MPRC District Roadshow May 2014
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Transcript of MPRC District Roadshow May 2014
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MPRC District Roadshow May 2014Using Social Media to Market your ClubNick DrakeMPRC Chairman
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Using Social Media to Market Your Club
Social media is a fancy way to describe the billions of conversations people are having online 24/7.
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Using Social Media to Market Your Club
There are millions of reasons to be on social networks. There are
• 1.4 Billion Facebook users who use it at least once a month, and it’s the No. 3 site visited by users 65 and older – 31.5 million users in the UK.• 300 million LinkedIn users – more than 15 million in the UK• 645 million Twitter users – more than 15 million in the UK.
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Using Social Media to Market Your Club
Through social networks you can
• Listen to what’s going on in your community and with friends and family
• Spread awareness of Rotary• Amplify messages• Connect to your community and potential Rotarians
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Using Social Media to Strengthen Your Club
Add value
• Comment on blogs or news stories
• Interact on Facebook/LinkedIn/Twitter
• Tweet projects/activities
• Upload images or videos
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Using Social Media to Strengthen Your Club
Rotary’s social media goals
1) Strengthen the Rotary brand
Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.
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Using Social Media to Strengthen Your Club
Rotary’s social media goals2) Connect
This helps • Listen to what Rotarians are saying• Connect Rotarians to resources• Connect Rotarians to what other Rotarians are doing
worldwide
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Using Social Media to Strengthen Your Club
Rotary’s social media goals
3) Collaborate and co-create
• This can help us develop more meaningful and engaging resources
• Create the Rotary message to spread it around the world.
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Using Social Media to Strengthen Your Club
www.facebook.com/rotary -- 281,000 likes
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Using Social Media to Strengthen Your Club
Twitter.com/rotary 233,000 followers
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Using Social Media to Strengthen Your Club
LinkedIn – 47,600 members
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Using Social Media to Strengthen Your Club
Before you start, ask• Why do you need a presence on social media?• How does it fit with your communications/public
relations plan?• Who is your audience?• What experience do you want your visitors to have?• What are your resources of time and abilities?
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Using Social Media to Strengthen Your Club
• Look at what other clubs/districts are doing• Update your page regularly• Designate more than one moderator• Look professional. Use spell check and the Rotary
emblem correctly.
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Using Social Media to Strengthen Your Club
Mobile
• Phones and tablets have apps that work with all major social networks
• Easy to stay connected• Useful for monitoring profiles• Easy to update on the move
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RIBI FACEBOOK PAGE
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ROTARY 1250 FACEBOOK PAGE
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CLUB EVENTS
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CLUB PAGES
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CLUB ENTITIES
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FINAL ADVICE
• Get your club on Facebook and Twitter• Update regularly with something• Use lots of pictures• Use circles to like other clubs and districts and
charities• Link back to a strong club website