO SCALES:

1) Respondents to indicate their choice by selecting from the options provided ITEMISED RATING

SCALE

2) Respondents to rate the set of items according to their importance RANK ORDER SCALE

3) Assign points according to their importance CONSTANT SUM SCALE

4) How much they agree or disagree with the set of statements LIKERT SCALE

5) Indicate their attitude towards an organization SEMANTIC DIFFERENTIAL SCALE

Nominal scales variables such as age, sex, occupation, religion, brand awareness.

Ordinal scales percentile, median and rank order co relation. Customer asked to show his preference

for a product. PAGE 46

Interval scales attitude, opinions, index numbers.

Ratio scales unlike Interval scale doesnt have a Zero value

Types of Questions: -

Open-ended Close ended

Free response Dichotomous

Probing ranking

Projective techniques: Checklist

Like showing objects multiple choices

Scaling Page 70

SAMPLING

Probability sampling | Non probability Sampling

Simple Random | Convenience sampling

Systematic | Snow ball sampling

Area sampling | Quota samplingStratified Sampling | Judgement Sampling

1. Systematic samples selected by applying a regular pattern across the entire population.

2. Snowball additional set of samples selected based on the initial set of samples

3. Convenience Easily accessible samples are selected

4. Quota samples selected including the minimum number from each subgroup in the population. Like

Age, sex, location subgroups

5. Stratified samples selected randomly from the stratas in the population

6. Area samples selected as entire subgroups within the population.


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7. Simple random Simple random number tables select samples or computer generated lists

8. Judgement respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis

Assemble

Order

Summarize

Select appropriate method

DATA ANALYSIS METHOD

Multi Linear Regression relationship between a specific variable and the number of other variables. Ex:

dollar sales value of showroom

Co-joint relative importance of the combination of attributes as viewed by the Customer. Ex: coffee

combination with Cappuccino with or without cinnamon.

Factor reduce and summarize data.

Cluster sorting data into clusters that exhibit similar characteristics. Helps identify new product

opportunity and makes data manageable.

Multi dimensional scaling represents perceptions and preferences of respondents as data points in

geometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: -


Question Spontaneous response from respondent is possible in :-

Correct Answer Free response questions , Probing questions , Unstructured questions

Ranking Several alternatives compared with each other at same time

Scaling technique Quantify a qualitative data

Double barreled questions Several responses at once

Checklist Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :-

Correct Answer Historical analogy , Product like cycle concept , Survey methods

Question Top of mind recall is observed in :-

Correct Answer Attitude Research


Scales

Question How people allocate their time and money to certain products and factors is depicted by

Correct Answer Psychographic Variable


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Question This question is based on the case study of THE BOOKSHOP. What facilitated the idea of

starting a copy service ?

Correct Answer Availability of the shop next door on lease

Question In regression analysis, dependent variables can be expressed as a linear function of impendent

variables.

Correct Answer True

Question According to Lipstein, rules for minimizing non-sampling errors include :-

Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample

consistent with research objective , Sample survey should be as easy to execute as possible

Question Economic indicators in survey method of sales forecasting are :-

Correct Answer Leading , Co-incident , Lagging


Question Retail Store Audit uses :-

Correct Answer Random multistratified sampling

Question In industrial product research the research methodologies adopted are :-

Correct Answer In-depth interviews , Surveys , Application Research

Question The limitations with regression forecasting is that independent variables must be forecasted

before forecasting the dependent variables.

Correct Answer True


. Determine the specific data to be sought Statement of

research purpose

. Questionnaire structure Funnel approach

. Physical characteristic of questionnaire Typography

. Pretesting Eliminate flaws


Question Which are the New Delhi based Research Institutions?

Correct Answer NRDC , CSIR , Cement Research Institute of India

Question The National Readership Survey(NRS) investigates :-

Correct Answer Readership by income levels , Readership by Duplication ,

Readership per copy of publication


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Question A specific change in lifestyle is indicated by ________

Correct Answer Psychographics


. Cluster Analysis Relatively homogeneous

group

. Regression analysis Relationship between given

variable and no. Of other variables

. Co joint analysis Optimum product design

application

. Factor Analysis A class of procedures for

data reduction and summarization

Question Report presentation methodology deals with :-

Correct Answer Research design, technique employees and justification

Your Answer Research design, technique employees and justification

Question What is the significance of report?

Correct Answer Quality of report is adjudged by a report , Lead to

appropriate actionable policies and decisions. , For future references as

secondary

data

Question Which of the following are the types of Sales and Market

Research?

Correct Answer Market Share Analysis Study , Market Characteristics

Study ,

Establishment of Quota and Territories



Question Following are the characteristics of Factor analysis :-

Correct Answer Uses an advance forms of co-relation analysis to the

responses , Variables that are interrelated and similar are reduced to

smaller numbers

of uncorrelated factors. , The model is primarily based on liner

relationship

through which factor loading is derived.


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Correct Answer To understand the consumer needs and wants , To explore

the

new markets , To analyze the competitors

Question In the Funnel approach, specific questions come first and

general

questions later.


Question The client or organization should answer the queries of cost

v/s

benefits of research.

Correct Answer True


. Post launch research Usage and attitude

. Target respondents Doctors

. Sampling procedure Area sampling

. Pre launch research Clinical trials and

formulations

Question For the semantic differential scale the central point of the

scale

is a ________.

Correct Answer Neutral Point

Question Getting the response for television viewership from a group of

respondents over the period of six months is an example of consumer panel

survey.

Correct Answer True

Question This question is based on the case study of BOOK JACKET. The

Publishers found that the market ________.

Correct Answer Was biased towards higher socio-economic group

Question Market Research involves

Correct Answer Collection and Analysis of Data


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Question Corollary data in market analysis research is : -

Correct Answer Data related to the product but not about the product

Question Report should be terse and concise.




Correct Answer Is an instrument for seeking and recording data ,

Motivates

a respondent to respond , Facilitates data processing

Match The Following


Skewness Symmetric distribution about mean

Array Numerical sequence either ascending or

descending

Simple Tabulation One variable distribution

Cross Tabulation Relationship between two or more

variables


Question Top of mind recall is observed in :-

Correct Answer Attitude Research

Question Projective technique is a subtype of open ended question.

Correct Answer True

Question Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling Correct Answer True


Question Factors affecting consumer decision process include :-

Correct Answer Economic factors , Intrinsic factors , External factors

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by

the frequency distribution. Correct Answer Relative peaked ness


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Question Multidimensional scaling consist of :-

Correct Answer Attribute data , Non attribute data , Similarity and

preference

Question The respondent is shown clippings of advertisements in which

Brand

names are deleted. He is then asked to identify the Brand and the media

where

it appeared. This is known as :- Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :-

Correct Answer One variable at a time

Question Questionnaire Design is the Integral part of Research Design.

Correct Answer True

Your Answer True

Question Which of the following are the research obligations to the

client?

Correct Answer Honest and clear reporting , Briefing regarding study

limitation , Explanation of Report Conclusions and aiding clients

application

Question Informal interview is a ________ format of data collection.

Correct Answer Unstructured

Question Which are the Export Promotion Councils?

Correct Answer Cashew Export Promotion Council , Handloom Export

Promotion

Council , Gem & Jewellery Export Promotion Council

Question The respondent marks on a continnum between extremes his/her

feelings towards an object. This represents

Correct Answer Scaling techniques

Question Which is the journal available for footware?

Correct Answer Journal of Leather Technologists Association

Question This question is based on the case study of RESEARCH ON

CONSUMER PRODUCTS . The company did not have any major thr eat from


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competition in the Indian market.


Question Factor loading is the corelation between :-

Correct Answer A factor & a Variable

Question Identification of Target Population is facilitated by :-

Correct Answer Well defined research objectives , Alternative,

reasonable/target population definitions , Specifications for exclusion in

target

population


Question Self Administered personal interviews are those in which : -

Correct Answer The respondent fills the questionnaire

Question Constant Sum Scale (assigning points) can be used for :-

Correct Answer How different household would spend a fixed amount in a

Month , How different household would spend a fixed amount on entertainment

, How different respondents spend their Sunday

Question Through cluster analysis objects/cases are classified into

relatively________ group called cluster. Homogeneous

Question In MDS, when input data is ratio scaled, it is called asnon-metric MDS. Correct Answer False

Select The Blank

Question In Snowball sampling, (samples selected based on the initial

set of samples) initial sample sizes selected using probability methods but

additional units are obtained through information supplied by initial units

called________. Correct Answer Referrals

Question The producers in the sellers market are also forced to take

decisions based on the market information because

Correct Answer The resources are scarce

Question Complete________ of respondent and secrecy of data should be

maintained. Correct Answer confidentiality

Question SIRDO is the abbreviation of?

Correct Answer Small Industries Research & Development Organization

Question Main features of Technical Report are :-

Correct Answer Minute details of planning data collection, Analysis

Interpretation

Question ________ can be used for the diagrammatic rating scale. Correct


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Answer Pictures

Question Mean or average value is used to estimate when data have been

collected using :- Correct Answer Interval or ratio scale

Question ________ type of question allow response in affirmative or

negative. Correct Answer Dichotomous [yes / No]

Question In Conjoint analysis, the assumption is that an individual is

Incapable of ranking options on basis of some criterion. Correct Answer

False

Question Which of the following is the source of Internal Published

Data?

Correct Answer Chairmans Statement

Question The impact of promotional slogans on the consumers can be

studied With Correct Answer Association technique

Question In hierarchical method of cluster analysis is again divided

into

Correct Answer Centrioid method, Linkage, Variance

Question Market Research is a ________ industry in India. Correct

Answer Growing

Question In resources for marketing research skilled staff plays an

important role in :- Correct Answer Maintaining data, Dealing with

different situation and Problems, Timely completion of research

Question Specialized techniques of Market Research include :-

Correct Answer National Readership survey , Forced Exposure test ,

Consumer Panels

Question A questionnaire can be filled through different means like :-

Correct Answer Observation, Personal interview , Telephone interview

Question Position Bias is a possibility in ________Questions. Correct

Answer Multiple choice

Question National Bureau of economic research publishes data for

lagging, Coincidental and leading indicators based on ________. Correct

Answer 350 times series

Question Multidimensional scaling, does not explain:- Correct Answer

Perception about the brands

Question The objective of Questionnaire design is to seek consistency

with

Correct Answer Method of data collection , Research objective ,

Respondents willingness to answer questions on the subject

Question In conjoint analysis ranking involves complex trade offs.


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Correct Answer True

Question In absence of proper________ the market research becomes a data

collection exercise. Correct Answer Problem Definition

Question Quota controls are used for National Panel Studies. Correct

Answer True

Question Which of the following represents a sampling error ?

Correct Answer Selected sample not representative of the population

Question Close ended Questions are time consuming and costly exercise.


Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Econom

Mrkting Research

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